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Barriers To Organizational Communication
Barriers To Organizational Communication
use of the wrong medium to deliver the communication A mixed message The message is delivered to the wrong audience A distracting environment
Poor structure to the communication As mentioned in Essentials of Business Communication, the structure of a communication is an essential factor in how well a business communication is received by an audience. It doesn't matter whether that audience is an audience of one or one million, good structure is essential if a communication is to be 'heard' amongst the advertising and marketing 'noise' of today's business environment. So a poor structure to your message or delivery is therefore a major barrier to effective communication. If you are wondering if your message or communication has the optimal structure, it is probably a good idea to revisit the Essentials of Business Communication page.
Weak delivery It doesn't matter how important or impressive the subject of your communication is, if you deliver it without any 'punch' you will not get as many people to take your desired action as you would like. A weak delivery is like the very funny joke with the badly-told punchline --- it is not as funny or as memorable as you remember the original to be. My mother is a shocker when it comes to jokes. I remember one evening she was telling me a joke and, having successfully gotten all the way through the lead up, couldn't remember the punchline. She fumbled and stumbled her way, but couldn't get me to laugh. I couldn't see what the joke was. So she rang the friend who told her the joke and got HER to tell me the punchline. What was incomprehensible and unfunny suddenly became extremely funny. It's all in the delivery. It is important to not get confused between delivery and presenter. I know of one English businessman, Richard Branson, who is a shy and reticent public speaker. Yet I have seen audiences hang on his every word.
Branson may not be a powerful orator, but his message and its structure are very sound. Similarly, I know of several businessman who are extremely confident in the public's gaze, very happy to be in front of an audience. But because their presentations and communications lack a suitable structure, they 'lose' their audience within minutes, the audience becoming increasingly confused and eventually frustrated by not being able to understand clearly and easily what on earth these businessmen are on about.
The use of the wrong medium You have to announce a temporary hold on non-essential stationery spending in your department. How do you communicate this? Believe it or not, I know of one company who were seriously considering holding a major public meeting about this, with the department head having to get up in front of the entire department in the staff restaurant and explain why her staff couldn't order disposable fountain pens for a while. I know of one group that were thinking of rolling out a small internal initiative via an expensive multi-media cd-rom, one to be given to each member of staff. In the first case a simple memo would have sufficed; in the second a simple announcement on their intranet would equally have gotten the message across. Similarly, an advertising campaign on local radio would be a highly ineffective way of reaching the desired audience if the message was complex and really intended for a narrow niche audience. A public presentation, with 'obligatory' PowerPoint TM slideshow full of complex charts and data, would be the wrong medium if the message you were trying to communicate would be better served by a white paper, or some similar print-based format that allowed the audience to digest the complexities at their own pace. When considering which medium to use for which type of mesage you wish to communicate, it is wise to analyse the following: What is the fixed cost of production? Are there ad agency fees, broadcast or print fees that must be paid, irrespective of the number or volume of items produced?
What are the variable costs -- such as cds, dvds, audio cassettes, printing costs? How long will it take to write, edit and produce your communication in your chosen medium? What percentage of your target audience are likely to have access to your chosesn medium at the time you choose to publish/play/present it? What percentage of your target audience will be likely to pay attention to your chosen medium?
Is your message a complex one? Would your message be more easily and readily comprehended through auditory, tactile or visual (e.g reading or images) modalities? How quickly do you need your audience to comprehend and take action on your message?
A mixed message It is very hard for an audience -- whether an audience of 1 or 1 million -- to understand your communication if you unnecessarily obfuscate. What? If you deliberately, or otherwise, confuse them. A HUGE barrier to business communication is the ability of 'business-speak' to confuse and alienate its audience. It does this in two ways: 1. By using terms and phrases that are 'jargon', the meaning of which are possibly recognised but probably not fully understood 2. By trying to 'save time/paper' by rolling several different communication messages into one. A 'do-it-yourself' example of the former can be found here... An example of the latter is where a business communication mentions, in the one communication, two or more completely separate events. Such as, for example, a memo that talks about what management expect you to do to conform to the latest departmental stationery budget cuts alongside an events list of the up-coming staff picnic. Another barrier arising from mixed messages is when a previously-held stance is lightly overturned to meet some political or business expediency, then upheld again. An example of this would be where the acceptance of corporate gifts is not allowed, but then allowed if it a brand new client who has contracted a large amount of money to your business, then not allowed again after the giftgiving and receiving season is over. Or a company-wide budget cut that stops all business-class travel, but the very senior management are found to be travelling first class. Be very careful of mixing your messages, as mixed messages are a very real barrier to effective business communciation.
The wrong audience I once attended a conference in Edinburgh, Scotland, of the British Psychological Society.
Fortunate to have been presenting a paper there, I was nevertheless distracted by the very large number of other presenters, many of whom were presenting papers that, on reading their paper's titles in the Proceedings, looked really interesting. With a couple of hours to spare before I was due to present, I picked what appeared to be an interesting presentation, and sauntered casually into the lecture room. So you can imagine my dismay when I found, about five minutes into the presentation, that the title was a 'trick' title, a play-on-words by the author that no doubt struck him as funny and clever, but struck me as dastardly. As Robert Cialdini would say, the presenter was a 'smuggler' of influence. That is, he used a 'hot' topic of the day to entice an audience in, only to then present to them something that had VERY little relevance to that 'hot' topic. I was not alone (and not the first) in walking out of the lecture theatre and heading for a 'second choice' presentation (which, incidentally, I did thoroughly enjoy!) I also remember a very large and cumbersome booklet being left on my desk overnight by a then employer. The booklet went to great lengths to inform me of the latest company initiatives in a particular HR area. Whilst the time and expense the company went to to create and publish the booklet was considerable, the actual initiative itself affected perhaps less than a fifth of the total employees in the company. Even then, from talking to colleagues in that 'fifth' group, I doubted that more than a few of the fifth would have been interested in it, too. The company had its own intranet (it was one of the pioneers in the computing industry) before business really understood the power and potential of internet publishing, so it could have just as easily and far more cheaply just emailed everyone with a link to specially-written pages on their intranet. But these were the days when it was the IT department that controlled access to and publishing on the intranet, not individual business groups. At least these days the HR Department could have published their own webpages on the intranet and sent an email out to individually affected employees. Presenting your message to the wrong audience for your business communication is a complete waste of your time and money. Don't do it -pick your audience then pick the medium that will best find them.
A distracting environment There's nothing worse than trying to communicate your message to a group of people who cannot 'hear' you. Whether their inability to 'hear' you is because of: your voice not being strong enough
too many others talking in the room at the same time police and ambulance sirens outside the venue too many phone calls coming in to their office while they're trying to read your memo interruptions while they try to read your report incoming emails keep popping up while they are reading your webbased communication their minds are full of other pressing matters they are supposed to be somewhere else at that moment their mobile phone keeps ringing, or vibrating if they've set it to 'silent' instead of switching it off their internet connection is slow their internet connection keeps dropping out there are too many interesting people to look at while they are on the bus trying, in vain, to concentrate on your report (which is what is happening to me as I sit here on a bus trying to write this -- there is a 'domestic' happening between a married couple and it makes for fascinating, if voyueristic, watching!) the room's airconditioning is not working and the room is hot and stuffy the room's heating is not working and the room is cold and clammy Well, there are of course a thousand possible distracting reasons why they cannot or will not attend to your business communication. The point is to do whatever you can, whilst acknowledging that this might be next to nothing, to reduce the number of distractions your chosen audience might be subjected to.
There are many barriers in communication. Language can be a barrier. If the receiver does not understand the language of the sender, it is a barrier. In electronic communications, such as radio or television, static or a weak signal can be a barrier. A bad receiver antenna can be a barrier as well. Emotions can cause people to not be receptive to the words of another person, even if the words are understood. That is a barrier. In short, anything that interferes with a signal sent to a receiver is a barrier to communication. The essential elements of communication are as follows:
1. A sender 2. with a message 3. through a medium 4. to a receiver 5. with understanding Anything that interferes with any of these elements is a barrier to communication. Cultural differences/languages and sex of people Miscommunication Semantic communications - oral and given Psycological communications - mental behaviour Physical - involves body Noise is the term used to refers the barriers to the effective communication. The barriers will reduce productivity within a firm. There are many factors that might cause the failure of successful communication. For example, it depends on the ability of the sender, how much the sender understands of the message they are trying to send. If the sender makes the receiver misunderstanding what he or she is trying to send, then this can be a barrier. Technological breakdowns also raise the barrier such as computer failure, viruses and crashes. Another barrier can be the use of jargon. Jargon is the technical language that is used to speed up communication. However, when non-specialists used jargon, this can cause the communication problems when the managers fail to identify the situations when it is important. If that happens, it will not speed up communication but actually slow down.
Begin paying attention to the type of facial expressions you use and when you use them. You may not be aware of when you frown, roll your eyes, or scowl. Make sure your facial expressions are appropriate based on your topic, listeners and objective. When youre smiling while communicating a serious or negative message, you create a discrepancy between your facial expression and your message. The same discrepancy applies when youre communicating a positive message without facial expressions. Once you have increased your awareness of facial expressions, practice the skill of incorporating them into your message, matching the appropriate expression to each situation. You wouldnt want to have a stone-cold look on your face when you are expressing your passion for your companys products.
Do you talk with your hands or gesture too often? If youre constantly using gestures, youre not able to think on your feet and youre creating static. Do your gestures have purpose? Ask for constructive feedback from friends, family and co-workers: When I gesture do I look like Im talking with my hands? Do I use gestures too often or not enough?
Static is created when what you say is inconsistent with how you say it.
Benefits include:
When your gestures create a visual for your listeners, theyll remember more information and will remember your message longer. Gestures will grab your listeners attention. Gestures add energy and inflection to your voice and channel your adrenaline and nervous energy.
2. Keep your objective in mind. Think in terms of what your listener needs to know about what you want them to do, not what you want to tell them. 3. Put thought into your words. 4. Focus your message on three significant points. 5. Pay attention to your listener. Are they hanging on your every word or are they dazed? Are they attentive or fidgeting?
How to Avoid This Barrier: Design Visual Aids, not Wordy Slides
How you design your visual aids will determine your ability to stay connected with your listener.
Create PowerPoint slides with more pictures and fewer words. Ask yourself, Why am I using this PowerPoint slide? Identify how your PowerPoint slide best supports your message based on the following criteria:
Listener expectations and needs. Listener experience and knowledge level. Objectives. Time frame. Number of participants. Save details for handouts. Your listeners will appreciate a conversational approach with interaction accompanied by take-aways they may use as a resource. Stay away from software overkill. If youre clicking the mouse every few seconds, your visual aids are the message and you are the backup.
If youve been using the same PowerPoint design for more than six months, its time to make a change! Stop disconnecting with your listener by talking to your visual aids. Only speak when you see eyes! Pause when you refer to your visual aids and stay connected with your listener.
Think on your feet. Get to the point and avoid rambling. Take a relaxing breath. Hold your listeners attention. Gain control over your message. Benefits for listener:
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partially given, i.e., not completely transferred. Thus sufficient time should be given for effective communication. Distraction/Noise: Communication is also affected a lot by noise to distractions. Physical distractions are also there such as, poor lightning, uncomfortable sitting, unhygienic room also affects communication in a meeting. Similarly use of loud speakers interferes with communication. Emotions: Emotional state at a particular point of time also affects communication. If the receiver feels that communicator is angry he interprets that the information being sent is very bad. While he takes it differently if the communicator is happy and jovial (in that case the message is interpreted to be good and interesting). Complexity in Organizational Structure: Greater the hierarchy in an organization (i.e. more the number of managerial levels), more is the chances of communication getting destroyed. Only the people at the top level can see the overall picture while the people at low level just have knowledge about their own area and a little knowledge about other areas. Poor retention: Human memory cannot function beyond a limit. One cant always retain what is being told specially if he is not interested or not attentive. This leads to communication breakdown.
situations depending upon the type of barriers present. Following are some of the important general strategies that will be commonly useful in all the situations to overcome the barriers of communication.
Taking the receiver more seriously Crystal clear message Delivering messages skillfully Focusing on the receiver Using multiple channels to communicate instead of relying on one channel Ensuring appropriate feedback Be aware of your own state of mind/emotions/attitude
Have a positive attitude about communication. Defensiveness interferes with communication. Work at improving communication skills. The communication model and discussion of barriers to communication provide the necessary knowledge to improve communication. This increased awareness of the potential for improving communication is the first step to better communication. Include communication as a skill to be evaluated along with all the other nursing skills for undergraduates. Make communication goal oriented. Relational goals come first and pave the way for other goals. When the sender and receiver have a good relationship, they are much more likely to accomplish their communication goals. Experiment with communication alternatives. What works with one person may not work well with another. Use diverse communication channels, listening and feedback techniques. Accept the reality of miscommunication. The best communicators fail to have perfect communication. They accept miscommunication and work to minimize its negative impacts. Use of simple and clear words should be emphasized. Use of ambiguous words and jargons should be avoided. Noise is the main communication barrier in most of the health care settings, which must be handled on priority basis. It is essential to identify and eliminate the source of noise. Listen attentively and carefully. There is a difference between listening and hearing. Active listening means hearing with a proper understanding of the message. By asking questions, the speaker can ensure whether his/her message is understood or not by the receiver in the same manner as intended by him. The organizational structure should be simple to facilitate communication between various hierarchy levels. The number of hierarchical levels should be
optimum, and there should be an ideal span of control within the organization. Simpler the organizational structure, more effective will be the communication. The managers should know how to prioritize their work. They should not overload themselves with the work, should spend quality time with their subordinates, and should listen to their problems and feedbacks actively.
There are 6 C's of effective communication, which are applicable to both written and oral communication. They are as follows:
1. CompleteThe message must be complete in all respect and should convey all facts required by the receiver. Incompleteness of the message may lead to misunderstanding or incomplete understanding and confusion between the sender and the receiver. It is the responsibility of the sender to make sure (before mailing the message) that the information provided in the message is complete as per the purpose of the communication. 2. ClearClarity in communication makes understanding easier and enhances the meaning of a message. A clear message uses exact, appropriate, and concrete words and avoids ambiguous words. 3. CorrectnessCorrectness in communication implies that there are no grammatical and spelling errors in communication. 4. ConciseConciseness means eliminating wordiness and communicating what you want to convey in least possible words without forgoing the other C's of communication. Conciseness is a necessity for effective communication. 5. ConsiderationConsideration implies stepping into the shoes of others. Effective communication must take the receiver/s into consideration (i.e., the audience's viewpoints, background, mindset, education level, etc.). The sender should make an attempt to understand the audience, their requirements, emotions, as well as problems. Ensure that the self-respect of the audience is maintained and their emotions are not hurt. 6. CourtesyCourtesy in message implies that the message should show the sender's expression as well as respect to the receiver. The sender of the message should be sincerely polite, judicious, reflective, and enthusiastic (Figure 1.10).
them to share their needs with management and their colleagues. Articulate the companys vision and explain that the key to realizing that vision is to work together as a unit.
2. Caring more about yourself than the other person or the team.
Communicating and connecting is all about finding what is important to the other person. On a team or in a relationship, it is never successful when a person care more about himself/herself than other people. Never.
spin information to make yourself look better, it creates disconnection and distrust. No hidden agendas.
what we believe. We hear what want to hear rather than what is actually said. The bottom line is that if you don't listen, you won't connect.
3. Language: this can seem like an easy one, but even people speaking the same language can have difficulty understanding each other if they are from different generations or from different regions of the same country. Slang, professional jargon and
regional colloquialisms can even hurt communicators with the best intentions. 4. Physiological Barriers: ill health, poor eyesight or hearing difficulties, pain. 5. Problems with Structure Design: companies or institutions can have organization structures that are not clear, which can make communications difficult. Also to blame for faulty communications are bad information systems, and lack of supervision or training of the people involved. 6. Cultural Noise: people sometimes make stereotypical assumptions about others based
on their cultural background.
7. Lack of Common Experience: its a great idea to use examples or stories to explain a point that is being discussed. However, if the speaker and the audience cannot relate to these examples because they do not have the same knowledge or have not shared the same experiences then this tool will be ineffective.
8. Ambiguity and Abstractions Overuse: leaving things half-said, using too many generalizations, proverbs or sayings, can all lead to communications that are not clear and that can lend themselves to misinterpretations.
9. Information Overload: it takes time to process a lot of information and too many details can overwhelm and distract the audience from the important topics. Keep it Simple, Sweetie.
10. Assumptions and Jumping to Conclusions: This can make someone reach a decision about something before listening to all the facts. All of these barriers to effective communication can either distract those involved or otherwise hinder your communications. Make sure theyre not in the way of making your point crystal-clear!