Subject : New Media Assignment Evaluator : Mr.

Karan Murarka Sophomore Communication Management The Team : Shweta Mallapur Niksha Katkar Supriya Devnath Sneha Ojha Nitesh Luthria Akshay Kumar

DEMOGRAPHICS : 1. 2. 3. 4. 5. 6. 7. 8. NAME : Stanford Pieriera AGE: 51 years INCOME: Media Giant 45 lakhs Plus Per year Self made Part time guitarist & vocalist Jeans and shirts old memorable leather jacket signed by Arnold Schwarzenegger Never drives without the jacket

NAME : Jose Peter 1. AGE: 38 years 2. INCOME: restraunt business aprox 100 cr 3. His love for bikes started in his childhood when he rode his fathers Bullet 4. Casual and formal when needed 5. Love for Big breed dogs, has 5 dogs Royal Enfield is a poor mans Harley Concept:

At the Running of the Bulls (encierro) festival in Spain, when the bulls are running suddenly there is a roar and it is seen that the bulls are being chased by Harley Davidson bikers.
Tagline: Harley Davidson conquering fear

Viral Video Concept 1

Title : Prank on the street (After all it makes you smile.)
Concept : An old man on the wheel chair (acting as handicapped) is sitting in the middle of the street. One of the wheel is stuck in the pit noose. The care taker of the old man seeks help to rescue. As the rescuer comes, the care taker excuses himself/ herself to make a phone call to inform the old mans family members. Suddenly a dumper approaches intending to hit the old man on the wheel chair. The rescuer makes an attempt to stop the dumper ( a natural response to the scenario). As the rescuer makes an effort to stop the dumper, the old man gets up and starts running, climbs on the tree and hops and jumps through the benches. The rescuer is shocked looking unable to digest that an handicapped old man starts running through the road. The care taker then comes and reveals to the rescuer that he is being played a prank on and the cameras were recording the prank. The same prank will be played on various street walkers and their expressions and response will be recorded. A funny hearty laugh video though !!

The process of making a video viral

Step 1 : The Viral Video will be put on all video sharing sites. Step 2 : The Viral Video will be promoted. It will be emailed to our network like friends, families, colleagues. This will make it easy for everyone to forward the video to all of their friends. Step 3 :The Viral Video will be kept short i.e. approximately 30-60 seconds which can be watched as many times as possible making it easier for people to watch. Step 4 :The concept of the video is quite funny. Humor can be hard to get right, sometimes, but its the surest way to make people want to share your video. Step 5 :The video will be promoted and not advertised. Step 6 :The content of the video will be funny and more of comedy that will touch the emotions and feelings of people. Step 7 : No copyrighted content will be used such as music or images. Step 8 :The video will be promoted on social networking sites for as many people to view it.