A entrepreneurship report on Direct sells of tata photon+

AT

TATA TELE SERVICES LIMITED,BHUBANESWAR

AS A PARTIAL FULFILLMENT OF B.TECH PROGRAMME OF BIJUPATNAIKUNIVERSITY OF TECHNOLOGY, ORISSA

PREPAIRED BY

SUBASISHA NAYAK
Regd. no:-0901308093 Batch:-2009-2013

UNDER THE GUIDANCE OF

INTERNAL GUIDE

Prof. B. K Nanda

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Certificate

This is to certify that the work in ENTERPRENEURSHIP Project Entitled tata INDICOM submitted By SUBASISHA NAYAK bearing Regd. no. 0901308093 is a record of work done in Partial Fulfilment of the Requirement for Award Bachelor of Technology in Mechanical Engineering

PROF. B. K NANDA
__________ ______________________________________________________________

Department of Mechanical Engineering

MIT,BHUBANESWAR

DECLARATION
I solemnly declare that this report, submitted by me to the MAHRAJA INSTITUTE OF TECHNOLOGY , Bhubaneswar is for partial fulfilment of the course B-TECH with the specialization MECHANICAL ENGINEERING

I also declare that the report submitted by me, is of my own and is not submitted to any other institution including the university or published at any time before.

Place:- Bhubaneswar Date:-18.05.2013

SUBASISHA NAYAK
Regd. No:-0901308093

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ACKNOWLEDGEMENT
Exchange of idea has a new object which helps the person to work in a better way. Whenever a person is helped and cooperated by other, his/her heart is bound to pay an obligation to them. Acknowledgement may not be more formalities but expression of deep sense of gratitude and cumulative appreciation. I am thankful to the management of Tata Tele Service Limited for giving me the opportunity to undergo project in their organization, which is a part of my MBA programme. I have the humble privileged to record my thanks to my estimated guide Mr. B. K NANDA his constant supervision, worth fully guidance and suggestions.

SUBASISHA NAYAK MIT, Bhubaneswar

MAHARAJA INSTITUTE OF TECHNOLOGY

CHAPTER

SUBJECT

PAGE

CHAPTER-1INRODUCTION1
INTRODUCTION OBJECTIVE SCOPE LIMITATION

CHAPTER-2COMPANY PROFILE
HITORY CORPORATE PROFILE MISSION & VISSION OF THE COMPANY BOARD OF DIRECTORS ADDRESS OF OFFICES IN SIDE INDIA18 POSTPAID SERVICES & PRODUCTS

CHAPTER-3NANO PROJECT
INTRODUCTION OF DIRECT SELL OF TATAPHOTON+27 PHOTON TARIFF PLAN VISITED CUSTOMERS & THEIR FEED BACKS

CHAPTER-4DATA ANALYSIS & INTERPRETATION

ANALYSIS & INTERPRETATION OF DATA FINDINGS SUGGESTIONS CONCLUSION QUESTIONAIRE BIBLIOGRAPHY

CHAPTER-1

Introduction

INTRODUCTION
Marketing is a term which is closely related with each and every type of business organization wheather that may be big organization, medium organization or small organization. Industrial activities have no meaning unless they are fully supported by marketing inputs. That is why, marketing is more important than manufacturing. According to American Marketing Association(AMA) Marketing includes all those activities having to do with effecting changes in ownership and possessions of goods and services. It is that part of economics which deals with the creation of time, place and possession utilities and that phase of business activity through which human wants are sartisfied by the exchange of goods and services for some valuable considerations. For a lay man, the word market stands for a place where goods and persons are physically present. For him market is market who speaks of fish market, mutton market, meat market, vegetable market, fruit market, grain market. For him it is a congregation of buyers and sellers to transact a deal. However for me as a student of MBA, it means much more. In a broader sense, it is the whole of any region in which buyers and sellers are brought in to contact with one another and by means of which the prices of the goods tend to be equalised easily and quickly. According to Professor H.E. Mitchel In fact, the market must be thought of not as a geographical meeting place but as any getting together of buyers and sellers in person, by mail, by telephone,telegraph or any other means of communication. Market survey inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organisation. The role of survey in several field of business has greatly increased in modern times. Survey has its special significance in solving various operational and planning problems of business and industry.

The topic of my present summer project is Direct sells of tataphoton+ in Tata Teleservices Limited, Bhubaneswar. This topic clearly states that the main objective is to aware peoples about product and services of tataphoton broad band of Tata Teleservices Limited and get their feedback.

Market survey is a fore most requirement when a new product is entering in to the market. It is generally done by each and every business organisation before and launching a new product to the market.

Market survey show the response of the customers and try to solve their problems. It also gives actual information to the customers.

So, this is an attempt made by this survey to aware small and medium enterprises and peoples related to corporate world about various products of Tata Teleservices Limited and to get their feedback.

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OBJECTIVE

To

know

the

acceptability

of

various

products

of

TATATELESERVICES in the market. To aware the small and medium enterprises and the peoples related to corporate world about the various products of of Tata Teleservice Limited. To motivate the small and medium enterprises and the peoples releted to corporate world to acquire the various products. To know about the problems of those customers, who has already taken the products. To identify the customers, who can afford a product of. TELESERVICES. To know the number of small and medium enterprises, who have an intrest towards various products TATA

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LIMITATION

The limitations during the course of survey are stated bellow

Some time the opinions of the respondent tend to become preconceived and biased which troubles a lot while analyzing. Some of the respondents do not give valid responses and not cooperative in attitude and this sometimes skews the study. Some peoples could not give time because they were busy in their business. Some respondent do not want to change their present contact number.

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SCOPE
Specially the limitations in data collections defines the scope of the study. For the survey the data was collected from Bhubaneswar city. The respondant for the survey includes persons involved in corporate world, small and medium enterprises having less than 200 employes, native people of Bhubaneswar. Owing to the time constraint, only 15 questionnaires would be administered. The following areas are also involved in the scope of the stuidy. To know about the telecom industry in the country. To get much more practical knowledge about present market scenario. To apply the theoretical knowledge in to practical field. To know about various types of customers present in the market. To applay own skill and knowledge to sartisfy various types of customers. To know the market response about the product.

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CHAPTER-2

COMPANY PROFILE

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INTRODUCTION
Tata Teleservices Limited spearheads the Tata groups presence in the telecom sector. The Tata group had revenues of around US $62.5 bn in financial year 2007-08 and includes over 90 companies, around 350,000 employees worldwide and more than 3.2 million share holders. Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. It has embarked on a growth path since the acquisition of Hughes Telecom (India) Limited [renamed Tata Teleservices (Maharashtra) Limited] by the Tata group in 2002. It launched mobile operations in January 2005 and today enjoys a pan-India presence through existing operations in all of Indias 22 telecom circles. The company is also the market leader in the fixed wireless telephony market. The companys network has been rated as the Least congested in India for last four consecutive quarters by the Telecom Regulatory Authority of India through independent surveys. Today Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, serves over 36 million customers in more than 320,000 towns and villages across the country, with a bouquet of telephony services encompassing mobile services, wireless desktop phones, public booth telephony and wireless services. Other services include value-added services like voice portal, roaming, post paid internet services, three way conferencing, group calling, Wi-Fiinternet, USB modem, data cards, calling card services and enterprise services. Some of the other products launched by the company include pre-paid wireless desktop phones, public phone booths, mobile handsets and voice and data services, such as BREW games, voice portal, picture messaging, poly phonic ring tones and interactive applications like news, cricket, astrology etc.

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In December 2008, Tata Teleservices Limited announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary wireless IT info-services limited and Quippo Telecom Infrastructure Limited-with the combined entity kicking off operations with 18,000 towers, there by becoming the largest independent entity in this space. Tata Teleservices bouquet of telephony services includes mobile services, wireless desktop phones, and public booth telephony and wire line services.

Tata Teleservices Limited has also become the first Indian private telecom operator to launch 3G services in India under the brand name Tata DOCOMO, with its recent launch in all the nine telecom Circles where it bagged the 3G license. In association with its partner NTT DOCOMO, the Company finds itself favourably positioned to leverage this first-mover advantage. With 3G, Tata DOCOMO stands to redefine the very face of telecoms in India. Tokyobased NTT DOCOMO is one of the world's leading mobile operatorsin Japan, the company is the clear market leader, used by nearly 55 per cent of the country's mobile phone users. Tata Teleservices Limited also has a significant presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the Tata DOCOMO brand name. Tata DOCOMO arises out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata DOCOMO has received a pan-India license to operate GSM telecom servicesand has also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM services in all of these 18 telecom Circles in the quick span of just over a year. Tata DOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecoms in India, being the first to pioneer the per-second tariff optionpart of its 'Pay for What You Use' pricing paradigm. Tokyo-based NTT DOCOMO is one of the world's leading mobile operatorsin the Japanese market, the company is the clear market leader, used by over 50 per cent of the country's mobile phone users.

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Data Card & Sungil

It is now possible to stay connected to the World Wide Web from anywhere and at any time; be it from your home, office, car or any other place. Tata Indicoms Plug-to-Surf USB modem is a unique device that keeps you connected to the net even when you are travelling. Choose from a wide range of attractive tariff-plans that suite your needs. You can opt for the advance rental plans.\

TATAPHOTON WHIZ

TATAPHOTON+

Walky
Tata Indicom is a pioneer in the wireless landline segment. It was the first service providers to offer wireless landline and the category is synonymous with Walky its brand for wireless landline. It offers wireless landline services in 8 digit as well as 10 digit number formats. It has a range of stylish cordless Walky Talkies as the instrument that you would want to flaunt as your landline compared to the dull landline you

would associate with an era when phones were only used to make calls and it took years to get one. Its wide range of tariff plans are designed specially keeping in mind the variety of usage requirements of our customers. Its home 2 mobile range of tariff plans are for those customers whose majority of calls are from landline to mobile. Tariff plans like City 299 offer facility of pooling minutes between users. Wireless Phones are easy to use and economical too. The TATA Indicom Walky has features like Caller Line Identification, SMS, Missed Call details, Internet, Phone book and Speaker phone, with extremely low tariffs.

[Various Walkys of Tata Indicom]

CHAPTER-3

DIRECT SELL OF TATAPHOTON+

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INTRODUCTION OF TATAPHOTON+

Tatateleservices is a part of the INR Rs.96723 crore (USS 22 billion).tata group & with a committe investment of INR 36000 crore(USS 7.5 billion) in telecom, it spreads across all 23 telecom circles. Tata photon+ is a tataindicom product.it is a wireless broadband & having pioneered the CDMA 3g1x technology. It has a faster internet technology. The special features of tataphoton+ are the download speed of Tata photon+ is 3.1 mbps &upload speed is 1.8 mbps. It is a mobile connectivity which allows you to acess internet anywhere & anytime.It works both in laptop & desktop. A special feature of tataphoton+ is it gives life time music at 99/ month.& it also has a special another feature it gives live tv in its postpaid service. THE TATAPHOTON+ ADVANTAGE:*Superior In building coverage :Tata photon+ operates at a frequency of 800 MHZ to give you superior in building connectivity. *Free roaming enjoy all india free roaming. *Enhanced signal reception on the move : The receive diversity feature with dual antennae in device aids in stronger signal reception. *Dedicated spectrum of data services ensures voice usage does not impact the internet experience. The Tata photon+ business plan are offer in prepaid service & postpaid service starting monthly from 250 rupees.

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TATAPHOTON+ BUSINESS PLAN

POSTPAID TARIFF PLANS:
Usage based plan PIAN NAME PHOTONPLUS VALUE PHOTON PLUS LITE FREE USAGE 300 MB 650MB MONTHLY RENTAL 250 500 650 750 900 ADDITIONAL CHARGES 1/MB 0.5/MB 0.5/MB 0.5/MB 0.5/MB

PHOTONPLUS 1 GB 1 GB PHOTONPLUS 2GB 2 GB PHOTONPLUS STAR 6GB 6GB

Time based plan

PLAN NAME FREE USAGE PHOTON PLUS USE N 300 MIN PAY PHOTONPLUS 30 1800 MIN HOURS MONTHLY RENTAL 250 500 ADDITIONAL CHARGES 1/MIN 1/MIN

Unlimited plan
PLAN NAME PHOTONPLUS 5GB UNLIMITED PHOTONPLUS 10GB UNLIMITED PHOTONPLUS 15 GB UNLIMITED FREE USAGE 5GB UNLIMITED 10 GB UNLIMITED 15 GB UNLIMITED MONTHLY RENTAL 950 1200 1500 ADDITIONAL CHARGES NA NA NA

Device free offers

PLAN NAME FREE USAGE (PER MONTH FOR 6 MONTHS) HARP 1GB 1GB HARP 2GB 2GB HARP 60 HOURS FREE 60 HOURS TATAPHOTON PLUS DEVICE FREE FREE 4500 CUSTOMER RENTAL POST 6 PACKAGE WITH MONTHS TAX 3900 650 4500 750 750

HARP 5 GB 5GB UNLIMITED FREE 5000 950 UNLIMITED Unlimited post 5GB (At speed up to 3.1 mbps) ,unlimited usage at speed up to 155 kbps.

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PREPAID TARIFF PLAN

Device price:
DEVICE PRICE SUK MRP FIRST RECHARGE BENEFIT Get 5GB on your first recharge of 300 only/. TATAPHOTON PLUS PREPAID 1799 100 300 5 GB VALID FOR 30 DAYS

RCVS:
RCV 250 300 350 500 BUNDLED USAGE 250MB 1GB 350MB 650 MB VALIDITY 15 DAYS 7 DAYS 30 DAYS 30 DAYS

Unlimited plan:
RCV 750 BUNDLED USAGE 1GB VALIDITY 30 DAYS REMARKS UNLIMITED POST BUNDLED USAGE AT SPEED UP TO 155 KBPS NA NA NA

850 1000 1200

2GB 5GB 10GB

30DAYS 30 DAYS 30 DAYS

Long validity plans:

RCV 1500 2500 BUNDLED USAGE 6GB 10GB VALIDITY 90 DAYS 180 DAYS

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VISITED CUSTOMERS
In the time of my summer training project I visited more than 200 customers. From them I can produce 20 customers. These are as follows.

NAME OF ENTERPRISE

THE AUTHORISED CONTACT PROSPECT PLAN PERSON NO

SUNIL KU PANDA BISWAJIT MOHANTY S.K NAYAK BINAYA DEBATA P.K DAS PRASANT SAHOO P.K. NAYAK 943702258 9437002241 0674-254473 06742544473 06742533675 9938439944 9437096161 06742520191 06742380830 9238007516 06742563666 9238610925 06746534474 06742553318 06742553318 9853473863 9776051335 9238734042 943937414 0674-254401 COOL COOL ALREADY AVELIABLE NOT INTRESTED WARM HOT COOL HOT

SYSTEM WORLD(SAHEED NAGAR) LAPTOP LOUNGE(SAHEED NAGER) SITARAM TRADERS GALAXY ENTERPRISE(SAHEED NAGAR) ESSAR STEEL PVT LTD(MANCHESWAR) P.P.D.C GOVT OF INDIA(MANCHESWAR) WIPRO TECHNOLOGY(MANCHESWAR)

SURESH KUMAR COCA COLA BEVERAGES (MANCHESWAR(MANCHESWAR) JYOTI SWAGATIKA STABILIZER(MANCHESWAR) SHADOW (CRP) ASHISH NAYAK C L EDUCATE(CRP) TATA AIG LIFE INSURANCE (CRP) ACC (CRP) OXIBRIDGE(CRP) SUPARNA MUKHARJEE PRASANT ACHARYA BIJAYA SAHOO GITANJALI

NOT INTRESTED ALREADY AVELIABLE NOT INTRESTED HOT ALREADY AVELIABLE COOL COOL NOT INTRESTED NOT INTRESTED HOT WARM NOT INTREST

UJJNARASH STEEL POWER LTD ASOKA NAYAK (NAYAPALI) BIRLA SUNLIFE INSURANCE RABINDRA NATH (NAYAPALI) BAJAJ ALLIANZ(CRP) SAMBIT LONAS CONSULTANCY LINNA (NAYAPALLI) GATEWAY IT TRAINNING CHIRANJIB DAS &RESEARCH (NAYAPALLI) ALISHAN PVT LTD SWARUP TRIPATHY

Suggestion
The company should know the likes & dislikes of customers properly. The company should discuss the cases which were pending. The company should develop & increase advertising. The company do not recruit those person who give wrong information to the customers about the company products & the policies. The employees of the organization should work properly to achieve the goal like success.

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CONCLUSIONNow a days in a competitive world Tata teleservices limited built the no1 position among the service provider of Orissa in consumer satisfaction. To sustain in this position the organization should work properly specially for customer satisfaction. The company should do some activity that the customer can know properly about the products & policies of the company so that the goal can be achieved.

BIBILOGRAPHY---BOOKSKOTLER, KELLER, KOSHYJHA, MARKETING MANAGEMENT RAJAN SAXSENA, MARKETING MANAGEMENT KOTHARI, C.R RESEARCH METHODOLOGY

JOURNALSBUSINESS TODAY BUSINESS ECONOMICS

WEBSITES-WWW.GOOGLE.COM WWW.TATAINDICOM.COM

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