NFC by NXP Bringing Multi-Applications Without Compromise

Agenda
Introduction

What is NFC and NFC Tagging

NFC Market Projections NFC Experience Sample Commercial Applications Google Nexus S with NFC Powered by NXP Summary Resources

Full secure solutions thru a broad portfolio and application expertise, with ease of integration
Secure Transactions AFC, Banking, Mobile Transactions, Infrastructure

Public Transport Smart ID (Access) Infrastructure

Secure ID E-Government, PayTV

Banking ID NFC Smart posters

Passports ID cards Health Card

Tagging & Authentication

Driving licenses Pay TV

Authentication, Tags & Labels

Supply Chain Management Product Track&Trace

Device Authentication Connected Devices Brand Protection

NFC will boost the overall Identification market

NXP co-invented NFC and leads the entire space
Secure Transactions

Payment, Ticketing, Access, Transit, loyalty

Peer To Peer Easy device association, profile exchange, gaming Service Discovery Content distribution, smart advertising, coupons NFC Radio ICs NFC software Secure Element ICs

Contactless Cards
13.56MHz Proximity
SmartMX Security

Contactless Readers
MIFARE Solutions

Contactless Tags & Labels

RFID Leadership

Mobile Solutions

Major OS players enabling Mobile Experience

Integrating NFC and a Secure Element
Key OEM players for smart phone market
M units
1,000,000 900,000 800,000

Top 4 OS Players represent 93.1% of market

Mobile Transactions deployments
Deploying NFC on all new smartphones in 2011 Will use NXP software from Android 2.3. NXPs NFC chipset integrated in Nexus S Announced support of NFC for BlackBerry handsets

875

Q4 10 Market Share %
32.6

Launch date

721
700,000 600,000 500,000

Others webOS

H1 11

563

LiMo Foundation
Bada

30.8

Q4 10

400,000
300,000 200,000 100,000 0

413

Windows Phone iOS RIM Android Symbian + MeeGo NFC estimate

13.7

2011

Plans for NFC are unknown

16.0

2011

2012

2013

2014
Source: Gartner Feb 2011 (smartphone market), NXP internal (NFC estimate)

06/16/2011

What does NFC mean for consumers?

Bridge between the physical and virtual world

Convenience

Security

Interactivity

What it means for the merchants

Google Wallet Partners Video
http://www.youtube.com/watch?v=gZGoXvzW4WU

Connecting the physical & the virtual world

Mobile transactions thru NFC will transform our lives
Payment & Loyalty Mobile phone = Interactive wallet

Service Discovery Connect the world of apps with the physical world
Physical & Logic Access Mobile phone = key Ticketing Access to public transport: Mobile phone = transport card

Secure log-in Mobile phone = security token, ID card

Peer-to-Peer Connectivity Exchange information Mobile phone = Face Book profile

Pay With ISIS

US Carrier Joint Venture for NFC:
http://vimeo.com/22132293

Leave the wallet behind and do more with your mobile!

http://www.paywithisis.com

Cloud

Use Cases
URL, device ID, location, pairing code, re-program tag Trusted Service Management, Issuance of certificates, Certificate services Application Services

Social Media
Merchants, private users, Tags in the box

device ID, pairing code URL, counter, location, re-program tag

Electronic Devices
easy pairing, simple authentication

Smart Advertisement
premium magazines, smart posters
business card data authentication (crypto)code

Stationary
business cards
Apps (enabled) by NXP exclusive link to NXP tags

Authentication
brand protection, taxaction control

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New Emerging Segments for NFC Tagging

Example of the market dynamics
Technology fulfillment trend Unique requirements per segment define solution Smart Adverstising open loop NFC Forum Tag

Electronics Pairing closed loop NFC Enabled Tag

Authentication closed loop NFC Enabled Tag

14443 Tags

Tag Tech Trend 15693 Tags Example

Defining the market

Open loop = tags defined by NFC Forum for specific use case, e.g. Smart Poster Closed loop = tags specific to customer defined use case, Forum independent, e.g. authentication of FMCG tied to specific application
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NFC Tagging
Tag / Inlay Selection Criteria & Considerations
-

Who is going to read & where?

- Outside / through glass / directly on item - Read range considerations - Use of use

What type of Tag / Sticker / Label?

- Ticket / Coupon / Menu / Poster

What information is to be encoded?

- Tag Type - Secure?

NFC Experience versus QR / Barcode

NFC Faster, simpler, no app needed More secure More memory per size Can be embedded into product Not messing with visual design No setup, no zooming needed Better user experience QR codes can be integrated on top Content can be changed No light needed, read in dark

Vs.

QR / Barcode Cheap Printable Easy to copy Low light issues Sunlight fading

NFC in the Airport

One Device can do so much more!
Payment Copy the payment card to the secure wallet Loyalty Use physical loyalty card to initiate experience Give users a digital ID loyalty card

Intimacy Increase the one to one relationship with the consumer thru the mobile portal NFC helps simplify their experience
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The phone carries the virtual cards

NFC Revolutionizing the Mobile World

In a caf At a station In the office

Google Nexus S with NFC Powered by NXP

Google Nexus S intro video: http://www.youtube.com/v/wk5mUdeEF8c?version=3

Now you can make your own tags, search Android Market for NXP TagWriter App

With NFC, the possibilities are endless

Summary
The growth of NFC is finally occurring with the emergence of smart phones Applications that are arriving are about creating simple but powerful experiences for the consumer

NXP is a major company which is leading the development of solutions to make these applications viable
We enable Multi-Applications Without Compromise

And finally, our efforts will allow consumers to bridge the physical world to the virtual world

Resources
Available resources to start with for you

Jeff Fonseca, Business Development Director NXP

Jeff.fonseca@nxp.com +1-858-395-7773

http://www.nxp.com/nfc

THANK YOU

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