Jeremy Porter

VP, Strategy & Business Development at Radius Online

jeremy@jeremyporter.com

Summary
Marketing and business development professional with more than 10 years experience developing
strategic programs for startup and early stage technology ventures. Currently manage strategy and
business development for local online marketing agency specializing in local SEO, local PPC,
directory management and small business website development.

Specialties
Marketing and PR strategy & planning, integrated marketing communications, media/analyst
relations, demand generation, sales and marketing alignment, customer loyalty, product marketing,
Web marketing, SEO, search engine marketing and consensus building.

Experience
VP, Strategy & Business Development at Radius Online
August 2008 - Present (9 months)
Currently serve as VP, Marketing & Business Development for Radius Online, a local online
marketing agency specializing in website development, local search engine optimization and
marketing, local directory management and online advertising for small businesses, retail chains
and franchise systems.

VP, Marketing & Communications at Appcelerator

August 2007 - August 2008 (1 year 1 month)
Managed all aspects of public relations, marketing communications, website marketing, and event
marketing for open source software company. Helped build awareness and drive demand for open
source RIA platform.

Director of Marketing at INTENT MediaWorks

May 2007 - August 2007 (4 months)
Responsible for development and management of strategic marketing and communications
programs for digital media distribution platform and online advertising company.
5 recommendations available upon request

Founder | President at Reaction Marketing Group

May 2001 - May 2007 (6 years 1 month)
Founded B2B marketing agency serving startup and early-stage tech and telecom clients.
Developed, executed and managed strategic marketing, sales and public relations programs for
more than 70 clients, including AppForge, Dataliant, EZ Prints, Internet Security Systems, North

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 Highland, Oversight Systems, Premiere Global Services, SecureWorks, SalesQB, Seeburger, True
Protection, Vector Networks, VIA Networks, and Virtex Networks.
23 recommendations available upon request

Director, Public Relations Strategy & Services at Enliten Management Group

April 2000 - May 2001 (1 year 2 months)

Account Executive at Duffey Communications

December 1999 - April 2000 (5 months)
Worked on public relations programs for B2B/Technology clients including Best Software, Digital
Benefits, IT Utility, Navision, and Phoenix International.

Senior Account Executive at Sims Communications

June 1998 - December 1999 (1 year 7 months)
Developed and managed public relations and marketing communications programs for DMX Music,
Gilat MultiMedia, Global TeleSystems (GTS) and other tech/telecom clients.

Account Executive at Veeder + Perman (New York)

June 1997 - June 1998 (1 year 1 month)
Worked on public relations and marketing programs for clients including Bisazza, Karastan
(Mohawk Industries), Pillowtex Fieldcrest-Cannon (Royal Velvet), Sub-Zero Freezer Company, and
TOTO USA.

Education
Utica College
Utica College of Syracuse University, B.S., Public Relations, Journalism, 1992 - 1997

Wethersfield High School

1989 - 1992

Interests
Lacrosse, snow skiing, golf, fishing, public relations, marketing, entrepreneurship, technology

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Jeremy Porter
VP, Strategy & Business Development at Radius Online
jeremy@jeremyporter.com

28 people have recommended Jeremy

"Jeremy is a very enthusiastic, personable marketing professional. He's your classic "great guy". I
hired him to provide a full redesign of our corporate website and collateral (e.g. Broadriver
Communications). Working in a very complicated subject matter (VOIP telecom), Jeremy
contributed great ideas and leadership. He pulled together a project with great team members and
really delivered an excellent deliverable. I was very pleased with the results. An added benefit, is
that Jeremy is very active in the local business community and enjoys a vast array of professional
relationships and contacts that gives him immediate access to what's current in the marketplace."
— Mike Huebner, was Jeremy's client

"Jeremy was great to work with. He gets in quick, gets up to speed and thinks outside the proverbial
box. I love working with people with energy, intelligence and a great sense of humor...he's got all
three."
— Moira Vetter, President, Cracker Communications, was with another company when working
with Jeremy at Reaction Marketing Group

"Jeremy is a creative and dependable business man. He always met the deadlines of press
releases I needed for my clients. Jeremy was constantly finding new ways to not only improve our
company, but improve the relationship with our clients. I would be honored to work with Jeremy
again at the right company."
— Lindsey Turner, Account Executive, INTENT MediaWorks, worked with Jeremy at INTENT
MediaWorks

"Jeremy exceeded expectations in helping us develop our marketing message and clearly define
the complexities of our operations to our customers in a fast-paced, hi-tech environment. His
evaluation of our value and implementation was invaluable and I highly recommend him."
— John Penn, Ad Operations Manager, INTENT MediaWorks, Inc., worked with Jeremy at
INTENT MediaWorks

"During our brief time working together, Jermey proved to be a very well rounded and proficient
marketing professional. Jeremy can both manage as well as dig into a wide array of marketing

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functions and was a signifigant contributor to our executive team. Gregg Freishtat"
— Gregg Freishtat, CEO, Intent Media Works, managed Jeremy at INTENT MediaWorks

"Jeremy is very well rounded when it comes to marketing - he handled our products slicks, data
sheets, website, press releases, and company presentations. He has a good grasp on technology
and is adapt at interpreting software speak into solid, customer facing collateral."
— Josh Hofmann, Senior Vice President, Products, Intent MediaWorks Inc., managed Jeremy
indirectly at INTENT MediaWorks

"Jeremy and I worked in different groups but due to our responsibilities, we worked together quite
often. Jeremy always delivered impressive, first class work and was able to do so at a remarkable
rate. He has an outstanding work ethic, is a great team player and would be a tremendous asset to
any organization."
— Craig Yano, Director, Business Development, INTENT MediaWorks, Inc., worked with Jeremy at
INTENT MediaWorks

"Jeremy did an outstanding job in helping us develop our marketing message and define our space
in the marketplace. His evaluation of our marketing channels and assistance with the
implementation was invaluable. I highly recommend him, both from a knowledge standpoint and as
a professional."
— Mitch Skyer, was Jeremy's client

"Jeremy looked at our PR objectives as if they were his own and provided an excellent solution for
us within our budget."
— Barbara Ware, was Jeremy's client

"Jeremy provided a strong work ethic and solid thinking to our business, which was in high tech. He
worked hard to insure that our business was known well in the community and that he was clear on
our goals and objectives. He then took those and built a plan of attack, which he executed well
against."
— Ann Stone, was Jeremy's client

"Jeremy and the team at Reaction are first rate in all aspects of the marketing creative and
execution. I have worked with them at multiple places and times. I am continually impressed with
their ability to push the marketing communications envelope."
— Daniel Kimball, was Jeremy's client

"Jeremy has been a consistent, reliable business partner. He is able to grasp the business issues

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quickly and drive projects to completion. He is creative, strategic and generally a pleasure to work
with. I recommend him highly."
— Matt Anthony, was Jeremy's client

"Over the course of three years I engaged Reaction Marketing to perform a number of assignments
ranging from public relations to developing strategic marketing initiatives. Jeremy Porter was a
trusted senior advisor to me personally and worked closely with my senior staff. At one point he
served as VIA USA's Marketing VP on an outsourced basis while we went through the recruiting
process. Jeremy excels at establishing laser-sharp priorities and aligning his resources to deliver
exceptional results on a consistent basis. He posesses a remarkable talent for cutting through
complexity to unearth the critical issues and speaks with a refreshing level of candor. I would
strongly recommend Jeremy and Reaction Marketing to any firm seeking a honest assessment of
its positioning in the market and a detailed strategy for achieving success on a going forward
basis."
— Patrick Gaul, was Jeremy's client

"Jeremy has assembled a great team at Reaction Marketing. I have used Jeremy and his team on
two separate occasions over a period of several years to provide a number of marketing related
services. Jeremy's business acumen with respect to marketing is exceptional. His experience and
extensive media contacts make him a valuable partner for any company, but particularly for
companies in the startup and growth phase."
— Doug Benson, was Jeremy's client

"Jeremy Porter helped us create an overall strategy and then developed and implemented a tactical
plan to attract new clients. His team was responsive to understanding and addressing our specific
needs, and judiciously counseled us in taking the most effective course to generate incremental
volume."
— Mike Wien, was Jeremy's client

"Jeremy has always been a wonderful asset to our organization. He has helped us craft our
strategy and coached us through implementation. His keen sense of right and wrong coupled with a
very high level of professional empathy has made him a trusted advisor for many years."
— Michael Kogon, was Jeremy's client

"Jeremy and his team did an excellent job walking us through the difficult process of trimming and
polishing our messaging. Subtraction is always so much more difficult than addition when it comes
to effective branding, but he was very focused in helping us to get to a great final result."
— Sarah Bajc, was Jeremy's client

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"Jeremy knows how to get results. His approach is energetic and inventive and Jeremy is an
excellent strategic thinker."
— Peter Minetos, was Jeremy's client

"Jeremy was (and continues to be) an incredible partner in our efforts to generate brand awareness
for SalesQB. He is a trusted sounding board for marketing & product management ideas. I continue
to leverage his expertise for sales & marketing (Web 2.0) in the Tech Sector."
— Sampath V. Kumar, was Jeremy's client

"Jeremy has the ability to get things accomplished and drive results. I enjoyed my time working with
him and the resources he has access to."
— Ashish Mistry, was Jeremy's client

"Working with Jeremy is always pleasant. Jeremy is extremly talented and a true out-of-the-box
thinker. Business ethics and integrity are always top notch and we look forward to future endeavors
with Jeremy."
— Chad Russell, was Jeremy's client

"Jeremy is a creative thinker and often sets the bar for innovative ideas. His knowledge of
technology PR and his B2B contacts are rarely matched."
— Jason Smith, was Jeremy's client

"Jeremy's creativity, technical acumen and boundless contact list make him an excellent resource
for any company in search of visibility and mindshare within their market."
— Chris Jackson, was Jeremy's client

"Jeremy is one of Atlanta's smartest and brightest marketing people. It is a pleasure to see how
Jeremy has risen in stature in the technology marketing community, particularly at a time when
dollars have been tight and the demand for strategy and creativity have been at a peak. You can't
go wrong with Jeremy and his team at Reaction."
— Peter Baron, Owner, Carabiner Communications, worked with Jeremy at Reaction Marketing
Group

""Jeremy is all about using PR and copywriting to drive sales. He understands how to not only
reach and engage decision makers, but also inspire them to take action. His team can definitely
add a shot of adrenaline to any company's marcom efforts. Get Jeremy while you can, he's quickly
moving up the value chain!""

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 — Todd Miechiels, Independent Consultant, Todd Miechiels Internet Marketing Consultant, was
with another company when working with Jeremy at Reaction Marketing Group

"Jeremy is a focused, dedicated, marketing and PR pro. He creatively brainstorms ideas and
concepts to further promote your business to the press."
— Nathan Goodman, Project Manager, Web, AppForge, Inc., was Jeremy's client

"Jeremy is widely respected in the pr field; he listens to clients needs and designs a
program/campaign that achieves results. Reaction Marketing Group has created awareness and
branding for several technology companies I worked with...very pleased with his savvy marketing
abilities. Highly recommend!"
— Deborah Allen, was with another company when working with Jeremy at Reaction Marketing
Group

"Jeremy knows marketing and get things done. Great to work with."
— Adam Harrell, was with another company when working with Jeremy at Reaction Marketing
Group

Expertise
Public Relations, Labor Relations, Project Management

Contact Jeremy on LinkedIn

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