THE PINKBERRY STORY

PINKBERRY IS FROZEN YOGURT REINVENTED. Inspired by European gelato, Americas ice cream pastime and pop culture, Pinkberry is designed to create a social experience that indulges the senses. Pinkberr ys proprietary recipes are a uniquely refreshing combination of tastes and textures, harmonizing distinctive avors with the signature Pinkberry yogurt tang. Pinkberry is fast becoming an iconic brand name for the yogurt category, as Coca-Cola, Kleenex, and Xerox did for their industries. Pinkberry has created an exceptionally strong emotional connection with customers and currently has over 70 locations throughout California and New York.

COPYRIGHT 2006-2008 PINKBERRY INC. ALL RIGHTS RESERVED. UNAUTHORIZED COPYING OR USE PROHIBITED.

COPYRIGHT 2006-2008 PINKBERRY INC. ALL RIGHTS RESERVED. UNAUTHORIZED COPYING OR USE PROHIBITED.

ONE-OF-A-KIND PRODUCT + TOPPINGS + INSPIRED STORE DESIGN + SUPERIOR CUSTOMER EXPERIENCE

SWIRLY EQUATION

OUR MENU

PINKBERRY
original
S M L 2.50 3.50 5.50
w/ toppings

3.95 4.95 6.95

pomegranate passionfruit new coconut new

S M L 3.50 4.50 6.50 4.95 5.95 7.95

seasonal fruit 3.95 + honey almond granola + original frozen yogurt

FRUIT PARFAIT new

SMOOTHIES
original or green tea

4.50

COPYRIGHT 2006-2008 PINKBERRY INC. ALL RIGHTS RESERVED. UNAUTHORIZED COPYING OR USE PROHIBITED.

STORES

WEST HOLLYWOOD

KOREATOWN

NEW YORK

LITTLE TOKYO

STORE ELEMENTS

COPYRIGHT 2006-2008 PINKBERRY INC. ALL RIGHTS RESERVED. UNAUTHORIZED COPYING OR USE PROHIBITED.

THE PEOPLE BEHIND PINKBERRY

NEW YORK

A GROWING MARKET OPPORTUNIT Y

BY SALES DOLLARS
CO MM FA CT

13.0 12.0 11.0 10.0 9.0 8.0 7.0 6.0 5.0 CAGR: 8.7%
YOGURT INDUSTRY

QU AL

7.4 6.3 7.0 6.9

RE

7.6 6.5 6.9 7.1 5.9 8. 2 6. 2 6. 7

(1-10)

SA TIS

4.2 3.3 3.5 4.0 3 .4 4 .3 3 .8 3 .8

(1-5)

LIK ELY TO
4.0 3.0 3.6 3.9 3 .5 4.3 3.7 3.5
(1-5)
COPYRIGHT 2006-2008 PINKBERRY INC. ALL RIGHTS RESERVED. UNAUTHORIZED COPYING OR USE PROHIBITED.

$B

CAGR: 10.3%

2005

2006

2007

2005

2006

2007

FROZEN YOGURT

FROZEN TREATS

6.0 8.0

THE ON-PREMISE FROZEN YOGURT CATEGORY IS LARGE & GROWING 1 & 2 $7.9 billion category +10.5% category growth in 2007 THE ON-PREMISE ICE CREAM & FROZEN YOGURT CATEGORY IS LARGE & GROWING 1 $20.1 billion category + 11.9% category growth in 2007
SCALE

6.3 6.6
(1-10)

A GROWING BRAND WITH STRONG LOYALTY AND AN EMOTIONAL CONNECTION WITH CUSTOMERS 1 & 2 & 3 Pinkberry brand exceeds world class benchmarks Pinkberry receives the highest scores in quality, loyalty & satisfaction in the frozen yogurt category Young (<34 yrs) with higher income & education 57% female 43% male

SOURCES

1 Study logic panel data (10/2008) 2 Pinkberry core user study (9/2008) 3 Nielson Buzzmetrics (7/2007 - 7/2008)

IT Y

EN

RET UR N

IO

PINKBERRY IS:
- 800 - 1,200 Sq Ft - 11 AM - 11 PM - LIFESTYLE CENTER - HEA VY PEDESTRIAN - OUTDOOR SEATING - PARKING - PRESENCE - CUSTOMERS <34 YEARS - 57% FEMALE / 43% MALE - HIGH INCOMES & EDUCATION - CRISP STORES - DESIGN CENTRIC STORES - ON TREND - HIGHEST QUALITY

PINKBERRY IS NOT:
- GREASY - SMELLY - DARK - EXHAUST HOODS - DEEP FRYERS - LOUD - GENERIC