ClarUs Eye gear About the company:

Clarus eye wear ltd. is a full service company dedicated to high quality fashion products at a reasonable price. There is a unique range of frames for a wide range of clients throughout India and overseas. In an ever changing marketplace there is a choice with an emphasis on delivering quality frames with real value for money.

Mission of the company:

Fashionable distinctive eyewear for todays generation design mostly with multi-focal lenses in mind from ultra-light weight titanium frames to modern acetate styles.

Vision of the company:

To create a brand image for Clarus that evolves a sense of awe, blind faiths and inspiration and to achieve the position of leader in the field of eye gear industry.

Goal of the company:

To be the market leader and innovator within the optical market by offering authentic products,

professional and friendly service at great value creating Customer delight and loyalty

Objectives of the company:

Clarus eye wear ltd. produces and distributes sun and prescription eyewear of high technical and stylistic quality to improve the well-being and satisfaction of its customers and at the same time create value for employees and the communities in which the Group operates. Every collection will be the result of an ongoing process of research and development whose aim is to anticipate and interpret the needs, desires and aspirations of consumers all over the world.

Our Purpose :
To make every experience you have with Clarus memorable, convenient and affordable. We are committed to ensuring that you'll enjoy every aspect of our service so much that you'll want to return and share your experience with others

Our Values :
These values underpin our business and are core to the ongoing development of our company. We hold these values true as they form the foundation of our work culture and ethics. Respect and appreciate all of our team members as well as our customers The pursuit of excellence and innovation Honesty and integrity are essential to our success

Strategic planning: The future of the business started is long-term. The business will be extended in direction, extent, pace, and timing of growth. After this we will look for the environment in which it will fit. Then we will always look for the changes/additions/deletions that can be made in our
product-market posture.

After this growth strategies will be looked after. Then we will look after the creation of competitive advantage. And lastly we will take the business forward.

Marketing Mix
Product: Currently the product will be available in 3 colors (Silver, Gold and Black). Features will be standard across all the colors. Price Its price will be starting from 1350 to 5000 Place Initially, the product will be made available through all small shops and even in the malls. We will also provide this through direct sales to the customer who demands for the product online

Promotion Promotion will be through the following means: Print Four Newspapers and twice a week Four Magazines and once a fortnight 50 Billboards across the Major metros Event Sponsorship (1 event per quarter) Advertisements on televisions and internets and even social media

Segmenting and Positioning :

Target Segment: Age group of 15 to 65 years. (College Students & Young working executives and even the elders) Positioning: Protect your eyes with Clarus. Communication: Style Your Eyes with Clarus.

Positioning Statement :
Mission of Clarus is simple - to deliver you the highest quality eyewear products at the lowest prices. We want to become your natural choice for eye care products and establish long term trustworthy relationships with our customers. When you want fast, friendly service and great prices, we want you to think of Clarus. Value for money and Customer delight in terms of our Products and Services are the primary driver for all our team

Brand Elements
Character:
The Character who can be best identified with this Product is Amitabh Bacchan.

Slogan We dont just take care of your eyes, we style them Logo

Pricing strategy of clarus :

Cost per Unit Glass Nose Pad Ear Rubber Frame Paint (Frame) Casing Warranty and Description Materials Assembly & Manufacturing Cost (in Rs.) 250 20 30 100 20 50 10 200 680

Final Cost per Unit

Margin Our Margin Net Realization Value Price to Retailer with 20% Margin Maximum Retail Price with 10% Margin 30% Rs. 972/Rs. 1215/Rs. 1350/-

Yearly Projection Customer Classification Units Per store Annual Projection for 1st year Socio Economic Class A (Sec A) 30 (It varies depending on the season) 16400 units

Annual Projection for 2nd year Annual Projection for 3rd year

26600 units (i.e. growth by approx. 62%) 27950 units (i.e. growth by approx. 30%)

Forecast Base :
The Initial availability plank No. of Distributors

Avg. Outlets per distributor SEC Class A Coverage 15 Units per store 30

15 1 15

Products clarus

MRP 1350

Total Value 1350 1350 Qty 50