INTRODUCTION Mission To provide light in the most remote areas of India, while considering customer's cost cutting factor

in this economical era and keeping our bulbs affordable and eco friendly, keeping customer requirement in focus. Vision Expand the production volume to cover all of India and to become a major player in the specialized niche we serve. OBJECTIVES

Providing the product with a reasonable price. Increase the growth rate of sales. Provide the product/service quicker than the competitors. Become successful in the specified area. Increase the level of awareness in between customers. Maintain a staff of enthusiastic employees for excellent service to customer. Increasing average monthly sales in first year to reach break-even. To provide long lasting and durable products. Increase customer awareness through effective promotional tools.
SWOT ANALYSIS

S We are among the first in India. So we can create good reputation of the company Latest technology.

W As the business is new in Indian rural market, thats why there is lack of awareness in people.

O As we are starting a new unique venture that has a mass market in rural area, so we can be dominant in the industry. Select right location Select right market target. Its a profitable business and we think that we can recover our investment in a short time and can earn maximum profit.

T As Rural area is not a stable market so the political crises may affect our business in a bad way. Low level income group may not afford the product of our business. But we can overcome these threats through our contingency plans Solar energy products

New Product development Idea Generation and Sources Customers Competitors R Idea Screening

Is there sufficient demand? What is the state of the market and competition? Concept Testing Market Strategy-To assess the market potential of the product Business analysis Sales Cost Profit BEP ROI Product development Prototype Test marketing-Pune Commercialization Heavy promotional expenditure at launch 5 Force Model
Rivalry-Solar lights, High startup costs, High exit barriers, Threat Of Substitutes solar products, candle Buyer Power- Immediate need, No alternative Supplier PowerThreat of New Entrants and Entry Barriers- Solar products Government creates barriers. Patents and proprietary knowledge serve to restrict entry into an industry

Legal Documentation

PLANT

AREA:LOCATION:- DOMBIVALI Details of existing Infrastructural facilities: MIDC: - MIDC has developed the industrial plots and sheds in Phase-I and Phase- II. The residential and commercial plots are developed in between Phase-I & Phase-II and surrounding phase I & phase II. Phase-I & Phase-II Area = 244.85 Hector, Residential Area = 103.03 Hector, TOTAL AREA = 347.88 Hector. Internal Roads: - The industrial plots are well connected by the 9 meter & 12 meter wide Concrete as well as asphalt roads. The roads within the industrial area are managed by MIDC & in residential area roads are managed by local Grampanchayat. Industrial area is having 22-23 kms of road, out of which Cement Concrete road is about 11-12 kms

and asphalt road is about 10-11 kms. The asphalt road within residential area is about 1415 kms. Drainage: - MIDC has provided 18585 meters of underground effluent collection system to collect the treated effluent from industrial units for further treatment at CETPs of the area, this drainage line is regularly monitored and repaired by MIDC. CETPs:-There are 2 no. of CETPs functioning in the industrial area. The capacity of individual CETP is as bellows:1) Dombivali DBESA CETP Textile (Phase-I) = 16 MLD 2) DCETP Chemical (Phase-II) = 1.5 MLD

LICENSES REQUIRED Industrial License Indian Industrial license regime has been considerably eased after progressive liberalization and deregulation since 1991. Industrial licenses are regulated under the Industries Development Regulation Act 1951. Industrial license is granted by the Secretarial of Industrial Assistance (SIA) on the recommendation of the Licensing Committee. Presently Industrial Licensing for manufacturing is required in case of

Industries under compulsory licensing Manufacture of item reserved for (Small Scale Industries) SSI sector by non SSI units Projects affected by locational restrictions

Compulsory Licensing Following industries require compulsory industrial license under the provisions of Industrial (D&R) Act, 1951 1. 2. 3. 4. Distillation and brewing of alcoholic drinks. Cigars and cigarettes of tobacco and manufactured tobacco substitutes; Electronic Aerospace and defense equipment, all types; Industrial explosives, including detonating fuses, safety fuses, gun powder, nitrocellulose and matches; 5. Hazardous chemicals

Environmental Clearance Promoters of projects, subject to conditions, are required to obtain statutory clearances relating to Pollution Control and Environment as may be necessary, for setting up an industrial project belonging to specified categories as amended from time to time, by the Ministry of Environment & Forests under The Environment (Protection) Act, 1986. Setting up industries in certain locations, considered ecologically fragile, is guided by separate guidelines issued by the Ministry of Environment and Forests. Factory License An occupier of a factory is required to obtain a License under the provisions of respective State Factories Rules. For this purpose he is required to make an Application to the Office of the Chief Inspector of Factories, in the concerned jurisdiction in accordance with the provisions of state rules. The procedure, timeframe and fees vary according to different States.

Q Which industry needs Consent/permission of MPCB? A Any industry, operation or process or an extension and addition thereto, which is likely to discharge sewerage or trade effluent into the environment or likely to emit any air pollution into the atmosphere will have to obtain consent of the State Pollution Control Board under the provisions of Water (P & CP) Act, 1974 and Air (P & CP) Act, 1981. Similarly any industry / process generating, storing, transporting, disposing or handling hazardous waste as defined in schedule 1 and 2 of Hazardous waste (Handing and Management) Rules, 1989, as amended in 2000 are required to obtain authorization from MPC Board under the said rules. The medical institutions generating biomedical waste as defined in Biomedical Waste (M & H) Rules, 1989 are required to obtain Authorisation under the said rules. PESTLE

Political factors, are how and to what degree agovernmentintervenes in theeconomy. Specifically, political factors include areas such astax policy,labour law,environmental law,trade restrictions,tariffs, and political stability. Political factors may also include goods and services which the governmentwants to provide or be provided (merit goods) and those that the governmentdoes not want to be provided (demerit goodsor merit bads). Furthermore,governments have great influence on thehealth,education, andinfrastructureof a nation.

Economic factors includeeconomic growth,interest rates,exchange rates and theinflation rate. These factors have major impacts on how businessesoperate and make decisions. For example, interest rates affect a firm's cost of capitaland therefore to what extent a business grows and expands. Exchangerates affect the costs of exporting goods and the supply and price of importedgoods in an economy Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis onsafety. Trends in social factors affect the demand for a company's products andhow that company operates. For example, an ageing population may imply asmaller and less-willing workforce (thus increasing the cost of labor).Furthermore, companies may change various management strategies to adapt tothese social trends (such as recruiting older workers). Technological factors include ecological and environmental aspects, such asR&Dactivity,automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influenceoutsourcingdecisions. Furthermore, technological shifts canaffect costs, quality, and lead toinnovation. Environmental factors include weather, climate, andclimate change, whichmay especially affect industries such as tourism, farming, andinsurance.Furthermore, growing awareness to climate change is affecting howcompanies operate and the products they offer-it is both creating new marketsand diminishing or destroying existing ones. Legal factors includediscrimination law,consumer law,antitrust law, employment law, andhealth and safety law. These factors can affect how a company operates, its costs, and the demand for its products.
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