A COMPREHENSIVE PROJECT ON

A STUDY OF FACTORS AFFECTING 3G TECHNOLOGY ADOPTATION: USING TAM MODEL

Submitted to: L.J. INSTITUTE OF MANAGEMENT STUDIES

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ASMINISTRATION IN Gujarat Technological University

UNDER THE GUIDANCE OF PROF.RINAL SHAH

Submitted by: JAY PANDYA (117960592022) DEEPAK DUGGAD (117960592033) BATCH 2011-13

MBA SEMESTER IV L.J. INSTITUTE OF MANAGEMENT AFFILIATED TO GUJARAT TECHNOLOGICAL UNIVERSITY AHMEDABAD MARCH, 2013

Content table
Sr. No 1. Topics Introduction To Telecom Industry Introduction 3G-Introductions Major Companies in 3G 3G Services Introduction To Study Literature Review Technology Acceptance Model(TAM) Scope of Study Problem Statement Research Objective Research Methodology Research Design Sources of Data Data Collection Instruments Population Sampling Unit Sampling Method Data Analysis and Interpretation Hypothesis Testing Conclusion Recommendations Bibliography References Annexure Questionnaire Page No. 1 2 4 5 7 9 10 13 13 13 14 15 16 16 17 17 17 18 19 45 49 51 53 54 56 57

2. 3. 4.

5.

6. 7. 8. 9. 10.

Table of figures
Sr. No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. Figure Name India 3G Operators Market Share 2011 & 2015 Technology Acceptance Model Gender of Respondent Age of Respondent Respondents Handset Service Provider of Respondents Respondent Connection Type Monthly Expenditure of Respondents More Usage of Respondents Respondents Aware of 3G Service Current User of 3G High Speed Service According to Respondent Preferences Video Service According to Respondent Preferences Live TV According to Respondent Preferences Online Gaming According to Respondent Preferences Video, Movies and Song Downloading According to Respondent Preferences GPS for Navigation Purpose According to Respondent Preferences Purpose of Respondent to Use 3G Multimedia Service Page No. 6 13 20 21 23 25 26 27 30 32 33 35 37 38 39 40 42 44

Content table of tables

Sr. No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. Table Name India 3G Operators Market Share 2011 & 2015 Gender of Respondent Age of Respondent Respondents Handset Service Provider of Respondents Respondent Connection Type Monthly Expenditure of Respondents More Usage of Respondents Respondents Aware of 3G Service Current User of 3G High Speed Service According to Respondent Preferences Video Service According to Respondent Preferences Live TV According to Respondent Preferences Online Gaming According to Respondent Preferences Video, Movies and Song Downloading According to Respondent Preferences GPS for Navigation Purpose According to Respondent Preferences Purpose of Respondent to Use 3G Multimedia Service Chi-square Test of Perceived Usefulness and Age of Respondent Chi-square Test of Perceived Ease of Use and Gender of Respondent Chi-square Test of Behavioral Intention and Monthly Expenditure of Respondent Chi-square Test of Actual Use of 3G Service and Gender Page No. 6 20 21 22 24 26 27 29 31 33 35 37 38 39 40 42 43 45 46 47 48