Usha Exim Private Limited

A Fairly Covered Ethical Company

The Business With A Difference

Usha: The Company

UshaEximisanISO9001:2008certifiedEthicalFairTradeCompany,fullycompliantundertheBSCI (BusinessSocialComplianceInitiative)CodeandETI(EthicalTradingInitiative)CodeofConduct.Ushaisalso averifiedTrustedSupplierbyDun&Bradstreet.ItisamultiproductExportOrganization,ledbyateamof hardcoreprofessionalsandindustryexperts.TheCompanyhascreatedanicheintheglobalmarketsince 1994asareliablesupplier.Ushasethnicandcontemporarycollectionsofvalueaddedhighfashionrangeof bagsmadeofgenuineleather,fauxleatherandtextilebasedtravelgoods,beltsandaccessories,inadditionto itstraditionalcreationofhandicraftslikefashionjewelry,bearthemarkofqualityofrawmaterialsandsupreme excellenceinworkmanship. USHAisheadquarteredintheprestigiousOkhlaPhase3inNewDelhiandhasfactoriesinAgra, JodhpurandhundredsofproducersspreadacrosstheDelhiandUttarPradesh. UshawaslaunchedinmidninetiestobringQualityFairProductsandNovelHandicraftstotheworldmarkets. UshastartedwithitsqualityproductionofSoapstoneHandicraftsintheclean&greenproductionfacilityofAgra Bazar.TheessenceofQualityandFairnesssoonsubstantiatedintoasuccessfulexportbusiness.Gradually, othercraftlineswereaddedandUshawastransformedinto"CenterofIndianTraditional&NovelHandicrafts" inSoapstone,andFashionJewelryunderoneroof. OvertheyearsUshahasparticipatedinmanyInternationalTradeFairslikeAmbiente,Tendence, Collectione,andAsianLivingatFrankfurt,Germany,NewYorkGiftFair,FeirraMilanoatItaly,Hong KongGiftShowaswellasIndianHandicrafts&GiftsFairs,NewDelhi. AsasubsidiaryofTaraProjects,oneofthelargestFairTradeOrganizationsinIndiawhichhasbeeninFair TradeExportsforover40years.Ushamadeit'shumblebeginning18yearsagobycreatingmoreproductlines underanewnameandbrand,USHA.

The Business With A Difference

Product Lines
Bags&BeltsinGenuineLeather
UshaproducesBags,Handbags,Belts,LuggageandDeviceCoversfromgenuineecofriendlyandtraditional leathers,withembellisheddecorativefittingsrepresentingtraditional,ethnicandmodernculture.

Bags&BeltsinFauxLeather
FancyBags,Handbags,Belts,LuggageandDeviceCoversproducedfromfauxleatherthatofferstherich appearanceandfeelofleatheratafractionofthecostofgenuineleather.Valueadditionisdonewithhigh qualityfittingsanddecorativeembellishments.

Bags&TravelGoodsinTextiles
OurmasterartisansproduceBags,Handbags,Belts,LuggageandDeviceCoversfromtextilematerials includingcanvas,handloom,durrie,prints,zari,patchworkandethnicfabrics,enrichedwithembellishments representingauniqueblendoftraditional,ethnicandmodernculture.Valueadditionisdonewithdecorative beads,tinsel,danglersandothersparklers.

FashionJewelry
Ushasartisansalsoproduceawiderangeofhighfashionjewelrylikenecklaces,earrings,bangles,bracelets andotherjewelryitemsmadefrommetallicmaterials,wood,horn,bone,leather,beadsandglasswith embellishmentstogowithallkindsofoutfits.Theseeconomicalitemsarehandcraftedbyartisanswhohave perfectedthefineartofjewelrymakingintohighestlevelofexcellence.

SoapstoneHandicraft
ExoticallyhandcraftedsoapstonecraftsareproducedattheModelSoapstoneWorkshopinAgra,forwhich GoraraandPalewastonesareprocuredfromcleanminesinMadhyaPradeshandRajasthan.TheModel SoapstoneWorkshopisequippedwithauniqueundergrounddustsuckingchamber,theonlyoneofitskindin soapstoneindustrythatmakesitauniqueecofriendlyworkshopinanotherwisehazardousworld.Analladult groupofmasterartisansandcraftsmenproducetheseexcellenthandcraftedfigurines,aromalamps,diffusers, tealightholders,candlestands,photoframes,mirrors,jars,cruetsets,bowls,plates,planters,vases,bath accessoriesbookends,gamesandotherobjectdartarehandcraftedbygrassrootsartisans.

The Business With A Difference

Clientele
Overthepast18years,UshaEximhasbeenextremelyprivilegedtohavehadtheopportunitytoworkwith someofthemostprestigiousbuyers/brandsacrosstheworldincludingJigsaw,Zara,Mango,Carpisa,etc. ProvidingthemproductsrangingfromFinishedLeatherGoods,Jewelry,Handicrafts,SoapstoneCraftsand more.

The Business With A Difference

Projects
Project1:USHArealisestheimportanceoftechnologyandchangingbuyingbehaviourofcustomersandhence planstoventureintoecommerce.Thestudentsareexpectedtolookforopportunitiesinthissector consideringtheexistingproductportfolioinmindandalsothemarketcompetitionprevailing. Project2:Afterhavingbeenestablishedasanexporter,USHAwantstoenterthedomesticmarketwithits productofferings.Studentsareexpectedtochartoutagotomarketstrategyforourorganisation.Also,it shouldcoverwhetherUSHAshouldstayasB2BfirmorforayintoB2Caswell,consideringthereisalreadya projectforecommerceinthepipeline. Project3:UshahascometolifeinFairTradesectorandstillventureswithnewfairtradesocialorganisations. UshaEximinassociationwithasocialorganisationhascreatedasolarpoweredpocketlight,productionof whichwillalsohelpgrassrootworkersgetjobs.Studentsareexpectedtocomeupwithacreatealaunch strategyforsuchaproductincludesfindingmarkets,marketing,etc. Project4:Duetoslowingdownofworldeconomies,especiallyEuropewhichisourmainexportdestination,we havebeenwitnessingdecliningsales.Studentsareexpectedtostudyourexistingmodelandclientele,and suggestuswaystoimproveoursales.Thismayincluderesearchaboutnewsectorsasthecompanyhas plansofdiversifyingintoFMCGandothersectors. Project5:USHAisafamilyownedandfamilyrunbusinesswitharelativelyflathierarchyafterthedirectorlevel. However,wedorealisethatchangingmarketandsocialconditionswouldrequireustostructureourhuman resourcemanagement.Studentsareexpectedtoprepareastructureforthesameandsuggestwaysto improveproductivityandaccountabilityinalldepartments(sampling,packaging,production,etc).

The Business With A Difference