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  • Memo To Leadership Committee 05-16-13

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    Azi Paybarah
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    The Squadron for New York campaign has opened a clear lead in every fundraising metric. We are on now pace to have $1 million more in voter-contact resources than our closest competitor, Reshma Saujani. The best news for the near future is visible in the trends among the candidates' fundraising.

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    Memo to Leadership Committee 05-16-13

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    The Squadron for New York campaign has opened a clear lead in every fundraising metric. We are on now pace to have $1 million more in voter-contact resources than our closest competitor, Reshma Saujani. The best news for the near future is visible in the trends among the candidates' fundraising.

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    23 views2 pages

    Memo To Leadership Committee 05-16-13

    Uploaded by

    Azi Paybarah
    The Squadron for New York campaign has opened a clear lead in every fundraising metric. We are on now pace to have $1 million more in voter-contact resources than our closest competitor, Reshma Saujani. The best news for the near future is visible in the trends among the candidates' fundraising.

    Copyright:

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    MEMORANDUM To: SquadronforNewYorkleadershipcommittee From: AlexNavarroMcKay,BerlinRosen Date: May16,2013 Re: StateofthePublicAdvocatesraceMay11filingperiod Wehavegoodnewstoreport.Thankstoallofyourwork,thisracehasbrokenopen.TheSquadron campaignhasopenedaclearleadineveryfundraisingmetricincluding,mostlysignificantly,funds availabletospend.Weareonnowpacetohave$1millionmoreinvotercontactresourcesthanour closestcompetitor,ReshmaSaujani,andatleast$1.5millionmorethanthethirdplacecandidate, LetitiaJames. OURLEADINFUNDSAVAILABLETOSPENDISGROWING.

    OWING.Thisisthemostimportantmeasureof campaigncompetitivenesstheamountofmoneyeachcampaignwillhaveavailabletospend:private fundsraisedplusexpectedmatchedfundsminusmoneyspent.AsoftheMay11filing,theSquadron campaignhasapproximately$647,000moretospendthantheSaujanicampaign,and$1.1millionmore thantheJamescampaign. Giventhetrendofthelasttwofilings,Squadronmayexpandthisleadtomorethan$1millionand $1.5million,respectively,bySeptember10.Thistranslatesdirectlyintomorevotercontactonthe doors,onTVandinthemail. Ourleadislargelybasedonafocusongrassrootsfundraisingthehardest,andmostrewardingworkof thecampaigntheworkthatsomanyofyouhavebeenengagedin. THETRENDLINESFAVORUS.Thebestnewsforthenearfutureisvisibleinthetrendsamongthe candidatesfundraising.Weraised26%morethanthepreviousperiod;theSaujanicampaignraised 31%lessthepreviousperiod;andtheJamescampaignraised$86,074$31,476morethantheprevious period. OURBURNRATECOMPARESFAVORABLY.Mostsurprisinglytous,weareseeinganimportanttrend emergingonthespendingside.WhiletheSquadroncampaignhaskeptitsspendingunder$50,000per month,theSaujanicampaignspent$318,294inthemostrecent2monthfilingperiod,andspentmore thantwicewhatitraised. Danielscampaignisfiringonallcylindersbecauseofyou.Ifwemaintainourpaceandpresenttrends continue,DanielSquadronwillbethenextPublicAdvocateoftheCityofNewYork.Therawnumbers arepresentedinatablebelowforyourreview. DanielSquadron ReshmaSaujani LetitiaJames Fundsavailabletospend* $2,327,365 $1,680,462 $1,203,104 Privatefundsraised $1,196,245 $1,139,290 $607,905 Expectedmatchingfunds $1,420,866 $1,045,626 $932,238

    DanielSquadron ReshmaSaujani LetitiaJames Totalraisedmostrecentfiling $211,537 $153,991 $86,074 Totalspentmostrecentfiling $83,586 $318,294 $54,062 Fundraisingtrend** +26% 31% +57% Spendingtrend*** +63% +277% +20% *Fundsavailabletospendmeanstotalprivatefundsreceivedplusprojectedmatching funds,minusexpenditures. **Fundraisingtrendmeansthepercentagedifferencebetweennetfundsraisedinthe currentperiodcomparedtothepreviousfiling. ***Spendingtrendmeansthepercentagedifferencebetweennetexpendituresinthe currentperiodcomparedtotheprevioustrend. Thankyouforallyouredoing!

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