OBJECTIVE

I intend to obtain a Public Relation and Marketing position. To lead, challenge and be challenged in an advertising/marketing strategy. To develop products, markets, brands and relationships in an organization that makes use of my public relations experience as well as communication and interpersonal skills. I am seeking an environment, conducive to success and development and add value to my skill set. WORK EXPERIENCE Hotel Hospitality Inn Lahore (Jan 2012 - Present) Public Relations Manager Hotel Hospitality Inn Lahore is a 4 star hotel in Lahore, licensed by Maverick International USA. My job requires me to handle marketing, advertisement, public relations, event management and media management of the hotel. Key responsibilities: Handle day to day marketing promotions Devise strategies for marketing of each outlet of the hotel. Devise strategies for revenue generation using marketing tools. Write press releases and manage language content for all advertisement collaterals. Develop all forms of artwork for advertisements. Manage electronic, digital and print media for advertising and negotiate deals with mediums to devise an affordable and impressive marketing strategy. Organize internal and external events. Handle corporate as well as social relations of the hotel. Identify main client groups and audiences and determine the best way to communicate publicity information to them. Manage marketing and Communication Budget. Innovative (Pvt) Ltd Lahore (Jan 2010 Jan 2012) Assistant Manager Trainings Innovative (Pvt) Ltd Lahore was a BPO Company with its head office in the US. It deals with plastic cash cards used within the US. They provide complete solution to clients and customers both. My job was to prepare product specific training modules. Key responsibilities: Responsibilities include but were not limited Prepare training modules for newly hired staff. Develop refresher training modules for the employees.

Short list employees that needed refreshers. Help recruitment hire new resources suitable for various projects. Evaluate quality of the trainees while being on calls. Provide customer services to various clients on the telephone as well as via email. Dealt with Western Union, Pay Partners and Convenient Cards etc.

Ovex Technologies (Pvt) Ltd Premier BPO Lahore (June 2008 Jan 2010) Telesales Representative Ovex Technologies (Pvt) Ltd was a BPO Company with its head office in the US; I was appointed as a Telesales Representative for a computer selling company. My job was to take in bound calls from customers in US and achieve weekly sales target. EDUCATION Degree Masters Bachelors HSSC SSC Institution University of Punjab University of Punjab Subject the Political Science Year 2011-2012

the Political Science, 2007-2009 Sociology, Journalism BISE Lahore Pre Engineering 2004-2006 Sacred Heart Pure Sciences 2002-2003 Convent Faisalabad VOLUNTEER WORK

CPHD (Commission for Peace & Human Development) Since 2007 CPHD was an NGO that works for advocacy and human rights. My job was to manage the paperwork, fact finding, documentation and research. HEAL (Health, Action, Environment for Life) Since 2008 HEAL is an NGO that works in collaboration with Jinnah Hospital Lahore. The areas of work are education, health and environment. I am the official correspondent that requires me write business letters, handle public relations for the NGO. MEMBERSHIPS

Old Associates of Kinnaird Students (OAKS)

Najam-ud-Din Dramatics Society Kinnaird College Lahore CNPWCCI (Central & North Punjab Women Chamber Commerce) REFERENCES

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Available upon Request