It can influence our consumer behaviour. Be the reason we purchase something, and choose not to.

Be a main influence as to why we are drawn to something, or drawn away from it. Its sole purpose is to contain. Its secondary purpose is to entice. This publication explores the purpose of packaging within the food industry, and what it means to designers and consumers alike.

Aesthetic Value:
For the sole purpose of looking aesthetically pleasing, to entice customers to purchase the item, through use of colour, texture or image.

Category: Aesthetic Value

Category: Aesthetic Value

Allinson Re-Design
packagingoftheworld.com

About

Brand packaging agency Family (and friends) has developed a new look for Allinson Flour to help boost the brands sales.

Brezel: thedieline.com
Jeremy Slagle designed both brand identity and packaging design for Brzel, a hand rolled Bavarian Pretzel company

Category: Aesthetic Value

Category: Aesthetic Value

Aduna
thedieline.com

About

Aduna is an Africa-inspired premium lifestyle brand focused on creating innovative products from African natural ingredients with outstanding potential for health and wellbeing.

Dibella Baking Company: thedieline.com

Brand Strategy, identity and packaging design by McLean Design. For more than 100 years, the DiBella family recipes have been handed down from generation to generation.

Category: Aesthetic Value

Category: Aesthetic Value

Gravitea
behance.net

About

Holiday gift for Gravity clients.

Paradise: packagingoftheworld.com
Artel Artyomovyh developed the package design for 3 groups of coffee: classic, exclusive, maragogipe for Gourmet-club.

Category: Aesthetic Value

Category: Aesthetic Value

Nerbo Coffee Range

behance.net

About

A coffehouse chain for italian university students.

Category: Aesthetic Value

Category: Aesthetic Value

Rummo
thedieline.com

About

Pasta Rummo, are a family owned pasta producer based in Benevento, Campania.

Category: Aesthetic Value

Rummo
thedieline.com

About

Pasta Rummo, are a family owned pasta producer based in Benevento, Campania.

Content Driven:
A packagings designs decisions is determined by the content with packaging or product.

Category: Content Driven

Category: Content Driven

Coffee Lovers
gardens-co.com

About

Coffee Lovers provides single origin coffee beans with its signature roast. We worked closely with the owner to redevelop the brand image from strategy, branding, packaging to website.

Category: Content Driven

Category: Content Driven

Fivepoint
behance.net

About

Fivepoint bakery and cafe Branding, Creative Direction, Graphic Design.

Quater Bag: packagingoftheworld.com

Quarter bag is a cup carrier for beverage take-out.

Category: Content Driven

Ruben Alveraz
zoo.ad

About

Packaging design for the new product by chocolate artist Rubn lvarez.

Form follows function:

Its sole purpose is to package and hold.

Category: Form Follows Function

Category: Form Follows Function

Bols Geneva
lovelypackage.com

About

This holiday gift pack for Bols Genever is designed as an introduction to the Dutch drinking ritual known as Kipstootje. Or, translated to English, a little head butt.

Cawston Press: pearlfisher.com

A design that embraces the apple but also elevates it, opening up a whole brand world for Cawston Press.

Category: Form Follows Function

Category: Form Follows Function

Oven Love
behance.net

About

Branding / Packaging Design / Promotional Materials.

Williams Sonoma Pasta: lovelypackage.com

As part of the new pantry essentials line of products within the Williams-Sonoma stores, this package was meant to be a modern interpretation of simple and classic pasta packaging.

Category: Form Follows Function

Starbucks
pearlfisher.com

About

Leveraging the icons as equities from the existing packs, the new designs simplify the pack layout and messaging. This allows for ease of navigation across the different offerings as well as an accessible introduction into new coffees.

Ecologically Considered:
A packagings design choices has considered its environmental impact.

Category: Ecologically Considered

Category: Ecologically Considered

24 Bottles
thedieline.com

About

24bottles is designed to break down the barriers related to the use of plastic by imposing an ecofriendly product that aims to exploit the world purified water network as an alternative to mineral water.

Category: Ecologically Considered

Happy Rice
behance.net

About

The objective of this brief was to design packaging that was sustainable and to satisfy a target audience.

Ergonomic:
The packaging has been formed to be ergonomically friendly to a person interaction with the product

Category: Ergonomic

Category: Ergonomic

Bake sale company

behance.net

About

The Bake Sale Company is a brand that is focused on baking supplies and ingredients. Unlike those currently in the market, the brand takes you back to the 1950s with its retro-vintage feel. Its feminine and clean brand personality is inspired by housewives, who enjoy baking as a past time.

Noir
behance.net

About

The packaging is inspired by the the coffee makers formal qualities of transparency and reflection. It uses only glossy and matte paper to create a fully functional tryptich experience for the buyer, reminiscient of the quazi-spiritual experience of their favorite morning drink.

Category: Ergonomic

Category: Ergonomic

Bake sale company

behance.net

About

The Bake Sale Company is a brand that is focused on baking supplies and ingredients. Unlike those currently in the market, the brand takes you back to the 1950s with its retro-vintage feel. Its feminine and clean brand personality is inspired by housewives, who enjoy baking as a past time.

Category: Ergonomic

In good health
ashleyhohnstein.com

About

In Good Health promotes healthy nutrition through making its consumers aware of the valuable nutrition packed into each serving of muesli through illustrations on the package. Additionally, it makes measuring these servings easy by having the lid serve the dual purpose of also equaling exactly one serving!

Luxury:
A high quality design, using a range of creative methods to make the packaging look luxurious and high end.

Category: Luxury

Category: Luxury

Willas Shortbread
thedieline.com

About

In order to commemorate the heritage of Willas Shortbread cookies, we wanted to produce something that felt old-fashioned, southern, and nostalgic. Our inspiration came from old collectable antique tins that were used to hold food items such as tea, sugar, crackers, coffee, spices and others goods.

Packaging Sausage
zoo.ad

About

Packaging design for quality traditional products.

Category: Luxury

Category: Luxury

Cinc Sentits
zoo.ad

About

Packaging design for the Cinc Sentits restaurant from Barcelona.

Sav Sparkling
www.stockholmdesignlab.se

About

Stockholm Design Lab has created the total identity inspired by the birch and the northern Scandinavian pureness. Scope of work; brand name, graphic identity, photography language, packaging and web.

Category: Luxury

True Zum
zoo.ad

About

Concept and design of the packaging to promote the seal of quality True Rum. The pack contains coins made of chocolate and Caribbean rum by the chocolate artist Ramon Morat.

More than just packaging:

A product which has more purpose than just packaging an item.

Category: More than just packaging

Category: More than just packaging

Life / Paper made water container

thedieline.com

About

Life is a recyled paper-made water container designed for Milano Expo 2015 presented to Comieco Expopack Design Competition in 2011. It is designed to provide an essential service into the expo area and the city of Milan: the free access and the use of public water.

Code Egg
zoo.ad

About

Packaging design for the limited edition chocolate work of art, Huevo Cdigo (Code Egg), by the chocolate artist Rubn lvarez

Category: More than just packaging

Partout Everywhere
packagingoftheworld.com

About

The concept of this identity is cynical, and is relaying on the criticism that was raised against Tel Aviv in the last war, where Tel Aviv wasnt at war, but in coffee shops. Now, that Tel Aviv is deserted, a need has grown for the people of Tel Aviv to keep their daily routine.

Stock and Print driven:

Design choices have been driven by stock, printing processes and finishes.

Category: Stock and Print driven

Category: Stock and Print driven

Green and Blacks

pearlfisher.com

About

A design that has transformed Green & Blacks from a challenger to an iconic brand.

Hnina Healthy Chocolates

behance.net

Category: Stock and Print driven

Green and Blacks

pearlfisher.com

About

A design that has transformed Green & Blacks from a challenger to an iconic brand.

A professionals perspective::
A range of studios who focus on packaging design were interviews for the purpose of this publication.

Equator Design

What is your current favourite food or drink packaging design and why?
I would say Cadburys Egg & Spoon (for Easter), really like the concept of having the design in an egg box.

How important do you think the design of a food or drinks packaging is?
Very, imperative. If everything was in white packaging, which would you buy and why? I do look on the back labels of all the products I buy when making my choices, especially in supermarkets, but to say that I am not also influenced by the packaging would be a be a lie.

Whats the most interesting and unique food or drink packaging youve ever come across? Please source
Ever? That is hard! Of the last few years, I would say the Puma bag: Clever little bag. Again, conceptually it is brilliant and it also considers sustainability.

Have stock and printing processes driven any of your packaging briefs, if so which and why?
Yes, see our Equator Beer on our website. Its very unconventional for a beer label, but the minimalism of the design and the texture captures the imagination and makes it stand-out despite it being a part of a very busy marketplace. Equator Design

Left page: Equator Beer www.equator-design.com This Page: Clever little bag puma.com/cleverlittlebag

Packaging Formats

What is your current favourite food or drink packaging design and why?
My favourite food packaging at the moment is the Dorset Cereals range,really good graphics with cut outs to the front and side so you can see whats inside the pack.They have also been clever with the printing as its actually printed on the reverse side of a one sided board to give it a textured recycled look and then finished it off with foil blocking giving it a really high end look which results in a high price, although I must say the contents are delicious!

How important do you think the design of a food or drinks packaging is?
Both these examples show the importance of good design in packaging as they both could look really naff with the wrong graphics, if it looks good from the outside its usually good on the inside!

Have stock and printing processes driven any of your packaging briefs, if so which and why?
All my packaging projects are bespoke and are driven by different stocks, print processes, and unique materials, but the most important thing

Whats the most interesting and unique food or drink packaging youve ever come across? Please source
The most interesting food packaging I have come across was some Christmas Fudge cartons from a couple of years ago and I have attached some photos to show how it folds from being flat to a 3 dimensional box, it still fascinates me every time I fold it, and just by changing the graphics and the material it could be used for lots of other products, although it looks quite complicated, its produced from a flat sheet of board, printed, die cut and glued just like a normal carton, its the fold over top that does it for me!

before I start coming up with ideas is to find out the budget as this will determine which route I go down, its pointless designing high end packaging if the customer hasnt the budget.Once I have an idea on unit costs I can then design the packaging to suit the budget, so it could be a simple corrugated mailerthats screen printed costing 2.00 per unit right through to a paper covered box with hidden magnets costing 30.00 per unit.

Packaging Formats

Gardiners Christmas Fudge: Designer Unknown taosgifts.co.uk

Founded

What is your current favourite food or drink packaging design and why?
Love the Ikea food packaging by SDL, its very tough to do things so simply and still look great.

How important do you think the design of a food or drinks packaging is?
Extremely important, if your brand isnt portrayed correctly through your packaging then your product isnt going to be picked up off the shelf. Then it doesnt matter how great your Meat Balls are, they arent going to be eaten.

Whats the most interesting and unique food or drink packaging youve ever come across? Please source
The Mikkeller packaging by Bedow is lovely. Minimal, nice idea and changes by season.

Have stock and printing processes driven any of your packaging briefs, if so which and why?
No. The product and overarching brand should always drive the end result. You look to materials and processes to achieve your ideas which answer products requirements. Sometimes materials and processes steer your idea in a slightly different direction, but to say a material or process drove a project is stretching it a little.

Founded

Left page: Ikea Food stockholmdesignlab.se This Page: Mikkeller bedow.se