(NAME) is a restaurant with Traditional Ukrainian meat dumplings.

There are soaked in a peppery acetous creamy sauce are the perfect meal for your family.The first store will be located in Bucharest, Romania with aggressive growth plans of one new store every 12 months. (NAME) is an Romanian Corporation with Croitoru Daniela as the president. The Market The market can be divided into two market segments, families and individuals. Families will comprise the majority of dinner time business with individuals making up the majority of lunch time business. The family segment is increasing annually at 9% with 26,585 potential customers. The individuals have a 8% growth rate with 33, 654 potential people within the segment. (NAME) will be operating within the fast-casual niche of the restaurant industry, competing against fast food and traditional sit down restaurants. Services and Products (NAME) provides an unmet dining experience. All patrons receive excellent customer service, encouraging them to return. The menu offerings are fast, simple, healthy, and easy to prepare. Home-made meat dumplings are a tradition Ukrainian meal. The dough is prepared similarly as for cheese dumplings. It differs by the padding; it can be pork, chicken, beef meat or the mix of them. The sauce is extremely important, because it makes them so tasty. When the dumplings are boiled, you have to put into the pot some cream, salt and pepper. After that, you have to mix very well the dumplings and the creamy sauce. Every client will receive some vinegar to sprinkle with the dumplings. The meal will be served in bowls. Competitive Edge The customer experience is extremely important as an effective way of distinguishing (NAME). Having such a good experience will encourage repeat business. The second competitive edge is (NAME)s offering of fast, healthy food.

Objectives

Primary goal is to exceed customer's expectations. To become the premier fast-casual restaurant in every market entered. To open a new store every 12 months. To offer high-quality food and a wonderful experience at reasonable prices. Keys to Success

Offer simple, delicious and new menu items. Treat every customer as if they are the only customer. Design and employ strict financial controls Sales Strategy The strategy of the sales effort will be to convert potential and first-time customers into longterm customers. This will be accomplished using several techniques.

Punch cards: After 10 meals purchased, the 11th will be free. Punch cards are an effective way of increasing sales from a specific customer. They are effective because they provide the customer with a sense of additional value, it gives the feeling of value with the free entree. People love getting something beyond what they pay for and the punch card provides this.

Concentrating on the customer's experience: Customers will not come back if they are not happy with their dining experience. All employees go through a comprehensive training process that includes training on how to offer the customer the finest experience. The employees are empowered to resolve issues and are encouraged to seek assistance from the manager for a conflict that they are unable to resolve.

Website Marketing Strategy The website will rely on two methods of marketing as a means for developing awareness of the site and increasing the number of visitors.

Search engine submission: The website will be submitted to various search engines.

Printed material: (NAME) will reference the website address on all printed material that is passed out including menus, business cards, and advertising media. Biodata about member of team Croitoru Daniela is the driving force behind (NAME). Daniela has spent the last seven years in the restaurant industry. Daniela received his undergraduate degree, a dual major of accounting and entrepreneurship from Aida Restaurant, Focsani, Vrancea. Savin Andreea: New site searches, build out project management, accounting, and grill operation. Andreea is an accomplished restaurateur, having owned several full-service restaurants. Andreea is responsible for the concept and the daily operations management, with yearly sales targets of $7 million. Personnel Plan Marius -Cook: Food preparation and cooking. Amalia-Misc.: Busing, dishwashing, cleaning, and other assorted activities. Manager: Assigned to each store. Financial Potential Our start-up costs are mostly expensed equipment, furniture, reconstruction, rent, start-up labor, liquor license, and legal and consulting costs associated with opening our restaurant. At the start of business, $97,000 will be allocated for business operations reserve. This is a solid start-up forecast based on our market analysis and our knowledge and experience in the industry.

We will purchase the following $66,811 worth of current assets during start-up : Fixtures and Lighting: $32,250 Bar Equipment: $26,183 Sound and Televisions: $8,378