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Submitted by:
Dishank S. Patel Avadhesh Garg Aakilkhan Pathan Karansingh Rajpurohit Venkatesh Naidu Kunal Rawal Bhavik Patel

Aruns resources and core competency:

Resources:
Milk procurement Arun has got cheaper milk from farmers. So it is an important resource to produce cheap and quality ice-cream. Supply chain Transportation facility and the whole supply chain management is a key resource for Arun. Franchise network Loyalty of the franchise owners is a back bone for Arun. Brand image By providing unique variety and quality, Arun has got a huge brand image among customers. Even many people kept their sons name as Arun.

Core competency:
Franchise network Aruns huge franchise network is a core competency for them as till 1997, Arun has got 524 franchises and it is difficult to start these much franchises for any brand in less period of time to compete with Arun. Brand image Arun has got 36% of market share in four south Indian states till 1999, which shows that customers attraction toward this brand is very high. So, the position and brand image of Arun is a core competency for them.

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Mobile industry:

PROSPECTORS COMPANY-: APPLE

ANALYZERS COMPANY-: SAMSUNG, MICROMAX

MOBILE INDUSTRY DEFENDERS COMPANY-: NOKIA REACTORS COMPANY-: MOTOROLA

Prospectors: Apple falls into prospector type of organization as Apple launches its innovative products frequently. In very short period of time, Apple came with unique features and technology. In this company, not only one leader is ruling, the organization is decentralized. The communication in this organization is diagonal and horizontal. Defenders: Nokia falls into this category. They had a good time once when Nokia had not good competitors like Apple and Samsung. As Apple and Samsung came with new technologies, Nokias market started falling. Nokia tries to defend itself. They only focus on one particular technology. Organization structure of Nokia is less flexible. Analyzers: Samsung and Micromax can fall into this category. They try to copy and implement the features from the famous brand like Apple. They particularly focus into one market like youth and upper middle class and later on they also provide unique features. So it is kind of hybrid organization of Prospectors and defenders. Flexibility in the organization is higher than Defenders but lower than Prospectors. Reactors: In India, Motorola finds difficulty to sustain the position into market. They have selected wrong segment. They were focusing almost all kind of customers from youth to businessmen. They already have tough competition from big brands like Apple, Samsung, Sonny and Micromax. So everything went wrong and now Motorola finds difficulty to be in the Indian market.