Questionnaire For Pizza Hut Consumer Behavior

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Personal Information

15 13 13

2 0 1

2 0 0

a) Male c) 26-34

b) Female d) More than 35

a) Less than 18 a) Single

b) 18-25 b) Married

The questionare is filled by patients of Shahnaz medical Center


10 9 8 7 6 5 4 3 2 1 0 a) Daily b) Weekly c) Fortnightly d) Occasion

How often do you go to PIZZA HUT


Most of people go to Pizza Hut on some Occasion like Birthday, Eids and about 25% people said they go to Pizza Hut on Weekly bases and 5% said that they go to Pizza Hut Fortnight.

Do you thing PIZZA Hut Commercial Can trigger need to go to Pizza hut
8 7 6 5 4 3 2 1 0 a) Yes b) No c) Dont Know

Most of people said YES that Pizza Hut can trigger its target market easily and 40% said they dont know the answers.

Which PIZZA Restaurant have a better Taste?

a) Domino b) Pizza Hut c) Pizza Time d) Fri Chick Pizza

Basically accounting to survey most people like Pizza Hut but its in direct competitions with Pizza Time but Pizza Hut is a step away from Pizza Time as it the market developer and it have its brand name on top of market.

Please rate the importance to you as for Price and Quality


8.2 8 7.8 7.6 7.4 7.2 7 6.8 0 0.5 1 1.5 2 2.5

Most people like Pizza Hut due to its quality no matter whats the price but they want extra toping and hygienic Pizza to eat. What menu do you usually order to Pizza Hut
7 6 5 4 3 2 1 0 Pizza Pasta Bread Desserts Chicken Wings Rice Lasagna Onion Rings Mushroom Soup Fries Salad Drinks

As Pizza Hut have different Varity for difference target market .So accounting to chart above we get to know that mostly People go to Pizza Hut for Pizza other go for Desserts then we got some result for others other Varity

How much do you usually spend in Pizza Hut?


a) Below Rs300 b) Rs300-Rs600 c) Rs700-Rs1000 13% 33% 20%

0% e)Above Rs2500

d) Rs1000- Rs2500

34%

If we see most people about 34% spend 300 to 600 on pizza on individual basics and near about 33% people spend 1000 to 2500 Pie chart above shows us.

Rate Pizza Hut Services


9 8 7 6 5 4 3 2 1 0 a) Excellent b) Good c) Bad

The services that Pizza Hut providesas 80% people said itsGood not Excellent or not up to spot as their stand in the market.

What do you associate PIZZA Hut? For example (Fun, Enjoy, Sport)

Time Pass Birthdyay 1 Enjoy

Mostly People go to Pizza Hut for Enjoyment as 70% people go there rests go on Occasion like Birthday, Eids.

What do Preffer to Eat Pizza Hut or FastFood

10 8 6 4 2 0

Others Fast Food Pizza Hut

Most people like to go to Pizza Hut other than any other Fast Food with in over survey.

Please rate the importance to you as for Price and Quality


7 6 5 4 3 2 1 0 1 Cost Distance Comfort Environment Meals Friendly service Fast service

If we talk about the most important factor that is important for consumer we see its Location and the second important comfort envirment with their meal a friends server expectation. What Servies u uesd and Which company you go with

Family with Friends Personal Dine-in Take away Delivery

10

Most people go to Pizza Hut with their Friends and they like to Dine in there as a matter to enjoy the envirment and friendly behavior.

Whcih time you go to Pizza Hut


a) Morning b) Afternoon/Noon 0% c) Night

40% 60%

As the Pie chart show us that the Pizza Hut mostly visited at Night about 60% and rest 40% visit in after noon.

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