Professional Documents
Culture Documents
Marketing Communications Market Research
Marketing Communications Market Research
Marketing Communications Market Research
MARKETING COMMUNICATIONS
COMPANY BRIEF
Search for Partner Project
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WHY COOPERATE with
ALLIANCE MAJOR?
15 YEARS of EXPERIENCE
in market research and marketing communications
HIGH QUALIFICATION
in data collection, statistical treatment, interpretation & insights
AFFILIATES AND PARTNERS
all over Russia thus providing all-country coverage if required
CREATIVITY
in solution development
LOWER PRICES
in comparison to Moscow companies with same quality and
qualification offered
BESIDES…
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WHY COOPERATE with
ALLIANCE MAJOR?
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COMPANY PROFILE
• CANON
• SUN INTERBREW
• LIGETT DUCAT
• REEMTSMA
• BOOTS HEALTHCARE
• ROYAL CANIN
• BOSCH
• BRITISH AMERICAN TOBACCO
• FERRERO
• DOUWE EGBERTS
• GLAXO SMITHKLEIN BEECHAM
• PROCTER&GAMBLE
• TRIBOLDI GROUP
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ABOUT ALLIANCE MAJOR
Special Projects
Since 2003 Alliance Major cooperates with Regional Department of Federal Financial
Markets Service (FFMS) in South Federal District, providing technical support of information
disclosure of regional companies - more than 200 emitters site their financial reports on AM
web page. Some of the fruit this project brings: business contacts both with emittents and
large operators of regional financial market and regular research projects executed for
FFMS and Regional Branch of Federal Tax Authority (8 projects fulfilled in 2007-2008,
including consumer polls, expert interviews and desk studies).
2005: Alliance Major demonstrated its research and data interpretation skills in the project
of Rostov region Administration and FFMS regional branch “Actual Practices of Corporate
Governance in the Companies of Rostov Region”.
2004: Alliance Major was organizer and speaker on practices of corporate security in Rostov
companies in the frames of Corporate Security Section on Investment Forum of South of
Russia.
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ABOUT ALLIANCE MAJOR
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KEY RESEARCH PERSONNEL
Occupation: In 1994 established the company Alliance Major being its President since then.
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KEY RESEARCH PERSONNEL
As Market Research Analyst and Advisor in Marketing Strategies worked on all key accounts
of the company - “Donskoj Tabak”, “Stavropolskij Broiler”, “Shakhtinskaya Plitka”, Trade House
“Tavr” – and also on one-time projects like survey on Rostov region elites ordered by Rating
Agency “Expert”, and some others.
As Advisor in Business Strategies and BPR worked with “Rostovskij Port (Rostov-on-Don
Harbor)” OJSC (2008), “Almaz (Diamond)” FGUP (munitions industry, project initiated by Rostov
Region Administration).
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KEY RESEARCH PERSONNEL
Other activities include design projects (package, promo booklets, etc.), Internet projects (FOPOZ – non-
profit fund for aid to confined people; website of organization “Russkoe Pole (Russian Field)”; website of
FFMS in South Federal District; technical support of information disclosure of regional companies, etc.).
Ms. Romashova is frequently asked for expert comments by such printed media as “RBC daily Yug
(South)”, “Vedomosti”, “Gorod (Town) N”, “Kommersant-Yug (Merchant. South)”, “Expert Yug (South)”,
"Vash Kapital (Your Capital)“, "Realniy Biznes (Real Business)" and others.
Occupation:
In 1995 was hired for research fieldwork coordination by Alliance Major. Since then grew to the
positions of Vice President and Director of Research.
Competences:
• Market research projects - project development and budgeting
• Marketing communication campaigns – development and coordination
• Research data statistical treatment and visualization
• Research staff recruitment and training
• Development and coordination of BTL events and PR campaigns
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KEY RESEARCH PERSONNEL
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KEY RESEARCH PERSONNEL
Occupation:
Past: 1994-2004, Sr. Executive of Import in construction company “Alina” CJSC. Basic competences
were: coordination of import supplies of construction materials from foreign countries (Sweden, Germany,
USA, Great Britain, China, etc.) to Russia; paperwork, communication, logistics, partner search. After 2004
tsunami presented new construction technologies for recovery projects in Pacific Asia (Thailand, Indonesia,
and Sri Lanka) to governmental officials and largest local construction companies; coordinated negotiations
on reconstruction projects in Phuket (Thailand).
Present: came to Alliance Major in 2004. Showed excellent analytical and self-education skills. By 2006
reached the position of Sr. Market Research Analyst.
Current competences:
• market research projects (quantitative and qualitative), desk studies – data interpretation and insights
• market and consumer insights (regional and country), data mining
• research data arrangement and visualization
• writing free reports and articles for publications
• interviews with industry experts and company advisors
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KEY RESEARCH PERSONNEL
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PUBLICATIONS
Alexandra Romashova
available in Russian
1. Almost No Sight of Bird Flue. Review of Broiler Poultry Market in South Federal District. February-March
2008, Russian Food and Drinks Market Magazine (co-author Krympenko Nina)
2. Regional Market of Vegetable/Seed Oil. June 2006, Russian Food and Drinks Market Magazine. (co-
author Manatskova E.V.)
3. Diversification vs Concentration. December 2004, magazine "Realniy Biznes (Real Business)" (co-author
Manatskova E.V.)
4. Provincial Media Planning, October 2004, “Sphera (Sphere)", magazine
5. Rostov-on-Don Advisory Service Market. July-August 2004, magazine "Vash Kapital (Your Capital)" (co-
author Manatskova E.V.)
6. Time for Hobby. August 2004, magazine "Realniy Biznes (Real Business)" (co-author Manatskova E.V.)
7. On Personnel Training. August 2004, magazine "Realniy Biznes (Real Business)" (co-author Manatskova
E.V.)
8. Personnel Loyalty. July 2004, magazine "Realniy Biznes (Real Business)" (co-author Manatskova E.V.)
9. Fortune Sellers. June 2004, magazine "Realniy Biznes (Real Business)" (co-author Manatskova E.V.)
10. Corporate Security of Rostov-on-Don Companies. June 2004, newspaper “Kommersant-Yug (Merchant.
South)” (co-author Manatskova E.V.)
11. Don’t Hide Your Money. April 2004, magazine "Realniy Biznes (Real Business)" (co-author Manatskova
E.V.)
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PUBLICATIONS
Alexandra Romashova (continued)
12. Market Research vs Marketing Survey. April 2004, magazine "Realniy Biznes (Real Business)" (co-author
Manatskova E.V.)
13. Analysis of Rostov-on-Don Vegetable/Seed Oil Market. Magazine “Sphera (Sphere)" 15 ‘2003 (co-author
Manatskova E.V.)
14. Rating of Rostov-on-Don Gas Stations. June 2003, Magazine “Vash Kapitak (Your Capital)“ (co-author
Manatskova E.V.)
15. On Efficiency of Market Research. May 2003, Magazine “Vash Kapitak (Your Capital)“ (co-author
Manatskova E.V.)
16. Review of Rostov-on-Don Market of Processed Meat Products. Magazine “Sphera (Sphere)" 14 ‘2003
(co-author Manatskova E.V.)
17. Elections: As Is. Past and Future of Russian Province Mentality. Reports of the II International
Conference on Historical Psychology of Russian Mentality. Samara, 1997, pp 66-84. (co-author Manatskova
E.V.)
18. School Essays as a Source of School Writing History. Past and Future of Russian Province Mentality.
Samara, 1994.
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PUBLICATIONS
Nina Krympenko
available in English, published in "Russian Food & Drinks Market" magazine
1. Review of Rostov-on-Don Bottled Water Market, November 2008
2. Almost No Sight of Bird Flue. Review of Broiler Poultry Market in South Federal District. February-March
2008, Russian Food and Drinks Market Magazine (co-author Alexandra Romashova)
3. Rostov-on-Don Vegetable Oil Market, July 2008
4. Rostov-on-Don Market of Meat and Sausage Products, May 2006
5. Review of Rostov-on-Don Beer Market, February 2005
available in Russian
market reviews
1. Review of Rostov-on-Don Bottled Water Market, October 2007, "Industriya Napitkov (Beverage
Industry)", magazine
2. Review of Rostov-on-Don Bottled Water Market, November 2004, "Russian Food & Drinks Market",
magazine
3. Review of Russian Grain Market, September 2004, "Vash Kapital (Your Capital)", magazine
4. Brief Review of Rostov-on-Don Real Estate Market, June 2004, "Gorod N (Town N)", newspaper
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PUBLICATIONS
Very recent project is Web 2.0 Publications which implies some of our free reports would
be available in document/ppt sharing communities. Currently available free reports:
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