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Winning With IBM Storwize V3700
Winning With IBM Storwize V3700
Winning With IBM Storwize V3700
41028 EN
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Introduction
In the era of Smarter Computing, data is coming in at faster rates and in greater volumes, but storing this data can be difficult and costly to manage. Built upon innovative IBM technology, the new IBM Storwize V3700 disk system is designed to address the block storage requirements of small and midsize businesses while providing innovative management and advanced capabilities at an affordable cost.
By the end of this module you will be able to: Know IBM Storwize V3700 Describe IBM Storwize V3700 List the IBM Storwize V3700 key features Present the client benefits of IBM Storwize V3700 List the IBM Storwize products
Sell IBM Storwize V3700 Identify the sales process steps List the target clients and their business needs Identify the customer pain points Explain the IBM Storwize V3700 value proposition Describe the advantages of IBM Storwize V3700 List the IBM Storwize 3700 main competitors Explain how IBM Storwize 3700 contributes to Smarter Computing Identify sales opportunities
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Menu
Know IBM Storwize V3700 Visit this section to have an overview of IBM Storwize V3700. IBM Storwize V3700: A smarter, affordable storage solution for midsize companies IBM Storwize V3700 advanced software features Client benefits of IBM Storwize V3700 Meet the Storwize Family
Sell IBM Storwize V3700 Visit this section to learn about IBM Storwize V3700 selling process and opportunities. Sales steps you need to follow Target customers and business needs Customer pain points IBM Storwize V3700 value proposition IBM Storwize V3700 competitive landscape IBM Smarter Storage for Smarter Computing A Sales conversation example Quiz on IBM Storwize V3700 Handle a sales conversation Conclusion
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Easy to use
Storwize V3700 is an easy to manage and deploy system with embedded graphical user interface based on the IBM Storwize interface design.
Thin provisioning
Storwize V3700 has Thin provisioning capabilities to optimize the allocation of the space needed.
Non-disruptive migration
Storwize V3700 offers Non-disruptive migration from FC storage that helps speed implementation and minimize disruption.
Multi-protocol support
Storwize V3700 Multi-protocole support iSCSI, FC and FCoE provides consolidation flexibility.
Full interoperability
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With the IBM Storwize V3700 the customer can benefit from advanced functionality and reliability usually only found in more expensive systems and at the same time reduce power consumption with energy-saving features.
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Internal virtualization and thin provisioning at no extra cost: select the particular measure of space precised at the requested moment. High performing system and green efficiencies reduce energy expenditures. High-level data protection that includes FlashCopy technology. The solid state drives (SSDs) supported by IBM Storwize V3700 can be used to improve application performance while simultaneously reducing power and cooling requirements. Optimize performance through cost-effective deployment of solid-state drives (SSDs) with IBM System Storage Easy Tier technology (*). Management expertise capabilities with an easy-to-use embedded graphical user interface; there is not need to have an expert to administrate the system. Multiprotocol support (iSCSI, FC, FCoE) provides consolidation flexibility by meeting a range of workload requirements.
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We are a small company that has limited resources but we need to remain active in changing scenarios.
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IBM Storwize V3700 provides better performance than previous generation of entry systems and a comprehensive series of innovative software features that include: Built-in management capabilities with an easy-touse, embedded graphical user interface based upon the breakthrough Storwize family user interface Internal virtualization and thin provisioning at no extra cost: assign the specific amount of space needed when it is demanded Advanced data security with FlashCopy technology included (up to 64 targets) Near-continuous availability through non-disruptive migration integrated into the system Multi-protocol support (iSCSI, FC and FCoE) for consolidation flexibility
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Easy to use
Storage pooling allows users to mix different arrays in one pool, making Storwize V3700 more efficient, flexible and easy to use. Storwize V3700 offers point-and-click management capabilities and its intuitive user interface can be setup in less than 5 minutes.
Highly efficient
IBM Storwize V3700 includes: Thin provisioning Non-disruptive migration High performance delivered with support for 8Gb Fibre Channel host interface cards SSD support Sophisticated data assurance with FlashCopy Base iSCSI host interface A comprehensive roadmap that will continue to address the most important requirements from our clients SAS host interface is in plan for 2013
Affordable
Storwize V3700 up-to-date features at 20-30% lower price, including advanced functions like internal virtualization at no extra cost.
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EMC VNXe3150/5100 EMC Proposals EMC will claim that with VNXe a user can provision a 1 TB volume in less than 10 minutes EMC will point at the functionality that is available on the VNXe and currently missing from Storwize V3700, focusing on file access, deduplication, and compression EMC will propose aggressive discounts IBM Advantages With Storwize V3700 a volume can be provisioning in as few as four clicks. Storwize V3700's intuitive user interface can be setup in less than 5 minutes, unlike the complex "unified" launcher for two different interfaces on EMC VNXe Storwize V3700 offers proven storage built in efficiency features, unlike VNXe that due to performance issues recommends that data compression and deduplication not be used for "response-time sensitive applications" Storwize V3700 offers real-world configurations at 20-30% lower price than VNXe with no hidden costs, like the additional services and SW features from EMC
Dell PowerVault MD3x00 Dell Proposals Dell will claim that their graphical user interface is easier to use Dell will point at the functionality that is currently missing from Storwize V3700, like SAS host interface Dell will propose aggressive discounts IBM Advantages Storwize V3700 offers point-and-click management capabilities with an easyto-use, embedded graphical user interface IBM Storwize V3700 includes High performance delivered with support for 8Gb Fibre Channel host interface cards, SSD support, FlashCopy, base iSCSI host interface and a comprehensive roadmap that will continue to address the most important requirements from our clients Storwize V3700 offers very low price model for an entry system: real-world configurations at 20% lower price, including advanced functions like internal virtualization at no extra cost
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Efficient by design
With Smarter Storage, essential storage technologies are built in and tightly integrated. Features like internal virtualization, Flashcopy technology and an easy to use GUI make efficiency effortless, requiring no manual intervention. Management is intuitive. Storwize V3700, the most recent addition to the IBM Storwize family of disk systems, offers proficient, entrylevel configurations specially created to address the necessities of small and midsize companies.
Self-optimizing
Smarter Storage analyzes data access patterns, adapts and improves performance. Sophisticated internal analytics automatically place data on the appropriate storage tier. The new IBM Storwize V3700 system provides a smarter solution at the best price obtainable by including high performance thin provisioning and internal virtualization capabilities, and by helping your customers get the most out of SSDs with Easy Tier.
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Cloud agile
Smarter Storage fully participates in highly virtualized cloud environments. IBM and non-IBM storage are managed as one virtual pool. All systems inherit IBM's advanced capabilities. Data is automatically synchronized. Files flow to users wherever they are. IBM Storwize 3700 offers non-disruptive migration included in base price and builtin support for OpenStack compute cloud environments.
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Ok, I think IBM's definitely worth considering, but we are using another vendor at present Most organizations I'm speaking with who use EMC or NetApp storage typically say the same thing when they evaluate Storwize V3700: they're very impressed by the ease of use of the device. Storwize V3700 has simple, single device setup and management. Should we schedule a product demonstration for a close-up view of the solution?
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Easy to use, embedded web-based user interface Standard software features, high performance and ease of use Proven IBM software functionalities included in base price Wide set of optional software features at an inexpensive price
That is correct! IBM Storwize V3700 is better than the competition due to its ease-of-use, its embedded web-based user interface, its proven IBM software functionalities included in base price and its wide set of optional software features at an inexpensive price.
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We work with Microsoft applications and platforms. How can IBM help improve Microsoft IT environments? Storwize V3700 offers support for Microsoft applications and platforms increasing flexibility, reducing implementation risk and delivering a more robust information infrastructure. We are not very confident about IBM's service. What happens if we have a problem? Someone from IBM or an IBM partner can contact you to get to the root of the problem. IBM focuses on mission critical IT environments, taking great measures to ensure maximum performance and uptime. Other companies have proposed significant discounts on the purchase of their products. Storwize V3700 offers very low price model for an entry system: real-world features at a 20-30% reduced price, including advanced functions at no extra costs. How could they beat that?
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Conclusion
This is the end of the learning module Winning with IBM Storwize V3700. In Know IBM Storwize V3700 you learned about the features and advantages of using IBM Storwize V3700, the benefits and the solution portfolio In Sell IBM Storwize V3700 you learned about the selling process, target clients, competitive landscape and read examples of how to handle a sales conversation
To review Learn and Earn deadlines please access the Terms and Conditions located on the Know Your IBM (KYI) site at http://www.ibm.com/partnerworld/knowyouribm. Once you enter the quiz, you will not be able to return to the module so please ensure you have reviewed the entire module in detail. As a Know Your IBM user you have the option to view education modules in numerous languages. Please note that you only get rewarded once for completing each module. To learn more about Storwize V3700, continue to the next step courseware To learn more on the V3700 click here to get started Introducing the IBM Storwize V3700 (IBM Storage Sales - Lecture) http://www.ibm.com/services/weblectures/dlv/partnerworld/ltu39672 For more deep dive technical training we recommend you IBM Storwize V3700 Introduction http://www.ibm.com/services/weblectures/dlv/partnerworld/ltu40253 IBM Storwize V3700 Demonstration http://www.ibm.com/services/weblectures/dlv/partnerworld/ltu40280 IBM Storwize V3700 Systems Part 1 http://www.ibm.com/services/weblectures/dlv/partnerworld/ltu39828 IBM Storwize V3700 Systems Part 2 http://www.ibm.com/services/weblectures/dlv/partnerworld/ltu39829 IBM Storwize V3700 Technical Announcement http://www.ibm.com/services/weblectures/dlv/partnerworld/ltu40119 IBM Storwize V3700 Technical Introduction http://www.ibm.com/services/weblectures/dlv/partnerworld/ltu40255 To get more sales/tech info, go to v37 page on PW https://www.ibm.com/partnerworld/wps/pub/overview/HW264 To get a view of what your customers are seeing, go to the public v37 page http://www-03.ibm.com/systems/storage/disk/storwize_v3700/index.html You could consider also the cert for "IBM Certified Specialist - High Volume Storage Fundamentals V3" (Available May 2013) http://www-03.ibm.com/certify/certs/sm_index.shtml
Good luck!
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