Works Cited

Primary Sources Ascoli, Peter Max. Julius Rosenwald. Bloomington: UP, 2006. Print. This book provided valuable background information on the initial start up of the Sears organization. It provided insight as to who their initial customers were, how products were marketed, and complications they overcame. Carter, Jimmy. Jimmy Carter, An Hour Before Daylight: Memories of Rural Boyhood. N.p.: Simon & Schuster, 1995. Print. President Carter provides a first-hand account of his feelings about the Sears catalog when he was a boy. Hancock, Jr., Jerry R. "Dixie Progress: Sears, Roebuck & Co and How it became an Icon in Southern Culture." Digital Archives. Ed. Jerry R. Hancock, Jr. N.p., n.d. Web. 9 Feb. 2013. <http://digitalarchive.gsu.edu/history_theses/32>. Heine, Irwin M. "The Influence of Geographic Factors in the Development of the Mail Order Businessi." The American Marketing Journal 3.2 (1936): n. pag. Print. This primary source explained why mail order worked so well in rural America. History of the Sears Catalog. N.p., n.d. Web. 1 Jan. 2013. <http://www.searsarchives.com/catalogs/history.htm>. This primary website provided a complete timeline of facts about Sears as well as quotes from about R.W. Sears, Alvah Curtis Roebuck and Julius Rosenwald, all partners in building the largest mail-order company. Hoge, Sr, Cecil C. The First Hundred Years Are the Toughest. Berkeley: Ten Speed, 1988. Print. This book provided information on the history of Sears mail-order as well as

management. It explained the successes and failures of Sears and the business up until the late 20th century. Spielvogel, Carl. "Advertising: Wishing Books Are Coming." New York Times [New York] 14 July 1957: 126. Print. This is an excellent article pointing out marketing efforts of catalog companies and it also thoroughly explains the history of Sears to its readers. Strom, Stephanie. "Sears Eliminating It's Catalogues and 50,000 Jobs." New York Times [New York] 26 Jan. 1993, A1: n. pag. Print. This primary source article details the news of the discontinuation of the Sears Catalog after 100 years.

Secondary Sources Brisco, Jerry. "Sears Roebuck Catalog." Dictionary of American History. Ed. Stanley I. Kutler. 3rd ed. Vol. 7. 2003. 290-91. Print. This source provided information on the history of mail order companies in the 19th century and how improvements to the postal service was a major reason for its growth. Cherry, Robin. Catalog The Illustrated History of Mail-Order Shopping. New York: Princeton Architectural Press, 2008. Print. This book provided background information on the 19th and 20th century and how it impacted the mail-order business. Advances in transportation and technology as well as the men behind Sears, Roebuck was included. Foner, Eric. The Progressive Era. Give Me Liberty. W.W. Noron & Company, Inc., n.d. Web. 9 Feb. 2013. <http://www.wwnorton.com/college/history/give-meliberty3/ch/18/podcast.aspx>. This video substantiates that consumerism in America was greatly affected by Sears, Roebuck.

Fuller, Wayne E. "The South And The Rural Free Delivery of Mail." The Journal of Southern History 25.4 (1959): n. pag. Print. This article provided information about the farmers life and how the Sears, Roebuck Catalog was welcomed. "General Merchande Retailing In America." American National Business Hall of Fame. ANBHF, n.d. Web. 10 Feb. 2013. <http://www.anbhf.org/retailing.html>. This website discusses each of the Sears executives and the strategies they were known for during their time at Sears. Gianoulis, Tina. "1900's Commerce." Bowling, Beatniks, and Bell-Bottoms: Pop Culture of 20th and 21st Century America. Ed. Cynthia Johnson and Lawrence W. Baker. 2nd ed. Vol. 1. Detriot: UXL, 2012. 7-32. Print. This refrence source is important because it shows what was going in the early 1900s when the Sears roebuck catolog was just becoming big. It exibits how the economy was and shows lots of other big companies we see today. Hine, Thomas. I Want That! How We All Became Shoppers. N.p.: n.p., 2002. Print. This book provided information on ways people shopped dating back to the 1600s such as trading posts and markets. The enourmous amount of goods becoming avaliable stimulated everyone then and continues today. How We Lived. Discovery Education. N.p., n.d. Web. 14 Feb. 2013. <http://app.discoveryeducation.com/search?Ntt=sears+catalog>. This video is an excellent visual explaining how rural america lived and traveled for goods and the impact the Sears Wish Book had on rural America. Ries, Al. "The Best Bet for Seas? Ditch It's Softer Side." Ad Age 10 Feb. 2012: 109. Print. This article provided information on the Softer Side of Sears ad campaign and Sears' current struggles.

Sweeney, Brigid. "Sears - Where America Shopped." Crains 23 Apr. 2012: n. pag. Print. This article provided information about the challenges Sears is facing as well as a background of the company. "The Transportation Revolution." studynotes.org Study Notes, Inc. Feross Aboukhadijeh, 17 Nov. 2012. Web. 14 Jan. 2013. <<http://www.apstudynotes.org/us-history/topics/thetransportation-revolution/>.>. Weil, Gordon L. Sears, Roebuck, U.S.A. New York: Stein And Day, 1977. Print. This book provided valuable information on the 19th century and the many concepts that R.W. Sears utilized to make the catalog successful for over 100 years.