C O M PA N Y P R O F I L E

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company profile
OVERVIEW

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Today's business environment is more competitive than ever. To succeed, companies must embrace technology to improve upon the traditional ways of doing business. Many successful companies have turned to multimedia technology to help them gain a competitive advantage by communicating, training and using information more effectively. At Side Fx Sdn. Bhd., we specialize in designing and producing quality animation and visual media for the corporate, multi-media and broadcast television industries. Calling upon a comprehensive set of disciplines, skills and equipment, Side Fx Sdn. Bhd. can bring both the professionalism and talent to your project to maximise the potential of your ideas.

MISSION STATEMENT
Side FX Sdn Bhd was founded with a mission to provide high quality tools which help the business community in utilizing digital technology for their competitive advantages. We work with our clients in a consultative partnership to provide a variety of solutions which meet specific needs. Side Fx Sdn. Bhd. helps its clients market their products and services more effectively and train their employees more efficiently. Having created successful applications for such leading edge companies as Majlis Bandaraya Ipoh, Anugerah Media Network, Luncai Emas Productions, Petronas, TV Pendidikan, Layar Consult Sdn Bhd, Gerakan Belia 4B Malaysia and Fuelee.com, Side Fx Sdn. Bhd. has a proven track record of excellence. To be the best in your market, you need to create new media products that are unique and compelling. You need a company that uses the latest technologies to create digital magic... on time and on budget. You need a dependable partner who will help you find and develop the right web solutions for your business, from concept to completion, so you can stay ahead of your competition. You need Side Fx Sdn. Bhd...

OBJECTIVES
The idea behind the foundation of Side FX Sdn. Bhd. is to be one of Malaysia's premiere 3D Animation, Multimedia, Internet and post-production effect facilities. The visual effects and production arm of this company was created to fulfill the promise of digital media effects: unprecedented quality, lightning speed, and limitless possibilities, all at a cost-effective price. Using the most talented local artists working with the fastest hardware, the best software, and the strongest behind the scenes support staff in Malaysia, this company aims to enjoy a high success in multimedia, animation and video production.

TV Commercial: Niagara Washing Machine Client: National Panasonic Technics TV Commercial: Pearl Glo Client: ICI Dulux

Services
3D Animation
3D graphics are not just for Hollywood anymore. Side Fx Sdn. Bhd. can make your next production fly off the screen, literally. Whether your target is broadcast, motion picture, print, the web or corporate presentation, Side Fx Sdn. Bhd. can provide animation that will exceed your greatest expectations. The photo-realistic animation is the next level that we offer. 3D graphics can add life to your corporate logo, presentation openers, your latest multimedia show, or just about anything. - 3D Modeling - Animation - Compositing
Telemovie: Cucu Tok Kerinci Client: Luncai Emas Sdn Bhd

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Video and Post Productions

Side Fx Sdn. Bhd. now ready to hit the broadcast industry. We have recently expanded our video capabilities and have already produced broadcast quality content for a number of clients. For 2004, we are expecting a number of new large contracts which will include broadcast animations and special fx. We have in house capabilities to hold up to 20 hours of uncompressed quality video. Our nonlinear equipment captures
Documentary: Salam Nusantara 1 Client: Anugerah Media Network Sdn Bhd Award : Best Editing - Documentary - Anugerah Seri Angkasa

and plays back both PAL and NTSC. By combining this system with our 3D capabilities we can create an outstanding array of effects including 2D and 3D morphs, particle system wipes and anything else required.

TV Magazine: Malaysian Xtreme Client: ManQana Sdn Bhd

Video Music: AllarmMe Client: NowSeeHeart

Creative Digital Media Services

Interactive Media/CD Interactive media is changing the way we communicate, shop, learn, and entertain ourselves. It is a cultural revolution that is setting the stage for an incredibly exciting future. And you need to be there. Yet, when it comes to finding the right combination of technology and content for a specific application, the questions can quickly become overwhelming. That's where we come in. Building upon our strong grasp of today's technologies and tomorrow's possibilities, we assist our clients in identifying the best, most cost-effective ways of interacting with their audience. From Interactive TV interfaces and content, to Internet-based Virtual Reality Tours, to digital storyboarding for film and television, we're constantly pushing ourselves to shape this brave new virtual world by designing and delivering unparalleled interactive media solutions. Motion Graphics Side Fx Sdn. Bhd. creates 2D and 3D motion graphics for use in broadcast and corporate video productions. The need for motion graphics can be seen in a variety of venues. Sports organizations, corporations, independent production companies and presentation videos. Motion graphics is not a luxury, but a necessity in today's world of MTV and high gloss television commercials. Web Development At Side Fx Sdn. Bhd., we are pretty sure the Internet revolution is really catching on. That's why we have burned the midnight oil mastering the latest web techniques, and applying them to our visually appealing design aesthetics. The result is web sites that are both informational, and highly graphic. Media Conversion
Enhanced CD: PEPSI-KRU Client: PEPSI / KRU

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Multimedia Presentation: 5 years PERODUA Client: PERODUA

Technical Digital Services

Convert home movies, wedding & corporate videos, etc. to digital format, Quicktime, Real Video, Windows Media, MPEG-1, MPEG-4 and DVD. Side Fx Sdn. Bhd. has the tools and experience to convert your analog footages to digital format of your prefered choice and requirement. Digital Productions Consulting With nearly over 8 years in digital production experience, Side Fx Sdn. Bhd. offers high quality technical expertise on digital production studio and equipment setups; and the dynamics of a digital production pipeline. We are well versed in the software and hardware solution for a specific project, whether it be a feature production or as simple as an interactive project.

Web Design: Astronautic Technology (M) Sdn Bhd

Web Design: Gerakan Belia 4B Malaysia

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The Team
Syed Abdul Razak bin Syed Abdullah Founder /Chief Executive Officer Munsol bin Mohammad Noor Managing Director Mohamad Rizal Khairi Technical Director Ahmad Izhar Mohd Noor Executive Producer Mohd Taib Suhut Producer Roslan Hussin Producer / Film Director Julasri bin Hajad 2D Animation Director Mohd Rizal Yusof Video Productions Manager Mohd Zaini Judin Business Admin Manager Mohd Hanafiah Ahmad Marketing Manager Mohd Fazidi Rosli Post Productions Advisor Zainal Rahman Syed Abdullah bin Syed Hassan
Cinema Advertising: Opening Title Client: JC Decaux Pearl & Dean Corporate Video: Ipoh Bandaraya Maya Client: Majlis Bandaraya Ipoh Launch Video: Sepang F1 Circuit Launch Client: Global Videowall Sdn Bhd / Sepang Circuit

Pilot Project: R&D Realistic Animation

Clients
Animation & Video Production 1. Ella Animation Production and Distribution (Jeddah, Saudi Arabia) - Animated Movie 2. Man Qana Sdn Bhd Video Editing, Montage and Graphics - Malaysian Extreme Sports (13 episode of sports documentaries - RTM TV2) 3. Anugerah Media Network Sdn Bhd - Montage for ASTRO Telemovie JULIA and TRAUMA - Edisi Remaja montage for RTM1 - Montage and 3D animation for TV1 Program - Kota Warisan (Documentary for RTM) - Islam di Nusantara (Documentary for RTM) - Salam Nusantara 1 Kemboja (Documentary series for RTM Anugerah Seri Angkasa 2001- Best Editing for Documentary ) - Salam Nusantara 2 Thailand (Documentary series on ASEAN region for RTM) - Salam Nusantara 3 Singapore - Salam Nusantara 4 Sumatera - Salam Nusantara 5 Minangkabau - Salam Nusantara 6 Brunei - Salam Nusantara 7 Palembang - Salam Nusantara 8 Myanmar - Salam Timur Tengah (Documentary series on Middle East region for RTM ) - Lambaian Kaabah ( Documentary on Haj for RTM) - Kembara Raihan (Documentary for RTM) - Educational TV Programme for Bahagian Teknologi Pendidikan (TV Pendidikan on Astro) - Science, Vocational, Mathematics, History and Geography - Aeman Video Clip 4. Luncai Emas Sdn Bhd - Cucu Tok Kerinchi Digital Tiger & Special Effects for VCD production 5. Maya Kristal Sdn Bhd - X5 - Digital Pyrotechnics & Special Effects for VCD production 6. Muazzin Productions Sdn Bhd - Tilmiz Video Music & Doa Bersama-sama Telekom 7. Telekom Smart School - Launch Video 8. "5 Years Perodua" Perodua - Launch Video 9. SUK Selangor - IT Educational Awareness Program 10. Raihan "Demi Masa" - Video Karaoke, Album Launch Video 11. Click Grafix Sdn Bhd - AIROD Berhad Video Presentation - Sepang F1 Circuit Launch Video - JC-Decaux Pearl & Dean - Cinema Advertising Opening Title - ICI Deluxe Pearl Glow - TV Commercial - National - Niagara washing machine - TV Commercial - KFC Fun Box - TV Commercial - Mercedes Benz S-Class Launch Video - Ford Focus Launch Video - TMVisa Card Launch Video 12. Gabungan Kumpulan Nasyid Malaysia Concert Kerana Mu KOSOVO"- Video Presentation 13. Rapsodi Kristal - AlarmMe, Video Clip 14. Asas Tajwid - Educational TV Program RTM TV1 15. Haddad Alwi and Sulis Concert - Video Presentation 16. Artis 60'an Concert - Video Presentation Corporate Video 1. International Islamic University of Malaysia Matriculation Centre 2. Majlis Bandaraya Ipoh - Ipoh Maya 3. Kementerian Perumahan Negara dan Kerajaan Tempatan (KPKT) 4. Talam Corporation Berhad - Talam Online 5. Broadpoint Asia .Com Sdn Bhd - TMFreeway 6. MASTIC - Malaysia Institue of Science and Technology Corporation 7. Little Egypt Shop - Elegant Legacy (M) Sdn Bhd 8. AACO Technologies - Alpha Percima Sdn Bhd 9. Erten Sdn Bhd 10. Exquisite Products Manufacturing (M) Sdn Bhd 11. Fu Siang Trading - Special Master (M) Sdn Bhd 12. Hantong Metal Component (KL) Sdn Bhd 13. Kierie Plastic Sdn Bhd 14. M-Shyeri Marketing Sdn Bhd 15. TS Chang Stainless Steel & Engineering Sdn Bhd 16. Textraco (M) Sdn Bhd 17. Universal Nutribeverage Sdn Bhd 18. Vive Home Furnishing Sdn Bhd 19. Yi Gang (M) Sdn Bhd 20. United Envelope Sdn Bhd 21. Percetakan Malindo (M) Sdn Bhd 22. United Printer Sdn Bhd 23. Asia Unique Furniture Sdn Bhd Multimedia 1. Parkmay Berhad Multimedia Presentation to Prime Minister 2. Gabongan Pemborong Negeri Perak Kompleks Sukan Manjong - Multimedia Presentation 3. UMNO Perak Pelancaran Bangunan UMNO Negeri Perak Multimedia Presentation 4. AIROD Berhad AIROD ISO 9002 Multimedia Presentation for Prime Minister (Production House: Click Grafix Sdn Bhd) 5. Heise Pacific (M) Sdn Bhd Multimedia Presentation 6. Gerakan Belia 4B Malaysia (Negeri Selangor) Multimedia presentation for Website launch 7. Gerakan Belia 4B Selangor (Kuala Selangor) Multimedia presentation for Website launch 8. Hari Qualiti Negeri Perak - Multimedia Presentation 2002 9. Hari Qualiti Negeri Perak - Multimedia Presentation 2003 9. PEPSI-KRU - Enhanced CD 10. United Eight Sdn Bhd - SUKMA Penang Multimedia Presentation - Larian IT 2000 Launch Presentation 11. Cantumas Advertising and Promotion Sdn Bhd - Proposed SUKMA 7 Selangor Opening & Closing - Multimedia Presentation Website Design 1. Gerakan Belia 4B Selangor - Website http://www.belia4b.com.my 2. MRT Pictures Sdn Bhd - Website http://www.mrtpic.com 3. Astronautic Technology Sdn Bhd - Website http://www.atsb-malaysia.com.my 4. Unifiedge Sdn Bhd - Website http://www.unifiedge.com 5. Fuelee.Com - Website http://www.fuelee.com 6. Metal Crafters Pte Ltd - Website http://www.metalcrafters.com 7. Woodee.com - Website http://www.woodee.com 8. Three Dimension -Webiste http://www.three-dimension.net 9. 4b.com - Website http://www.4b.com.my 10. Meganet Sdn Bhd - Website http://www.meganet.com.my

Design & Illustration 1. MCAT - Global Movie & Music Catalogue Sdn Bhd - Corporate Identity 2. Terengganu AutoShow 2002 - Corporate Identity, Brochure 2. MRT Pictures Sdn Bhd - Corporate Identity 3. PKNS - Permata Newsletter - Cover Design 4. Murni Carbonated Drinks - Packaging design 5. SUKMA 6 Pahang - Opening & Closing ceremony storyboard 6. Amanah Raya Nominees - Corporate Identity, Brochure 7. Gamatemas Sdn Bhd - Corporate Identity, Packaging design 8. Felkra Berhad - Yayasan Felkra Corporate Identity

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