1 Milord A.

Keshishian, SBN 197835

rnilord(a),milordlaw .com
2 Arrnen 'Manasserian, SBN 288199
arrnen(a),milordlaw.corn
3 MILORD & ASSOCIATES, P.C.
2049 Century Park East, Suite 3850
4 Los California 90067
Tel: (3 IU) 2L6-7878

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for Plaintiff


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LA GEM & JEWELRY DESIGN, INC.
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
LA GEM & JEWELRY DESIGN, c M43-.: 3 7 7 lt?-
INC., a California Corporation dba LA )
ROCKS, ) COMPLAINT FOR:
Plaintiff,
vs.
)
)
)
)
)
)
1. Lanham Act 43(a) Unfair
Competition and False
Advertising
2. False Patent Marking 35 U.S.C
292
) 3. Declaration of Non-Infringement,
ALEX AND ANI, LLC, a Rhode Island) Invalidity, and Unenforceability of
limited liability company, o.f'lc). OoES ) Design Patent
1-1!) I l'f\c\v-s'\le, ) 4. Declaration of Trade Dress Non-
Defendant. )
)
) 5.
)
)
)
Infringement, Invalidity, and
Unenforceability
Unfair Competition and False
Advertising Under California Law
) JURY TRIAL DEMANDED
!
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COMPLAINT- Jury Demand
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Plaintiff LA Gem & Jewelry Design, Inc. ("LA Gem") by and through its
undersigned attorneys, sues Alex and Ani, LLC ("Alex"), and alleges:
THE PARTIES
1. Plaintiff LA GEM is a California corporation having a place of business in
6 Los Angeles, California. LA GEM also conducts business under its LA ROCKS service
7 mark.
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2. Upon information and belief, Defendant Alex is a Rhode Island limited
9 liability company. Alex conducts business and sells merchandise across the country,
1 O including California and this District. Indeed, Alex boasts on its website
11 <www.alexandani.com/blog/alex-and-ani-conquered-los-angeles/> that "Alex And Ani
12 Conquered Los Angeles!" at its "Bangle Bar Party" sales and marketing event in Los
13 Angeles, California. Further, Alex operates an e-commerce website located at
ro
14 <www .alexandani.com>, which distributes products throughout the United States,

15 including California and this District.
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17 JURISDICTION AND VENUE
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3. The Court has jurisdiction over the subject matter of this action pursuant to
19 28 U.S.C. 1331, 1338(a), 35 U.S.C. 292, the Lanham Act, 15 U.S.C. 1125 and
20 1121 et seq., and pursuant to 28 U.S.C. 220l(a) and 2202. The Court also has
21 supplemental jurisdiction pursuant to 28 U.S.C. 1367(a).
22 4. This Court has personal jurisdiction over Defendant Alex because, by
2 3 engaging in at least the conduct itemized above, it has purposely directed its activities to
2 4 California and this District and purposely availed itself of the benefits and protections of
25 the laws of California, including this District. Further, Alex's contacts with the State of
2 6 California and this District are significant and pervasive, including hosting marketing and
2 7 sales events in Los Angeles, and having sales representatives, dealers, and distributors
2 8 located in California and this District, and selling products directly to consumers in
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COMPLAINT- Jury Demand
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California and this District through its e-commerce website.
5. Venue is proper in this judicial distr.ict pursuant to 28 U.S.C. 139l(b) and
(c), and 1400(b) because Defendants conduct business in this District, reside in this
District, and/or a substantial part of the events or omissions giving rise to the claim
occurred in this District.
FACTS COMMON TO ALL COUNTS
6. LA GEM is a designer and creator of jewelry whose jewelry pieces are sold
by numerous national retailers.
7. In or about 2006, LA GEM independently created .an expandable bangle
jewelry based on public domain works, including designs from the Victorian era
("LA Gem Bangle"). The LA Gem Bangle is soid in packaging bearing the "Love This
Life" trademark, which mark is also displayed on at least one charm. The following is an
example of one LA Gem Bangle:
8. Although the bangle's functional portion is repeated in the LA Gem
Bangles, LA GEM has numerous pendants moveably mounted on the bangle.
-3- '
COMPLAINT Jury Demand


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9. LA GEM has sold the LA Gem Pendant to its customer Kohl's Department
2 Stores, Inc. ("Kohl's"), a national retailer.
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10. On May 15, 2013, Alex, through its counsel, sent a letter to Kohl's,
4 demanding "Kohl's immediately cease[] and desist[] from any further importation, sale,
5 or offer for sale of the [LA Gem Bangles] and provide[] the identity of the
6 manufacturer(s) of the [LA Gem Bangles]. [Alex] also require[d] an accounting of all
7 sales of the [LA Gem Bangles]." The correspondence claims that Kohl's sales of the LA
8 Gem Bangles "without authorization or license" have violated Alex's intellectual
9 property rights in U.S. Patent No. D498,167 (the '"167 Design Patent"), a copy ofwhich
10 is attached hereto as EXHIBIT 1. Alex further claimed that Kohl's sales of LA Gem
11 Bangles have violated its trade dress intellectual property rights and constitute unfair
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competition, instructing Kohl's to not spoliate evidence, which is only necessary for
imminent litigation purposes. A true and correct copy of said correspondence is attached
hereto as EXHIBIT 2.
11. On May 24, 2013, Alex, through its counsel, sent a second letter to Kohl's
threatening to "institut[e] a lawsuit" if Kohl's failed to respond to Alex's unfounded
infringement demands. A true and correct copy of said correspondence is attached as
Exhibit 3.
12. On May 24, 2013, Kohl's demanded, based on its vendor agreement, that
LA GEM defend and indemnify Kohl's against Alex's allegations of patent and trade
dress infringement, and unfair competition. On May 28, 2013, Kohl's in-house senior
counsel emailed Alex's counsel identifying LA GEM as the vendor of the wrongly
accused products and informing him of LA GEM's defense and indemnification
obligation.
2 5 13. Alex has filed numerous patent and trade dress infringement lawsuits against
2 6 third-parties -based on the same purported patent and trade dress rights asserted against
2 7 Kohl's and LA GEM - for selling similar expandable bangles, even though its patent is
2 8 invalid based on prior art in the public domain.
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COMPLAINT- Jury Demand
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14. Accordingly, Alex's threats of patent and trade dress infringement have
created an actual, substantial and justiciable case or controversy between LA GEM its
retailer Kohl's..,.. and Alex concerning the right of LA GEM to manufacture and sell the
LA Gem Bangles to Kohl's and Kohl's ability to sell the LA Gem Bangles to the public.
Furthermore, to the extent, if any, that apprehension of suit remains relevant to
considerations of jurisdiction for declaratory judgment, LA GEM has a reasonable
apprehension of imminent suit by Alex.
15. On information and belief, in addition to making unfounded infringement
claims, Alex has falsely advertised, in interstate commerce, the scope of its invalid design
patent and misled the public into believing that it owns a utility patent that protects the
functional features of its bangle. Alex falsely advertises and asserts, in interstate
commerce, that "[ u ]tilizing an innovative patented and completely original technology,
the expandable concept replaces traditional clasps with a sliding mechanism, making
each piece adjustable. This signature expandable feature is available in expandable wire
bracelets and rings, expandable chain necklaces and endless hoop earrings." A true and
correct copy of at least one page of Alex's website bearing the false statement is attached
hereto as EXHIBIT 4.
16. On information and belief, Alex's website fails to provide the patent number
or numbers covering the purported "innovative patented and completely original
technology" or disclose to the public and competitors, such as LA GEM and its
customers and potential customers, that it only holds a design patent which cannot protec
"the expandable concept [that] replaces traditional clasps with a sliding mechanism,
making each piece adjustable."
17. Alex is fully aware of its false statements of patent scope and further
misleads recipients of its unfounded cease and desist letters by sheepishly omitting a
copy of the design patent, which is invalid and unenforceable.
18. As a result of Defendants' acts and false statements as alleged herein, LA
GEM has and continues to suffer substantial injury and damage, and has lost gains,
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COMPLAINT- Jury Demand
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profits and/or advantages, which it would otherwise have obtained, but for Defendants'
acts.
COUNT I
Lanham Act 43(a) False Advertising and Unfair Competition
19. LA GEM hereby realleges and incorporates the allegations in paragraphs 1
to 18 of the complaint as if fully set forth herein.
20. On November 9, 2004, the U.S. Patent & Trademark Office ("USPTO")
issued the '167 Design Patent for only the aesthetic design of a bangle, naming Carolyn
Rafaelian Ferlise as inventor. On information and belief, the' 167 Design Patent has bee
assigned to Alex.
21. LA GEM is Alex's competitor in the jewelry design, manufacture,
distribution, and sales market.
22. Upon information and belief, Alex, directly and indirectly through its agents,
has used false and misleading representations of fact in connection with the commercial
advertising and promotion of its bangle product, which is sold in interstate commerce.
23. Alex falsely advertises, at least on its website, the' 167 Design Patent covers
functional and mechanical claims that are only covered by utility patents and fails to
disclose anywhere on its website either the patent number or that it holds only a design
patent on the purported invention.
24. Only a single claim is permissible in a design patent and Alex is fully aware
that the drawings of the '167 Design Patent, which form the single claim, cannot and do
not extend to or claim an expandable function as a matter of law.
25. Despite being sued in the past by third-parties and made aware of the false
2 5 patent scope statements on at least its website, Alex has continued to make the false
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statements to thwart competition.
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26. These actions of Alex constitute false advertising in violation of Section
28 43(a) of the Lanham Act, 15 U.S.C. 1125(a).
-6-
COMPLAINT- Jury Demand


1 27. By reason of the foregoing, Alex has caused and is causing irreparable harm
2 to LA GEM. By falsely misleading the public and the industry as to the scope of its
3 patent protection, Alex is attempting to unlawfully coerce customers in the jewelry
4 business to buy the public domain bangles exclusively from Alex and at inflated prices.
5 28. As a result of Alex's false advertising, LA GEM has suffered, and will
6 continue to suffer, damage and injury to its business, with a resulting serious loss in
7 revenue and profits.
8 29. LA GEM has no adequate remedy at law.
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COUNT II
False Patent Marking in Violation of 35 U.S.C. 292
12 30. LA GEM hereby realleges and incorporates the allegations in paragraphs 1
13 to 29 of the complaint as if fully set forth herein.

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Alex has used the word "patent" and the like in association with the sale and
"ll..O--.
advertising of its products representing that the bangle and all of its uses are covered by a
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utility patent for the purposes of deceiving the public, including customers and retailers i
violation of35 U.S.C. 292.

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18 32. As a result of the foregoing, Alex's actions have caused, and are continuing
19 to cause, irreparable harm to LA GEM.
20 33. As a result of Alex's actions, LA GEM has suffered, and will continue to
21 suffer, damage and injury to its business, with a resulting loss of revenue and profits.
2 2 34. LA GEM has no adequate remedy at law.
23
24 COUNTIII
25 Declaration ofNoninfringement, Invalidity and Unenforceability
26 Of the '167 Design Patent
27 35. LA GEM hereby realleges and incorporates the allegations in paragraphs 1
28 to 34 of the complaint as if fully set forth herein.
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COMPLAINT- Jury Demand
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36. LA GEM seeks a declaratory judgment that the '167 Design Patent is
invalid, not infringed and unenforceable for one or more of the following reasons:
a. the '167 Design Patent is invalid for failure to comply with the
requirements of the patent laws of the United States, including, but not
limited to, 35 U.S.C. 102, 103 and 112;
b. LA GEM has not infringed, induced infringement of or contributorily
infringed the '167 Design Patent, and is not liable for infringement;
c. The '167 Design Patent is unenforceable due to patent misuse; and
d. Alex is barred from obtaining any relief based on the '167 Design Patent
because of laches, estoppel, and unclean hands.
COUNT IV
Declaration Of Non-Infringement, Invalidity, and Unenforceability
Of Alleged Trade Dress
37. LA GEM hereby realleges and incorporates the allegations in paragraphs 1
to 36 of the complaint as if fully set forth herein.
38. On information and belief, prior to the date of Defendants' purported
creation, third parties developed and first introduced the expandable bangle product,
19 which designs are in the public domain.
2 O 3 9. On information and belief, the alleged trade dress is used on products
21 offered for sale and sold, and that have long been offered for sale and sold, by others in
the jewelry design industry.
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40. On information and belief, the alleged trade dress does not include
2 4 protectable trade dress, it is not inherently distinctive, it is functional, and has not
2 5 acquired secondary meaning including, inter alia, Alex engaged in patent misuse to
2 6 exclude competition.
2 7 41. LA GEM does not infringe, and has not infringed, any protectable trade
2 8 dress rights of Alex in the alleged trade dress, and has not engaged in any unfair
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COMPLAINT- Jury Demand


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competition or false designation of origin.
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42. Alex's alleged trade dress does not constitute a valid and protectable
3 trademark because the ornamental and decorative product features lack distinctiveness
4 and does not serve as a source identifier for Alex.
5 43. Alex is barred by the doctrines of waiver, laches, unclean hands, and/or
6 estoppel from asserting the alleged trade dress against LA GEM.
7 44. LA GEM respectfully submits that it is entitled to a declaration from this
8 Court that LA GEM has not infringed any protectable trade dress right by selling the LA
9 Gem Bangle; Alex has no rights in the alleged trade dress; Alex is barred from asserting
1 0 any claim for infringement of the alleged trade dress against LA GEM; and LA GEM has
11 not engaged in unfair competition or false designation of origin, with respect to the
12 alleged trade dress.
?;:: 13 45. LA GEM has no adequate remedy at law.
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COUNTY
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Unfair Competition And False Advertising
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(Cal. Bus. And Prof. Code Sec. 17200 and 17500 et. seq.)
18 46. LA GEM hereby realleges and incorporates the allegations in paragraphs 1
19 to 36 of the complaint as if fully set forth herein.
20 47. Alex is LA GEM's competitor in the jewelry market. Alex's above
21 misconduct misleads, confuses or deceives the public. Accordingly, Defendants are in
22 violation of the California Unfair Business Practices Act, codified under Cal. Bus. And
23 Prof. Code Sec .. 17200 and 17500 et. seq.
24 48. Unless Alex's forgoing actions are enjoined, LA GEM will continue to, and
2 5 does continue to suffer injury and damage.
26 49. LA GEM has no adequate remedy at law.
27 ///
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PRAYER
WHEREFORE, Plaintiff LA GEM prays for judgment against Defendants as
follows:
A. For an award of damages as provided by law as determined at trial, together
with prejudgment interest;
B. For a declaration from this Court that the '167 Design Patent is invalid and
unenforceable against LA GEM;
C. For a declaration from this Court that LA GEM may continue to
manufacture and sell its LA Gem Bangle, or any other jewelry incorporating the public
domain design;
D. For a declaration from this Court that LA GEM has not infringed,
contributorily infringed or induced infringement of the only claim of the '167 Design
Patent;
E. A permanent injunction enjoining Alex, its officers, agents, servants,
employees and all persons in active concert or participation with them, from any use of
any advertisement, promotion or claim that literally or implicitly misleads the trade or
public with regard to the scope of coverage of the '167 Design Patent;
F. A permanent injunction enjoining Alex, its officers, agents, servants,
employees and all persons in active concert or participation with them, from any further
misuse of the' 167 Design Patent;
G. A determination that this case is exceptional and awarding LA GEM its
costs and reasonable attorneys fees incurred in this action under 35 U.S.C. 285;
H. For a declaration from this Court that the alleged trade dress is invalid,
unenforceable, generic, descriptive, functional, ornamental and/or decorative, and that
Alex's alleged trade dress has not obtained secondary meaning, Alex was not the first to
use the alleged trade dress, and Alex has not legally used the alleged trade dress
exclusively for a period of five years;
I. A declaration that LA GEM has not infringed Alex's purported trade dress
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COMPLAINT Jury Demand
1 rights;
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A declaration that Alex has no protectable rights in the alleged trade dress;
For an injunction preventing any further interference by Alex with LA
4 GEM, its customers, manufacturers, retailers and suppliers;
5 L. For costs of suit incurred, including, but not limited to reasonable attorneys'
6 fees;
7 M. That this Court grant such other and further relief that it deems just and
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proper.
10 Dated: May 28, 2013
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Respectfully submitted,
MILORD & A S S < j ~ TES, P.C.
4f!!-L -
Milord A. Keshishian
Armen Manasserian
Attorneys for Plaintiff
LA GEM & JEWELRY
DESIGN, INC.
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COMPLAINT- Jury Demand

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DEMAND FOR JURY TRIAL
2 Plaintiff, through its attorneys of record, hereby demands trial by Jury.
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4 Dated: May 28, 2013
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MILORD & ASSb, :C.
Milord A. Keshishian
Armen Manasserian
Attorneys for Plaintiff
LA GEM & JEWELRY
DESIGN, INC.
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COMPLAINT- Jury Demand
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1 1 1 ~ 1 m11.fa1111 11111111111
USOOD498167S
(12) United States Design Patent cw) Patent No.: US D498,167 S
** Nov. 9, 2004
Ferlise (45) Date of Patent:
(54) EXPANDABLE WIRE BRACELET
(76) Inventor: Carolyn Rafaelian Ferlise, 41
Highgate Rd., Cranston, RI (US) 02920
(**) Term: 14 Years
(21) Appl. No.: 29/194,053
(22) Filed: Nov. 19, 2003
Related U.S. Application Data
(62) Division of application No. 29/181,844, filed on May 16,
2003, now Pat. No. Des. 487,709.
(51) LOC (7) CI ..................................................... 11-01
(52) U.S. CI ........................................................... D11!5
(58) Field of Search .......................... Dll/1-15, 18-20,
(56)
Dll/22-25, 93; 59/79.1, 79.3, 78, 83; 63/3-4,
9,21, 38
References Cited
U.S. PATENT DOCUMENTS
428,339 A * 5/1890 Howard ... .. ...... .............. 63/11
D69,012 S * 12/1925 Dalin .......................... Dll/30
D247,102 S * 1/1978 Durante ... ........ ... ... ... .. .. Dll/5
5,247,814 A 9/1993 McDonald .................... 63/3.2
,'
D472,177 S 3/2003 McCullough-McPherson Dll/4
* cited by examiner
Primary Examiner-Louis S. Zarfas
Assistant Examiner-John Windmuller
(74) Attorney, Agent, or Firm-Linda M.
Christine C. O'Day; Edwards & Angell, LLP
(57) CLAIM
Buckley;
The ornamental design for an expandable wire bracelet, as
shown and described.
DESCRIPTION
FIG. 1 is a perspective view of an expandable wire bracelet,
showing my new design;
FIG. 2 is a top plan view thereof;
FIG. 3 is a bottom view thereof;
FIG. 4 is a left side view thereof;
FIG. 5 is a right side view thereof;
FIG. 6 is a rear view thereof; and,
FIG. 7 is a front view thereof.
The subject matter depicted in dashed lines in FIGS. 1-7 is
shown for illustrative purposes only and forms no part of the
claimed design.
1 Claim, 7 Drawing Sheets
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GF
GARBARt:\IIITZGERALD P.C.
420 Lexington Avenue
Suite 2743
New York, New York 10170
Phone: 212.300.5358
Fax: 888.265.7054
www.garbarinilaw.com
CEASE AND DESIST
May 15,2013
VIA CERTIFIED MAIL and
EMAIL to <richard.schepp@kohls.com>
Richard D. Schepp
Sr. EVP & General Counsel
Kohl's Department Stores, Inc.
N56 W17000 Ridgewood Drive
Menomonee Falls, Wisconsin 53051
Mr. Schepp:
Re: Alex and Ani- US. Pat. No. D498, 167
Kohl's Sale of Expandable Wire Bracelet
Our firm represents Alex and Ani, LLC. Alex and Ani creates, manufactures and
distributes an iconic bangle which is the subject of United States Letters Patent Nos. D498, 167
entitled "Expandable Wire Bracelet" (the'" 167 Patent").
Kohl's Department Stores, Inc. ("Kohl's" or "You") has imported, manufactured, sold,
and/or offered for sale at least eleven styles of bangle bracelet (the "Accused Bangles") without
authorization or license. See Attachment A. The sale by Kohl's of the Accused Bangles raises
issues of confusion in the marketplace over the origination of the Accused Bangles and has
harmed Alex and Ani's intellectual property rights, including, but not limited to, its trade dress
under Section 43(a) of the Lanham Act. Moreover, Kohl's trading on Alex and Ani's goodwill is
certainly an adequate basis for an unfair competition claim.
Our intention is to resolve this matter as amicably as possible, provided Kohl's
immediately ceases and desists from any further importation, sale, or offer for sale of the
Accused Bangles and provides the identity of the manufacturer(s) of the Accused Bangles. We
also require an accounting of all sales of the Accused Bangles.
cun \ BO'-.J\\1 CLR L\\ll \ + ! I< iliT i l l , ~ ( iOOD FIGHT
Exhibit 2- Page 21
I
Garbarini Fi!zGerald P.C .
Page2
I
In the meantime, You must retain, maintain, and preserve all relevant documents and
things including electronically stored information (such as e-mail) in their original condition,
relevant to:
The Accused Bangles.
Any and all similar bangle(s).
Alex and Ani, LLC.
All sales of the Accused Bangles.
If You are unwilling, or unable, to comply with the foregoing, please inform us
immediately so we may take appropriate measures. Failure to preserve may constitute spoliation
of evidence. I can be reached at 212.300.5358, should you wish to discuss this matter.
GARBARINI FITZGERALD P.C.
' /
By:--'-tJ+I---=-/ _
Richard M. Garbarini
Attch.
Exhibit 2 - Page 22


Attachment A- ACCUSED BANGLES
Kohl's Ban les
Silver Plate & Stainless Steel Lab-Created Blue Goldstone
Bead & Star Charm Bangle Bracelet
SKU 93902058
Silver Plate & Stainless Steel Green A vent urine Bead &
Dancer Charm Bangle Bracelet
SKU 93902073
Silver Plate & Stainless Steel Amethyst Bead & Cross
Charm Bangle Bracelet
SKU 93902121

~ , ' ~ ~ ; ...
~
.. '
Exhibit 2 - Page 23

Silver Plate & Stainless Steel Lab-Created Goldstone Bead
& Star Charm Bangle Bracelet
SKU 93902152
Silver Plate & Stainless Steel Lab Created Turquoise Bead
& Flower Charm Bangle Bracelet
SKU 93902902
Silver Plate & Stainless Steel Cherry Quartz Bead &
Winged Heart Charm Bangle Bracelet
SKU 93902948
2

Exhibit 2 - Page 24
I
Silver Plate & Stainless Steel Cherry Quartz Bead & Rose
Chann Bangle Bracelet
SKU 93902103
Silver Plate & Stainless Steel Black Agate Bead & Guitar
Chann Bangle Bracelet
SKU 93902112
Silver Plate & Stainless Steel Amethyst Bead & Double
Heart Chann Sister Bangle Bracelet
SKU 93902951
3
I

Exhibit 2 - Page 25
'
f
i
t
\
I

Silver Plate & Stainless Steel Rose Quartz Bead & Music
Note Chann Bangle Bracelet
SKU tJ3902039
Silver Plate & Stainless Steel Lab-Created Turquoise Bead
& Compass Chann Bangle Bracelet
SKU 93901967
Re resentative Alex and Ani Ban le
4
I
Exhibit 2 - Page 26
I
. .
I
. .
I
I
GF
GARBARINI FITZGERALD P.C.
VIA CERTIFIED MAIL and
420 Lexington Avenue
Suite 2743
New York, New York 10170
Phone: 212.300.5358
Fax: 888.265.7054
www.garbarinilaw.com
May 24, 2013
EMAIL to <richard.schepp@kohls.com>
Richard D. Schepp.
Sr. EVP & General Counsel
Kohl's Department Stores, Inc.
N56 Wl7000 Ridgewood Drive
Menomonee Falls, Wisconsin 53051
Mr. Schepp:
Re: Alex and Ani- US. Pat. No. D498, 167
Kohl's Sale of Expandable Wire Bracelet
As you know, our finn represents Alex and Ani, LLC. I write in furtherance of my
correspondence dated May 15, 2013 and sent by certified mail, which was received by Kohl'son
May 18, 2013. We raised the issue of Kohl's potential misappropriation of Alex and Ani's
intellectual property, including, but not limited to, its trade dress under Section 43(a) of the
Lanham Act. See correspondence attached as Attachment I.
We genuinely wish to discuss this matter to reach an amicable solution before instituting
a lawsuit. Your failure to respond to our good faith efforts, however, renders this impossible.
Please give me a call at 212.300.5358 by June 3, 2013. Should we not hear from you by that
date, we will be forced to file suit in the United States District Court for the Southern District of
New York.
GARBARINI FITZGERALD P.C.
By:---=-=--:Lu::__:_ _ff--=. - - - ' - - . __
Richard M. Garbarini
En cis.
CERT A BONUM CERT AMFN + FfGHT THE GOOD FIGHT
Exhibit 3 - Page 27
. .

. .

. .
FREE SHIPPING OVER $100 I

Sign In 0 Shopping Bag (0)
ALEX AND ANI
SHOP GIFTS ABOUT EXPERIENCE
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fhttoHwww.alexandanj com/bloal

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NEWSWORTHY (HnP://WWW.ALEXANDANI ... -----__j
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lbttpl/www.alexandani com/blogla!ex-and-ani-fags/)
style File (http://www.alexandani.com/blog/category/slyh>-llle/)
-.:h 26,2013
Alex And Ani FAQs
We have the best fans in the world. Some wear our jewelry because of how it makes them feel, some
because of how it looks and others because of how it sounds. No matter why you wear your Alex and Ani,
there are a few things that set us apart:
Alex and Ani jewelry is handmade in Rhode Island.
Alex and Ani jewelry is eco-friendly and made in America from recycled materials.
Alex and Ani jewelry is full of(+) positive energy.
Alex and Ani jewelry comes with three special tags so that you'll know you're wearing the real thing. Each
one Is stamped with "Made in America With Love," the Alex and Ani logo and our offical patent number.
Alex and Ani jewelry is expandable and sizes down to approximately 2 inches in diameter and up to
approximately 3.5 inches in diameter.
Utilizing an innovative patented and completely original technology, the expandable cancept replaces
traditional clasps with a sliding mechanism, making each piece adjustable. This signature expandable feature
Is available In expandable wire bracelets and rings, expandable chain necklaces and endless hoop earrings.
This completely original design allows everyone to have a piece of jewelry customized for a perfect frt.
Available in precious metals or our signature Russian Gold and Russian Silver finishes and adorned with
sacred symbols and stones, the expandable collection Is timeless. classic, and collectible.
j!ALEXANDANI
IHTTP:IITWITTER COMIALEXANQANU
lbttp111witter comlalexandanil
(hturlltwitter comla/exandanj)@nerdeli
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q=%23charmeda17JJS) club!
<!CAROLYN
!HTTPI/TWITTER COM/CAROLYN!
0
Do life with O#love
(http-(/search twitter com/search?
q=%23/ove! in your heart with no fear,
because it will to)( you everywhere
you want to go. Honored @UR!News
Chtt;u-!Jwww twitter com!URINews!
htt;u'(/t co!CuoTDBuDoM
(http 1ft co!CuoTDHuJ2uMI
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OFF THE WALL
Is there a possibilitu tbat the Nfl. will
be getting brocelets too? Someone told
me ues but onhl at the teams stadium
fornoui but no luckactuq!hl finding
QIJJ/.
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Made With Positive Energy 0
Exhibit 4 - Page 30
UNITED S.ES DISTRICT COURT, CENTRAL DISTRICT OfA.LIFORNIA
CIVIL COVER W
I. (a) PLAINTIFFS ( Check box if you are representing yourself D ) DEFENDANTS ( Check box If you are representing yourself D )
LA GEM & JEWELRY DESIGN, INC., a California Corporation, dba LA ROCKS
(b) Attorneys (Firm Name, Address and Telephone Number. If you
are representing yourself, provide same.)
Milord A. Keshishian, SBN 197B35, milord@milordlaw.com, Tel: (310) 226-7B78
MILORD & ASSOCIATES, P.C.
2049 Century Park East, Suite 3850
Los Angeles, California 90067
II. BASIS OF JURISDICTION (Place an X in one box only.)
a
ALEX AND ANI, LLC, a Rhode Island limited liability company
(b) Attorneys (Firm Name, Address and Telephone Number. If you
are representing yourself, provide same.)
Ill. CITIZENSHIP OF PRINCIPAL PARTIES-For Diversity Cases Only
(Place an X in one box for plaintiff and one for defendant)
0 1. U.S. Government
Plaintiff
1&13. Federal Question (U.S.
PTF DEF PTF DEF
Citizen ofThls State 0
1
0
1
Incorporated or Principal Place D
4
D
4
of Business In this State
D 2. U.S. Government
Defendant
Government Not a Party)
0 4. Diversity (Indicate Citizenship
of Parties in Item Ill)
IV. ORIGIN (Place an X in one box only.)
IV1 1. Original D 2. Removed from D 3. Remanded from
Proceeding State Court Appellate Court
Citizen of Another State
Citizen or Subject of a
Foreign Country
D
D 4. Reinstated or
Reopened
D
2 02 Incorporated and Principal Place
of Business In Another State
D
3 D 3 Foreign Nation
5. Transferred from Another 6.Multl-
District (Specify)
D
District
Litigation
V. REQUESTED IN COMPLAINT: JURY DEMAND: 1&1 Yes 0 No (Check "Yes" only if demanded in complaint.)
D
5
D
5
D
6
D
6
CLASS ACTION under F.R.Cv.P. 23: 0 Yes 1&1 No 1&1 MONEY DEMANDED IN COMPLAINT:$ >_?S..;..,O_O_o._oo ___ _
VI. CAUSE OF ACTION (Cite the U.S. Civil Statute under which you are filing and write a brief statement of cause. Do not cite jurisdictional statutes unless diversity.)
Lanham Act 43(a) Unfair Competition and False Advertising; False Patent Marking; Declaration of Non-Infringement/Invalidity and Unenforceablility of Design Patent;
Declaration ofTrade Dress Non-Infringement, Invalidity, and Unenforceability; Unfair Competition and False Advertising Under California Law.
VII. NATURE OF SUIT (Place an X in one box only).
OTHER STATUTES CONTRACT REAL 'CONT. IMMIGRATION PRISONER PETITIONS PROPERTY RIGHTS
D 375 False Claims Act D
110 Insurance D
240 Torts to Land
D
462 Naturalization Habeas Corpus:
0 820 Copyrights
D
245 Tort Product
Application D 463 Alien Detainee
D 400 State
D
120Marlne
Liability
465 Other 0 51 0 Motions to Vacate
[&I 830 Patent
Reapportionment
D
D 130 Miller Act 290 Ail Other Real
Immigration Actions Sentence
J 840 Trademark
D 410 Antitrust
D
Property TORTS
0 530 General
SOCIAL SECURITY
0 430 Banks and Banking
D
140 Negotiable
TORTS
D 535 Death Penalty
D 861 HIA (139Sff) Instrument
D 4SO Commerce/ICC
1 SO Recovery of
PERSONAL INJURY
D
370 Other Fraud
Other:
D 862 Black Lung (923)
Rates/Etc.
D
Overpayment &
D 310Airplane
D
540 Mandamus/Other
0 460 Deportation Enforcement of
315 Airplane
0
371 Truth in Lending
D
550 Civil Rights
D 863 DIWC/DIWW (405 (g))
Judgment
D
O 470 Racketeer lnflu-
Product Liability
D
380 Other Personal
D
555 Prison Condition
D 864 SSID Title XVI
enced & Corrupt Org.
D
151 Medicare Act
D
320 Assault, Libel & Property Damage
Slander
560 Civil Detainee D 865 RSI (405 (g))
0 480 Consumer Credit 1 52 Recovery of
330 Fed. Employers' D
385 Property Damage
D Conditions of
D
Defaulted Student D
Product Liability .
Confinement FEDERAL TAX SUITS
D
490 Cable/Sat TV
Loan (Excl. Vet.)
Liability
BANKRUPTCY FORFEITURE/PENAL TV 870 Taxes (U.S. Plaintiff or
D 850 Securities/Com-
D
340Marine
D
422 Appeal 28
625 Drug Related
D
Defendant)
modlties/Exchange
1 53 Recovery of
D
345 Marine Product usc 158
D Seizure of 21
D Overpayment of
Liability
423 Withdrawal 28
D
871 IRS-Third Party 26 USC
890 Other Statutory Vet. Benefits
D
USC881 7609
D
Actions
D
350 Motor Vehicle
usc 157
D 160 Stockholders'
355 Motor Vehicle
CIVIL RIGHTS
0 6900ther
D
891 Agricultural Acts Suits
D
D
440 Other Civil Rights
Product Liability
D
893 Environmental
0 1900ther
360 Other Personal
D
LABOR
Matters
Contract D
Injury
441 Voting
0 710 Fair Labor Standards
D 895 Freedom of Info.
D 195 Contract 362 Personal injury- D 442 Employment
Act
Act
Product Liability
D
Med Malpratice
0 720 Labor/Mgmt.
0 896 Arbitration
lo_ 196 Franchise
365 Personal injury-
D 443 Housing/
Relations
D
Product Liability
Accomodations
D 740 Railway Labor Act
899 Admin. Procedures
REAL PROPERTY
367 Health Care/
445 American with
D Act/Review of Appeal of
210 Land
Pharmaceutical
D Disabilities-
D 751 Family and Medical
Agency Decision
D Condemnation D
Personal injury
Employment
Leave Act
D 220 Foreclosure
Product Liability D 446 American with
D 790 Other Labor
D 950 Constitutionality of
368 Asbestos
Disabilities-Other
Litigation
State Statutes
D 230 Rent Lease &
D Personallnjury
0 448 Education
D 791 Employee Ret. Inc.
Ejectment
Prntir:r.l i:oihllltv
-
Security Act
FOR OFFICE USE ONLY: Case Number:


- 'IJ
-
-
AFTER COMPLETING PAGE 1 OF FORM CV-71, COMPLETE THE INFORMATION REQUESTED ON PAGE 2.
CV-71 (02/13) CIVIL COVER SHEET Page 1 of2
I
UNITED&TES DISTRICT COURT, CENTRAL DI.CT OF CALIFORNIA
CIVIL COVER SHEET
VIII( a). IDENTICAL CASES: Has this action been previously filed in this court and dismissed, remanded or closed? ~ NO
D YES
If yes, list case number(s):
VIII( b). RELATED CASES: Have any cases been previously filed in this court that are related to the present case?
1&1 NO DYES
If yes, list case number(s):
Civil cases are deemed related if a previously filed case and the present case:
(Check all boxes that apply) D A. Arise from the same or closely related transactions, happenings, or events; or
0 B. Call for determination of the same or substantially related or similar questions of law and fact; or
0 C. For other reasons would entail substantial duplication of labor if ~ a r d by different judges; or
0 D. Involve the same patent, trademark or copyright. 'and one of the factors identified above in a, b or c also is present.
IX. VENUE: (When completing the following information, use an additional sheet if necessary.)
(a) List the County in this District; California County outside of this District; State if other than California; or Foreign Country, in which EACH named
plaintiff resides.
D Check here if the government, its agencies or employees is a named plaintiff. If this box is checked, go to item (b).
County in this District:*
Los Angeles County
California County outside of this District; State, if other than California; or Foreign
Country_
(b) List the County in this District; California County outside of this District; State if other than California; or Foreign Country, in which EACH named
defendant resides.
D Check here if the government, its agencies or employees is a named defendant. If this box is checked, go to item (c).
County in this District:*
California County outside of this District; State, if other than California; or Foreign
Countrv
Rhode Island
(c) list the County in this District; California County outside of this District; State if other than California; or Foreign Country, in which EACH claim arose.
NOTE: In land condemnation cases, use the location of the tract of land involved.
County in this District:*
Los Angeles County
California County outside of this District; State, if other than California; or Foreign
Countrv
"los Angeles, Orange, San Bemardmo, Riverside, Ventura, Santa Barbara, or San Lu1s Obispq Countes
Note: In land condemnation cases, use the location of the tract of land involved
Notice to Counsel/Parties: The CV-71 (JS-44) Civil Cover Sheet and the mformation contai d herein neither replace nor supplement the filing and service of pleadings or
other papers as required by law. This form, approved by the Judicial Conference of the United States in September 1974, is required pursuant to Local Rule 3-1 is not filed
but is used by the Clerk ofthe Court for the purpose of statistics, venue and initiating the civil docket sheet. (For more detailed instructions, see separate instructions sheet).
Key to Statistical codes relating to Social Security Cases:
Nature of Suit Code Abbreviation Substantive Statement of Cause of Action
861 HIA
862 BL
863 DIWC
863 DIWW
864 SSID
865 RSI
CV-71 (02/13)
All claims for health insurance benefits (Medicare) under Title 18, Part A, of the Social Security Act, as amended. Also,
include claims by hospitals, skilled nursing facilities, etc., for certification as providers of services under the program.
(42 U.S.C. 1935FF(b))
All claims for "Black Lung" benefits under Title 4, Part B, of the Federal Coal Mine Health and Safety Act of 1969. (30 U.5.C.
923) .
All claims filed by insured workers for disability insurance benefits under Title 2 of the Social Security Act, as amended; plus
all claims filed for child's insurance benefits based on disability. (42 U.S.C. 405 (g))
All claims filed for widows or widowers insurance benefits based on disability under Title 2 of the Social Security Act, as
amended. (42 U.S.C. 405 (g))
All claims for supplemental security income payments based upon disability filed under Title 16 of the Social Security Act, as
amended.
All claims for retirement (old age) and survivors benefits under Title 2 of the Social Security Act, as amended.
(42 u.s.c. 405 (g))
CIVIL COVER SHEET Page 2 of2