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A PROJECT REPORT On Washine Machine
A PROJECT REPORT On Washine Machine
TO STUDY THE CUSTOMERS SATISFACTION BETWEEN SEMI AUTOMATIC AND FULLY AUTOMATIC WASHING MACHINE
Submitted in the partial fulfilment for the award of degree in MASTER OF BUSINESS ADMINISTRATION
Submitted by NAVJEET SINGH AHLUWALIA Semester-IInd Under the guidance of Ms. ANUKRITI GUPTA
Department of Business Studies Babulal Tarabai Institute of Research & Technology, Dr. H.S. Gour University, Sagar, 2013-2014
This is to certify that the project To study the customers satisfaction between semi-automatic and fully automatic washing machine work whos faculty guide is Ms. Anukriti gupta is prepared by Navjeet Singh from M.B.A. IInd Sem. In BTIRT college is under my guidance.
I NAVJEET SINGH of MBA IInd sem. From BABULAL TARABAI INSTITUTE OF RESEARCH & TECHNOLOGY, Sironja Sagar (M.P.) declares that the project report entitled on TO STUDY THE CUSTOMERS SATISFACTION BETWEEN SEMI AUTOMATIC AND FULLY AUTOMATIC WASHING MACHINE prepared by me is my personal & authentic work.
SIGNATURE: NAME:
ACKNOWLEDGEMENT
I hereby wish to express my deep sense of gratitude to all those who generously helped me in the successful completion of this project TO STUDY THE CUSTOMERS SATISFACTION BETWEEN SEMI ELECTRONIC AND FULLY ELECTRONIC WASHING MACHINE work by sharing there valuable time & knowledge. A great deal of motivation, direction and hard work was required for the completion of the same but the precious guidance provided by my teacher & also my faculty guide Ms. Anukriti gupta made this job enjoyable and a nice experience I have got from this project work. It is my proud privilege to express my deep regards to the Head of the department Mr. Jayant dubey for giving me the opportunity to prepare this project report which I have done. I also express my regards to all the faculty members of the college for supporting me for the completion of the project. I am also grateful to my friends for the outstanding support in collecting the data also my family members for their help as well as encouragement.
NAVJEET SINGH
HISTORY OF LG
The company was originally established in 1958 as Gold Star, producing radios, TVs, refrigerators, washing machines, and air conditioners. The LG Group was formed through the merger of two Korean companies, Lucky and Gold Star, from which the abbreviation of LG was derived. The current "Life's Good" slogan is a backronym. Before the corporate name change to LG, household products were sold under the brand name of Lucky, while electronic products were sold under the brand name of Gold Star (Hangul: ). In January 2009 LG was able to buy the domain name LG.com, for a price reportedly to be more than $100 million, placing it among the companies who own their two letter brand's domain name. In 1994 Gold Star gained sponsorship from the 3DO Company to make the first 3DO Interactive Multiplayer. In 1995, Gold Star was renamed LG Electronics, and acquired the US electronics company Zenith. LG Solar Energy is a subsidiary formed in 2007 to allow LG Chem to supply polysilicon to LG Electronics for production of solar cells. In 2008, LG took its first dive into the solar panel manufacturing pool, as it announced a preliminary deal to form a joint venture with Conergy. Under the deal, set to be completed by year's end, LG would acquire a 75 percent stake in Conergy's Frankfurt solar-panel plant. LG has produced camcorders called ARTCAM and DSLRs. By 2005, LG was a Top 100 global brand, and in 2006, LG recorded a brand growth of 14%. Its display manufacturing affiliate, LG Display, is now the world's largest plasma panel manufacturer. On December 5, 2012 the antitrust regulators of European Union fined LG Electronics and several other major companies for fixing prices of TV cathoderay tubes in two cartels lasting nearly a decade.
COMPANY PROFILE OF LG
Type Traded as Industry Public KRX: 066570 LSE: LGLD Consumer electronics Home appliances Telecoms equipment Founded Headquarters Area served Key people 1958 Yeouido-dong, Seoul, South Korea Worldwide Bon-joon Koo (Vice Chairman and CEO)
Products
Computer monitors Flash memory Televisions Smartphones Tablets Mobile phones DVD players Blu-ray players Home Cinema systems Movie projectors Laptops CD and DVD drives Refrigerators Washing machines Vacuum cleaners Air conditioners
HISTORY OF SAMSUNG
Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and an affiliated business, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chull in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2012 revenues, Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world's 15th- and 63nd-largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest life insurance company), Samsung Ever land (operator of Ever land Resort, the oldest theme park in South Korea), Samsung Techwin (an aerospace and defence company) and Cheil Worldwide (the world's 16th-largest advertising agency measured by 2011 revenues). Samsung has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River".
ANALYSIS
The characteristics of Indian market are much different from what it was 10-15 years back. At that time the washing machine was only meant for the higher class people. That time only the big dealers of big cities were selling washing machine as it was a kind of luxury product. But due to changes in life-style of Indian middle class families, increase in the no. of nuclear families; increase in no. of working mothers the demand for washing machine rises in the middle class people also. There are many companies operating in Indian market now, both domestic and international. We have visited some showrooms in sagar. We talk to them. We have got an overview of the washing machine marketing India, especially in sagar. There are four types of products which are specially marketed here. Semi-automatic Fully automatic Top loading Front loading The fully automated front loading washing machine is costlier than other types .As the market of washing machine is wide now many companies both domestic and international are competing in Indian market. WHIRLPOOL SAMSUNG LG The top three companies are leading in the market LG, Whirlpool and Samsung. Frontloading fully automated machines are relatively costlier than other types.
VIDEOCON
The company has a manufacturing facility at Aurangabad, Maharashtra where all its products are manufactured. The company is in the process of setting up a new facility at Bangalore and Pune. PRODUCTS: The Company has products for all the segments. It has substantial presence in the mass market.
ALLIANCE:A joint venture proposal to set up two separate companies - one each for washing machines and air conditioners- was cleared by the Foreign Investment Promotion Board (FIPB) in February 1997. The company in both, its ventures with the Japanese company, Matsushita, would be holding a 30 per cent stake, while the Japanese company would hold the remaining 70 per cent stake.
DISTRIBUTION:The company focuses on the mass market and operates primarily through regular dealers. It also has company owned dealer points. The company now outsources its servicing to the independent service providers in both the urban and rural areas.
2. ELECTROLUX - KELVINATOR:Electrolux enjoys 4 to 5 per cent of the total market share, but it has around 30 per cent of the front load washing machine market. IFB and Electrolux are the only two players in the front load segment. The company is trying to break ground in washing machines. In a 0ne million unit market dominated by topload machines, it is trying to make inroads with Electrolux's front-load models, which AB Electrolux specializes in worldwide. It has also taken over the white goods facility of is planning to import two new products directly from Sweden .It has already launched its first washing machine earlier this year, which has got a good response from the market .The expansion of the Shahjahanpur factory is complete it is geared up to make four lakh units annually . DISTRIBUTION: They are also planning to expand our dealer network by an estimated 15 to 20 per cent this year from the existing level of 2,000. The company wants to get into every town with a population above 20,000 ultimately.
MARKETING STRATEGY:Electrolux has lined up a major marketing and advertising thrust and doubled its advertisement budget for the year to Rs.20 crore. There would also be a considerable trade push, through commercials, visibility campaigns .The Company would also participate in local events to promote the products. The idea is to identify with local moods and concepts.
OBJECTIVES
- To know the customer satisfaction for semi-automatic & fully automatic washing Machines. - To know the major players of the market.
Research Methodologies :
Primary data:Universe Sample Unit machine Sample Size Sampling Method Sources of data Sagar City All Consumers of semi and fully automatic washing
Research Methodology:
Secondary data:In order to address the above questions an exploratory study was conducted. The idea was to probe and get deeper insight into sales promotion scenario of semi and fully automatic washing machine and to tap perceptions of consumers. In order to address above mentioned objectives: (i) (ii) Study of secondary sources was carried out, Structured responses. questionnaire was designed to seek consumer
SUGGESTIONS
Cost should be such that can be affordable by each and every person. For making the product available to the customer technology need to be developed. One most important thing is awareness level. It needs to be increased in daily life. For increasing the awareness level it needs to be marketed properly by which consumption can be done. Continuously innovate and come out with product variations across categories to meet the expectations of a varied .class of customers. Need to improve productivity and efficiency.
ANALYSIS
Q.No.1 Do you use washing machine? a. Yes b .No
USE
80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO 22% USE 78%
Q.No.2 which type of washing machine you use? a. Semi-automatic b. fully automatic
TYPE
70% 60% 50% 40% 30% 20% 10% 0% SEMI AUTOMATIC FULLY AUTOMATIC 37% TYPE 63%
BRAND
OTHERS 12%
SAMSUNG
35%
BRAND
LG
53%
0%
10%
20%
30%
40%
50%
60%
FEATURES
27%
YES NO
73%
Q.No.5 How much price you prefer for your product? a. 7000-8000 b. 8000-9000 c. More than 9000
PRICE
60% 50% 40% 30% 50% 20% 32% 10% 0% 7000-8000 17%
PRICE
8000-9000
Q.No.6 How much weight you prefer for your product? a.7kg b. 8kg c.9kg d. More than 9 kg
WEIGHT
40% 30% 20% 10% 0% 7 KG 8 KG WEIGHT 9 KG MORE THAN 9 KG 17% 13% WEIGHT 40% 30%
Q.No.7 how do you get the knowledge about the product? a. Retailer recommendation d. Internet. b. TV advertisement c. Newspaper
KNOWLEDGE
22% 40% Retailer recommendation 10% TV advertisement News paper 28% Internet
CONCLUSION
The growing middle class population is largely emphasizing on consumer electronic products that are more convenient to use and more efficient. Indian washing machine market clearly substantiates this fact. Currently, accounting for around 63% of volume sales, semi-automatic twin-tub category dominates the washing machine market. But in terms of growth, the fully-automatic category is performing extremely well in the Indian market. The volume sales of fully-automatic washing machines are expected to surpass that of semiautomatic washing machine in coming few years. "The players in the consumer electronics space consider India a market for transactions, which is a short-term, unsustainable strategy, "Sometimes demand functions relate the income of a state or union territory, city, household, or individual to realized consumption. So it totally depends on the consumer show they are having focus on the consumer products (FMCD). Similarly, in the long run, households with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related. So everything depends on the income of people i.e. low, middle or high income. We fore sea bright future for washing machine segment considering the past and present data.
The following questionnaire is strictly for the Academic Research. Any information whatsoever is given by the person will be used for the study purpose only, which does not have any commercial interest. The following data will not be disclosed anywhere apart from the academic usage.
QUESTIONNAIRE
Project Topic: To Study the Customers Satisfaction Between Semi Automatic And Fully Automatic Washing Machine.
Details of candidate Candidate Name: Occupation: Business/Service Sex: M F Age:
Q.No.2 which type of washing machine you use? a. Semi-automatic b. fully automatic
Q.No.5 How much price you prefer for your product? a. 7000-8000 b. 8000-9000 c. More then 9000
Q.No.6 How much weight you prefer for your product? a.7kg b. 8kg c.9kg d. More than 9 kg
Q.No.7 how do you get the knowledge about the product? a. Retailer recommendation b. TV advertisement c. Newspaper d. Internet
BIBLIOGRAPHY
www.LG.com www.slideshare .com www.wikipedia.com www.autostream.com Advertise management (book) Marketing management(book) www.samsung.org