PROJECT PROPOSAL:

WHITNEY PAYNES ONLINE RSUM

Whitney Payne COM5339-01 Spring 2013 Dr. Jonathan Adams

PART 1: PROJECT OVERVIEW

Executive Summary/Overview
The project will serve to present Whitney Paynes rsum to a narrow audience that is interested in the client and the rsum. The rsum will be displayed in a creative manner that will capture the attention of the audience but still be professional. The client currently only maintains an online presence of her rsum on the website LinkedIn, but wishes to have a singular website to direct potential employers. The website will be easy to navigate and engage users via colors and design. In accordance with the clients career interests, the website will have a strong connection to other social media platforms.

Client Description
Background Whitney Payne is a graduate student in the Integrated Marketing and Communications program at Florida State University. She has a very strong interest in the field of social media and currently has an internship as Social Media Coordinator at the Florida Board of Governors. Career Interests The client is interested in finding a job doing public relations and social media work for a political communications agency or governmental organization.

Audience Analysis
The target audience for Whitney Paynes website can be separated into two primary segments: potential employers and known associates. Each of the audience segments has different interests in the content and is comprised of varied demographics that will be described in this document.

Potential Employers Comprised primarily of hiring managers, communications directors and human resources directors located in California, Florida, New York North Carolina and Texas,. The age range is very broad, from 25-70 years old. This audience is visiting the website primarily to learn more about the client in consideration of a job opening. The website URL was likely transmitted to this audience in a job application or email. Known Associates Comprised primarily of fellow graduate students, friends, family and colleagues. The age range is also very broad, from 21-60. This audience is visiting the website to learn more about the client and simply to view their website design.

Technology Analysis
Background The technology for this website will be very simple and easy to use. Because the purpose of the website is to present the clients rsum, the content of the website will be the main focus. Design will serve to enhance, not detract from the content. It is necessary that the potential employers segment is not turned off by an overworked website that is more complicated than needed.

Minimum hardware requirements PC with Windows 95 or later Mac with OS 9.2 or later Network connection Screen resolution o 1024 x 768 minimum Keyboard and mouse Printer Minimum software requirements Compatible web browsers: o Internet Explorer 6.0 or later o Firefox 1.0 or later o Netscape 7.2 or later o Apple Safari 1.3 or later Flash Plug-in 6.0 or later Adobe Acrobat Reader 5.0 or above Operating environment The website will typically be viewed in an office environment. It is likely that users will have few environmental distractions while viewing Whitney Paynes online resume if viewed in the office environment. For users visiting the website at home, the direct navigation to the website that likely occurred suggests that users will be focused on perusing the content.

PART II: DESIGN SPECIFICATIONS

Theme Overview
The overall theme of the website will be inspired by a dictionary or encyclopedia. The layout will be simple and clean, with slight quirks such as phonetic pronunciation of headline titles to link to the encyclopedia theme.

Social Media Strategies The website will host its own blog and RSS feed with the ability to subscribe to new posts. Links to existing social media profiles will be placed on the website to provide visitors with alternate means of communication. The social media platforms that will be linked to are: Facebook, Twitter and LinkedIn. A Twitter widget will be placed on the website to keep a running account of recent Tweets. Global Conventions

Menus The menu of pages will be used as the primary form of navigation. The main menu will be featured prominently at the top of the page. The menu of social media buttons will be grouped together in the top right corner of the website. Metaphors Metaphors are icons or images used in web design to help guide the user through the navigation of the website by mimicking real-life objects and associations.
On Whitney Paynes website, the primary metaphors will exist in the social media buttons. These buttons depict the logos of popular social media platforms and hint to the user that they will link them to that website. Metaphors are also used in the main menu through the clickable buttons that lead the users to different pages of the website. Functional Specifications
Typeface/Font Specifications Proposed Use Headers
Navigation menu Banner description Body text Typeface Quaver Sans Bold, 16pt Quaver Sans Bold, 14pt Quaver Sans Regular, 14pt Quaver Serif Regular 12pt Font Example

Lorem ipsum dolor sit amet

Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet

Color Table Layout Item Background, Body text

RGB Value Light Grey: 193, 196, 196

Color Example

Navigation menu text, Headers

Teal Blue: 92, 189, 186

Body background

White: 255, 255, 255

Navigation Table Action Item Navigation menu button

Action Click on desired website page button Leads to the page that corresponds with the item button Click on desired social media page button Leads to the external site of the social media page in a new tab Click on Print button Downloads resume in a printable PDF form

Description Two button states (resting and hover/down)

Social media button

One button state (resting)

Print button

Two button states (resting and hover/down)

PART III: Look and Feel/Navigation

Figure 1: Proposed flowchart
HOME

ABOUT

RESUME

PORTFOLIO

BLOG

CONTACT

Twitter

Facebook

Linked In

PRINT

KEY Page External page Download

Figure 2: About Page

ABOUT R S U M P O RT F O L I O B LO G C O N TACT

WHITNEy
aaA
ABOUT

sPAYNE
IMAGE OF WHITNEY PAYNE

Bons cas hebatua achuit vendem se dies Multorteret qua vive, que ta nos hoctus auc videpse quonticis iam unc ina, ubliam pones, vilius atus pl. Bis tala vat ide risse nterei tuam, cremusuppl. Si stris et vo, o med cor priptissi sulem sces! Hendes con ta nosus. Or in rei imura in tam sesicul arbis. Fuid Cat, verum pecivertus Catquid iissatanum P. Niumei ta, no. Gulium cons fuides omnicapere aurors Muloste res poracrio, tebusatus consulto mortem tus coeresc riconfecus virmis, sulut patimerox nesserbit, nonimplicae con re aut ensu egerist acribunum iu maximei is sent. Il culica; endactatque curbi se pro hebem Romnenihi, que num ad cone pont. Astorio inter rte num sularbis. Ommoverum lique ci pes? Quius contice porude nequam. Veroxim iam untum or ustrum tuitam ditui pro hos, que co tret; intes, Catienine esinpro es re, tu es opopoen damenditicas neque in tabefactus casdam omnos bonsili tro, nost viderid eesseni hilintem consulintis tust vid conum tast vil ut ducon nihi, eri serobus hortem sena, confeceps, que num maiorum aus M. Nosupio iae ca in tum centrit. Larei iam etea condam terei sertert ienatis, quoditum habefaur. Bus simihil consus sentia manum hum te potatus publicam et niam turnit iam iam maio consul hossed ina, obunum tem re ad manum eterei inatil vissus dit, nendes, con vis anterma ximoves? Nihilis, ublicatina, Patqua medetia? Ex movirmil videnam ciame nduciam Palisse niquit; hilineq uostintem deessul hore in diussena, Catoremquid culis, o vivernihil tura moerem et o vit. Emum deo, us bonsimis, C. Dit; escre con nonscrei inte temortemquiu es horus, etius commoripio, que nonfenam itium oc, conum adeo, sedo, que ocupimisum incless icerma, nuncultorum endaccit, tus publium, qui clegiliust orteati libusse natraedemo nos, sum ocultui pertiliu viri plica; Catistiae renit,

TWITTER FEED

Figure 3: Resume Page

ABOUT R S U M P O RT F O L I O B LO G C O N TACT

WHITNEy
aaA
AS R BO U U M T E d u c at i o n

Experience
Bons cas hebatua achuit vendem se dies Multorteret qua vive, que ta nos hoctus auc videpse quonticis iam unc ina, ubliam pones, vilius atus pl. Bis tala vat ide risse nterei tuam, cremusuppl. Si stris et vo, o med cor priptissi sulem sces! Hendes con ta nosus. Or in rei imura in tam sesicul arbis. Fuid Cat, verum pecivertus Catquid iissatanum P. Niumei ta, no. Gulium cons fuides omnicapere aurors Muloste res poracrio, tebusatus consulto mortem tus coeresc riconfecus virmis, sulut patimerox nesserbit, nonimplicae con re aut ensu egerist acribunum iu maximei is sent. Astorio inter rte num sularbis. Ommoverum lique ci pes? Quius contice porude nequam. Veroxim iam untum or ustrum tuitam ditui pro hos, que co tret; intes, Catienine esinpro es re, tu es opopoen damenditicas neque in tabefactus casdam omnos bonsili tro, nost viderid eesseni hilintem consulintis tust vid conum tast vil ut ducon nihi, eri serobus hortem sena, confeceps, que num maiorum aus M. Nosupio iae ca in tum centrit. Xerspidus, con nus quatem. Sus, quaspiet o cid magnam in parumet est, od ullit, testio doluptate quidebit volor sumenis simus everuptat inis as verrorest is ipsae cum quas conet aut et endigna tatibusapel et volest, conem eum ullaut magnis siminciam, odi nonsequat. Mus, corio molore prorit ut hil est invellabore quo volutatur aut reptaque pora erum coreritium et re et etus simpedit magnis sunt fuga.

sPAYNE

Bons cas hebatua achuit vendem se dies Multorteret qua vive, que ta nos hoctus auc videpse quonticis iam unc ina, ubliam pones, vilius atus pl. Bis tala vat ide risse nterei tuam, cremusuppl. Si stris et vo, o med cor priptissi sulem sces! Hendes con ta nosus. Or in rei imura in tam sesicul arbis. Fuid Cat, verum pecivertus Catquid iissatanum P. Niumei ta, no. Gulium cons fuides omnicapere aurors Muloste res poracrio, tebusatus consulto mortem tus coeresc riconfecus virmis, sulut patimerox nesserbit, nonimplicae con re aut ensu egerist acribunum iu maximei is sent. Il culica; endactatque curbi se pro hebem Romnenihi, que num ad cone pont. Astorio inter rte num sularbis. Ommoverum lique ci pes? Quius contice porude nequam. Veroxim iam untum or ustrum tuitam ditui pro hos, que co tret; intes, Catienine esinpro es re, tu es opopoen damenditicas neque in tabefactus casdam omnos bonsili tro, nost viderid eesseni hilintem consulintis tust vid conum tast vil ut ducon nihi, eri serobus hortem sena, confeceps, que num maiorum aus M. Nosupio iae ca in tum centrit. Larei iam etea condam terei sertert ienatis, quoditum habefaur. Bus simihil consus sentia manum hum te potatus publicam et niam turnit iam iam maio consul hossed ina, obunum tem re ad manum eterei inatil vissus dit, nendes, con vis anterma ximoves? Nihilis, ublicatina, Patqua medet. Emum deo, us bonsimis, C. Dit; escre con nonscrei inte temortemquiu es horus, etius commoripio, que nonfenam itium oc, conum adeo, sedo, que ocupimisum incless icerma, nuncultorum endaccit, tus publium, qui clegiliust orteati libusse natraedemo nos, sum ocultui pertiliu viri plica; Catistiae renit,

Skills
Bons cas hebatua achuit vendem se dies Multorteret qua vive, que ta nos hoctus auc videpse quonticis iam unc ina, ubliam pones, vilius atus pl. Bis tala vat ide risse nterei tuam, cremusuppl. Si stris et vo, o med cor priptissi sulem sces! Hendes con ta nosus. Or in rei imura in tam sesicul arbis. res presc riconsent. Astorio inter rte num sularbis. Ommoverum lique ci pes? Quius contice porude nequam.

PRINT

Figure 4: Portfolio Page

ABOUT R S U M P O RT F O L I O B LO G C O N TACT

WHITNEy
aaA
Writing
TITLE & LINK Description

sPAYNE
SAMPLE

P O RT F O L I O

TITLE & LINK Description

TITLE & LINK Description

Design
TITLE & LINK Description

SAMPLE
TITLE & LINK Description

TITLE & LINK Description

Figure 5: Blog Page

ABOUT R S U M P O RT F O L I O B LO G C O N TACT

WHITNEy
aaA
B LO G Post 1

sPAYNE
IMAGE OF WHITNEY PAYNE

Bons cas hebatua achuit vendem se dies Multorteret qua vive, que ta nos hoctus auc videpse quonticis iam unc ina, ubliam pones, vilius atus pl. Bis tala vat ide risse nterei tuam, cremusuppl. Si stris et vo, o med cor priptissi sulem sces! Hendes con ta nosus. Or in rei imura in tam sesicul arbis. Fuid Cat, verum pecivertus Catquid iissatanum P. Niumei ta, no. Gulium cons fuides omnicapere aurors Muloste res poracrio, tebusatus consulto mortem tus coeresc riconfecus virmis, sulut patimerox nesserbit, nonimplicae con re aut ensu egerist acribunum iu maximei is sent. Il culica; endactatque curbi se pro hebem Romnenihi, que num ad cone pont. Astorio inter rte num sularbis. Ommoverum lique ci pes? Quius contice porude nequam.orteati libusse natraedemo nos, sum ocultui pertiliu viri plica; Catistiae renit,

Post 2
Bons cas hebatua achuit vendem se dies Multorteret qua vive, que ta nos hoctus auc videpse quonticis iam unc ina, ubliam pones, vilius atus pl. Bis tala vat ide risse nterei tuam, cremusuppl. Si stris et vo, o med cor priptissi sulem sces! Hendes con ta nosus. Or in rei imura in tam sesicul arbis. Fuid Cat, verum pecivertus Catquid iissatanum P. Niumei ta, no. Gulium cons fuides omnicapere aurors Muloste res poracrio, tebusatus consulto mortem tus coeresc riconfecus virmis, sulut patimerox nesserbit, nonimplicae con re aut ensu egerist acribunum iu maximei is sent. Il culica; endactatque curbi se pro hebem Romnenihi, que num ad cone pont. Astorio inter rte num sularbis. Ommoverum lique ci pes? Quius contice porude nequam.orteati libusse natraedemo nos, sum ocultui pertiliu viri plica; Catistiae renit,

RSS FEED

10

Figure 6: Contact Page

ABOUT R S U M P O RT F O L I O B LO G C O N TACT

WHITNEy
aaA
C O N TACT

sPAYNE

IMAGE SLIDESHOW

NAME: _______________________________ COMPANY: _______________________________ EMAIL: _______________________________ PHONE #: (___) ___-____

MESSAGE:

11