Balakalakaar

Nurturing Talent

Objectives
- Recognize and reward extraordinary talent among under-privileged children - Create a long lasting Impact on the children. - Create Awareness about the event - Impact as many children as possible - It is organized with the aim of creating an opportunity for the under privileged children of the city to discover and develop their hidden talents in the creative areas of Art, Dance, Drama & Music.

Baalkalakaar in a Nutshell
Dates :
14th November to 10th December

Target Audience :
BMC Schools..................... 48
Children............................. 2000+

Youth (College)................ 350+

International Trainees...... 50+

NGOs................................ 10

Main Event :
Baalkalakaar and Global Village, 10th December

Flow of the Event

Week 1 Art, Dance, Craft Workshop 1

Impact Weekend 1 Week 2 Art, Dance, Craft Workshop 2

Impact Weekend 2 Week 3 Art, Dance, Craft Workshop 3 / Quarter Finals Semi Finals Baalkalakaar Finals

Deliverables
Partner for the event.

(to the Company)

The company will be branded as AIESEC Mumbais Youth Magazine

Access Databases of AIESEC Mumbai and AIESEC Navi Mumbai members and volunteers : Over 5000 Student database.
Regular updates can be provided to the database via Social Media (Facebook /Twitter) : Cross Branding on Different Channels Mass Mailers to our entire student database: 5000+ Write up on myaiesec.net which holds a database of 50,000 students, 4,000 organizations and 8,00,000 alumni all across the world.

Deliverables

(to the company)

Mention in AIESEC Mumbais Annual Impact Report that goes out to our network of stakeholders including corporate partners, NGO partners, Board of Advisors, Students, and Parents.

Write up in the AIESEC Mumbai Newsletter that goes out to a

database of Students, Corporates, NGOs and Alumni. The company will be branded as Youth Magazine Partner in Ads

which will be screened in 800 DSN screens around Mumbai.

Logo on all creatives i.e. Standees, banners, posters, flyers, etc. Workshop venues as well as the main event.

Deliverables

(to AIESEC Mumbai)

3 workshop articles (prior to the main event) Full Page Ad regarding the event

Main Event coverage (10th December, 2011) 2 Post event articles Social Media Updates from official Company Accounts (Facebook/twitter)

AIESEC Mumbai Board of Advisors

AIESEC India Board of Advisors

Baalkalakaar
Nurturing Talent

Thank You