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Questionnaire:

Q.1) Since when you are associated with brand Levis? a) 0-2 yrs b) 2-4 yrs c) 4-6 yrs d) 6-10 yrs

Q.2) Which product of Levis do you purchase mostly? (Can tick more than one) a) Jeans Regular straight Regular taper Skinny fit Boot cut Relaxed fit Relaxed straight Comfort fit Loose taper Loose straight

b) Shirts The standards Western shirts Work shirts Knits Tees Undershirts

c) Sweaters g) Jackets

d) Sweatshirts i) Dresses & Skirts

e) Outerwear j) Shorts & Capris

f) Tops

k) Accessories and Shoes

Q.3) Where do you go for shopping of Levis Product? a) Online b) Malls c) Retail outlets d) Factory outlets e) Any other

Q.4) Usually when do you go for shopping? a) Any day b) Sale season c) Festivals d) Holiday season e) Weekends f) Others.............................................................................

Q.5) Why do you purchase Levis brand? a) Fabric b) Comfort c) Status d) Price e) Style f) Durability g) Good brand endorsements

h) Popular among youths e) Any other.........................................

Q.6) When do you purchase Levis products? a) In sale/discount b) In peak season c) Both

Q.7) Does discount play an important role while selecting a product? a) Yes b) No

Q.8) What comes to your mind, when there is sale/discount written outside the shop? a) Low quality b) Low variety c) Shop more d) Original/duplicate e) Easy to pocket f) Genuine/fake product g) Good deal for middle class consumer h) Others....................................

Q.9) Do you think price quoted in Levis sale is a) Genuinely discounted or b) First hiked and then discounted c) Others................................................

Q.10) What makes you say that? .........................................................................................................

Q.11) Do you think quality quoted in Levis sale is:a) Same as in the peak season b) Lower than the peak season

Q.12) Do you think fabric quoted in Levis sale is:a) Same as in the peak season b) Different than the peak season

Q.13) Do you think design quoted in Levis sale is:a) Same as in the peak season b) Better than the peak season c) Worse than the peak season

Q.14) Do you think the products that you get in sale are:a) As durable as the products in peak season b) Less durable as the product in peak season

Q.15) Do you think discounts offered in the Levis sale is:a) Attractive b) Average c) Fake d) Less in comparison to other brands in the same industry

Q.16) While shopping in sale do you find problem? If yes, which kind of problem you face? a) Variety b) Size c) Quality d) Service

Q.17) Rate the importance of brand name while buying denim in sale. 1) Essential 2) Desirable but not essential 3) Not important

Q.18) Rate the importance of design/style while buying denim in sale. 1) Essential 2) Desirable but not essential 3) Not important

Q.19) Rate the importance of price while buying denim in sale. 1) Essential 2) Desirable but not essential 3) Not important

Q.20) Rate the importance of product fabric and quality while buying denim in sale. 1) Essential 2) Desirable but not essential 3) Not important

Q.21) Are you satisfied with the frequency of Levis sales? a) Yes, it is quite frequent b) It is rare, should be more frequent c) It is only at end of season

Q.22) Any special observation you would like to share with respect to Levis sale:...................................................................................................................................................... ......................................................................................................................................................