Scribd Logo
Upload

Welcome to Scribd!

  • #1udigital Training: Basic Principles of Design

    Uploaded by

    AFL-CIO Digital Trainings
    271 views86 pages
    An intro to the elements that comprise effective design. We'll teach you how to make better compositions by using solid design principles, and will help non-designers collaborate & communicate more effectively with graphic designers. *Please note: this is not a software training. Trainer: Sarah Baker, NOI

    Original Title

    #1uDigital Training: Basic Principles of Design

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    An intro to the elements that comprise effective design. We'll teach you how to make better compositions by using solid design principles, and will help non-designers collaborate & communicate more effectively with graphic designers. *Please note: this is not a software training. Trainer: Sarah Baker, NOI

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    271 views86 pages

    #1udigital Training: Basic Principles of Design

    Uploaded by

    AFL-CIO Digital Trainings
    An intro to the elements that comprise effective design. We'll teach you how to make better compositions by using solid design principles, and will help non-designers collaborate & communicate more effectively with graphic designers. *Please note: this is not a software training. Trainer: Sarah Baker, NOI

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 86

    basic principles of

    DESIGN!
    sarah baker!
    creative director, new organizing institute! baker@neworganizing.com!

    OBJECTIVE:!
    By the end of this training, you should have a basic understanding of the core principles of effective visual communication, and the elements used to achieve them.!

    AGENDA:!
    your PRESENTer! HEAD, heart & hand skills! the BIG PICTURE overview! deep dive into design PRINCIPLES and ELEMENTS! a note on STYLE!

    GESTALT!

    An organized whole that is perceived as more than the sum of its parts.!

    GESTALT!

    An organized whole that is perceived as more than the sum of its parts.!

    GESTALT!

    An organized whole that is perceived as more than the sum of its parts.!

    C.R.A.P.!
    Contrast | Repetition | Alignment | Proximity!

    C.R.A.P.!
    Contrast | Repetition | Alignment | Proximity! line | color | shape | scale | texture | space!

    CONTRAST!

    The state of being strikingly different from something else, typically something in juxtaposition or close association. Contrast allows us to emphasize what is most important.!

    REPETITION!

    The recurrence of an object or event. Repetition can create consistency and show that different things are related.!

    ALIGNMENT!

    This allows elements to create visual connections ! to one another; it intentionally creates order.!

    (sidenote: margins)!

    PROXIMITY!

    Nearness in space or relationship. By placing similar types of information close to one another, these things become more of a visual unit.!

    ELEMENTS!
    !

    LINE!

    COLOR!

    SHAPE!

    SCALE!

    TEXTURE!

    SPACE!

    (typography)!

    Serif

    Sans Serif!

    Display

    Text

    CRAP!
    in action!

    STYLE &! GOOD JUDGMENT!

    BASTILLE DAY PARTY!

    QUESTIONS?
    ! ! !
    sarah baker! baker@neworganizing.com! @bakerbk!

    You might also like