Professional Documents
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Final Pitch Book
Final Pitch Book
Contents
Redesign
Target Group: Women 18 & older
Plan
Style
Colors
Guide
Logos
Old
Package
Design
Product
Photos
Web
Banner
Announcing
R
Redesign Plan ............... 1 Style Guide .................... 2-3 Package Design ............. 4 Product Photos .............. 5 Web Banner ................... 6-7
Brief History: Way to Celebrate is a brand distributed by Wal-Mart Stores, Inc., and became an official trademark in April 2011. Way to Celebrate specializes in inexpensive party supplies. Some of their products include: candles, plastic cutlery, gift wrap paper, invitation cards, memory books, paper napkins, and paper party bags. Big Idea: The current package design has too many Party Pink
colors, and a tiny logo. Also, it is not eye-catching. The new package design will: incorporate three colors blue, yellow, and pink; have a noticeable logo; and will stand out from all other birthday candles in the store. Currently the birthday candles hang on a rack like most other birthday candles out there, and when opened cannot be stored again. The new design will be a triangular prism and will stand on a shelf. The inside of the package will be divided into thirds so that each color can have its own spot. When advertising the new product design we will focus on the benefit of easy storage. Both the advertising and redesign will increase the brand recognition and the target groups desire for easy birthday candle storage, leading to increased sales. CMYK: 0 89 0 0 RGB: 248 51 161 Pantone: 225 C Hex: #f833a1
New
Maybe,
New & Old Packaging
Fonts
Avenir Next LT Pro Bold- Use for titles. 50-72 pts ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789 Avenir Next LT Pro Demi- Use for subheadings. 15-20 pts ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789 Avenir Next LT Pro Regular- Use for body copy. 10-12 pts ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789
The grayscale logo should not be used on packaging. Only use when necessary.
birthday candles
Placement: On the top and front side of every package. Size: Top of box- 1 in x .375 in Front side- 1.5 in x .5 in
only at Wal-Mart