POPULARITY OF IPL........ From the trend we see that popularity of IPL is decreasing from the 1 st year.

2nd year IPL was shifted to south Africa due to security reason. That is why TRP of IPL decreases from 6.23% to 5.16%. Third IPL was again organised in India then also TRP of IPL reduces. From that we can conclude that popularity of IPL is reducing. This may be due to increased number of matches in IPL.
Year: 2008 2009 5.72% 2010 TRP 6.23% 5.16%

7.00% 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00% 2008 2009 2010 TRP Series 2 Series 3

EFFECT IN INDIAN ECONOMY

Effect of IPL in Indian economy is long term. During this short span of time we can not see much more effect in Indian economy. But there are definitely some

effects in our economy. It creates a good impression in the mind of the people from all over the world that india can also organise such a big event and its economy is also very stable. It definitely increases the amount of foreign investment in india. Now many foreign companies want to invest in the Indian market. Foreign investors want to invest their money in Indian stock exchange. It reflects in the stock exchange. we can see that amount of foreign investment increases day by day. Anothereffect of IPL in Indian economy is that people from all over the world come to know about india after IPL. Earlier people from all over the world only knows some of the places like Mumbai, Bangalore, or Delhi. But after IPL, many places like Hyderabad, Cuttack etc are known to the world now. This gives them an opportunity to know about this cities and it increases the development in these areas also. IPL may have an effect in our tourism industry also. To see the IPL matches many foreigner comes to india. This definitely increases the no. Of tourist visit india. From them india can earn much more foreign currencies which effects Indian economy. Earliar people from other countries only know some of the cities of india. But after IPL they came to know about different beutifull places of india. After seeing this in television they eager to come to india to visit those places.

BCCI SET TO EARN RECORD RS2,000 Cr

The Board of Control for Cricket in India (BCCI) will earn a record Rs2,000 crore revenue in the next 12-14 monthsthus reversing two years of revenue declines. In 2010-11, the boards income will skyrocket with revenues generated from broadcast, sponsorship and the board fees for the Indian Premier League (IPL) Season 3 that returns to home turf. Additional income is expected from the International Cricket Councils (ICC) World Cup to be held in March 2011.

The league earned Rs774 crorein 2009, a 17% rise over the Rs662 crore it earned the previous year. Interestingly, two-thirds of this was shared with team owners and state associations that comprise the BCCI family. While the franchisees received a total of Rs303 crore, against Rs220 crore in 2008, the associations earned Rs202 crore (unchanged from the previous year). The losses, according to the note, are mainly due to shifting the venue to South Africa. IPL apparently spent more than Rs 300 crore on logistics, production and fees towards services, prize money and insurance, among other things. It incurred expenses of Rs 808 crore, thus the Rs 34-crore loss. The boards 2009-10 revenue is expected to be similar to that of the previous year, when, for the first time in five years, income declined to Rs725.8 crore from Rs1,000 crore. BCCIs income dropped in 2008 due to security reasons that forced several big tournaments such as the Champions League, Pakistans tour of India as well as Englands two ODIs (one day internationals) to be either cancelled or postponed causing a significant loss of over Rs300 crore to BCCI, the official said. The boards income for 2009 will be no different from that of 2008 because IPL was shifted to South Africa.

According to Niranjan Shah, IPL3 is set to make in excess of Rs800 crore this year. Breaking down the math, Shah said Rs200 crore will be generated from franchisee rightsthe bid amount paid over 10 years; Rs210 crore from franchisee feesannual fees that franchises shell out to BCCI for use of facilities, etc., and are shared with the individual cricket state associations; and Rs400 crore from central media sponsorship rights from title and ground sponsors as well as telecast rights. This is part of the Rs8, 200crore deal won by broadcaster Multi Screen Media Pvt. Ltd and World Sport Group Pte Ltd (WSG), a sports marketing company, to air matches till 2017. IPL will also be adding two more teams, which will double the revenues for IPL, but it is too early to tell what the amount coming in for the new teams will be.

Apart from IPL and the World Cup, BCCI will also be raking in money from bilateral tournaments such as the Australia tour of India in October followed by the New Zealand cricket team playing here in December. For these tournaments, other than board fees and the sponsorship share for which the amount has not yet been decided, telecast rights alone will fetch BCCI Rs450 crore for 15 matches, with broadcaster Nimbus Communications Ltd paying the board Rs33 crore per match for all domestic tournaments. In addition, BCCI will also get Rs50 crore from the Champions League, a world championship for domestic Twenty20 club champions that kicked off last year, under a sharing ratio agreed by the organizing cricket bodies of India, Australia and South Africa. It will get approximately Rs60 crore as participation fees for the Twenty20 World Cup. Sponsorship revenue, a combination of domestic and international sponsorship rights held by Sahara India Pariwar, Nike India Pvt. Ltd and WSG, is projected to go up to Rs125 crore in 2009-10 from Rs111 crore in 2008-09. According to the BCCI official, the Indian board has already pledged Rs50 crore as infrastructure subsidy for each state association that hosts the World Cup matches. With eight states stepping up to volunteer as host destinations, BCCI will be left with around Rs50 crore to fund all other expenses such as fees to players, daily allowance, travel, lodging, expenses of support staff, match officials and selectors, besides sundry other charges.

CONCLUSION
The whopping success of IPL has not only ensured that teams like Jaipur, Kolkata and Mohali are likely to break even in the first year itself, but also transformed the fortunes of its telecaster Sony Set Max. The biggest gainer, though, is arguably BCCI which is projected to rake in a profit of Rs 350 crore from IPL in the first year itself. This would be more than BCCIs profit of Rs 235 crore for all of 2007. In all, IPL will bring revenue of Rs 1,200 crore a year into cricket, more than double the governments entire sports budget of Rs 490 crore. The Set Max channels revenue marketshare has risen from a pre-IPL level of 5.7% to 28.8%. Its share of prime time has gone up to 29%, higher than the

cumulative marketshare of the top nine Hindi general entertainment channels. From next year, Sony is projected to gross about Rs 650 crore in advertising revenue for about 45 days of IPL, which would be 7% of the entire estimated TV ad revenue of around Rs 9,000 crore for the whole year. Ad rates for 10-second spots, which were at Rs 2 lakh per 10 seconds at the start of the tournament, have climbed rapidly to Rs 5 lakh and look set to rise further to Rs 10 lakh for the final, says the report. This would be even more than the Rs 8 lakh per 10 second rate for the nailbiting T20 World Cup final between India and Pakistan last year. IPLs success has also rubbed off on the franchisees. According to the report, teams like Jaipur, Kolkata and Mohali, which have not spent much on franchisee fees, are likely to break even in the first year itself. From this we can conclude that IPL is now a global event and it has taken cricket to the next level. Some of the critics criticise IPL. They say that players are not playing only for money and when players playing in IPL matches they dont feel that they are playing for the country. In spite of having some negative point of IPL, there are many advantages. So looking at positive side we can say that IPL is becoming a global event. Now Indian economy is growing at a rapid pace, so much that people from all over the world are now looking towards India.