1960s Background Vietnam War (1955-1975) Cold War between U.S.A. and Russia. American civil rights movement.

ent. End of racial segregation in the U.S. Space race between U.S. and Russia. First in space by Russia and Manned lunar landing by U.S.

Early 1960s Womens wear Characterized by elegance. Women wore suits, usually in pastel colors, with short boxy jackets, and over-sized buttons. Simple, geometric dresses, known as shifts, were also in style. For evening wear, full-skirted gowns were worn; these often had a low neckline and had close-fitting waists. Menswear was now bright and colorful. Included frills and cravats, wide ties and trouser straps, leather boots and collarless jackets. Casual dress consisted of plaid button down shirts with comfortable slacks. Mid 1960s Mary Quant introduced the mini-skirt in 1964. The mini dress was usually A-line in shape or a sleeveless shift. Andre Courregess "space look" with trouser suits, white boots, goggles, and box-shaped dresses with skirts 3above the knee; mainly designed in fluorescent colours and shiny fabrics such as PVC and sequins. Mod Subculture. British rock bands such as The Who and The Kinks emerged from the Mod subculture. In 1966, the space age was gradually replaced by the Edwardian, with the men wearing double-breasted suits of crushed velvet or striped patterns, brocade waistcoats, shirts with frilled collars. Velvet mini dresses with lace-collars and matching cuffs, wide tent dresses and culottes had pushed aside the geometric shift. Micro-minis: Skirt length at mid-thigh or above. For evening wear, skimpy chiffon baby-doll dresses with spaghetti-straps and cocktail dress which was a close-fitting sheath, usually covered in lace with matching long sleeves. In 1964, Bell-bottomed trousers appeared, usually worn with chiffon blouses, polo-necked ribbed sweaters. Suits were very diverse in color but were for the first time ever fitted and very slimming for both men and women. Late 1960s By 1968, the androgynous hippie look was in style. Both men and women wore frayed bell-bottomed jeans, tie-dyed shirts, workshirts, and headbands. Wearing sandals was also part of the hippie look for both men and women. Fringed buck-skin vests, flowing caftans, Mexican peasant blouses, gypsy-style skirts, scarves, and bangles were also worn by teenage girls and young women. Cotton was the preferred fabric with Indian prints, batik and paisley prints. Another popular was the suede mini-skirt worn with a French polo-neck top, square-toed boots, and Newsboy cap or beret.

Hairstyle and Accessories As men let their hair grow long, the Afro became the hairstyle of choice for African Americans. Mop-top hairstyles were most popular for white and Hispanic men. Facial hair, evolved from having longer sideburns, to mustaches and goatees, to full-grown beards. Women's hair styles ranged from beehive hairdos in the early part of the decade to the very short styles to a very long straight style as popularized by the hippies in the late 1960s. Also popular was the chin-length contour cut and the pageboy.

Go-go Boots, Stilettos, Kitten-heeled pumps and low heeled sandals for women and the Beatle boots, Tassel Loafers and Clarks Desert Boots for men. Feathered Boa and Pillbox hats.

Mod Subculture: Mod (from modernist) is a subculture that originated in London, England, in the late 1950s and peaked in the early-to-mid 1960s. The characteristics include fashion (often tailor-made suits); music, including African American soul, Jamaican ska, British beat music, and R&B; and motor scooters. The original mod scene was also associated with amphetamine-fuelled all-night dancing at clubs. The term mod derives from modernist, which was a term used in the 1950s to describe modern jazz musicians and fans. Mod fashion adopted new Italian and French styles. Male mods adopted a smooth, sophisticated look that emphasized tailor-made Italian suits (sometimes white) with narrow lapels, mohair clothes, thin ties, button-down collar shirts, wool or cashmere jumpers (crewneck or V-neck), pointed-toe leather shoes that were nicknamed winklepickers. Female mods dressed androgynously, with short haircuts, men's trousers or shirts (sometimes their boyfriend's), flat shoes, and little makeup often just pale foundation, brown eye shadow, white or pale lipstick and false eyelashes. Female mods pushed the boundaries of parental tolerance with their miniskirts, which got progressively shorter between the early and mid-1960s.

Street fashion of early 1960s

The Beatles

The Space Age collection by Andre Courreges

Cocktail dress by Paco Rabane

Pop Art: It is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States, gained most popularity in 1960s. Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising, news, etc. In Pop art, material is sometimes visually removed from its known context, isolated, and/or combined with unrelated material. Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects.

Marilyn Monroe Pop Art poster Painting by Roy Lichtenstein used by Nike