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Guide 3 - BI Guide
Guide 3 - BI Guide
Introduction
This sales guide includes key messaging on the overall positioning of QlikView, the major version 11 product themes and features, usage scenarios, beta feedback, and competitive information The format is intended to be simple and concise, allowing quick access to the most important selling points for QlikView 11
Validation by Gartner
In the 2011 BI Magic Quadrant, Gartner described a split in the BI market between traditional stack vendors and newer data discovery vendors. Data Discovery is Gartners term for Business Discovery so this is an endorsement of our category by Gartner.
The major distinction between stack vendors and data discovery vendors is around architecture traditional tools pre-aggregate information and rely on reporting based technology. This creates complexity and cost, and limits flexibility and simplicity for users.
The Associative Experience is the fundamental navigation paradigm in QlikView the Green / White / Gray. It allows users to make a selection, immediately learn from the results, and take next steps.
The Associative Experience is enabled by QlikViews patented inmemory associative technology, which stores an entire set of highly compressed detailed data, and allows users to search and filter this data without limits. The engine dynamically calculates KPIs as the user makes selections.
Informatica Integration Data export from Informatica ETL to QV in an optimized format. Document Extensions Workbench Template for Visual Studio Enterprise Platform Improved Publisher Performance Load Balancing Improvements More Granular Clustering QlikView Management Console Accesspoint Redesign Mgmt Services API Enhancements Admin Metadata Enhancements OEM Island Mode Document Level Auditing Granular Download and Export Control Publisher QVD Generation Pass QV data to 3rd party tools and alter look and feel of Ajax client. Build and deploy extension objects in VS with just a few clicks. Offer fresher data by improving reload times by up to 40% A new algorithm for intelligent use of servers in a cluster More effective distribution of QlikView apps in a cluster A single, user-friendly mgmt interface for QV administrators Redesigned accesspoint with modern look & feel and usability Additional API functions to better support enterprise integration Improved metadata for admins to gain / offer transparency into data Protection for OEM IP and better audit capabilities for deployments More granular document usage auditing for compliance More granular document level security and data export controls Simplified and more efficient data staging (QVD layer) creation
Comparative Analysis
Updated October 2011 QLIKTECH INC INTERNAL USE ONLY DO NOT DISTRIBUTE TO CUSTOMERS
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Competitive Information
The following key points describe QlikViews competitive position around each V11 theme:
Company Social Business Discovery How QV11 Stacks up
QlikView is the category leader in Social Business Discovery, with a unique value proposition that exemplifies QlikTech as an innovator. No other vendor offers live collaborative (synchronous) sessions. Annotations from competitors are not threaded, nor do they support bookmarks to unique selection states. QlikViews collaborative web-based development capability is best-in-class. Cognos 10 has external collaboration but depends on Lotus Connections. No collaborative sessions. QlikView on Mobile is on par with the market but employs a different approach live HTML5 web-apps vs. synchronized reports. Mobile is a key feature but not generally a competitive differentiator on its own. Deals are often dependent on mobile but not exclusive to mobile scenarios. Make sure to position mobile in the context of business discovery and find use cases that demonstrate real business value. Be prepared for report-centric vendors to position offline mode as a feature, when really its a data set limitation of static / pre-defined reporting. Occasionally we will see insistence on native apps but most strong IT organizations favor web-apps and a centralized cross-platform strategy. Comparative Analysis demonstrates QlikViews unique combination of simplicity and power. The ability for non-technical users to select and adjust comparison sets is truly unique in the market. Distinguishes QlikView from stack competitors who offer separate, complex products for set comparison (IBM SPSS, SAP Set Analyzer). Opens up new use-cases that could not be addressed by BI simply before. Can support basket/group comparisons but not the predictive (statistical) element of market basket analysis. QlikView is the category leader in BI App Development and v11 enhancements extend this lead. One QlikView app can replace hundreds of Business Objects, Cognos, or Microstrategy reports. QlikView apps are delivered in a fraction of the time required by stack vendors, with less training, and at significantly lower cost. V11 developer improvements enhance this advantage. QlikViews integration capability (with external version control systems) is on-par with the market. Tableau provides strong visualizations but do not offer purpose built apps. There is limited developer capability for building out app functionality. This positions Tableau as a tool for power analysts vs. business users. Position QlikView 11 as offering faster time to value, remixability, reusability, extensibility, and improved developer experience. Enterprise Platform promotes a model of IT control at the center and business user flexibility at the edges. V11 improvements continue to neutralize stack vendor strengths.
Comparative Analysis
Comparative Analysis
Updated October 2011 QLIKTECH INC INTERNAL USE ONLY DO NOT DISTRIBUTE TO CUSTOMERS
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Outdistances QlikView from Spotfire and Tableau in the enterprise. Continue to position QlikView as cost effective, scalable, and secure, with simplified administration and improved enterprise features across the board.
Updated October 2011 QLIKTECH INC INTERNAL USE ONLY DO NOT DISTRIBUTE TO CUSTOMERS
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