Classic Wares Shoes Company

Mission Statement
Our goal is to provide the best products with the greatest service possible and we serve others as we would like to be treated.

Vision Statement
Our vision is to achieving our Core Values & Core Purpose and target. We also become role model and internal transformation for large corporation.

Key success Factors

1. Classic shoes are a treat to look at and to wear. With artistic styling, superior craftsmanship, attention to comfort. 2. Classic shoes are a unique, stylish choice in comfortable shoes. 3. When you look at a pair Classic shoes, you can actually see the quality when you put a pair on, you can feel it. 4. Hand-sewn construction which is a unique technique that hand sews the upper, the sock lining, and outsole together in a single process. 5. Unique cushioning foam that prevents moisture and heat build-up for more comfortable and less smelly shoes. 6. To build strong relationship with consumers, vendors and employees Claims for any defects / flaws in our product shall only be accepted within 30 days from the date of purchase, required that you have the original receipt. 7. Due to uniqueness & imitation strategy of our company we focus low cost and differentiation element in our product that`s why we are able to stay in existing market and able to full fill our customers wide range requirement. 8. We believe to provide excellent customer service, pioneering technology, creativity, Integrity and social responsibility.

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External Factors Analysis Summary (EFAS) Matrix:

EFAS matrix shows the important external factors (Opportunities & Threats) of our company and analyzes how well our companys management (rating) is responding to these specific factors in light of the perceived importance (weight) of these factors to the company.

External Factors Matrix

External Factors Opportunities: O1 Competitor services O2 unique opportunity O3 Customer expectation O4 Innovated Technology Threats: T1 Copy rights T2 Global competitors T3 New competitors Total

Weight

Rating

Weighted Score

0.10 0.20 0.15 0.25

3.5 5.0 2.3 2.8

0.35 1 0.34 0.7

0.10 0.10 0.10 1.00

3.3 2.4 2.8

0.33 0.24 0.28 3.22

Internal Factors Analysis Summary (IFAS) Matrix:

While in IFAS shows the important internal factors (Strengths & Weaknesses) of our company and analyzes how well our companys management (rating) is responding to these specific factors in light of the perceived importance (weight) of these factors to the company.

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Internal Factors Weight Strengths: S1 Quality and comfortable service S2 Excellent customer services & CSR S3 Motivated employees Weaknesses: W1 New entrants W2 Huge investments W3 High Prices Total 0.25 0.15 0.10 1.00 3.1 1.8 2.6 0.20 0.17 0.13 5.0 3.2 2.8 Rating

Weighted Score 1.00 0.54 0.36 0.77 0.27 0.26 3.2

Strategic Factors Analysis Summary (SFAS) Matrix:

SFAS matrix shows summarize our companys strategic factors by combining the external factors from EFAS table and internal factors from IFAS table. It condenses the strategic factors in to fewer to make strategy formulation easier. It is done by reviewing & revising the weight given each factor along with rating. Weighted Score 0.23 0.56 0.65 0.25 0.29 0.25 0.58 0.20 3.02 Duration Intermediate x x

Strategic Factors O1 Competitor services O3Customer expectation T1 Copy rights T3 New competitors S1 Quality and comfortable service S3 Motivated employees W2 Huge investments W3 High Prices Total

Weight 0.14 0.10 0.13 0.10 0.11 0.08 0.13 0.09 1.00

Rating 2.3 4.0 5 2.5 2.7 3.2 3.9 2.9

Short

Long

x x

x x x x x x x

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TWOS Matrix:
TWOS matrix shows that how the external opportunities and threats that our company is facing can be matched with our internal strengths & weaknesses to result in four sets of possible strategic alternatives. Strengths S1 Quality and comfortable service S2 Motivated employees Opportunities SO-Strategies 1. we will offer high quality, comfortable service which will sweep out other competitor service .(S1,O1) 2. Our motivated employees have ability to cash the unique opportunity.(S2,O2) 3. Our service will satisfied customer as per customers expectation & need (S3,O3) O3 Customer expectation Threats T1 Copy rights Weaknesses W1 New entrants W2 Huge investments W3 High Prices WO-Strategies 1 As people want new fashion & style become fade up by other services so they want some new brand by provider. (W1,O1) 2. This unique opportunity requires great investment for R&D (W2, O2). 3. Customer expectations will be fulfilled and their confidence will be won by effective promotional measures. (W3,O3) WT-Strategies 1. We are new entrant and our competitor is others but we will manage to compete with our quality services.(W1,T1) 2. Both national and Global competitor will face same kinds of threats. As customer confidence and expectation will try to manage by proper communication channels. (W2,T2)

O1 Competitor services O2 unique opportunity

T2 Global competitors

ST-Strategies 1. Our high quality, conformable service will help in protecting our intellectual property rights. (S1,T1) 2. Our motivated employees have capabilities to compete at national and global environments. (S2,T2)

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T3 New competitors

3. Further increasing reserves & cover more geographical areas to compete well (S1,S3,T1)

BCG Matrix:
BCG matrix is used simply to show our companys portfolio of products and divisions in term of their growth and competitive position. Our company lies in Cash cow (market growth has Slowed and product hold a fairly stable market share )

Relative Competitive Position Stars

Big Cities Others

Question Marks

Busine ss Growth Rate

Potent ial Marke t

Cash Cow

Dogs

Local marke t

Fashi on

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GE Business Screen:
GE matrix includes nine (9) cells based on long-term industry attractiveness and business strength competitive position. It includes much more data in its two key factors than just business growth rate and comparable market share. The individual product lines or business units are identified by a letter and plotted as circles on the GE Business Screen.

Business Strength Competitiveness Strong Winners

Karac hi marke t

Average Winners
Lahor e Marke t

Weak Question Marks

Local marke t

Hi gh

Winners
Medi um

Average business

Looser

Low

Profit Producers
Techn ology

Looser Looser

New intent s

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