Kacie A** Amy K** Alison Lee Elizabeth P** Berger H** Erica H**

Table of Contents
Current State of Youth Track Event Idea. Timing Logistics 2 3 3 5

Television Programming Possibilities. 12 Sponsors.. Logo. Advertising Theme Leveraging Ideas Fashion Merchandise. Non-Fashion Merchandise.. Poster.. Print Advertisement.. 13 19 20 21 23 26 27 28

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Current State of Youth Track

Track is a sport that is relatable to all because at some point in our lives, we have run against someone. Whether for fun or competition, running is a sport that most can participate in. Currently, track is the top junior and high school participatory sport. However, few can compete in the sport at the highest levels of competition. Sprinting, specifically, is one of the most genetically predetermined sports. Hard work is necessary, but genetics are vital for success in the fastest of the events. Youth with a combination of the twohard work ethic and elite geneticswill emerge as the fastest kids in their age group. Speed and the fast pace youth culture is what we, and the sport in general, want to showcase with our event. The youth athletes of today will become tomorrows champions and should begin to be recognized for the talent that will one day win the United States Olympic gold, and our event intends to do just that. Track offers a variety of competitive and fitness opportunities including traditional sprints and field events in addition to long distance running, and race walking. USA Track & Field (USATF) is the governing body of youth track in America. USATF oversees track and field, cross country running, road running and race walking by providing officials, rules, coaching education and youth programs. Later to be renamed USA Track & Field, the organizations initial goal sought to increase exposure for the sport across the United States. Youth competitions are divided into two-year age divisions, ranging from 10 and under through the oldest, 17-18 division. USATFs largest program is the Junior Olympics, which attracts more than 70,000 athletes each year. Names we recognize today, like Jeremy Wariner and Allyson Felix, began as youth Olympians. While USATFs focus is on the overall success of youth runners, they are dedicated to the non-competitive side of their organization. The Win With Integrity program showcases star athletes who speak with local school systems about the growing importance of leading a healthy lifestyle. Through pledge cards and inspiring videos, the program promotes a drug-free and fitness-filled life, all while maintaining a commitment to integrity. The USATFs commitment to the health and safety of future generations exhibits their dedication to youth athletes.

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Event Idea
Synopsis:
The Muve it Meet up is a four-day celebration of the up-and-coming athletes, performers and companies of the United States. The Muve it Meet Up, which will run in accordance with the traditional track and field rules and regulations, is anything but your ordinary running competition. The event will serve as a platform to introduce the budding stars in all of the categories mentioned above to the world in an unprecedented fashion. The event will run in a similar fashion as the Olympics, featuring both an Opening Ceremony with a Parade of Regions and a Closing Ceremony, in addition to eight preselected track events, all the while being accompanied by a four-concert mini-music fest. The event is designed for youth with the goal of not only promoting the up-and-coming stars but to increase awareness and investment in these stellar, yet uncelebrated, talents and ventures. The competition features eight track events for each gender spanning four disciplines: sprints, middle-distance, hurdles and relays. Attendance to the event will be based on times recorded by the high school athletes at their respective state high school outdoor track championships.

Timing
Date Selection:
The Muve it Meet Up will take place from June 6 to 9, 2013. The date for this event was selected due to the optimal settings it presented. The first circumstance is that the dates will not conflict with school attendance for participants. The majority of high schools complete class in late to mid-May or early June. Therefore, school will not be in session and the athletes would not be required to miss instruction time to attend the event. Secondly, this date does not conflict with any high school, USATF or international track events. In the summer time, the main national and international events for track and field are the Junior Olympic Regional Qualifiers, Junior Olympics, World Championships, Pan Am Games and various sponsored events. These events serve as both qualifiers for one another and as the highest level of competition for youth/junior track athletes who are targeted by our event. The respective dates and locations for those events are: National/ International Championships and Opens
Chick-Fil-A Youth Track and Field Open (Indiana) --- May 25, 2013 USA Junior Outdoor Track & Field Championships (Iowa) --- June 19-23, 2013 World Youth Track & Field Trials (Illinois) --- June 25-26,2013 USA Youth Outdoor Track & Field Championships (Illinois)--- June 25-30,2013

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IAAF World Youth Championships (Ukraine) --- July 10-14, 2013 Track City International Classic (Oregon) --- July 13-14, 2013 USATF National Junior Olympic Championships (North Carolina) --- July 22-28, 2013 Pan Am Junior Championships (Colorado) --- August 2-4, 2013

Junior Olympic Regional Qualifiers (Scheduled Events to Date)

USATF Junior Olympic Region 11 Championship (Utah)--- June 20-22, 2013 USATF Junior Olympic Region 16 Championship (North Carolina) --- June 20-23, 2013 USATF Junior Olympic Region 4 Championship (Florida)--- July 4-13, 2013 USATF Junior Olympic Region 8 Championship (South Dakota)--- July 4-13, 2013 USATF Junior Olympic Region 10 Championship (Arizona) --- July 4-13, 2013 USATF Junior Olympic Region 1 Championships (New York) --- July 5-13, 2013 USATF Junior Olympic Region 2 Championship (New York)--- July 11-14, 2013 USATF Junior Olympic Region 5 Championship (Michigan) --- July 11-14, 2013 USATF Junior Olympic Region 7 Championship (Illinois)--- July 11-14, 2013

High School National Championships:

New Balance Nationals Outdoor Championships (North Carolina) --- June 14-16,2013

While the Junior Olympics and New Balance Nationals take place annually, this event will take place prior to the start of the regional qualifiers for the Junior Olympics and the New Balance Nationals. This circumstance makes the chosen date appealing because it allows for our event to serve as a preview to what is to come in the pending national and international youth track season for the United States. The event will highlight budding national talent and establish rivalries in the eyes of the public, potentially generating new fans that will follow the national team through subsequent events. The benefit of this date for the athletes attending is that it will allow them to see how their training and times compare to other athletes they will be competing against in the future in a setting where wins and losses have no implications affecting future standings or national team selection. As shown by the above schedule, this event is during a non-Olympic year. This allows some of the top-tier athletes targeted by the event to be able to compete without having to worry about the event disrupting their training schedules, workouts, etc. While avoiding the major track events, the dates selected for the event fall within the typical vacation and summer travel season. Patrons and event participants can travel to the event with greater ease and potentially stay for longer than the events dates, inadvertently benefiting the hotel, theme park, etc. With the vacation season underway when the event is set to occur, the event will take place on dates when Epcot and Disney will experience moderate to heavy park attendance. The final day of competition, June 9, falls on a day when the park anticipates attendance to be at one of the highest peaks of the year based on past trends. See the calendar of attendance expectations below:

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The increased number of people in the park will lead to increased recognition and awareness of the event, which will hopefully translate into increased event attendance. Furthermore, the event coincides with a weekend when Orlando is hosting no other marquee concerts. Our event will not face competition for the concerts that will occur nightly during the entire span of the event. However, the event will be able to obtain residual publicity as the day prior to the event, June 4, Fallout Boy will be playing Buena Vista Florida and Big Boi Orlando. Our event will be able to channel the hype and passion for music amongst youth and older individuals leftover from these concerts to draw in local residents.

Logistics
Participant Eligibility:
The participants for our event will be determined by region and best times from the 2013 high school outdoor championship events. The regions that the event will select from will be the 16 recognized regions for the youth circuit operated by the USATF. The regions grouped by the USATF are composed of a collection of regional associations to ensure competitive balance at regional events. The U.S. is broken into 59 associations, as seen below:

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The regions contain the following associations (as labeled on the map above):
Region 1: Adirondack (3), Connecticut (5), Long Island (59), Maine (1), New England (2), New York (6) Region 2: Mid-Atlantic (8), New Jersey (7), Niagara (4), Three Rivers (11) Region 3: Georgia (45), North Carolina (13), South Carolina (55), Virginia (12) Region 4: Florida (14) Region 5: Kentucky (41), Lake Erie (18), Michigan (19), Ohio (17), West Virginia (51) Region 6: Alabama (9), Southern (24), Tennessee (15) Region 7: Illinois (21), Indiana (16) Region 8: Dakotas (52), Iowa (40), Minnesota (30), Nebraska (29), Wisconsin (20) Region 9: Arkansas (23), Missouri Valley (28), Oklahoma (27), Ozark (22) Region 10: Arizona (48), Border (53), Colorado (32), New Mexico (42) Region 11: Montana (31), Snake River (54), Utah (34), Wyoming (50) Region 12: Gulf (25), Southwestern (26), South Texas (43), West Texas (47) Region 13: Alaska (56), Inland Northwest (35), Oregon (37), Pacific Northwest (36) Region 14: Central California (46), Pacific (38) Region 15: Hawaii (39), Nevada (49), San Diego- Imperial (44), Southern California (33) Region 16: Potomac Valley (10)

Each region will be represented by two males and two females to participate in each of the individual events and one team for each relay event that will be held at the Muve it Meet Up. The individuals are selected based on the results from their respective 2013 high school outdoor championship events. The participants must be aged 14-18 as of January 1, 2013. Those athletes fitting the above criteria will then be invited to attend the Muve it Meet Up. Athletes reserve the right to refuse the invitation to compete, and if such circumstance should occur, the third place athlete from the same event and region will be invited. This process will occur until two athletes from each region have accepted the invitation to attend the event. Athletes who attend the event will be allowed to represent whatever track club they may run for, however the athletes will be required to wear the regional attire provided by GTM Sportswear while competing. GTM sportswear will provide all necessary apparel to the athletes except shoes which the athlete will be allowed to individually choose. Athletes participating in the event will be limited to racing in no more than two individual events and one relay event in order to showcase as much young talent as possible.

Track Competition Structure:

The Muve it Meet up will include eight events, all running based. The events included are: sprints (100m, 200m and 400m); middle distance (800m); steeplechase (2000m); hurdles (100m and 110m); and relay (4X100m Medley).

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Each event will feature a quarterfinal, semifinal and final for both men and women. The quarterfinals for the sprints, middle distance, steeplechase and hurdles events will feature four races with eight entrants in each race. The top four finishers in each race will be promoted to the semifinals. The semifinals will feature two races with eight entrants in each race. The top four finishers in each race will be promoted to the final race of eight athletes. For the relay event, the quarterfinals will be composed of four races, each containing four teams. The top two teams from each quarterfinal race will advance to the semifinals, which will feature two races, each with four teams. The top two finishing teams will once again advance from each semifinal to race in the final race of four teams. The quarterfinals will take place on Friday, June 7, the semifinals on Saturday, June 8, and the finals on Sunday, June 9.

Track Competition Logistics:

The running events will take place on a track built on a plot of land approximately 1 mile and due West of Epcot theme park, adjacent to a parking lot. The track will be accessible from Epcot Resorts Boulevard. In addition to a track being built on this plot of land, temporary bleachers will be erected for fans to sit in and canopy party tents will be set up for sponsors and athlete staging areas. Further concession booths will be erected for onsite for consumers to
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purchase food and beverages during the event. The entire area will be linked to a P.A. system that will work to inform spectators and participants of pending events. All event participants will be required to report directly to the track no later than one hour before the start of an event. Participants will have parking made available to them in the parking lot immediately adjacent to the track. Each athlete will check in at the entrance of the athlete hospitality tent and have a specific locker area in the tent for them to store any personal belongings they may bring with them. At check-in, the athlete will receive both their bib number and leg stickers to identify them in the races. They will be racing in track uniforms specific to their region provided by GTM Sportswear. The athletes will receive these uniforms when they check-in to their hotel, at minimum the night before their event; however, all are encouraged to attend the entire event from the Opening to Closing Ceremonies. The athletes will be called to report to the track approximately 10 minutes before the start of the event and will have access to the warm-up area located behind the hospitality tent until that time. Following each race, the athlete will be required to exit the track and report to the hospitality tent where their coaches, family, etc. will be able to meet them. The coaches will have access to a specific trackside zone during the events to provide coaching to their athletes. Once athletes complete their respective races for the day, they will check out of the hospitality tent and have the remainder of the day, outside of taping time of human interest spotlights for the two broadcasted programs, for whatever they see fit. The Opening Ceremony will take place on Thursday, June 6 at 7 p.m. and will last until 9 p.m. The first day activities will close with a fireworks display. The Opening Ceremony will consist of a Parade of Regions, similar to that of the Parade of Nations at the Olympics. The quarterfinals will take place on Friday, June 7 and begin at 8 a.m. and last until 5 p.m. At the top of each hour, beginning at 9 a.m., a new race category will begin. However, the time slot for the steeplechase quarterfinals will last for two hours rather than one. The schedule will go as follows: 100m sprint, 200m sprint, 400m sprint, 800m middle distance, 2000m steeplechase, 100m hurdles, 110m hurdles and 4X100 medley relay. Each event will contain eight races, four per gender. The womens races will take place in the first half of the time slot and the mens in the second half. A new race will begin approximately every eight minutes, except for the steeplechase, where quarterfinals will take place in 15-minute intervals. The day of the quarterfinals will feature 64 races. The semifinals will take place on Saturday, June 8 and begin at 8 a.m. and last until 5 p.m. Each race category will once again receive a one hour time block for both genders, except the steeplechase which will receive two one hour blocks. Each semifinal for the events, except the steeplechase, will take place approximately every 15 minutes. For the steeplechase, each semifinal will take place approximately every 30 minutes. The event order will be the same as it was for the quarterfinals. The day of the semifinals will feature 32 races. The finals will take place on Sunday, June 9 and begin at 5 p.m. and last until 9 p.m. The races will occur between 5 p.m. and 8 p.m. and the Medal and Closing Ceremonies will take place from 8 to 9 p.m. Each final for each gender will have access to the track for 10 minutes, except the steeplechase, which will have access for approximately 20 minutes. The event and awards presentation order will be the same as the event order for both the quarterfinals and
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semifinals. In addition to the awards ceremonies, the Closing Ceremonies will feature a musical performance and fireworks to close out the event.

Athlete Hospitality and Lodging:

All athletes attending the event will be housed for free in the Disney All-Star Sports Resort. The athletes will be provided housing for the entire span of the event; however, they are not required to stay for the entire event. Coaches and family of the athlete will be provided room rates at a 30% discounted rate. At the event, there will be an athlete hospitality tent stocked with sports drinks and power bars for athlete consumption. The tent will provide each athlete with a locker for storage while competing. Behind the hospitality tent will be a warm-up area for athletes to use prior to the event. Athletes will have private access to the parking lot adjacent to the event site so they can park nearby, should they drive. If the athlete does not have access to a private car, a shuttle will be running for athletes only, every hour to and from the hotel.

Musical Act Selection:

Our event is scheduled to span four nights. In the theme of youth and designing a sporting event around their fast paced modern culture, the second main component of the Muve it Meet Up will be four concerts, one taking place on each night of the meet. The entertainers selected to perform are all either unsigned artists or artists signed to Republic Records or their sub-labels. All of the acts were selected because they have great initial success with one single, and while that single is a tune commonly hummed when it comes on the radio, the artists are still looking for continued success in other songs to solidify their place in the music industry. These artists, just like the athletes, are looking to show to the public that they are the icons of our generation. The first night of the event audiences will be treated to a performance by Of Monsters and Men, signed to Republic Records, following the Opening Ceremonies and Parade of Regions. The band, from Iceland, formed in 2011 and had their first top 20 U.S. hit single with Little Talks in late 2012. The folk group will be available for the event as they have a break in tour dates from May 30 to June 8. This musical act was selected to open the event, as their song is one that youth of all ages can sing to in the car and smile about.

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The second night of the event will feature a concert by Florida Georgia Line, signed to Nashville Republic. In an effort to appeal to all demographics and interests, Florida Georgia Line was chosen to appeal to those who prefer country music with pop undertones. Florida Georgia Line is a duo of Brian Kelley and Tyler Hubbard who got their start in 2011 when they signed their first publishing deal. The bands greatest success came with their first hit single, Cruise, which reached #1 after being released for only 14 weeks. Their initial success landed them a spot on the Luke Bryan tour, allowing them to play our event as the tour does not begin until July 12. The third night of the event, Saturday, June 8, will feature a concert by Carly Rae Jepsen. Jepsen got her start in 2007 on Canadian Idol, but did not have her first hit single until Call Me Maybe, which was released in late 2011. Jepsen, signed to School Boy Records, is still developing as an artist and looking for her next big hit with songs like This Kiss and Tonight Im Getting Over You. Jepsen will be available for the event as her tour does not begin until July 4. The event will conclude with a performance by Macklemore and Ryan Lewis, who are unsigned to a complete record deal. The duo, which will be available due to the break in their tour from June 2 to 16, released Thrift Shop in August 2012, and the song has since reached platinum levels. This duo was selected to attend the event as unsigned artist in hopes of fostering talks between Republic Records and the duo as a way of leveraging sponsorship and increasing the appeal of the event the Republic Records.

Concert Details:
Each concert will last a minimum of 35 minutes with anything more than 45 minutes left to the discretion of the artist. Each concert will last no longer than one hour. Each concert will be scheduled from 7 to 8:30 p.m. on the event schedule. Each act will take to the Muve it Stage at approximately 7:10 p.m. and conclude their performance no later than 8:10 p.m. Following each performance, fireworks will take place over the lake located in the center of the Epcot Park. While the fireworks are displayed, the artist will be able to exit the Epcot ball via a back entrance in the park to prevent security issues. All concert attendees will need to leave the park in compliance with its 9 p.m. closing time. All staged performances will be located directly in front of the Epcot ball with the Spaceship Earth attraction inside the ball closed for the duration of the event to allow the performers to use the space as a staging and dressing area. Each act performing will have a sound check the night prior to their performance at 11:00 p.m. while the park is closed to patrons.

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Event Admission:
All access to our event will be staged at Epcot. While the track events will take place on the grounds surrounding the theme park, all event attendees must arrive at the event by way of a shuttle that will leave from Epcot. All tickets to the event will include full event access to all hospitality tents, athletic events and concerts. The passes to the event will be available for purchase in single or multiday pass packages. Admission to the event will be available on a tiered basis. The general public will be able to purchase tickets to the event at full price through any of the Disney theme parks in conjunction with a park day pass or tickets that limit park access to event activities only. Those purchasing the event ticket with a park pass will receive access to the Muve it Meet up at a discounted price. The families of the participants will be able to purchase the same ticket options to the event as the general public, but at a 30% discount. All event participants will be given access passes that allow them to attend all scheduled events at the Muve it Meet up, besides their race, for free. Our event will offer front row seating options for our name and categorical sponsors. Each sponsor will be offered a select number of free tickets based on the level of their support and a 20% discount that can be made available to employees who wish to attend. Further, all those individuals staying at the sponsor hotels will be offered tickets to the event at a 15% discounted rate when they make their hotel reservation. All event attendees will be required to park in one of the Disney World Parking lots; however each attendee will have a parking pass exempting them from the $14/day fee. Each lot has a free shuttle service that will take event attendees from the parking lot to the main entrance of Epcot located next to the monorail station.

Event Attendee Hospitality and Concessions:

All individuals attending the event will be required to first travel to Epcot theme park. Once the individual has arrived a shuttle will take them to the Muve it Meet up track events. This shuttle will run every hour and be restricted to event attendees. On-site event attendees will have the opportunity to interact with the event sponsors via their product tents and purchase concessions which will be offered by the official food sponsor of the event, Ragland Road Irish Pub and Restaurant.

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Sponsor Presence at Event:

Each sponsor will be provided with a canopy party tent to set up both at Epcot for the musical portion of the event and trackside at the running portion of the event. Sponsors have access to both spaces, however, are not required to use both or either. Each will be assigned a plot at both venues.

Television Programming Possibilities

The Muve it Meet Up will take place during the dead of summer when few, if any, shows are airing new episodes. Therefore, our event will seek to capitalize on a television audience that is looking for a new and exciting program that they can follow and invest in. To appeal to these feelings, our event will be broadcasted in prime time, 8-10 p.m., across two nights, Saturday, June 8 and Sunday, June 9. The network that we have selected to air our program is ABC Family. ABC Family, a Disney subsidiary, reaches approximately 97 million homes via basic cable and is one of the top 10 cable networks. ABC Family programming appeals most strongly to females aged 12-34 and contains a wide base of family-friendly and youth-directed programming. Additionally, all ABC Family programming is available online and via iTunes, which are platforms frequently utilized by youth. Due to these reasons, ABC Family is the best network to air the two-night special. For all televised track events, the commentary will be provided by the duo of Tom Hammond and Craig Masback. Hammond has served as the Olympic commentator for all track and field events since 1992. Masback is a retired middle distance runner who competed internationally, specializing at 1,500 meters and has served as the CEO of USATF and commentator for track and field events at the Olympics. These two have the expertise and celebrity status to elevate our youth event to one of great importance, especially for viewers. The first night of programming will air on Saturday, June 8 from 8 to 10 p.m. and will show both quarterfinal and semifinal action, in addition to highlights from the Opening Ceremony. However, the main focus of the show will be to introduce the athletes to the public. The program will feature human interest pieces that tell the stories of the selected athletes and show them interacting with the park, musical festivities and sponsors at the event. Through human interest stories we will highlight the concerts, as well as, feature the athletes backstage at the concerts. The events to be shown on this night of programming will align with the ones the highlighted athletes competed in. The second night of programming will feature plausibly live coverage of selected track events as the broadcasters air the event live from Epcot and the Muve it Meet Up stage. The events will be shown plausibly live and select medal ceremonies will be shown live. The program will contain additional athlete highlight segments, previously recorded, of the athletes interacting with the park, musical festivities and sponsors. The second hour of this
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broadcast will feature the live Closing Ceremonies, including the concert to be given by Macklemore. The programming will close with images of the firework display which will also serve to close the event. To promote this two-night television event, commercials will run on all Disney-owned networks including all ABC, ESPN and A&E channels. The television commercials will promote the event as one that the entire family can enjoy and interact with once the sun has gone down and outside activities are limited.

Sponsors
All of our sponsors at the three tiers, title, categorical and supporting, were selected based on their future potential in their respective markets or for their work in promoting the next generation. Each sponsor is either breaking into their respective marketplace and is the next big thing in their industries or is working to assist others in reaching their dream of stardom. All of the selected sponsors have family friendly values and are compatible with our targeted audience. We elected to further the theme of the event of promoting the next generation through our sponsor selection.

Title and Presenting Sponsor Muve Music

Muve Music is a service launched in 2012 by American cellular service provider Cricket Wireless. Muve Music is a monthly service addition to ones wireless plan with Cricket Wireless that provides the subscriber with unlimited music downloads. The subscriber pays a monthly fee and never for an individual song. The music is automatically backed up and stored on the subscribers cellular device, eliminating the hassle with continual buffering that plagues some music plans and applications. This groundbreaking idea earned Cricket Wireless and Muve Music the Best Mobile Music of 2012 honor from the Mobile Excellence Awards. Muve Musics sponsorship will provide the event with principal financial support and minor in-kind benefits. Muve Music will serve as the identifying marker for the event and, through the event, will be able to generate massive exposure for their growing brand and service. As title sponsor, Muve Music will be named on all materials regarding the event
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including posters, television commercials and apparel. By serving as the name sponsor for our youth targeted family event, Muve will be able to promote their service and brand to their targeted demographic in a captive environment. Muve Music recognizes the importance of youth in the cell phone market, as well as the role that music plays in their lives. The company will use the event to show their targeted consumers that they understand their desires. Muve further understands that by investing in the next generation, they will be promoting consumption of their servicenot just in the present, but in the future as well. Specifically by attaching themselves to an athletic event, Muve hopes to show consumers that their service is the service of champions.

Categorical Sponsors
Our event has selected six major categorical sponsors in the hopes of creating exclusivity, similar to that created by the Olympics. As a categorical sponsor, each company will have their name and logo appear immediately below that of our title and presenting sponsor on all promotional materials including posters, television commercials and apparel. This partnership will work to provide these developing brands with exposure to target audiences on a level many may never have previously experienced. In return for their financial and in-kind support, each sponsor will be provided with event signage, hospitality tents at both the track and theme park venues, VIP seating at all events, discounted tickets for employees and the ability to use the event logo in any of their corporate promotions. Categorical sponsors will each have one highlight event/promotion during the Muve it Meet up that will serve to illuminate their product or service.

Food Categorical Sponsor: Raglan Road Irish Pub and Restaurant

Raglan Road Irish Pub and Restaurant is a traditional Irish pub that boasts being made entirely in Ireland, except for the restrooms that came from Wisconsin. Raglan Road Irish Pub has twice been named in the top 50 kid friendly restaurants by the Dining Awards, won the Diners Choice Award for Best Kid-Friendly Restaurant in 2011 and most recently was a 2012 Diners Choice Award recipient. While the restaurant prides itself on serving food that appeals to all ages, it is working to promote the next generation of musical and dance talent through their nightly live entertainment performances that begin at 6 p.m. and last until midnight.
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Raglan Road will be providing all onsite concessions at the track and field events and will be the exclusive provider of spectator food at the event. Raglan Road will be providing a 10% discount to all ticket holders and event participants when they present a ticket at time of service at the pub.

Beverage Categorical Sponsor: Greater Than

Greater Than is an all-natural coconut water sports drink that boasts containing twice the electrolytes and half the sugar of the leading sports drink and no artificial color, dye or high-fructose corn syrup. Greater Than is an American-based company founded in Highland Park, IL by the Side Brothers, in conjunction with Sunset Foods, in mid-2010. The company has no official advertising budget and relies on guerilla and twitter techniques to promote their product. Greater Than was the ideal selection for us as they are the next great sports drink reaching the market, have strong youth brand appeal and are working to promote healthy living. Greater Than will be the official beverage of the event and will be provided free to all athlete participants and be available for purchase at both the track event and at Epcot for event attendees. Greater Than will be provided with two product interactive tents, one for each venue, in which they can display their product to promote to consumers via free samples, one-on-one interactions, etc. Further, Greater Than will run a pre-event social media campaign entitled What Are You Greater Than? Contest entrants will be required to create a short video, shared through the Vine smart phone app that shares videos on social media, documenting what they are greater than, which will then be tweeted at the Greater Than Twitter account. Contest participants must be less than 18 years of age. Greater Than will select the top five videos one month prior to the event and the public will have one week to vote on their favorite video. The winning participant will receive an all-expenses paid trip to the event.

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Hotel Categorical Sponsor: Disney All-Star Resorts

Disney World Resorts operates 24 hotels and resorts on the property of Disney World. Two resorts, Disneys All-Star Sports Resort and Disneys All-Star Music Resort, will serve as the official hotels/resorts of the event. Disney Resorts provide unprecedented convenience to park goers and event attendees. The resorts bolster 24-hour customer support from the Disney cast and unique in-resort accommodations, all of which are amplified by ease of access to the parks and complimentary shuttles. The family friendly sport and music themed natures of these resorts make them the ideal selection for this events hotel sponsor. These hotels will provide free housing for all athletes participating in the event and discounted housing for the coaches and family members of participants. The Disney Resorts brand will run a national contest prior to the event in search of the best pre-event pump up routine. Four months prior to the event, Disney Resorts will solicit entries from all across the country with submissions via Vine, a new video sharing mechanism, tweeted at the Disney Resorts Twitter account. Entrants will be required to document their pre-event pump up routine and these videos will then be shared with the public via social media. Disney Resorts will select two grand prizewinners who will receive an all-expense paid trip to the event for them and two guests.

Footwear Categorical Sponsor: Skora

Skora is an Oregon-based footwear manufacturer that began in 2007 with the barefoot running movement. The company prides itself on producing footwear that promotes the biomechanically correct movements of running that work to reduce overall stress on the body of the athlete. The emerging nature of Skora in the elite market of footwear providers and their emphasis on healthy running made them an ideal candidate to serve as the official footwear sponsor of the event.

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While athletes will not be required to run in Skora running shoes, Skora will be the official footwear of the event with all event officials wearing the product. At the event Skora will have two product interactive tents/ stores, one at Epcot and one at the track venue, so event attendees can test and potentially purchase the product. Skora will also run an eventlong contest themed Can You Run Faster Than (Duncan or Young) With Skora? For the span of the event, attendees will be able to enter their name to have the opportunity to race against Kimberlyn Duncan if they are female and Isaih Young, if they are male. These two individuals are both under the age of 25 and have reached elite levels at the 200m sprint. Five winners from each gender will be chosen at random and then outfitted with Skora running shoes. They will then have the opportunity to attempt and beat their respective opponent in a 200m race.

Apparel Categorical Sponsor: GTM Sportswear:

GTM Sportswear is a Kansas-based company that has been in operation since 1989, outfitting approximately 1.1 million teams in a variety of sports at the college, school and club levels. GTM Sportswears mission is to Make it Personal and provide youth and young adult athletes with impeccable uniforms that best suit their needs. GTM sportswear was selected for their dedication to providing our targeted demographic with quality products for over 20 years. GTM Sportswear will serve as the official apparel sponsor for the event, outfitting all athletes and officials. GTM Sportswear will be provided with two product interactive tents, one at each venue, in order to meet and connect with event attendees. GTM Sportswear will serve as the manufacturer for the licensed fashion merchandise sold at the event. During the event, GTM Sportswear will run a promotion via Pinterest, whereby the creator of the most active and well established GTM Sportswear-themed board will win brand new uniforms for their respective team. All contest entrants must be a part of a youth, high school or college team that does not have a current apparel licensing contract.

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Technology Categorical Sponsor: Shazam

Shazam began in 2002 prior to the smart phone craze; however, it has only just recently begun to gain traction. Shazam connects 300 million people with their favorite music and television programs at the press of a button. The service, which runs as a mobile application, allows you to learn more about and interact with music and television by pressing the Shazam button on the app. When you Shazam a song or television service the app searches the internet and displays, nearly instantaneously, information about that song or television program. Two million new people are attracted to Shazam every week. Shazam was selected as the official technology sponsor of the event due to their continued growth in the music services industry and their close connection to the youth targeted by the event. Event attendees will all be linked to the event, regardless of location at the track or Epcot, via a P.A. system. Shazam will run an event-long campaign where you can Shazam the event. Event attendees, participants, etc. who have downloaded the free app will be able to Shazam the P.A. announcers voice and receive live information regarding the event. This will be made possible by having the app cue at preprogrammed and scripted phrases. In addition to being able to Shazam the event, another contest will be run, themed around Shazam and Share. Each day of the event participants will be encouraged to tweet at Shazam a picture of them using Shazam at the event in a creative way. Each day a winner will be selected who will get back-stage access to both the track event the following day and that evenings concert

Supporting Sponsors
All of these sponsors will have a section in the bizarre tents located at both Epcot and the track venues. Each sponsor will have the ability to set up consumer interactive elements and retail sections in return for providing the event with a product or service. Enterprise Rent-A-Car (Shuttles) Quest Nutrition (Sport Power Bar) Prime Time Event and Race Management (Event Timing)

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Logo

The logo for the Muve it Meet up was conceived without direct reference to the logos of our sponsors or other youth track events. The logo was developed to highlight the interconnected nature of music and athletics featured by the Muve it Meet up and show how athletes run with music. Our logo invokes the theme of running with music in the athletes journey to becoming the next track and field star through the musical staff and clef as the track and finish line, and by having the figure reach upwards toward the stars in celebration. We included the name of our title sponsor, in their specific font, in the logo to work in conjunction with the awareness-centered leveraging concepts for Muve. The meet up portion of the logo is in blue in keeping with the selected color palette for the event. The majority of the logo is black so it does not clash with the neon-themed nature of the event, advertisements and merchandise.

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Advertising Theme
The advertising theme of the Muve it Meet up is promoting the next generation of track superstars through the mass appeal of hip and current music trends, as communicated through our slogan, The beat of youth track. We want to promote these athletes to their peers and adults as stars to watch by aligning them with an already mass consumed entity, music. Music was selected as a theme of the advertising, not only for the mass appeal it provides, but also due to its common association with running sports in various roles such as a pump-up mechanism and training companion. The Muve it Meet up wanted to show track athletes specifically that our event understands their demographics by making this theme apparent in our advertising. This theme was portrayed in two main advertisements, the poster and print ad, as they are inspired by posters promoting major music festivals such as Bonaroo and Ultra. Through the use of bright colors and imprinted shadows of iconic figures in the background of the advertisements, the established celebrity and appeal of popular music is being evoked and transferred to the Muve it Meet up, specifically the participants. The event and advertising theme were further directed toward youth consumers by making the official colors for the event neon blue and neon purple. These colors are both gender neutral and provide for great merchandising opportunities as the general trend in fashion at the moment is towards more bold colors and prints. These colors also invoke a sense of youth and brightness that works to further the goal of the Muve it Meet up of promoting the coming young and bright talent that is developing in athletics. In keeping with the neon theme, all merchandise at the event, fashion and non-fashion, will primarily be available in a variety of neon colors. A theme specific to advertising and leveraging ideas for the event title sponsor was, Join the Muvement. The goal for Muve and Cricket Wireless in partnering with the Muve it Meet up was to bring awareness to their service and subsequently their brand as a wireless provider. Muve and Cricket Wireless want to establish a relationship with the younger consumer demographic in hopes of earning them as subscribers when they purchase their own cell phone plan or when their current plan is ready to be renewed. In keeping with the goal of spreading brand awareness, Muve and the Muve it Meet up launched the Muvement to get individuals interacting with the brand, event and the sport of track and field. In order to promote this event, merchandise at the event and promotions will be held branding the Muvement and promoting consumer involvement.

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Leveraging Ideas
Internal Leveraging
By serving as the title sponsor for the Muve it Meet up, Cricket Wireless, the powering brand for Muve, will receive special passes and discounts for all employees. As the title sponsor, Cricket Wireless will receive 20 Muve passes with which they will be allowed access to the event for free; receive a 20% discount at the event hotel; and be allowed front row access to the track events and concerts. All Cricket Wireless employees will be offered a 20% discount on event tickets and park passes.

Promotion
By serving as the name sponsor, Muve will be featured in all print and promotional materials produced by the event. The event will run promotional material in all Disney owned media in both the print and television platforms. Further the main stage in Epcot where live broadcasting and all musical performances will occur will be branded the Muve stage.

Join the Muvement

In coordination with our event, Muve, powered by Cricket Wireless, will launch an awareness-centered campaign that invites consumers to Join the Muvement. By creating a national campaign, Muve will gain national exposure through interaction with consumers on social media. The Muvement will be initiated via a campaign across four major social media outlets. At the event, consumers will have the opportunity to purchase merchandise indicating their participation in the Muvement.

The Beat of the Muvement (Facebook)

The first way that consumers will be able to Join the Muvement is through a Facebook contest. With music being such an integral part in the event and to the athletes in pretournament preparations, each participating athlete from each region will be invited to create a playlist. Once all of the participating athletes have created a playlist, they will be posted to the Muvement Facebook page. The public will then be invited to Join the Muvement by voting for their favorite playlist in their specific region, through Facebooks polling feature. To hear the songs and sample the playlist, the consumer interacts with the Muve interface, subsequently generating awareness for the brand. The songs on the winning

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playlists will serve as the introductory music played at the track prior to the introduction of each athlete from the respective region defined by the playlist.

#NObuffer (Twitter)
In order to continually promote the highlighted features of Muve, event attendees and consumers across the nation will be invited to Join the Muvement by tweeting what they have time to do when they do not have to wait for continual song buffers to complete since the Muve Music app rids of any buffering before a song. Each tweet will end with #NObuffer. The goal of this push is to have the hashtag reach trending status nationally, most likely during the event, bringing exposure to the brand and increasing general consumer knowledge of the brand and Muve service for consumers across the country.

Where do you Muve? (Instagram)

Appealing now to the desire to document with photoseverything from your lunch to the evenings sunsetindividuals will be invited to Join the Muvement by posting to Instagram a photo of where they like to run, with what they were listening to when the photo was captured, all in the caption. Through this push, Muve will once again be seeking national awareness and use this push to illustrate the wide variety of places that consumers listen to music and educate the nation that Muve, unlike other providers, can go to all of the places that consumers want to go.

Muvement Check-In (Four Square)

The final prong of the digital awareness campaign invites consumers to Join the Muvement by anonymously checking-in on Four Square where they are running with their music. The plotted geographical points will be used by Muve in juxtaposition to a map depicting their coverage area to illustrate further that Muve goes everywhere you want it to go with your music and workout.

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Fashion Merchandise
Mens Fashion:

Compression Shorts

Running Shorts

Running Arm Sleeve

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Womens Fashion:

Spandex Short

Track Pant

Sports Bra

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Gender Neutral Fashion:

T-Shirt

Head and Sweat Bands Sunglasses

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Non-Fashion Merchandise

Buttons Cell Phone Cases

All-Purpose Carry Alls

Headphones Lanyards

iPod/ iPhone Arm Band

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Poster

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Print Advertisement

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