Indian Market Research Bureau

IMRB International (formerly Indian Market Research Bureau) is a multi-country market research, survey and business consultancy firm that offers a range of syndicated data and customized research services. Headquartered in Mumbai, India with operations in over 15 countries IMRB is a part of the Kantar Group, WPPs research, insights and consultancy network. Established in 1970, IMRB was modeled on the lines of the British Market Research Bureau. IMRB is now a leading provider of market research and insights across South Asia, the Middle East and North Africa with specialist divisions in quantitative, qualitative, media, retail, industrial, customer satisfaction, business to business and social and rural research. IMRBs syndicated research offerings include the MarketPulse, the National Food Survey, Web Audience Measurement (WAM), ITops, and I-Cube reports. With over 1200 employees, IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $ 187 million. As the oldest extant market research company in India, IMRB has been responsible for establishing the first and only household panel, the first television audience measurement system and the first radio panel in the country and has played a key role in the development of market research in India. It has been rated the Best Market Research Company by MRSI an industry body for several years. IMRB International's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing and rural marketing.

History
IMRB was established in 1970 to provide market research services to the clients of Hindustan Thompson Associates. Early clients included FMCG companies such as Unilever, ITC, Ponds, andHorlicks. The initial decade saw rapid expansion into new areas of business, with the first qualitative study being conducted by the end of the decade, and IMRB

pioneering psephology in India through an ongoing series of opinion poll surveys for India Today, that successfully predicted Congress victory in the 1980 general election. Subsequent decades saw the development of new verticals, with the creation of specialized units and the offering of several syndicated research products. IMRB also played an important role in the standardization of market research practice in India, and was responsible for the creation in 1983 of the Socio-Economic Classification system, a method now used across India to definetarget audiences. In 1987, as a founder member of the MRSI, it helped evolve industry wide codes of conduct, and standards for survey data collection that are still in use today. With the global acquisition of J. Walter Thompson by Sir Martin Sorrell in 1987, IMRB became a constituent of WPP and continued its pace of growth, growing over 25% per annum through the 1990s under the leadership of Ramesh Thadani. The 1990s saw the creation of specialized units focusing on development research, employee satisfaction, loyalty programs, technology and media and the acquisition of several new multinational clients. IMRBs insights also played a role in the development of several new products for major Indian brands such as Marico, Bingo Chips,Godrej and Dabur and by this time supported 40 out of top 50 brands in India. In 2002, as part of a process of rebranding, it changed its name from the Indian Market Research Bureau to IMRB International, adopted a new logo, and began a process of rapidly expanding its international services. This was accompanied by a shift from its offices at Esplanade Mansion to its current premises in Dadar, Mumbai. As part of geographical expansion, IMRB helped set up LMRB in Colombo, Sri Lanka in 1981 and AMRB in 1999 with headquarters in Dubai and offices throughout Middle East and North Africa.

Company Structure
IMRB is headquartered in Mumbai, India. Its parent company is Hindustan Thompson Associates, which in turn is owned by Martin Sorrells WPP Group plc. Within WPP, IMRB is aligned with the Kantar Group, an umbrella network of global market research companies that together account for over $2 billion in revenues and form the worlds second biggest market research conglomerate.December 2011 a leading market research firm IMRB declared Ahmedabad as the best mega-city to live in (compared to India's other mega-cities)

A diagrammatic chart representing IMRB's ownership structure

In

India,

IMRB

International

operates

out

of

its

five

full

service

offices

in Ahmedabad, Mumbai, Delhi, Kolkata, Chennai and Bangalore and is supported by 15 other regional centers for collection of survey information. Overseas, IMRB functions through its associates -AMRB-MENA in the Middle East and North Africa, with offices

in Algiers, Dubai, Jeddah, Casablanca and Cairo; LMRB, with offices in Colombo and Sirius, headquartered in Dhaka. IMRB is currently headed by Thomas Puliyel, a market researcher with over thirty years of experience. As the oldest market research company in India, it has served as the training ground of many industry leaders including Dorab Sopariwala, Ranjit Chib and Meena Kaushik, who went on to found their own companies.

Business Divisions and Services

Name of Division Year of Establishment Areas of Expertise Scope of Work

Quantitative 1970 Research Wing Quantitative custom and syndicated research, National Foods Survey

Responsible for a wide range of data analytics

Comprises the bulk of IMRB's custom research

Probe Qualitative Research

1979 Ethnographic, qualitative custom research

Integrates insights from anthropology, psychology and thesocial sciences

Media and Panel Group 1992 MarketPulse, TGI, custom media research

Tracks over 70,000 households purchase behavior

Conducts custom specialized media research

Business and Industrial Research Division

1994 ICube, ITops, WAM, B2B consulting

Runs WAM, India's Web Audience Measurement service

Brings out industry/ sector specific reports

Brand Science

1996

New tools that help understandbrands, and communication in an Indian context

Provides brand and communications consulting and advisory services

Customer Satisfaction Management and Measurement

1994 Customer and Employee satisfaction surveys, Loyalty Programs

Focuses on stakeholder researcheremployees, vendors, shoppers

Tracks employee satisfaction and stakeholder loyalty levels

MindTech Systems 2001 Market research software, data fusion, CASS (computer aided survey systems)

Provides customized software and platforms for data collection and analysis Provides software support for

Name of Division

Year of Establishment

Areas of Expertise

Scope of Work

television audience measurement, and retail purchase data collection Social and Rural Research 1991 Institute Developmental Research, Public Health Research, All India Health Survey Primarily services aid agencies, NGOs, and the government Responsible for the largest UNICEF Survey on polio, data collection for National Family Health Survey Abacus Market Analytics Data processing, advancedanalytics, market research software Handles operations in data processing, charting, statistical analysis, database management and updation, software development and testing

2001

IMS Health
IMS Health is a global company that provides information, services and technology for the healthcare industry. IMS Health was founded in 1954 by Bill Frohlich and David Dubow. In 2010, IMS Health was taken private by TPG Capital, CPP Investment Board and Leonard Green & Partners. Ari Bousbib is IMS Healths Chairman and Chief Executive Officer. Bousbib, a long-time senior executive at United Technologies Corporation, joined IMS in September 2010. IMS Health is headquartered in Parsipanny, NJ.

Products and Services

IMSs products and services are used by companies to develop commercialization plans and portfolio strategies, to select relevant patient and physician populations for specific therapies, and to measure the effectiveness of pharmaceutical marketing and sales resources. IMS also uses their own data to produce syndicated reports such as market forecasts. These predict how a market in a specific country or specific therapy area will change over time. This works through the production of baseline projections of sales and the application of different future events to this baseline to produce a forecast.

History and acquisitions

The original name of the company was Intercontinental Marketing Services, hence the IMS moniker. IMS Health's corporate headquarters is located in Parsippany, New Jersey. The company's chairman and chief executive officer is Ari Bousbib.

In 2002, IMS acquired Cambridge Pharma Consultancy, a privately held international firm that provides strategic advice to senior pharmaceutical management.

In 2003, the company acquired Marketing Initiatives, a specialist in healthcare facility profile data, and Data Niche Associates, a provider of rebate validation services for Medicaid and managed care. In 2004, United Research China Shanghai was acquired, providing coverage of Chinas consumer health market.

In 2005, IMS acquired PharMetrics, a U.S. provider of patient-centric integrated claims data. In 2006, the company acquired the Life Sciences practice of Strategic Decisions Group, a portfolio strategy consultant to the life sciences industry.

In 2007, IMS acquired IHS and MedInitiatives, providers of healthcare data management analytics and technology services. That same year, ValueMedics Research was acquired, extending IMSs health economics and outcomes research capabilities.

In 2007, IMS was ranked in The Business Week 50. This list represents "best in class" companies from the ten economic sectors that make up the S&P 500. In 2008, IMS is named to the Worlds Most Admired Companies list by Fortune (magazine). The company received the recognition again in 2010.

In 2008, IMS acquired RMBC, a provider of national pharmaceutical market intelligence and analytics in Russia.

In 2008, IMS acquired the Skura professional services group, based out of Mississauga,ON Canada and specialized in data integration, consulting and services in Business Intelligence platforms to Pharmaceutical and Healthcare clients in North America and Europe.

In 2012, IMS was included on IDC Health Insights list of top life science technology vendors for IT services (Perspective: IDC Health Insights' Top Preferred Life Science Technology Vendors for 2012, Eric Newmark, Program Director Business Systems Strategies, Perspective #HI233255). The ranking is based on the global market intelligence firms survey of 115 industry leaders on their planned IT spend:

A 2012 IMS Institute for Healthcare Informatics report found that there were important variations across the U.S. and by patient age in the use of healthcare services in 2011. Young people, age 19-25, increased their use of prescription drugs as many for the first time were able to remain on their parents health insurance, while seniors age 65 and over reduced their volume of prescriptions. In addition, the availability of new generic drugs in a number of chronic therapies contributed to a minimal increase in drug expenditures overall in 2011. Total healthcare system spending on medicines reached $320 billion in 2011, up 0.5 percent on a real per capita basis. Drug shortages in the U.S. are limited primarily to generic injectables and a few key disease areas, according to a 2011 IMS Institute for Healthcare Informatics study. Affected products represent a small part of the overall medicines market but include a number of critical drugs used to treat cancer, infection, cardiovascular disease, central nervous system conditions and pain. Although almost 100 companies were supplying the 168 products in short supply, half of those drugs were made by only one or two suppliers. The analysis made use of IMS Healths database of U.S. prescription sales, and shortages lists compiled by the U.S. FDA and American Society of Health-System Pharmacists.

TOPIC-MARKET RESEARCH COMPANY ASSIGNMENT- 1

SUBMITTED TO-

Mr.MUNISH TIWARI

SUBMITTED BYSHANTANU CHAUDHARY M.B.A. 3rd year