A Project Report On Consumers

buying behavior of branded apparel in mall of Ahmedabad city

Submitted to Gujarat University for the degree of Master in Commerce Faculty: Commerce Subject: Management By Hinal Tanna SHREE SAHAJANAND P.G. CENTRE College Seat No.83 Exam Seat No. Year: 2012-2013 Year: 2012-2013

Under the Guidance of Prof. Dr. M.G. PARMAR SHREE SAHAJANAND P.G.CENTER

SHREE SAHAJANAND P.G. CENTRE

CERTIFICATE

This is to certify that Miss Hinal Tanna has worked and completed her Project Work for the degree of MASTER IN COMMERCE in the faculty of COMMERCE in the subject of MARKETING on Title of project work to be written Consumers buying behavior of branded apparel in mall of Ahmedabad city under my supervision. It is her own work and facts reported by her personal findings and investigations.

Name & Signature of Guide

Date of Submission:

Name & Signature of Professor in Charge / Director / Principal of the Institute

Stamp of the Institute with date

SHREE SAHAJANAND P.G. CENTRE

Declaration by student
I the undersigned Miss Hinal Tanna here by, declare that this project work entitled Consumers buying behavior of branded apparel in mall of Ahmedabad city is a result of my own research work and has not been previously submitted to any other University for any other examination. I hereby further declare that all information of this document has been obtained and presented in accordance with academic rules and ethical conduct.

College Seat No.83 Exam Seat No.

Year:2012-2013 Year:2012-2013

Date: Place: Ahmedabad

Name & Signature (Hinal Tanna) Research Scholar

SHREE SAHAJANAND P.G. CENTRE

Preface

The Indian Textile and Clothing Industry occupy a unique place in the economy. It contributes about 7% in countrys GDP. The second largest employer after agriculture, The Textile and Clothing Industry provides more than 37 million people employment. The basic objective of this project is to enhance our knowledge about the malls and the various leading companies under this industry, as how these companies will react in Indian retail market in quota free period and up to what extent these companies will create wealth for their Stake Holders from the different promotional scheme. Each of the section takes us stepwise from the past performance, the present scenario, and the future reactions of the mall. The study rest on the basis of research work done and conclusion derived thereof. There are several charts and tables have been added to interpret this project easily.

SHREE SAHAJANAND P.G. CENTRE

ACKNOWLEDGEMENT

We would like to express our deep feeling of gratitude to the under mentioned officials for their assistance, guidance and inspiration before and throughout their project. We would like to thanks to Gujarat University for giving us such practical exposure, we would also thanks to Prof. (Dr.) M.G. Parmar Head of the department of our collage and we would like to say Special thanks to respected Prof. Chinkita Thakkar, our project coordinator Prof. (Dr.) M.G. Parmar for showing us a proper way to walk on, for providing help and guidance through out the project. They have always been the source of encouragement. They have ceaselessly guided us in all the aspects of the project, with their abundance amount of experience and finer ideas. Working on the project required hard work and concentration. What made is possible is the support we received from those around us. We thank to all the faculty members of our college for giving us guidance, encouragement, and right path to work on. We thank to authors of all the books as well as the owners of all the web sites for providing the information, which we had required. We thank everybody who has directly or in directly helped us in this project to make it successful.

Name: Hinal tanna Date: Place:Ahmedabad

SHREE SAHAJANAND P.G. CENTRE

INDEX
No. 1.
1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8

Sr. No.

Particulars
INTRODUCTION OF THE MALL TYPES OF SHOPPING MALL TREND OF SHOPPING MALL CHALLENGES FOR SHOPPING MALL GLOBAL SCENARIO OF APPAREL INDUSTRY INDIAN SCENARIO OF APPAREL INDUSTRY GUJARAT SCANARIO OF APPAREL INDUSTRY GLOBAL PATTERN OF MALL FINANCING AND MANAGEMENT CHANGING BEHAVIOR OF CONSUMERS RESEARCH METHODOLOGY LITRATURE REVIEW DATA ANALYSIS & INTERPRETATION

Page No.
1 5 12 14 18 20 25 26 33 35 39 43 44 75 79 84 87

2. 3. 4.
4.1 4.2 4.3

ANALYSIS OF QUESTIONNAIRE SWOT ANALYSIS HYPOTHESIS TESTING FINDINGS & SUGGESTIONS CONCLUSION BIBLOGRAPHY ANNEXTURES

5. 6.

SHREE SAHAJANAND P.G. CENTRE

SHREE SAHAJANAND P.G. CENTRE