PRODUCTION Star cast Budget $200 million Box office - $1,511,757,910 Uk box office - 51, 873, 408

PROMOS: Closed the 11th annual Tribeca film festival with a screening on april 8th 2012 Promoted at San Diego Comic-Con international, teaser trailer narrated by Samuel L. Jackson was shown, followed by an intron of the cast members The trailer which was debuted exclusively on iTunes Movie Trailers, was downloaded over 10 million times in its first 24 hours, breaking the websites record for most viewed trailer A second full length trailer was released on iTunes in feb 2012, reaching a record of 13.7 million downloads in 24 hours. 10 sec tease of 30 sec superbowl commercial that would be airing during the game. Feb they partnered they partnered with fragrencr company JADS to promote The Avengers with character based fragrences. Other partners inc. Dr. Pepper, Farmers insurance. Marvel and parent-company Disney secured an estimated $100million in worldwide marketing support for the film.

To give The Avengers Assemble major awareness different procedures were taken to promote the film, firstly the film was promoted at San Diego Comic-Con international, by showing a teaser trailer which was narrated by Samuel L. Jackson whos a cast member of the film, after the teaser trailer there was then an introduction to all the other cast members. A screening of the film was then shown to close the 11th annual Tribeca film festival on April 8th 2012, which is a well-known film festival in America. A 10second tease of a 30second superbowl commercial was also aired during the game, doing this was major advantage as the super bowl is a popular game that thousands of people watch. The trailer for Avengers was debuted exclusively on iTunes Movie Trailers, the trailer was downloaded over 10 million times in its first 24hours, breaking the websites record for most views trailer. Due to the success of that trailer, the company decided that a second full length trailer was to be realised on iTunes in February 2012, which reached a record of 13.7million downloads in 24 hours. To gain a wider audience for the film they partnered with a fragrance company JADS to promote The Avengers with character based fragrances. Other partners included Dr.Pepper, Farmers insurance, Marvel and parent-company Disney secured an estimated $100million in worldwide marketing to support the film.

PUBLICITY Hollywood premiere (aprill 11th 2012 Trailers Panel discussion, producer and cast members Jan 2012, Marvel studios held a global twitter chat. 30 min live tweeting event feature with writer/director, cast member.. Samuel L etc

As for the Avengers, Hollywood premieres were held to gain publicity for the film, there were also panel discussions which included the producer Kevin Feige and the casts. In January 2012, Marvel studios held a global twitter chat, which was a 30 minute live tweeting event which featured the writer/director Joss Whedon and casts such as Samuel L.Jackson, Tom Hiddleston and more. Teaser, full length and TV spot trailers were also broadcasted. ADVERTS Trailers Billboards Buses Cross-promotions

To advertise The Avengers, billboards were put up, and posters on transport such as buses. Cross-promotions were also used as the film was advertised on products such as popcorn boxes at the cinema and cereal boxes. MERCHANDISE A videogame based on film was planned for concurrent release. For XBOX, PS3, WII and Microsoft windows 7 published by THQ. THQ studio Australia & blue tongue entertainment. Both studios were close. Game cancelled

Merchandises were also planned to be created based on The Avengers, a videogame was planned for concurrent release, for popular consoles such as XBOX 360, PS3, WII and Microsoft windows. The game was supposed to be published by THQ studio Australia and Blue tongue entertainment, however both studios were closed, and the game was cancelled.