A LIVE RESEARCH REPORT ON MARKETING STRATEGIES OF AIRTEL

Submitted towards partial fulfillment Of Master of business management

2011-2013
(Rajasathan Technical University)

Submitted To: Dr Disha Mathur Assistant Professor

Submitted By: Ankit Singhvi M.B.A 4th sem

Advent Institute of Management Studies Udaipur

DECLARATION

I hereby declare that research report entitled MARKETING

STRATEGIES OF AIRTEL submitted for the partial fulfillment of the

requirements for the award of Master of Business Administration is the outcome of original study undertaken by me and the has not formed the basis for the award of any degree, diploma or any other similar title.

Date:
Place:Udaipur

(Name & Sign.Of Student)

ANKIT SINGHVI

ACKNOWLEDGEMENT

I express my sincere thanks to my project guide, Dr Disha Mathur, Assistant Professor, M.B.A. for guiding me right from the inception till the successful completion of the project. I sincerely acknowledge him for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he had provided to me with all stages of this project. I would also like to thank Dr. Dipin Mathur, Coordinator,M.B.A. and the supporting staff of the M.B.A. Department, for their help and cooperation throughout our project.

(Signature of Student)

ANKIT SINGHVI

PREFACE

Acceptance of New challenge makes the path for future success Today companies must urgently and critically rethink their business mission and marketing strategies. Instead of operating in a market place of fixed and known competition and stable customer preferences, today companies work in war zone of rapidly changing customer/competitor technological advance, new law, managed trade policies and diminishing customer loyalty. Company considers the fact that today customer face a plenitude of product every category. Consider that customer exhibit varying and diverse requirement for product service combination and prices. In the face of their vast choices, customer will gravitate to the offering that best meet their individual needs and expectation. Therefore it is not surprising that todays winning companies are those who succeed best in satisfying indeed delighting, their target customer. If they cant bring something special to get market. They will not last long. These companies are market. They will not last long. These companies are market focused and customer driven. They pay extreme attention to quality and service to meeting and even exceeding customer expectation.

EXECUTIVE SUMMARY

The project is an extensive report on how the Airtel Company markets its strategies and how the company has been able in tackling the present tough competition and how it is cooping up by the allegations of the quality of its products. The report begins with the history of the products and the introduction of the Airtel Company. This report also contains the basic marketing strategies that are used by the Airtel Company for technology, promotion policy, advertising, collaboration, future prospect and government policies. The report includes some of the key salient features of market trend issues. In todays world of cutthroat fierce competition, it is very essential to not only exist but also to excel in the market. Todays market is enormously more complex. Hence forth, to survive in the market, the company not only needs to maximize its profit but also needs to satisfy its customers and should try to build upon from there.

TABLE OF CONTENTS

S No.

Topic Introduction to the Industry Introduction to the Organization Research Methodology

Page No. 1 23 47

1 2 3

Objectives of the study Sampling Methodology Statement of the problem Need of the study Limitations of the study Scope of the study 53 70 72 74 77 80 85

4 5 6 7 8

Data Analysis and Interpretation Facts and Findings SWOT Analysis Conclusion Recommendation and Suggestions Appendix Bibliography