BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FMP Semester

LEVEL

06

OUGD303

BRIEF 1 VINTAGE LUXE

Brief Creating a visual identity for Vintage Luxe which is run by Lauren Rose Cooley who specialises in vintage jewellery and clothing. Background / Considerations Lauren from Vintage Luxe she has a clear of idea of what she has in mind and due to this I have already managed to get her logo done, the next stage will be looking at jewellery labels / packaging / letterheads / compliments slips and so on.

Mandatory Requirements Focus on both print and digital design with a major focus on branding.

Deliverables Branding / business cards / stationery / online presence / Packaging

Studio Deadline

Module Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

Module Code Module Title OUGD303 FMP Semester

LEVEL

06

OUGD303

BRIEF 3 BRANDING

Brief Working on 2 branding briefs. With a focus on brand development and working with printed stationary and online presence. Elizabeth Smith LCA Surface Patterns & Printed Textiles Student Natisha Greenaway LCA Photography Student Background / Considerations In terms of the branding for Elizabeth and Natisha the main focus will be about their current practice and looking at creating a brand and a series of relevant print collateral for the end of year show and when they graduate. Both are looking at business cards and some form of a printed and online portfolio

Mandatory Requirements Focus on both print and digital design with a major focus on branding.

Deliverables Branding / business cards / portfolio / online presence

Studio Deadline

Module Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

Module Code Module Title OUGD303 FMP Semester

LEVEL

06

OUGD303

BRIEF 9 DOWUE EGBERTS COFFEE - COLLABORATION

Brief Working in collaboration with Sarah Pritchard to try and promote Dowue Egberts coffee to a predominately younger audience, and encouraging them to drink coffee at home. The brief will have a focus on branding and packaging in the form of a promotional campaign. Background / Considerations Dowue Egberts coffee is more likely to appeal to a older audience and the YCN brief has set the challenge to make the coffee more appealing to younger people (25-30 year olds) by encouraging them to drink coffee at home rather than buying it from a coffee shop. Myself and Sarah both have an interest in typography and layout which will be the key design focus within the brief but also looking at coming up with a conceptual solution to the set brief.

Mandatory Requirements Focus on print based design and considering the use of social media and networks.

Deliverables Promotional campaign / packaging / app design

Studio Deadline Thursday 14th March 2013

Module Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

Module Code Module Title OUGD303 FMP Semester

LEVEL

06

OUGD303

BRIEF 2 TIGERPRINT COLOUR - EXTENDED

Brief Using the Tigerprint Colour competition brief as a starting point to develop the Black and White brief from the last module. The brief will be based on again designing a range of homeware either for a particular or brand or creating a new brand. The tigerprint competition will allow me to have a starting point based on a series of patterns which will then be developed.

Background / Considerations Need to consider the current colour trends, look into trend forecasting across, fashion, retail homeware and design to have a specific theme to pace the designs on. Although the pattern will have a great Impact on the outcomes the main focus will be on the branding, promotion and retail element.

Mandatory Requirements Research trend forecasting, mood boards, colour theory, surface pattern design

Deliverables Series of patterns / branding / retail design / packaging

Studio Deadline

Module Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

Module Code Module Title OUGD303 FMP Semester

LEVEL

06

OUGD303

BRIEF 4 THE STORY OF 1984

Brief Research investigation into the story behind 1984 with a focus on editorial design and publishing. Using my dissertation research and personal interest in the events of Operation Bluestar in India in 1984 and sharing the facts about what happened in a printed publication. With a focus on the type and layout design. The overall outcome of the brief would be to raise awareness about the attack and ensure that it isnt forgotten. Background / Considerations The content in the publication needs to be unbiased and focus mainly on the overview of operation bluestar, and will come mainly from my dissertation. Due to the nature of the content the design needs to reflect that, as it will ultimately be something that is raising awareness about the events of 1984.

Mandatory Requirements Research driven, needs to be unbiased and focus on the facts. Focus of the design typography and layout.

Deliverables Printed publication / prints / Awareness campaign

Studio Deadline

Module Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

Module Code Module Title OUGD303 FMP Semester

LEVEL

06

OUGD303

BRIEF 7 INTERIOR DESIGN YEARBOOK

Brief Working in collaboration with Sarah, Lisa and Beth to produce the Interior Design yearbook. The course have gone for option two, which has a focus on a low budget solution. The main outcome is a PDF with an accompanying piece of print that leads to the PDF. Background / Considerations Main considerations are that this is a budget about keeping the costs low, the accompanying print needs to be cheap and easily mass produced. Another consideration is that the course will not to be recruiting for new students next year so this broadens the concept a bit more. The print most likely needs to be something that folds down

Mandatory Requirements Research into the course, number of students, staff..

Deliverables PDF Yearbook Accompanying piece of print

Studio Deadline TBC

Module Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

Module Code Module Title OUGD303 FMP Semester

LEVEL

06

OUGD303

BRIEF 8 (GTC) Geek Table Collective Additional brief.

Brief A collaboration between myself, Sophie, Kirsty, Kirsty, Lisa, Beth, Claudia and Sarah. We decided to come together as a collective, and the main objective is to brand ourselves and then work on a series of briefs until the end of the module, that challenge us and allow us to work on short briefs with a quick turnaround. Were hoping to stage an exhibition at the end which features a section of our work and provides us with a networking opportunity. Background / Considerations We need to start by decided an identity for ourselves and then working on coming up with a range of relevant briefs that we can work on. Planned to work on 2 briefs a month. The briefs will be defined by a theme and will have certain restrictions to ensure that they work together as a collection of work.

Mandatory Requirements Assign roles within the group, who will be responsible for what.

Deliverables A clear brand identity / business cards / portfolio of work / exhibition

Studio Deadline Sometime in May..

Module Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

Module Code Module Title OUGD303 FMP Semester

LEVEL

06

OUGD303

BRIEF 5 PROCESS BEAUTY

Brief To develop my online beauty blog Process Beauty, The main focus of the brief is to blog on a regular basis about beauty / fashion & Design. The aim of the blog is to interact and engage with other individuals who are have similar interests, but to also in a way build a body of research that will influence some of my other briefs. Background / Considerations One of the main considerations with the blog is to ensure that I can blog on a regular basis as this will keep people engaged, and also ensure the content is varied but relevant. Some of the content might be hauls, product reviews, nail art tutorials and maybe even my thoughts on packaging.

Mandatory Requirements Relevant and well researched content.

Deliverables Documentation of the posts on my blog / branding / blog design & layout..

Studio Deadline

Module Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.