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Report On MKT 101 - Final
Report On MKT 101 - Final
Introduction:
At present Marketing activities is becoming very difficult for people. Competition in business is rising day by day. And if a company wants to survive in this competitive world it has to pay great attention and effort in business. Our company Music Mania is a new brand name in market which has brought new product and trying to operate carefully so that it cannot only survive but also dominate the market.
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LOGO
Here M means music and fire on the body of M means crazy for music.now people love music and they want music every part of their life, if people fall in disappointment they want to listen song.when people celebrate a party they celebrate by listen song.so on many event people like songs.for that reason we can say people are crazy for song. for this consideration we created our logo by fire.fire means crazy.
SLOGAN
MUSIC IS A PART OF OUR LIFE
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2.5.1 Strengths
People in general spend a lot for music. Thats why we will be in great demand. Music is a part of life and it influence life style. MUSIC MANIA is able to appeal to this population not only through the music but also through its coverage on lifestyle, film, fashion and other forms of leisure and entertainment that captured this market.
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2.5.2 Weaknesses
Choices of people changes rapidly so that arranging some time instant recreational item become difficult. Our country is not supporting us with high technology because of some secrecy and governmental difficulties. If we were able to overcome those difficulties and introduce 3G network then we could reach our service to each and every person hand via mobile phone.
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2.5.4 Threats:
If we discuss about threat of our company we have to mention porters five forces model. Michel porters five forces model says about five forces as follows:
A. Threat of new entrants: In media world music channel establishing is the easiest way. If they have capital in hand to establish they can start operation and try to minimize cost to attract customer from Music Mania. New cable networks and channels have been eager to take a chunk
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Every segment has three sub-segments. They are, Lower class Middle class Upper class According to These segments we segmented our market.
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Urban peoples of 28 to 40 years The people of these segments like to hear modern Bangla songs. The likings between classes are almost same in this segment. As this segment like to watch TV at evening and weekends we will air programs for segment specially. Urban peoples of more than 40 years The people of this segment like to hear old songs, old Bangla movies songs. So we will air special programs for youths in these times.
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STYLE.
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2.7.2 Pricing:
In pricing we needed to analyze cost of launching services as well as price of our competitors. Though there are no music channels in our country except us so we basically concentrate on our launching cost. The pricing policy of Music Mania will of necessity be very flexible. But sometimes we will establish standard Rates for our service based on the price charged by competitors. Normally to arrange a program or providing a service cost from tk. 15, 00,000 to tk. 20, 00,000. We project that our service will be accepted by the consumers because we are very price competitive and provide a mix of unique services that no single competitor offers. Our sales ability will allow us to expand the extras we can sell to clients who wish to have truly unique entertainment.
Love branding
We creat love to our brand by deliver some way 1.Deliver visionary innovation
Visionary innovation is the consistent art of delivering products and services that push the boundaries of mass imagination. Stop trying to be smaller, smallest, lighter, lightest, cheaper, cheapest and any other er and est word.we will try to bring innovative program in our channel. 2. Deliver unquestionable performance. Performance is the foundation of promise fulfillment. Performance is not questioned, it is simply enjoyed.we will try give our best performance. 3. Deliver consistent confidence. Gaining and retaining customer confidence is a cradle-to-the-grave pursuit. While liked brands deliver reliability, loved brands deliver dependable, consistent confidence across their products, services, distribution channels and locations.we will deliver quality program for that reason we can gain customer confidence. 4. Deliver insider pride. Create products and services with features that insiders and owners love, talk and brag about, that outsiders can only enviously desire.we will provide in our channel our country song and culture to the world it is proud for our country. 5. Deliver evident empathy. Social media has force-opened the gate for brands to properly listen to their customers and either neglect or empathetically connect. The
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Behavior branding
Behavioral branding is the practice of presenting product or service in a way using a combination of phychological knowledge and consumer behavioral pattern.we will provide high quality program,we sponsor many event ,we will contribute in many social activities,such as help poor people,help poor children etc.by this activities we can creat good image to our customer mind.Our music channel show different type of song and our target customer is three types urban 14 to 28 people,28 to 40 people and above 40.This three type of people like different types of song so we show different types of song in our channel.
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3.0 Conclusion:
Music Mania is that TV channel which is for the world. We are going to show the world how song is entertaining human being from the ancient period to present. What kind of magic a song has. We will go touch that apex of success with our respected consumer and clients. Now we are covering our country gathering resources, capturing market becoming strong both financially and operationally. Our Music Mania is making joint venture with British TV channel and India Channel MTV to get touch people around the world and we hope we will be the no.1 Music channel for all generation.
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