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WWWT Market Research Part 1
WWWT Market Research Part 1
WWWT Market Research Part 1
Water Scarcity*
Fig 1: Per capita water availability projection (in bcm) Water demand in India is projected to rise due to growth in following dependent factors: Increase in Urbanization: India will have 68 cities with population more than 1 million by 2030. Increase in Industrialization: Expansion of water intensive industries like power, Iron & Steel, Chemical will increase water demand in future. Depletion of groundwater level: Groundwater level in the Ganges basin is projected be depleted by 50-75% by 2050. Groundwater levels in the Krishna, Kaveri and Godavari basin are projected to be depleted by ~50% by 2050.
Water demand is projected to reach 1069 bcm in 2050 from 656 bcm in 2010. Irrigation sector is highly water intensive sector and constitute major portion of water demand followed by water for household use and Industrial sector respectively.
Fig 3: WWWT Market Size projection (in INR Billion) Industrial & Municipal segment accounted for 90% market share in 2011 in both water and wastewater treatment market. Indian water treatment market is highly fragmented with presence of ~ 900 players and top 15 players accounts for 30% market share. Large players are mainly dominant in Industrial and Municipal segments which are capital intensive. Focus sectors for large players includes industrial segments like Power, Oil & Gas and large municipal projects. Medium players dominant in all segments which includes typically light industrial & commercial segments. Small players are dominant in commercial & residential segments and focus sectors include hospitals, hotels & SEZs.
Players Type
No of Players
Players
15 200-250
VA Tech Wabag, Ion Exchange, Thermax Fontus, Aqua Tech, Doshion Veolia, Chembond Ashland Brisanzia, Akar Impex Pvt. AastoPure
600-650
22-25 (20%)
* Large Players Revenue > 1000 INR Million, Medium Players Between 1000-100 INR Million, Small Players < 100 INR Million
Average project cost for an integrated water supply project varies between 25 INR Million/mld to 30 INR million/mld. Operation & maintenance cost accounts for 3-5% of the total project cost. Cost breakdown incurred in typical water supply project is given below: Collection Cost: Collection of raw water from the source (river/lake) and transfer to the treatment plant. Constitute 25-35% of total project cost Treatment Cost: Raw water undergoes a 3-step treatment process. Constitute 15-20% of total project cost Storage Cost: Treated water is transferred to a storage tank. Constitute 15-20% of total project cost Distribution: Water is distributed to households/business. Cost is directly proportional to distance between storage tank and households. Constitute 25-40% of total project cost
availability of water for households. Government has drafted National Water policy 2012 to manage the water resources. Under this policy, water is treated is economic good and water management is done through common pool community resources. Indian government also has implemented National Water Mission (NWM) to increase water efficiency by atleast 20%. This step is expected to result in growth of urban water & wastewater market due to focus on recycling of water. Residential buildings will have sewage treatment and recycling plant. Various government schemes are implemented for urban infrastructure development such as Jawaharlal Nehru National Urban Renewal Mission(JNNURM) under which till date project worth 421 INR Billion has been sanctioned in water sector which includes water supply, sewage treatment, water preservation.
typically higher in municipal sector due clearance and approval required from multiple government authorities and large amount of investment involved in these projects. Factors Market Size (INR Billion) Growth Profitability Market Structure Municipal 36.75 Industrial 45.57 Commercial 7.35 Residential 3.43
15% Low Organized, Big Players (Indian & Global) present Low
High
Medium
Key Drivers
Rapid Urbanization: Increasing per water consumption due to population growth led to increase in water demand. Growth of end users sectors : Expansion of water intensive industries like power, iron & steel, chemical , petrochemical which comprised more than 50% of industrial water treatment market to increase water demand. Scarce groundwater: India uses ~230 Km3 of groundwater per year. Groundwater level in Ganges basin is estimated to be depleted by 50-75% and Krishna, Kaveri and Godavari basin to be depleted by ~50% by 2050. Tax break: Proposed 10 year tax break for industries to save water and reduce dependence on ground and surface water resources.