A SUMMER TRAINING PROJECT REPORT ON

DEMAT ONLINE TRADING AND ITS SAFETY AT RELIANCE SECURITIES

Submitted in partial fulfillment of the requirement For the award of the degree Of
MASTER OF BUSINESS ADMINISTRATION
SUBMITTED TO: Mrs. AARTI GARG Assistant Professor SUBMITTED BY:YOGESH SINGH MBA 3rd Semester Roll No.11021228

IFTM UNIVERSITY, MORADABAD

SESSION (2012-2013) ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior, and acts during the course of study. I express my sincere gratitude to Mrs. Manjula Jain (Director, school of business Management) for providing me an opportunity to undergo summer training at Reliance Securities Delhi. I am thankful to Mrs. Aarti Grag (Project Guide) for her support, cooperation, and motivation provided to me during the training for constant inspiration, presence and blessings. I also extend my sincere appreciation to Mr. Neeraj Kumar Kavi (Branch Manager Reliance Securities) who provided his valuable suggestions and precious time in accomplishing my project report. Lastly, I would like to thank the almighty and my parents for their moral support and my friends with whom I shared my day-to-day experience and received lots of suggestions that improved my quality of work.

(YOGESH SINGH)

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CERTIFICATE OF ORIGINALITY

I, Yogesh Singh Roll No. 11021228 a full time bonafide student of first year of Master of Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby certify that this project work carried out by me at Reliance Securities Delhi and the report submitted in partial fulfillment of the requirements of the programme is an original work of mine under the guidance of the industry mentor Mr. Neeraj Kumar Kavi (Branch Manager Reliance Securities Delhi) and faculty mentor Mrs. Aarti Grag, and is not based or reproduced from any existing work of any other person or on any earlier work undertaken at any other time or for any other purpose, and has not been submitted anywhere else at any time.

(Yogesh Singh) Date:

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CERTIFICATE OF THE COMPANY

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EXECUTIVE SUMMARY

The project work is pursued as a part of MBA summer training at IFTM University, Moradabad. It is undertaken as a traineeship at Reliance Money Ltd. The project is done under expert supervision and guidance of Mr. Neeraj Kumar

kavi (Branch Manager, Reliance Securities).

About the Company: The Reliance Anil Dhirubhai Ambani Group is among Indias top three private sector business houses on all major financial parameters, with a market capitalisation of Rs 100,000 crore (US$ 22 billion), net assets in excess of Rs 31,500 crore (US$ 7 billion), and net worth to the tune of Rs 27,500 crore (US$ 6 billion).

Coming to the objectives of the research, here the five objectives have been determined directly incorporating with the research topic. On the basis of these objectives the researcher has find out various valuable findings which certainly may help the company to have some considerable suggestions and recommendations. While preparing the Questionnaire, all these objectives have been kept in mind so that a reasonable questionnaire can be prepared.

At Reliance securities, initially the trainees were imparted process and product knowledge. They were given sufficient time to know about the products and also about sales and distribution channel. They had to work with the sales representatives of the Distributor and think of ways of improving the sales and distribution channel and implementing them. The main aim was to increase sales and for this different ways were tried and implemented. They were provided with database and had to make cold calls from the data. Company activity was also one of the major sources for generating business. Initially they even accompanied sales representatives to the clients place. Main objective was to know the need of the customer and how to fulfill that in the best way.

TABLE OF CONTENTS
Chapter No. Chapter Name
Acknowledgement Certificate of Originality Certificate from Company Executive Summary

Page No.
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Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12

INTRODUCTION COMPANY PROFILE OBJECTIVE OF THE STUDY SCOPE AND RATIONALE OF THE STUDY REVIEW OF LITERATURE RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATIONS RESULTS AND FINDINGS DISCUSSIONS CONCLUSIONS LIMITATIONS OF THE STUDY SUGGESTIONS AND RECOMMENDATIONS BIBLIOGRAPHY ANNEXURE: o ANNEXURE I QUESTIONNAIRE

1 11 37 39 41 44 47 62 64 66 68 70 ---

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