Europe Campos Survey Results

January, 2013

0
Methodology

 In January 2013, a Web-based survey was conducted using a panel of IT

decision-makers in Europe.
 201 panel participants were selected from:
 Large companies with at least €500M/£500M annual revenues or 2,000+
employees (for Ireland and Netherlands, €250M/£250M annual revenues or
1,000+ employees).
 Six countries: France (N=54), Germany (N=30), Spain (N=10), United Kingdom
(N=58), Netherlands (N=31) and Ireland (N=18).
 Participants must be IT/MIS/IS, Finance, or Real Estate Executives or
Management.
 Participants must be responsible for managing a data center, contract
execution for or implementing a new data center or expanding existing data
centers. Internal data center customers are also eligible.
 All reported differences are significant at the .10 level or better.
Confidence intervals are shown in the Appendix.

1
Table of Contents

Methodology 2
Overall Summary 3
Key Findings
Data Center Profile 7
Expansion Plans 18
Implementing Expansion 32
Selecting a Partner 41
Data Center Locations 47
Appendix 53

2
Overall Summary

DATA CENTER PROFILE

 68% of the respondents have 3 or fewer data centers; 9% have 6 or more.
 65% have built a new data center in the past 24 months.
 62% report an average raised floor area of more than 10,000 square feet
and the average is 12.9k square feet.
 The average power capacity is 5.0 kW per rack; 19% use more than 6kW
per rack.
 62% meter power use.
 The average PUE is 2.53.
 45% report using a shipping container module as a data center solution.
 58% report using hot or cold aisle containment in their data centers.

3
Overall Summary

EXPANSION PLANS
 81% say they plan to expand their data centers in 2013.
 25% say they definitely plan to expand in 2013.
 31% will definitely expand in either 2013 or 2014.
 88% will definitely or probably expand in either 2013 or 2014.
 Companies in the UK (41%) are more likely to definitely expand in 2013
than those in France (20%), Germany (17%) or Netherlands(16%).
 Among those with any plans to expand (definitely or probably in 2013):
 46% say they plan to expand in two or more locations.
 Security, disaster recovery and power issues are the most important reasons for
expansion.
 Among the possible directions for expansion, increased power capacity (50%), a
new location (48%) and more space (41%) are mentioned more often than
cooling (24%).
 On average, participants want 14.1k square feet and 5.1 kW per rack in
their expanded data centers.

4
Overall Summary

IMPLEMENTING EXPANSION
 Participants with plans to expand their data centers were asked how they
plan to implement the expansion. They could select multiple responses
and 33% plan to use two or more methods.
 54% will use a partner, either for design and build (35%) or to lease wholesale
space (30%) or both (11%).
 30% plan to build the expansion themselves.
 29% plan to use a retail colocation solution.
 21% plan to use a shipping container solution.
 Data authenticity (23%) and total cost (20%) are the most important
factors in choosing an outsourced technology to implement expansion.
 One in three is concerned with data sovereignty in choosing an outsourced
technology.

5
Overall Summary

DATA CENTER LOCATIONS

 When asked where they would prefer to locate a new data center, most
prefer countries in Europe -- led by UK (37%), France (29%), Germany
(24%) -- and in the United States (20%).
 68% choose their own country to locate a new data center, in addition to sites
in other countries.
 The most preferred cities are London (29%), Paris (24%), Frankfurt (21%)
and New York (17%).
 54% choose cities in their own country.
 When asked about factors in choosing a data center site, security and
connectivity are the most important.

6
 Data Center Profile

7
Data Center Summary

 68% of the companies have 3 or fewer data centers, 9% has 6 or more.

 65% have built a new data center in the past 24 months.
 62% of participants report an average raised floor area of more than
10,000 square feet and the average is 12.9k square feet.
 Companies in France have smaller existing space (11.2k square feet);
companies in the UK (15.0k square feet) report the largest.
 The average power capacity is 5.0 kW per rack; 19% use more than 6kW
per rack.
 62% meter power use.
 The average reported PUE is 2.53.
 45% report using a shipping container module as a data center solution,
with fewer in Ireland (11%) reporting their use.
 58% report using hot or cold aisle containment in their data centers.

8
Number of Data Centers

PARTICIPANTS WERE ASKED HOW MANY DATA CENTERS THEIR COMPANY OPERATE NOW, EXCLUDING “IT
CLOSETS” IN BRANCH OFFICES.
 68% have 3 or fewer data centers, but 9% have 6 or more data centers.

30% 28%
25%
25%

20%
17%
15%
15%

10% 9%
6%
5%

0%
One Two Three Four Five Six or more

Base = Total (N=201)

9
Most Recent Expansion

RESPONDENTS WERE ASKED WHEN THEIR COMPANY LAST BUILT OR ACQUIRED A NEW DATA CENTER.
 65% have built a new data center in the past 24 months.

45%
41%
Ireland reports the least
40% recent expansion of all
other countries with only
35% 44% of companies
30% having built a new data
center in the past 2
24% years.
25%
20%
20%

15%

10% 7% 7%
5%

0%
Past 12 Mos. 13-24 Mos. Ago 25-36 Mos. Ago 37-48 Mos. Ago Over 48 Mos. Ago

Base = Total (N=201)

10
Current Space

PARTICIPANTS WERE ASKED ABOUT THE AVERAGE AREA (BOTH IN SQUARE METERS AND SQUARE FEET) OF
RAISED FLOORS IN THEIR DATA CENTERS.
 62% report averages of 10,000 square feet (100 square meters) or more.
 The overall average is 12.9k square feet.

45%
40%
40%

35%

30%
24%
25%

20% 17%
15%

10% 7%
5% 6%
5%

0%
< 5,000 sf 5,000 - 9,999 sf 10,000 - 14,999 sf 15,000 - 24,999 sf 25,000+ sf Don't know

Base = Total (N=201)

11
Country and Current Space

 This chart shows the average square feet of raised floor space in their current data centers by
country (asked in both feet and meters).
 Companies in the UK report larger average existing space than France or Germany.

16,000 15,009

14,000 12,812 13,167 13,056

Average Square Feet

12,000
12,000 11,226

10,000

8,000

6,000

4,000

2,000

0
France (N=54) Germany (N=30) Ireland (N=18) Netherlands (N=31) Spain (N=10) United Kingdom
(N=58)

Note: Small sample sizes

12
Current Power

PARTICIPANTS WERE ASKED ABOUT THE AVERAGE KILOWATTS PER RACK ACROSS THEIR DATA CENTERS.
 The average power capacity is approximately 5.0 kW per rack.
 19% uses more than 6.0 kW per rack.

45% 42%
40%

35%

30%

25%
20%
20%
14% 15%
15%

10%
4% 5%
5%

0%
1.0 - 2.0 kW 2.1 - 4.0 kW 4.1 - 6.0 kW 6.1 - 8.0 kW Over 8.0 kW Don't know

Base = Total (N=201)

13
Power Metering

RESPONDENTS WERE ASKED WHETHER THEY MEASURE POWER USE AND, IF SO, WHERE THEY MEASURE IT.
 62% say they measure power use.
 Of those who measure power use, over half measure at the server.

60%
54%

50%
42%
40% 38%
34%
32%
30%
22%
20%

10%

0%
Server Rack UPS Utility RPP PDU

Base = Measure Power (N=125)

14
Power Usage Effectiveness

RESPONDENTS WERE ASKED ABOUT THE AVERAGE POWER USAGE EFFECTIVENESS (PUE) OF THEIR DATA
CENTERS.
 12% is unfamiliar with the term PUE.
 19% doesn’t know their PUE.
 The average reported PUE is 2.53.
 16% report a PUE of 3 or more; 28% report a PUE below 2.0.

30%

25%
25%
21%
20% 19%

15%
12%
11%
10%
6%
5%
5%
1%
0%
1 - 1.39 1.4 - 1.69 1.7 - 1.9 2.0 - 2.9 3.0 - 3.9 4.0+ Don't Know OurNot
PUEFamiliar with PUE
Base = Total (N=201)

15
Container Solutions

 Fewer than half of the respondents (45%) report using a shipping container module as a
data center solution.
Fewer companies in
Ireland report using
shipping containers
Don't Know (11%) than in other
7% countries (48%).

Yes
45%

No
48%

Base = Total (N=201)

16
Hot/Cold Aisle Containment

 Three in five respondents (58%) report using hot or cold aisle containment in their data
centers.

Don't Know
20%

No Yes
22% 58%

Base = Total (N=201)

17
 Expansion Plans

18
Expansion Plan Summary

 81% say they plan to expand their data centers in 2013.

 25% say they definitely plan to expand in 2013 and another 56% say they will
probably expand.
 21% say they will definitely expand in 2014.
 31% will definitely expand in either 2013 or 2014.
 88% will definitely or probably expand in either 2013 or 2014.
 Companies in the UK (41%) are more likely to definitely expand in 2013
than those in France (20%), Germany (17%) or Netherlands(16%).
 Among those with any plans to expand (definitely or probably in 2013):
 46% say they plan to expand in two or more locations.
 Security, disaster recovery and power issues are the most important reasons
for expansion.
 Among the possible directions for expansion, increased power capacity (50%),
a new location (48%) and more space (41%) are mentioned more often than
cooling (24%).

19
Expansion Plan Summary (Cont’d)

 On average, participants want 14.1k square feet for their expanded data
centers, compared to 15.6k sf in the previous survey.
 Participants want 5.1 kW per rack on average in their expanded data
centers, versus 5.7 in the previous survey.
 For data center decisions and planning, the most important information
topics are power reliability and supply; power requirements and
efficiency; and data center operations and management.

20
Expansion Plans in 2013

RESPONDENTS WERE ASKED HOW LIKELY THEY ARE TO EXPAND THEIR DATA CENTERS DURING 2013.
 81% say they will definitely or probably expand in 2013.
 25% say they definitely have plans to expand in 2013, compared to 22% in 2012.
 56% say they will probably expand in 2013.

Definitely Not
4%

Probably Not
Definitely
14%
25%

Probably
56%

Base = Total (N=201)

21
Expansion Plans in 2014

RESPONDENTS WERE ASKED HOW LIKELY THEY ARE TO EXPAND THEIR DATA CENTERS DURING 2014.
 21% say they definitely have plans to expand in 2014, similar to the plans for 2013.
 31% will definitely expand in either 2013 or 2014.
 12% are unlikely to expand in either 2013 or 2014.

Definitely Not
4%
Definitely
Probably Not 21%
18%

Probably
57%

Base = Total (N=201)

22
Country and Expansion Plans

 This chart shows the expansion plans for 2013 by country.

 Companies in the UK are more likely to definitely expand than those in any of the other
countries.
100% 2% 3% 3%
6%
6% 10% 10%
12%
17% 10%
13%
80% 32%

43%
60%
72%
60%
Definitely Not
56%
60%
Probably Not
40% 48%
Probably
Definitely

20% 41%

20% 22% 20%

17% 16%

0%

Note: Small sample sizes

23
Regions for Expansion

RESPONDENTS WITH ANY EXPANSION PLANS (DEFINITELY OR PROBABLY) IN 2013 AND 2014 WERE ASKED
WHERE THEY WOULD BE LIKELY TO EXPAND.
 The majority plan to expand in Europe, although one in three plan to expand in the UK;
many plan to expand in the U.S. or in the Asia Pacific region.
80%
72%
70% 65%

60%

50%

40% 35%
31%
30% 27%
25%
23%
20% 18%

10%
1% 1% 1% 1%
0%
Europe UK U.S. Asia Pacific Other Not Sure

Expand in 2013 (N=164) Expand in 2014 (N=144)

24
Expansion Plans by Revenue

 There is no systematic relationship between revenues and expansion plans for 2013.

80%
71%
70%
60%
60%
53%
49%
50%

40%
32%
30% 26%
19% 20%
20%
14% 13% 13%
12%
10%
10% 5%
2%
0%
0%
Definitely Probably Probably Not Definitely Not

< €1Bn (N=59) €1Bn - €9.9Bn (N=86) €10Bn - €19.9Bn (N=31) €20Bn+ (N=15)

Note: Small sample sizes

25
Number of Locations for Expansion

PARTICIPANTS WERE ASKED IN HOW MANY LOCATIONS THE COMPANY HAS PLANS TO EXPAND ITS DATA
CENTERS IN 2013.
 46% say they have plans to expand in two or more locations.

No decision
5% NOTE: To produce a large enough
Four or more sample for analysis, the discussion of
expansion plans will use those
7% companies (N=164) that will definitely
or probably expand in 2013.

Three
11%

One
49%

Two
27%

Base = Expansion Plans in 2013 (N=164)

26
Reasons for Expansion

PARTICIPANTS WERE ASKED TO RATE THE IMPORTANCE OF SEVERAL REASONS FOR EXPANDING THEIR DATA
CENTERS.
 Security, followed by disaster recovery and power issues, are the most important reasons for
expansion.
100% 3% 5% 4% 4% 3% 4% 2% 4% 4% 2% 4% 4% 5%
6%
10%
15% 15%
18% 20% 21% 22% 19% 23%
22% 23% 24% 21%
24% 23%
80%
26%

40%
60%
41% 52% 56%
51% 49% 51% 53% 51%
48% 49% 48% 55% 51% Not Very Important
43%
40% Somewhat Important
Very Important
Extremely Important
20% 41%
32%
27% 26% 26% 25% 25% 25% 24% 24% 23% 22% 22% 20% 20%

0%

Base = Expansion Plans in 2013 (N=164)

Note: Location-specific refers to labour pool, property cost or flood risk.

27
Connectivity refers specifically to synchronous communications.
Dimensions of Expansion

PARTICIPANTS INDICATED WHICH OF THESE AREAS WERE OBJECTIVES OF THE EXPANSION.

 50% express the need for additional power and 48% are seeking a new location.
 Companies in Spain (75%) and France (62%) are concerned with power capacity while those
in Germany (60%) are seeking more space.

60%

50%
50% 48%

41%
40%

30%
24%

20%

10%

0%
Power Capacity Cooling New Location Space

Base = Expansion Plans in 2013 (N=164)

28
Expansion Space Requirements

PARTICIPANTS WERE ASKED ABOUT THE AVERAGE AREA OF RAISED FLOORS FOR THEIR EXPANDED DATA
CENTERS (IN BOTH FEET AND METERS).
 The average desired space is 14.1k square feet, compared to 15.6k square feet in the
previous survey.

45%
40%
40%

35%

30%

25% 23%

20% 17%
15%

10% 7% 8%
5%
5%

0%
< 5,000 sf 5,000 - 9,999 sf 10,000 - 14,999 sf 15,000 - 24,999 sf 25,000+ sf Don't Know

Base = Expansion Plans in 2013 (N=164)

29
Expansion Power Requirements

PARTICIPANTS WERE ASKED ABOUT THE AVERAGE KILOWATTS PER RACK FOR THEIR EXPANDED DATA
CENTERS.
 The average power requirement is 5.1 kW per rack.

40%
35%
35%

30%

25%
20%
20%
16% 16%
15%

10% 8%
5%
5%

0%
1.0 - 2.0 kW 2.1 - 4.0 kW 4.1 - 6.0 kW 6.1 - 8.0 kW Over 8.0 kW Don't Know

Base = Expansion Plans in 2013 (N=164)

30
Information About Data Center Planning

PARTICIPANTS WERE ASKED TO RATE THE VALUE OF INFORMATION FOR PLANNING AND MAKING DATA
CENTER DECISIONS.
 The most valuable information relates to power reliability/supply, power
requirements/efficiency and data center operations/management.
100% 2% 2% 3% 4% 2% 4% 5%
6% 9%
13% 16% 13%
17% 18%
20%
23% 24%
80% 25%

60% 48%
46% 50%
46% 47%
47% Not Very Important
47% 50% Somewhat Important
45%
40% Very Important
Extremely Important

20% 37% 35% 34% 33% 32% 29%

24% 21% 21%

0%

Base = Expansion Plans in 2013 (N=164)

31
 Implementing Expansion

32
Expansion Strategies

 Respondents with plans to expand their data centers were asked to

indicate how they planned to implement the expansion:
 Build with or use a data center design and construction partner (35%).
 Lease space from a wholesale data center provider (30%).
 Lease space from a colocation provider (29%).
 Use a shipping container module as a data center solution (21%).
 Build themselves (30%).
 54% plan to use a partner for either design/build or leasing wholesale
space or both, compared with 59% in the last survey.
 One in three will use two or more approaches to expansion.
 Data authenticity (23%) and total cost (20%) were mentioned most often
as the most important factors in choosing an outsourced technology to
implement expansion.
 One in three is concerned with data sovereignty.

33
Use of a Partner

PARTICIPANTS WITH PLANS TO EXPAND THEIR DATA CENTERS WERE ASKED HOW THEY PLAN TO IMPLEMENT
THE EXPANSION. THEY COULD SELECT MULTIPLE RESPONSES AND 33% PLAN TO USE TWO OR MORE
METHODS.
 54% will use a partner, either for design and build (35%) or to lease wholesale space (30%) or
both (11%).
 30% plan to build the expansion themselves.
 29% plan to use a retail colocation solution and 21% plan to use a shipping container
solution.
40%
NOTE: Total responses
35%
35% exceed 100% because of
multiple data centers and/or
30% 30% 29% using multiple methods on a
30%
single data center.
25%
21%
20%

15%

10% 8%

5%

0%
Design/Build Partner Lease Wholesale Space Build Themselves Lease Colo Space Container Solution No Decision Yet

Base = Expansion Plans in 2013 (N=164)

34
Use of a Partner: Year over Year Comparison

 In this survey 54% will use a partner for either design/build or lease wholesale space or both,
fewer than the 59% in the previous survey, and 69% in January 2011.
 Plans to use a design/build partner have decreased over three surveys.
 Plans to lease wholesale space have decreased from 36% to 31% and 30%.
50% 47%

45% 42% 42%

40%
35% 36%
35% 32%
30% 31% 30% 30% 29%
30%
26%
25%
21%
20% 18%
15%
15%
11%
10% 8%
5%
5%

0%
Design/Build Partner Lease Wholesale Build Themselves Lease Colo Space Container Solution No Decision Yet
Space

Jan 2013 (N=164) Oct 2011 (N=106) Jan 2011 (N=121)

35
Expansion by Shipping Container: Reasons

 Those who plan to implement their expansion using a shipping container module as a data
center solution (21% of those expanding) were asked their primary reason for doing so.
 Cost, space and speed of deployment are the leading reasons for considering a shipping
container solution.

Cost 26%

Space 26%

Speed of Deployment 17%

Distributed Application 11%

Batch Application 9%

Single Server Configuration Support 6%

Burst Capacity 6%

0% 5% 10% 15% 20% 25% 30%

Base = Expand Using a Shipping Container Solution (N=35)

36
Country and Use of a Partner

 This chart shows how the countries plan to implement their data center expansion.
 In each country, as many or more plan to use a partner (for either design/build or lease
wholesale space) as other implementation methods.
 Companies in France (25%), Germany (28%) and UK (23%) are more likely to use a container
solution than other countries.
 Companies in the UK are more likely to use a partner (68%) because of the large number
who are more likely to lease wholesale space (43%).
60%
50%
50%
43% 42%
40%
40% 38%
36%
34% 33% 33%
31% 31% 32%
29% 28% 28%
30% 27%
24% 25%26% 25% 25%
23%
20%
20%
13% 13%13% 13%13% 13% 13%

8% 9%
10% 7% 6%
4%
0%
0%
Design/Build Partner Lease Wholesale Space Build Themselves Lease Colo Space Container Solution No Decision Yet

France (N=52) Germany (N=25) Ireland (N=15) Netherlands (N=24) Spain (N=8) United Kingdom (N=53)

Note: Small sample sizes Base = Expansion Plans in 2013

37
Revenues and Use of a Partner

 This chart shows plans for expansion by company revenues.

 Although the sample size is small, the largest companies (€20Bn+) are less likely to use a
design/build partner than in the previous survey (15% vs. 46%) and are more likely to lease
wholesale space (46% vs. 23%).
50%
46%
45%
41%
40% 38%
35% 35% 34% 35%
35% 33%
31% 31%
30% 27% 28%
26%
24%
25% 23% 22% 21%
20%
15% 14% 14%
15%
10% 8% 8%
6% 6%
5%
0%
Design/Build Partner Lease Wholesale Space Build Themselves Lease Colo Space Container Solution No Decision Yet

Less than €1Bn (N=49) €1-€9.9Bn (N=78) €10-€19.9Bn (N=29) €20Bn+ (N=13)

Base = Expansion Plans in 2013

Note: Small sample sizes

38
Choosing an Outsourced Technology

RESPONDENTS WHO ARE PLANNING TO EXPAND WERE ASKED TO RATE THE IMPORTANCE OF SEVERAL
CONSIDERATIONS IN CHOOSING AN OUTSOURCED TECHNOLOGY FOR EXPANDING THEIR DATA CENTERS.
 The most important factor is data authenticity/security, followed by physical security and the
total cost of the technology.
100% 1% 2% 2% 1% 1% 1%
3%
12% 12% 10% 15% 13% 15% 13%

80%

35%
44% 46%
45% 49%
60% 50%
54%
Not Very Important
Somewhat Important
40% Very Important
Extremely Important
52%
20% 42% 41% 40% 37% 34%
30%

0%
Base = Those who plan to
expand (N=164)

39
Choosing an Outsourced Technology: Most Important

RESPONDENTS WERE THEN ASKED WHICH ONE OF THESE CONSIDERATIONS IS MOST IMPORTANT IN
CHOOSING AN OUTSOURCED TECHNOLOGY FOR EXPANDING THEIR DATA CENTERS.
 Data authenticity and total cost were mentioned most often.
 The two factors in data sovereignty (data authenticity/security and geopolitical/legal
location) are the most important considerations for 31% of the respondents.
25%
23%

20%
20%

15% 14%
13%

10% 10%
10% 8%

5%

0%

Base = Those who plan to expand (N=164)

40
 Selecting a Partner

41
Partner Summary

 Of those who plan to expand in 2013, 54% will use a partner, either for
design and build (35%) or to lease wholesale space (30%) or both (11%).
 The list of potential partners is usually developed by high or mid-level
executives, as opposed to C-levels or lower-level managers.
 The most important qualifications in choosing a partner are ISO 27001
(Information Security), ISO 14001 (Environmental Management) and
financial stability.
 When evaluating a partner, the single most important factor is providing
information/understanding about potential regulatory issues.
 IT has the highest level of participation in selecting a partner for
expansion, followed by the IT Steering Committee, C-level Executives,
Finance and Boards of Directors.
 The most influence on the final decision is spread around C-level
Executives, Boards of Directors, IT Steering Committees and IT.
 These final decision makers are likely to be located in their company’s
own country, with many in London and Paris.
42
Developing a Consideration List

 This chart shows the titles of those who participants say are responsible for developing a
comprehensive list of all potential partners.
 Executives at the Director or Senior Director levels are most likely to develop the list of
potential partners for expansion.

35% 33%
31%
30%

25%

20% 19%
16%
15%

10%

5%

0%
C-Level Executive: Director Executive: MD, D of Ops Manager: Program, Project

Base = Those who plan to use a partner (N=93)

43
Evaluating Partners: Qualifications

PARTICIPANTS WHO ARE PLANNING TO USE A PARTNER WERE ASKED TO RATE THE IMPORTANCE OF SEVERAL
AREAS OF PROVIDER EXPERIENCE IN SELECTING A PARTNER FOR EXPANDING THEIR DATA CENTERS.
 The most important factors are ISO 27001 (Information Security), ISO 14001 (Environmental
Management) and financial stability.

100% 2% 3% 2% 4% 3%
1% 2% 2% 4% 4% 4% 3% 3% 3%
9%
15% 14% 14%
16% 18% 18% 14% 14%
17% 18% 17% 18% 18% 19%

80% 22%

42% 45% 48%

60% 41%
41% 41% 43% 44% 47%
45% 53%
46%
54% 54%
42%
Not Very Important
Somewhat Important
40%
Very Important
Extremely Important

20% 41% 40% 39% 38% 38% 37% 37% 35% 34% 33% 31% 30% 28% 25% 24%

0%

44
Base = Those who plan to use a partner (N=93)
Evaluating Partners: Considerations
RESPONDENTS WHO ARE PLANNING TO USE A PARTNER WERE ASKED TO RATE THE IMPORTANCE OF SEVERAL
OTHER CONSIDERATIONS IN CHOOSING A PARTNER FOR EXPANDING THEIR DATA CENTERS.
 The single most important factor is providing information/understanding about potential
regulatory issues. None of these other considerations in evaluating a partner is
unimportant.
1%
100% 5%
5% 3% 2% 2% 2% 3% 3% 4% 3%

11% 16% 15% 15% 16%

12% 17% 17% 15%
25% 23%
80%

35%
45%
60% 31% 42% 45% 46% 45%
44% 45% 48%
Not Very Important
45%
Somewhat Important
40% Very Important
Extremely Important

47%
43%
20% 39% 39% 38% 37% 37% 35% 34% 32%
29%

0%

45
Base = Those who plan to use a partner (N=93)
Decisions About Partners

PARTICIPANTS WHO PLAN TO USE A PARTNER WERE ASKED FIRST, WHICH DEPARTMENTS PARTICIPATE IN
THEIR DATA CENTER SELECTION DECISION AND SECOND, WHICH SINGLE DEPARTMENT HAS THE MOST
INFLUENCE.
 IT has the highest level of participation, followed by the IT Steering Committee, C-level
Executives, Finance and Boards of Directors.
 The most influence on the final decision is spread across C-level Executives, Boards of
Directors, IT Steering Committees and IT.
60% 56%

50%
41% 41% 40% 39%
40%

30% 25%
22% 20%
20% 17% 18% 18%
13%
10% 7%
3%
0%
IT IT Steering Finance Executives (C- Board of Directors Business Unit Real
Committee level) Estate/Facilities

Participate Most Influence

Base = Those who might use a partner (N=93)

46
 Data Center Locations

47
Data Center Location Summary

 When asked where they would prefer to locate a new data center, most
prefer countries in Europe -- led by UK (37%), France (29%), Germany
(24%) -- and the United States (20%).
 The majority choose their own country (68%), in addition to sites in other
countries.
 The most preferred cities are London (29%), Paris (24%), Frankfurt (21%)
and New York (17%).
 Over half (54%) choose cities in their own country.
 When asked about factors in choosing a data center site, security and
connectivity are the most important.

48
Countries to Locate a New Data Center

 This chart shows countries where respondents who plan to expand in 2013 would like to
locate a new data center. Multiple responses were allowed.
 Most of the locations are in the three largest countries in Europe.
 68% mention sites in their own country, in addition to sites in other locations.

40% 37%
35%
29%
30%
24%
25%
20%
20%
14% 13%
15% 12% 12%
9% 9%
10%

5% 2%
0%

Base = Expansion Plans in 2013 (N=164)

49
Cities to Locate a New Data Center

 This chart shows cities where respondents who plan to expand in 2013 would like to locate a
new data center. Multiple responses were allowed.
 Most of the locations are cities in Europe. In the U.S., New York, Chicago and San Francisco
are mentioned. In the Asia Pacific region, Tokyo, Mumbai, Singapore and Hong Kong are
mentioned.
 54% of the respondents choose cities inside their own countries.
35%

30% 29%

25% 24%
21%
20% 17%
15% 14%
13% 13%
12% 12%
10% 10%
10% 9%
8% 8%
6%
5%

0%

Base = Expansion Plans in 2013 (N=164)

50
Other Locations

 These are the ‘Other’ responses to where respondents would locate a

data center, each mentioned by one respondent.
 UK: Birmingham, Glasgow
 France: Lille, Lyon
 Germany: Berlin, Dortmund
 Netherlands: Rotterdam, Utrecht
 Asia: China (non-specific), Nanjing, Bangkok

51
Factors in Choosing a Location

PARTICIPANTS WERE ASKED TO RATE THE IMPORTANCE OF SEVERAL FACTORS IN SELECTING A GEOGRAPHIC
LOCATION FOR THEIR DATA CENTERS.
 Security and connectivity are the most important factors, followed by accessibility to
company personnel and power costs.
100% 2% 2% 2% 4% 2% 3% 2% 1% 2%
10% 12% 9% 13% 13% 15%
16% 12% 14%

80%

40%
45% 48%
41% 48%
60% 49% 50%
53%
58% Not Very Important
Somewhat Important
Very Important
40%
Extremely Important

48%
20% 41% 41% 40% 37% 36% 35%
31%
26%

0%

Base = Expansion Plans in 2013 (N=164)

52
 Appendix

53
Confidence Intervals

 At the 90% level of confidence for N=201:

 The confidence interval around 50% is ± 5.8%
 The confidence interval around 25% is ± 5.0%

 At the 95% level of confidence for N=201:

 The confidence interval around 50% is ± 6.9%
 The confidence interval around 25% is ± 6.0%

 At the 90% level of confidence for N=50:

 The confidence interval around 50% is ± 11.6%
 The confidence interval around 25% is ± 10.1%

 At the 95% level of confidence for N=50:

 The confidence interval around 50% is ± 13.9%
 The confidence interval around 25% is ± 12.0%

54