Int FT User Persona

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01 International F/T Yuko Kanagawa

Under Grad Student


Personal Profile Scenario Needs Feature
Yuko wants to choose • Education • Guidance
Balancing two part-time jobs around full- the best subjects in her
time study is hectic; especially since Yuko “I’m shy and find
business course to see
can only work 20 hours per week. Her boss it hard asking for her in a management
expects her to skip classes to cover some help, but position for her Father’s
shifts and losing her job is not an option. As managing 2 part- company in Japan.
well as this, the late night shifts at the Sushi time jobs and full- Yuko has trouble • Ethno-Cultural • Counselling
train restaurant are impacting her ability to dealing with her boss’s International
hand assignments in on time, especially time study is hard •
demands to skip
this semester. What she really needs is to manage!” classes to cover other
someone with the time and resources to people’s shift and is not
help her manage her time and stress levels sure how to say no
better this year. without losing her job.
Background Yuko is worried about • International • Guidance
She is studying first year C10026v3 • 20-year-old, single, woman. the immigration • Referral
Bachelor of Business at UTS and is • Received strong grades in high school. implications if she
interested in working in management in her • Has worked for 1 year in reception at her works more than the
father’s company in Yokohama when she Father’s company in Yokohama. maximum 20 hours per
returns to Japan. Her Father is very strict • Intermediate Internet user, who spends up week.
and would be very disappointed to hear that to 10 hours a week on social websites,
Yuko may need to ask • Education • Advice
her daughter were having problems catching up with school friends.
for assignment • Forms
managing her studies and work experience • Struggles to manage her funds to pay
extensions in
abroad! Sydney rent.
extenuating
circumstances, but isn’t
Yuko considers herself helpful, Attributes
sure where to start.
hardworking, kind and very shy, so • Young
Yuko has time • Education • Counselling
approaching others for help is not • Female
management issues • International
something she is accustomed to. However, • Wealthy background
balancing work and
getting help online is much easier, • Understanding of business principles.
study.
especially because her spoken English is
still a little awkward at times. Customer Needs
• Counselling
Half way through semester, Uni work is • Time management help
starting to pile up and assignments are due • Assignment extensions
all at the same time. She can’t turn to her • Negotiation skills
parents in Japan for advice in this situation
and isn’t sure what to do. She will most
likely try to find help online, starting with the
UTS home page and online search
engines. She doesn’t expect to find much
help at the University but it’s worth a try
anyway!

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