YAMAHA MOTOR INDIA Pvt. Ltd.

By: Jeff Thomas 3511210236

Logo
The original logo was submitted to the Government of India by Escorts Ltd. due to its graphical resemblance of Ashoka Chakra. Next logo was the result of conceptualized planning and graphic designing which remained in the use for 20 years. At the time of 50:50 joint venture of Escorts Limited with YMC, Japan a new company Escorts Yamaha Motor Limited was formed which came up with a new logo representing both the companies. Again in the year 2000, equity of the company has changed resulting Yamaha74% and Escorts26%, thus changing the logo and the companys name to YMEL. Now, the company being 100% subsidiary holder is known as the Yamaha Motor India (Pvt.) Limited. The logo of YMC has been adopted by YMI.

Overview

Ever since its founding as a motorcycle manufacturer on 1st July, 1955, Yamaha Motor Company has worked to build its products which stand among the very best in the world through its constant pursuit of quality; and at the same time, through these products, it has sought to contribute to the quality of life of people all over the world. Following on the success of our Motorcycles, Yamaha being manufacturing Powerboats and out boards motors in 1960. Since then, engine and FRP technology were used as a base to actively diversify and globalize the area of business. Today our fields of influence extend from the land to the sea and even into the skies as our business divisions have grown Motorcycles operations to include Marine operations, Power Product operations, Automotive operations, Intelligent Machinery operations, Aeronautic operations and PAS operations.

Founded : July1, 1955 Capital : 23.2 billion yen (as of March 31, 2001) Employees : 10,443 (as of March 31, 2001) Head office : 2500 Shingai,Iwata,Shizoka,Japan airman of the Board of Directors President and Representative Director Vice President and Representative Director Ch : Mr. T Hasegawa : Mr. T Hasegawa : Mr. R Yamashita

The Origins of the Yamaha Brand

The YAMAHA brand has its roots in the name of our founder, Torakusu Yamaha. Familiar with western science and technology from his youth, Yamaha initially found employment repairing medical equipment. This led to a request to repair a organ, a project that resulted in the birth of the Yamaha brand. Confident of the potential of his business, Yamaha struggled against great odds to establish Yamaha Organ Works. Entrepreneurial spirit, far-sightedness, and determination to overcome difficulties fueled his passion to succeed. This same spirit formed the foundation of the Yamaha brand, and is a vital legacy of Yamaha Corporation today.

Corporate profile and facts about Yamaha Motor Corporation

Founded Capital President Employees (Consolidated)

July 1, 1955 48,000 million yen (as of March 31, 2006) Takashi Kajikawa 39,381 (as of December 31, 2005) Parent: 8,136 (as of December 31, 2005) 1,375,249 million yen (from January 1, 2005 to December 31, 2005) Parent: 755,941 million yen (from January 1, 2005 to December 31, 2005)

Sales (Consolidated)

Sales Profile

Sales (%) by product category (consolidated)

Sales (%) by region (consolidated)

Major Products & Services

Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. Biotechnological production, processing and sales of agricultural and marine products and microorganisms. Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services.

Headquarters

2500 Shingai, Iwata-shi, Shizuoka-ken, Japan

Affiliated Companies

Consolidated subsidiaries: 110 Non-consolidated subsidiaries: 15 (by the equity method) Affiliates: 30 (by the equity method) (as of March 31, 2006)

Philosophy
Creating kando with products and services that exceed your expectations
We at Yamaha Motor are committed to delivering the highest level of customer satisfaction, using our ingenuity and enthusiasm to enrich the lives of people around the world. What is Kando? Kando is a Japanese word that captures the intense excitement and deep satisfaction people feel when they experience something of truly exceptional value. At Yamaha Motor, we seek to make Kando a

distinctive benefit of everything we do by creating products and services that consistently exceed your expectations. Still, as powerful as Kando can be, the experience is sometimes short-lived. People may be touched only for a moment. That's why we believe it is our unique challenge to make sure that all our products and services thrill, impress and move you not just the first time but every time you experience them. Yamaha Motor Has Made a Fourfold Commitment to Society At Yamaha Motor, we believe that corporations must make a greater contribution to society than simply generating income and paying taxes. For continued growth, it is also essential to develop a mutually beneficial relationship with the societies we do business in. That's why we have committed ourselves to building sustainable corporate and societal value in four key ways, economically, environmentally, socially and ethically.

Our Fourfold Commitment to the World We Serve Economic: We design and supply products that profit from their emotional appeal as well as their earth-friendly performance. Environmental: We work to safeguard and enhance the environment by reducing harmful emissions, by-products and waste. Social: We dedicate ourselves to working with localities and regions to advance societies everywhere we do business. Ethical: We commit ourselves to full compliance with local and global laws and regulations in addition to advancing human resources policies that enhance and enrich the lives of our employees.

Business Operations
Yamana Motor divisions, key products
Land
Motorcycles Sports bikes, trail bikes, road racers, motocrossers and more Commuter Vehicles Scooters, business-use bikes, electric scooters

Electro-Hybrid Vehicles People- and environmentfriendly powerassisted bikes

Recreational Vehicles All-terrain vehicles and snowmobiles

----------------------------------------------------------------------Water
Boats Motorboats, sailboats, utility craft and specialorder boats Marine Engines Outboard motors and engines (including diesel) Water Vehicles Personal watercraft and jet boats

----------------------------------------------------------------------Power Products
Golf carts, racing karts, snow throwers, generators

----------------------------------------------------------------------Parts
Components for all our product lines, plus special-issue apparel and helmets

-----------------------------------------------------------------------

Industrial Products

Automobile Engines Advanced components for auto manufacturers Aeronautics

Unmanned helicopters for industrial use and research

Pools Leisure and therapeutic pools, waterslide systems, etc. Intelligent Machinery
Surface mounters and other miniaturized "robots"

-------------------------------------------------New Businesses
Including wheelchairs and electric power units

-------------------------------------------------------Our environmental commitments plus other activities & programs for communities around the world\

Sports Activities
Our corporate commitment to healthy competition
At Yamaha Motor, sports activities are a reflection of our commitment to creating kando. What better way could there be to stimulate "intense excitement" and "deep satisfaction" than to support activities that by their very nature embody emotions so powerful, they transcend the boundaries of race, region and language? In addition to our extensive participation in racing, the perfect forum for spotlighting and testing our most advanced technologies, Yamaha Motor is also deeply involved with rugby and soccer, both as a team owner and an official sponsor of sports organizations like the Asian Football Confederation.

Yamaha Racing Team

Yamaha Motor has brought together some of the world's finest riders, support teams and sponsors to create the Yamaha Racing Team. Participating in many of the most prestigious racing events around the globe, the Yamaha Racing Team boasts a record of outstanding performance in event after event, year after year. The Yamaha Racing Team participates not only in world championship road races and motocross events but also in national championships in the United States, Japan and elsewhere, as well as in trials and in non-motorcycle genres like snowmobile and kart racing. Wherever and however we compete, the Yamaha Racing Team takes full advantage of our most advanced technologies in addition to the high standards of racing management we have honed over the years.
-----------------------------------------------------------------------------------------------

History
Our origins, our legacy

Over Five Decades of Passion for Excellence

Yamaha Motor Company was founded as a motorcycle manufacturer on July 1, 1955. From the very beginning, we have worked to build products that stand out for their quality wherever they are sold. And

through these same products, we have committed ourselves to contributing to a higher quality of life for people all over the world. Over the years, we have diversified into a number of areas of business. In 1960, we began manufacturing powerboats and outboard motors. Subsequently, we have made our proprietary engine and fiberglassreinforced plastic (FRP) technologies the basis of our strategy for expansion and diversification. Today, Yamaha Motor products extend from land to sea and even into the skies, with manufacturing and business operations that include everything from motorcycles, PAS electro-hybrid bikes, marine and power products to automotive engines, "intelligent" machinery and even unmanned helicopters.

Communication Plaza
Our in-house exhibition forum

The Yamaha Communication Plaza gives members of the Yamaha family access to an extensive collection of displays designed to communicate the Yamaha Motor vision, past, present and future. The Plaza is also a forum where we can meet to explore ways to build on the achievements of our forebears and, in so doing, create new value for the future.

YAMAHA INFOTECH
YM Infotech, a 100% subsidiary of Yamaha Motor India, specializes in providing a wide arena of IT services to its clients with High Quality, Low Cost and Timely Delivery. Our expertise is not just in the technology industry but also understanding of business.processes. Our endeavor is to help our clients reduce the total cost of IT operations significantly, while adding best practices to the business, by utilizing the vast skilled IT resources available in India with On-site/Offshore Global Delivery Model

Corporate Info
Yamaha Motor India (YMI)

Yamaha Motor India (YMI) Ltd. is the fully-owned subsidiary of Yamaha Motor Co of Japan. YMI was initially known as Yamaha Motor Escorts Ltd. But the parent company, Yamaha Motor Company, purchased Escorts Ltd's remaining 26 per cent holding in their motorcycle joint venture Yamaha Motor Escorts Ltd in June 2001. It was therefore renamed as Yamaha Motor India Ltd. YMI follows Yamaha Motor's corporate mission of creating 'Kando' - a unique Japanese word that means 'touching people's hearts.' 'Kando' also describes the 'spirit of challenge" to create new value surpassing customer expectations. YMI is committed to making products that benefit from the skills and technology used by Yamaha world-wide. To fulfill customer satisfaction, and meet the needs of the Indian market, YMI plans to produce one or more models in the first year, four models in three years. To achieve these goals, YMI will pursue three major objectives within the company. The first is customer satisfaction. The second is strengthening R&D. YMI's mission is to constantly produce what customers are looking for, by analysing market trends and changes. The third

objective

is

to

optimize

the

internal

working.system.

YMI's motto is 'Speed, Quality, Yamaha's original design'. Yamaha is aiming to make a significant contribution to Indian society and create products that the people of India will take to their hearts. Holding the true spirit of commitment to customer satisfaction Yamaha Motor India is enriching lives of people with the same ingenuity and enthusiasm as its parent company - Yamaha Motor Corporation, Japan. Having operated in India as technology provider for almost two decades, YMI was incorporated in August 2001 as a 100'% subsidiary of YMC, Japan. Since then we have been in the process of redefining our business processes and extending the awe and power associated with the legacy of the Yamaha Group. At YMI two State-of-art manufacturing plants in India i.e Faridabad and Surajpur a wide range of motorcycles that meet International technology standards are manufactured.These cater to domesric as well as international markets.

Corporate Mission - "Creating Kando - Touching Your Heart" we are striving to touch every Heart across the length and breadth of India Kando is a Japanese word for expressing fellings of excitement and deep satisfaction

MANAGEMENT PRINCIPLES:
These are the means to attain our corporate mission and the cornerstone of our philosophy Surpassing Customer Expectations We are aware of our customers' evolving needs and provide them with quality products and services of exceptional value that surpasses their expectations. Establishing a Corporate environment that fosters selfesteem We believe in nurturing and empowering our employees to the fullest. Whilst cultivating our employees creativity and all round abilities, we have also established an equitable system of evaluation and rewards to encourage our people to strive towards newer benchmarks. Fulfilling social responsibilities As a good corporate citizen, we continually strive towards creating a better social as well as natural environment.

Manufacturing Process
YMl's manufacturing facilities comprises of 2 state-of-the-art Plants at - Faridabad (Haryana) and Surajpur (Uttar Pradesh). Currently 10 models roll out of the two Yamaha Plants. The infrastructure at both the plants supports production of motorcycles and it's parts for the domestic as well as oversees market. At the core are the 5-S and TPM activities that fuel our agile Manufacturing Processes. We have In-house facility for Machining, Welding processes as well as finishing processes of Electroplating and Painting till the assembly line. The stringent Quality Assurance norms ensure that our motorcycles meet the reputed International standards of excellence in every sphere. As an Environmentally sensitive organization we have the concept of "Environment-friendly technology" ingrained in our Corporate Philosophy. The Company boasts of effluent Treatment plant, Rain water - Harvesting mechanism, a motivated forestation drive. The IS0-14001 certification is on the anvil - early next year. All our endeavors give us reason to believe that sustainable development for Yamaha will not remain merely an idea in pipeline. We believe in taking care of not only Your Motoring Needs but also the needs of Future Generations to come.

Indian joint venture motorcycle manufacturing company becomes 100% YMC owned

Company name changed to Yamaha Motor India Private Limited

An agreement has recently been reached between Yamaha Motor Co., Ltd. (YMC) and its joint venture partner in India, Escorts Limited (Chairman and Managing Director: Mr. Rajan Nanda. Location: Faridabad, suburbs of New Delhi) under which YMC will acquire all of the 26% of the stock presently held by Escorts Limited in the two companies' motorcycle manufacturing and marketing joint venture, Yamaha Motor Escorts Ltd.(YMEL). The aims of this move to make Yamaha Motor Escorts a 100% YMC subsidiary are to increase the overall speed of managerial and business decisions, to improve product development capabilities and production efficiency, while also strengthening the marketing organization. Plans call for the change in the company's name and other procedures to be completed by the end of June. Ever since the establishment of the first technical assistance agreement between the two companies in 1985, YMC and Escorts Limited have built a cooperative relationship dedicated to the manufacture and sales of Yamaha brand motorcycles in

an environment of growing motorcycle demand in the Indian market. In November of 1995, the two companies established the joint venture company Escorts Yamaha Motor Limited, based on a 50-50 capital investment. In June of 2000, that investment ratio was changed to 74% for YMC and 26% for Escorts Limited and YMC assumed managerial control of the company undertook motorcycle with the name being and changed to build marketing to the YMEL and numerous measures company's

manufacturing

operations.

In addition to YMC acquiring Escorts' 26% of YMEL stock, the company's name will be changed to Yamaha Motor India Private Limited (YMI) and concerted efforts will be made to heighten its competitiveness in the Indian market and promote the spread of the Yamaha brand with target themes of developing products with greater appeal and a distribution network that can respond more quickly to user needs. Furthermore, YMC will work to develop YMI as an exporter of business type motorcycles to neighboring countries and other markets such as Africa and Latin America, and also as a production base that can assume a variety of roles in Yamaha's global manufacturing network. Presently, India's annual motorcycle demand has grown to exceed 3.8 million units, which makes it the second largest market in the world, with steady growth is anticipated for the future. Now that YMI has become a 100% YMC subsidiary, the introduction of several new models is planned, and it is our

goal to increase annual production to 350,000 units in the fiscal year 2001 and to 550,000 units by the fiscal year 2003.

Profile of Yamaha Motor India Private Limited

PARENT COMPANY MANAGING DIRECTOR CAPITAL
Yamaha Motor Co., Ltd., Japan

: :

T. Ishikawa San Rs. 555 Cr. (130 million US$)

CAPACITY MARKET SHARE

: :

3, 50,000 Motorcycles 6% Faridabad Surajpur

MANUFACTURING UNITS :

MILESTONES
1960: Indian partners, Escorts Group secured license under technical collaboration with CEKOP Poland.

1979: Entered into technical collaboration with YMC of Japan for manufacturing 350cc motorcycles.

1983: Obtained letter of Intent FOR 100cc motorcycle in market all over India.Setup CNC cell in the organization

1985: Started manufacturing of RX-100 motorcycle in technical collaboration with YMC, Japan at Surajpur plant.

1995: Group.

50: 50 Joint venture company formed with Escorts

1996:

Added Faridabad plant under joint venture.

2000:

Share holding of YMC increased from 50% to 74%.

2001:

100% subsidiary of YMC, Japan