Distilling Digital Publishing

Ryan Vetter, Founder

Blake Fisher,VP Business
All material copyright 2013 Wundr. All rights reserved. All other respective trademarks are hereby acknowledged.

The print industrys last stand in the book business IS FOUGHT WITH ADOBE FLASH AND PROPRIETARY FORMATS

The rise of EPUB and HTML5

DESKTOPS, LAPTOPS, TABLETS, E-READERS, AND SMARTPHONES? HOW CAN ONE FORMAT WORK FOR EVERYTHING?

Any time someone puts a lock on something you own against your wishes, and doesn't give you the key, they're not doing it for your benet. Cory Doctorow

THE PROBLEM WITH CLOSED ECO-SYSTEMS

The demand for minimalism in Digital Publishing

Empowerment of individuals is a key part of what makes open source work, since in the end, innovations tend to come from small groups, not from large, structured efforts. Tim
O'Reilly (founder of OReilly Media)

WHATS NEXT? ITS TIME TO TAKE BACK THE FORMAT!

Stats and Trends

US eBook Sales
$420 mil

$5.8 mil
2002 2003 2004 2005 2006 2007 2008 2009 2010

After ve years, ebooks is a multi-billion dollar category for us and growing fast up approximately 70 percent last year. Jeff Bezos

eBook sales are rising hand in hand with device sales.

eBooks second to App purchases on tablets and smartphones.

Percentage of Americans who read eBooks

eBooks Print
80
72 67

60 40 20

16

23

2011 2012

PC Sales stagnant, mobile exploding

PC Sales (Units) Smartphones Tablets

700 mil

2010 2011 2012

Tablet Marketshare Worldwide Apple Samsung Amazon Other

30% 44%

12% 15%

eInk eReaders an endangered species

eReader Sales (Units, Worldwide)

24 mil

2011 Q4 2012 Q4

7.1 mil
2016

How does this impact publishing?

Single-task devices like the ebook reader are being replaced without remorse in the lives of consumers by their multifunction equivalents, in this case by media tablets.
Jordan Selburn, Analyst (iSuppli

83% of Americans between the ages of 16 and 29 read a book in the past year.

Amazon controls 60-70% of the US eBook market.

Conclusions Smartphones & tablets ooding the market, eInk Readers in decline. Amazon controls eBook publishing, Apple controls the devices.

The industry climate.

Libraries and publishers at odds.

Problems for publishers in digital.

1. Creation: how to create eBooks? 2. Distribution: too many sellers, difcult for wide distribution 3. Management: difcult to manage titles for sale 4. Experience: each eBook Reader reows content, strips styling

In a perfect world, what you upload from Word and what online resellers deliver as an eBook would match. Every page, image, line break, and font would be right. This isnt a perfect world. The bugs and glitches that can appear because of the conversion process from manuscript to eBook will shock, depress, and enrage you. Guy Kawasaki

It's so hard for a publisher to put out a digital book, its so hard! Why is it so hard for a publisher to put out a digital book? Creating an .epub is still freakishly difcult to do it well, and to feel like you understand what's happening under the hood and you have control over the nal output. Craig Mod

Wundr provides solutions Create + Publish

ePub 3.0

WYSIWYG creation

1-click publishing Wide distribution ISBN 10,000s of libraries & bookstores Low cost Content management

www.wundrbooks.com