QUESTIONNAIRE FOR PROBABLE CUSTOMERS

1. What is your approximate fuel purchase in a month?(In Rs) a>Upto 1000 b>1001 2000 c> 2001-3000 d>3001-4000 2. How many vehicles your family owns? a> 1 b> 2 c> 3 d> 4 and above 3. Do you always visit a single retail outlet or other retail outlets ? (Y/N) 4. Do you always fill and purchase fuel from Indian oil retail outlets? (Y/N) 5. Are you aware of Indian Oil Loyalty programmes?(Y/N) (if no then explain) 6. If yes, then why dont you have a Xtra rewards card? 7. Are you aware of Loyalty programmes of other petroleum companies?(Y/N) 8. Do you have a petro card of any other company? ?(Y/N) 9. If yes, then why do you prefer it? 10. How often do you fill fuel in a month? a>less than 5 b> 5-10 c>10-15 d> 15-20 e>more than 20 e>above 4000

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QUESTIONNAIRE FOR EXISTING CUSTOMERS

1. What is your approximate fuel purchase in a month?(In Rs) a>Upto 1000 b>1001 2000 c> 2001-3000 d>3001-4000 2. How many vehicles your family owns? a> 1 b> 2 c> 3 d> 4 and above 3. Do you always visit a single retail outlet or other retail outlets ? (Y/N) 4. Do you always fill and purchase fuel from Indian oil retail outlets? (Y/N) 5. Are you aware of Loyalty programmes of other petroleum companies?(Y/N) 6. Do you have a petro card of any other company? ?(Y/N) 7. How often do you redeem your points? 8. Do you avail the benefits from alliances of xtrarewards?(Y/N) 9. What are the problems you face from this card? 10. How often do you fill fuel in a month? a>less than 5 b> 5-10 c>10-15 d> 15-20 e>more than 20 11. Do you want to avail debit/credit facility in these cards? 12. Any suggestions? e>above 4000

Name and signature

QUESTIONNAIRE FOR DEALERS

1. Does your pump have the xtra rewards card feature? If no, then why? If yes then only ask the following questions 2. How many customers do you enroll in a day in xtra rewards? a>less than 2 b>2-4 c>4-6 d> 6-8 e>more than 8 3. How many xtra rewards customers visit your petrol pump in a day? 1. Less than 100 b> 100-500 c>500-1000 d>more than 1000 4. How many customers are loyal to your petrol pump?

5. What is your approximate sale of fuel/lubes in a day? 6. Are you aware of all the alliance partners of Indian Oil in xtra rewards programmme? (Y/N) 7. Are you able to solve all the problems of customers regarding xtra rewards?(Y/N) 8. What problems do some customers face regarding xtra rewards? 9. Any suggestions?

Name and signature Address of petrol pump

INTERVIEW SCHEDULE FOR EXISTING ALLIANCE PARTNERS

1. 2. 3. 4. 5.

How many xtra reward customers visit your store in a day? Are you benefited by the xtra rewards card? Do you have loyal customers? Do you market Indian oil xtrarewards card? Any suggestions

Name and signature

This questionnaire is prepared by Sambeet Mohapatra Sap id: 500021331