Credit Card Promo-CLUSTERING

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Income Mag Promo Watch Promo 40-50,000 yes no 30-40,000 yes yes 40-50,000 no no 30-40,000 yes yes 50-60,000 yes no 20-30,000 no no 30-40,000 yes no 20-30,000 no yes 30-40,000 yes no 30-40,000 yes yes 40-50,000 no yes 20-30,000 no yes 50-60,000 yes yes 40-50,000 no yes 20-30,000 no no
Life Ins Promo no yes no yes yes no yes no no yes yes yes yes no yes
Credit Card Ins. no no no yes no no yes no no no no no no no yes
Sex Male Female Male Male Female Female Male Male Male Female Female Male Female Male Female
Age 45 40 42 43 38 55 35 27 43 41 43 29 39 55 19
Income 40,000-50,000 30,000-40,000 40,000-50,000 30,000-40,000 50,000-60,000 20,000-30,000 30,000-40,000 20,000-30,000 30,000-40,000 30,000-40,000 40,000-50,000 20,000-30,000 50,000-60,000 40,000-50,000 20,000-30,000
Mag PromoWatch Promo Life Ins Promo Credit Card Sex Ins. yes no no no Male yes yes yes no Female no no no no Male yes yes yes yes Male yes no yes no Female no no no no Female yes no yes yes Male no yes no no Male yes no no no Male yes yes yes no Female no yes yes no Female no yes yes no Male yes yes yes no Female no yes no no Male no no yes yes Female
Age 45 40 42 43 38 55 35 27 43 41 43 29 39 55 19
XLMiner : Categorical Score Variables

Data Data source #records in input data Method of categorization Selected variables Row Id. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Income 40,000-50,000 30,000-40,000 40,000-50,000 30,000-40,000 50,000-60,000 20,000-30,000 30,000-40,000 20,000-30,000 30,000-40,000 30,000-40,000 40,000-50,000 20,000-30,000 50,000-60,000 40,000-50,000 20,000-30,000 Crdit Card data!$J$5:$P$19 15 Ordinal Income
Mag Promo
Watch Promo Life Ins Promo no yes no yes yes no yes no no yes yes yes yes no yes
Life Ins Promo Credit Card Ins. Credit Card Ins. no no no yes no no yes no no no no no no no yes Sex Male Female Male Male Female Female Male Male Male Female Female Male Female Male Female
Mag Promo Watch Promo yes yes no yes yes no yes no yes yes no no yes no no no yes no yes no no no yes no yes yes yes yes yes no
Date : 14-Jun-2013 21:56:37
(Ver: 12.5.2E)
Sex Age 45 40 42 43 38 55 35 27 43 41 43 29 39 55 19
Age Income_ord 2 1 2 1 3 0 1 0 1 1 2 0 3 2 0 Mag Promo_ord 1 1 0 1 1 0 1 0 1 1 0 0 1 0 0 Watch Promo_ord 0 1 0 1 0 0 0 1 0 1 1 1 1 1 0 Life Ins Promo_ord 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1 Credit Card Ins._ord 0 0 0 1 0 0 1 0 0 0 0 0 0 0 1 Sex_ord 1 0 1 1 0 0 1 1 1 0 0 1 0 1 0 Age_ord 10 6 8 9 4 11 3 1 9 7 9 2 5 11 0

Data Data source #records in input data Method of categorization Selected variables Row Id. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Income 40,000-50,000 30,000-40,000 40,000-50,000 30,000-40,000 50,000-60,000 20,000-30,000 30,000-40,000 20,000-30,000 30,000-40,000 30,000-40,000 40,000-50,000 20,000-30,000 50,000-60,000 40,000-50,000 20,000-30,000 Crdit Card data!$J$5:$P$19 15 Ordinal Income
Mag Promo
Watch Promo Life Ins Promo no yes no yes yes no yes no no yes yes yes yes no yes
Life Ins Promo Credit Card Ins. Credit Card Ins. no no no yes no no yes no no no no no no no yes Sex Male Female Male Male Female Female Male Male Male Female Female Male Female Male Female
Date : 14-Jun-2013 10:47:52
(Ver: 12.5.2E)
Sex Age 45 40 42 43 38 55 35 27 43 41 43 29 39 55 19
Age Income_ord 2 1 2 1 3 0 1 0 1 1 2 0 3 2 0 Mag Promo_ord 1 1 0 1 1 0 1 0 1 1 0 0 1 0 0 Watch Promo_ord 0 1 0 1 0 0 0 1 0 1 1 1 1 1 0 Life Ins Promo_ord 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1 Credit Card Ins._ord 0 0 0 1 0 0 1 0 0 0 0 0 0 0 1 Sex_ord 1 0 1 1 0 0 1 1 1 0 0 1 0 1 0 Age_ord 10 6 8 9 4 11 3 1 9 7 9 2 5 11 0

Data Data source #records in input data Method of categorization Selected variables Row Id. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Income 40-50,000 30-40,000 40-50,000 30-40,000 50-60,000 20-30,000 30-40,000 20-30,000 30-40,000 30-40,000 40-50,000 20-30,000 50-60,000 40-50,000 20-30,000 Sheet2!$J$5:$P$19 15 Ordinal Mag Promo
Watch Promo
Life Ins Promo Credit Card Ins. Sex Life Ins Promo no yes no yes yes no yes no no yes yes yes yes no yes Credit Card Ins. no no no yes no no yes no no no no no no no yes Sex Male Female Male Male Female Female Male Male Male Female Female Male Female Male Female
Date : 27-May-2013 17:33:01
(Ver: 12.5.2E)
Age Age 45 40 42 43 38 55 35 27 43 41 43 29 39 55 19 Mag Promo_ord 2 2 1 2 2 1 2 1 2 2 1 1 2 1 1 Watch Promo_ord 1 2 1 2 1 1 1 2 1 2 2 2 2 2 1 Life Ins Promo_ord 1 2 1 2 2 1 2 1 1 2 2 2 2 1 2 Credit Card Ins._ord 1 1 1 2 1 1 2 1 1 1 1 1 1 1 2 Sex_ord 2 1 2 2 1 1 2 2 2 1 1 2 1 2 1 Age_ord 11 7 9 10 5 12 4 2 10 8 10 3 6 12 1
XLMiner : Hierarchical Clustering

Output Navigator Inputs Elapsed Time Clustering Stages Predicted Clusters Dendrogram
Inputs
Data Input data # Records in the input data Input variables normalized Data Type Variables # Selected Variables Selected variables ['Credit Card promoCLUSTERING.xlsx']'CategoryVar3'!$D$11:$Q$25 15 No Raw data
7 Income_ord Mag Promo_ord Watch Promo_ord Life Ins Promo_ord
Parameters/Options Draw dendrogram Show cluster membership # Clusters Selected Similarity measure Selected clustering method
Yes Yes 3 Euclidean distance Single linkage
Clustering Stages
Stage 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Cluster 1 2 1 5 8 1 1 1 1 2 7 7 1 1 1 Cluster 2 10 9 13 12 3 4 14 11 5 8 15 2 6 7 Distance 1 1.414214 1.414214 1.414214 1.732051 1.732051 1.732051 2 2.236068 2.236068 2.236068 2.44949 2.44949 2.645751
Elapsed Time
Overall (secs) 15.00
Date: 14-Jun-2013 22:00:31
(Ver: 12.5.2E)
Credit Card Ins._ord
Sex_ord
Age_ord
XLMiner : Hierarchical Clustering - Predicted clusters

Back to Navigator Mag Promo_ord 1 1 0 1 1 0 1 0 1 1 0 0 1 0 0 Watch Promo_ord 0 1 0 1 0 0 0 1 0 1 1 1 1 1 0 Life Ins Promo_ord 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
Row Id. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Cluster Id 1 1 1 1 1 2 3 3 1 1 1 3 1 1 3
Sub Cluster Id 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Income_ord 2 1 2 1 3 0 1 0 1 1 2 0 3 2 0
Date: 14-Jun-2013 22:00:33
(Ver: 12.5.2E)
Credit Card Ins._ord 0 0 0 1 0 0 1 0 0 0 0 0 0 0 1
Sex_ord 1 0 1 1 0 0 1 1 1 0 0 1 0 1 0
Age_ord 10 6 8 9 4 11 3 1 9 7 9 2 5 11 0
XLMiner : Hierarchical Clustering - Dendrogram

Back to Navigator
Dendrogram(Single linkage)
3
2.5
Distance
1.5
0.5
1
1
9
2
3
3
4
4
14
5
11
6
2
7
10
8
5
9
13
10
6
11
Date: 14-Jun-2013 22:00:38
nkage)
15000
7
12
8
13
12
14
15
15
16
(Ver: 12.5.2E)
7 7 8 8 1 1 2 2 9 9 10 10 13 13 14 14 1.5 1.5 3 3 2.25 2.25 4 4 3.125 3.125 5 5 4.0625 4.0625 6 6 7.5 7.5 9.5 9.5 12 12 13.5 13.5 12.75 12.75 15 15
0 1 1 0 0 1.414214 1.414214 0 0 1.414214 1.414214 0 0 1.414214 1.414214 0 1.414214 1.732051 1.732051 0 1.732051 1.732051 1.732051 0 1.732051 1.732051 1.732051 0 1.732051 2 2 0 1 2.236068 2.236068 1.414214 0 2.236068 2.236068 1.414214 2.236068 2.236068 2.236068 0
5.03125 5.03125 8.5 8.5 6.765625 6.765625 11 11 8.882813 8.882813 13.875 13.875
2 2.44949 2.44949 2.236068 2.44949 2.44949 2.44949 0 2.44949 2.645751 2.645751 2.236068
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
1 9 3 4 14 11 2 10 5 13 6 7 8 12 15
XLMiner : k-Means Clustering

Output Navigator Inputs Elapsed Time Cluster Centers Predicted Clusters Data Summ. Random Starts Summary
Inputs
Data Input data # Records in the input data Input variables normalized Variables # Selected Variables Selected variables ['Credit Card promoCLUSTERING.xlsx']'CategoryVar2'!$D$11:$Q$25 15 No
7 Income_ord Mag Promo_ord Watch Promo_ord
Parameters/Options # Clusters Start Option # Iterations Show data summary Show distance from each cluster
3 Fixed Start 50 Yes Yes
Cluster centers
Cluster Cluster-1 Cluster-2 Cluster-3 Distance between cluster centers Cluster-1 Cluster-2 Cluster-3 Income_ord 0 1.8 1.42857 Mag Promo_ord 0 1 0.428571 Watch Promo_ord 0.666667 0.6 0.428571 Life Ins Promo_ord 0.666667 1 0.285714 Credit Card Ins._ord 0.333333 0.2 0.142857
Cluster-1 0 4.53774296 8.71402669
Cluster-2 4.53774296 0 4.70848292
Cluster-3 8.71402669 4.70848292 0
Data summary
Cluster Cluster-1 Cluster-2 Cluster-3 Overall #Obs 3 5 7 15 Average distance in cluster 1.216 1.816 1.584 1.588
Elapsed Time
Date: 14-Jun-2013 22:06:10
(Ver: 12.5.2E)
r2'!$D$11:$Q$25
Life Ins Promo_ord
Sex_ord
Age_ord
Sex_ord 0.666667 0.2 0.714286
Age_ord 1 5 9.57143
XLMiner : k-Means Clustering - Predicted Clusters
Row Id. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Cluster id 3 2 3 3 2 3 2 1 3 2 3 1 2 3 1
Dist clust-1 9.3333 5.2705 7.356 8.1718 4.4845 10.072 2.6667 0.88192 8.1921 6.2272 8.2932 1.2019 5.1747 10.236 1.5635
Dist clust-2 5.2038 1.3711 3.4756 4.2521 1.6971 6.456 2.506 4.6989 4.322 2.2091 4.1569 3.7523 1.2961 6.2354 5.5027
Dist clust-3 1.0973 3.8253 1.8295 1.5779 5.9213 2.2497 6.7234 8.7295 1.0973 2.9137 1.4846 7.7775 5.0061 1.7496 9.7865
Income_ord 2 1 2 1 3 0 1 0 1 1 2 0 3 2 0
Mag Promo_ord 1 1 0 1 1 0 1 0 1 1 0 0 1 0 0
Date: 14-Jun-2013 22:06:14 Back to Navigator Watch Promo_ord 0 1 0 1 0 0 0 1 0 1 1 1 1 1 0 Life Ins Promo_ord 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1 Credit Card Ins._ord 0 0 0 1 0 0 1 0 0 0 0 0 0 0 1
(Ver: 12.5.2E)
Sex_ord 1 0 1 1 0 0 1 1 1 0 0 1 0 1 0
Age_ord 10 6 8 9 4 11 3 1 9 7 9 2 5 11 0
XLMiner : Classification Tree

Output Navigator Inputs Elapsed Time Prior Class Pr Train Log Prune Log Train. Score - Summary Train. Score - Detailed Rep. Training Lift Charts Full Tree Rules Full Tree Valid. Score - Summary Valid. Score - Detailed Rep. Validation Lift Charts Best Pruned Tree Rules Best Pruned Tree Test Score - Summary Test Score - Detailed Rep. Test Lift Charts Minimum Error Tree Rules Minimum Error Tree User Specified Tree Rules User Specified Tree Database Score New Score - Detailed Rep.
Inputs
Data Training data used for building the model # Records in the training data Input variables normalized Variables # Input Variables Input variables Output variable Parameters/Options Early stopping of tree growth required Minimum # records in a terminal node Is pruning done Max # levels displayed in tree drawing Draw full tree Output options chosen Summary report of scoring on training data Detailed report of scoring on training data Lift charts on training data ['Credit Card promoCLUSTERING.xlsx']'CategoryVar2'!$D$11:$Q$25 15 No
6 Mag Promo_ord Life Ins Promo_ord Income_ord Watch Promo_ord Credit Card Ins._ord
Yes 1 No 7 Yes
Prior class probabilities

Equal prior probabilities Class 1 0 Prob. 0.5 <-- Success Class 0.5
Training Log (Growing the full tree using training data)

# Decision Nodes 0 1 2 % Error 40 20 20
3 4 5
13.33 6.67 0
Full Tree Rules (Using Training Data)

#Decision Nodes Level 0 1 1 2 2 2 2 3 3 3 3 NodeID 0 1 2 3 4 5 6 7 8 9 10 5 ParentID SplitVar #Terminal Nodes SplitValue 7.5 1.5 0.5 0.5 N/A N/A 10 N/A N/A N/A N/A Cases 15 8 7 2 6 4 3 1 1 2 1 6 LeftChild 1 3 5 7 N/A N/A 9 N/A N/A N/A N/A
N/A Age_ord 0 Age_ord Watch 0 Promo_ord Watch 1 Promo_ord 1 N/A 2 N/A 2 Age_ord 3 N/A 3 N/A 6 N/A 6 N/A
Training Data scoring - Summary Report (Using Full Tree)

Cut off Prob.Val. for Success (Updatable) 0.5
( Updating the value here will NOT update value in detailed repo
Classification Confusion Matrix Predicted Class 1 Actual Class 1 9 0 0
0 0 6
Class 1 0 Overall
Error Report # Cases # Errors 9 0 6 0 15 0
% Error 0.00 0.00 0.00
Elapsed Time
Date: 14-Jun-2013 22:09:10
(Ver: 12.5.2E)
Database Score New Score - Detailed Rep.
User Specified Tree Rules User Specified Tree
Sex_ord
Age_ord
RightChild 2 4 6 8 N/A N/A 10 N/A N/A N/A N/A
Class 1 1 0 1 1 0 1 1 0 1 0
Node Type Decision Decision Decision Decision Terminal Terminal Decision Terminal Terminal Terminal Terminal
will NOT update value in detailed report )
0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
0 3 0 3 3 0 3 0 0 3 3 3 3 0 3
$D$10:$Q$25
XLMiner : Classification Tree - Classification of Training Data (Using Full Tree)

Data range ['Credit Card promoCLUSTERING.xlsx']'CategoryVar2'!$D$11:$Q$25 0.5 ( Updating the value here will NOT update value in summary report )
Cut off Prob.Val. for Success (Updatable)
Row Id. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Predicted Class 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
Actual Class 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
Prob. for 1 (success) 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
Income_ord 2 1 2 1 3 0 1 0 1 1 2 0 3 2 0
Mag Promo_ord 1 1 0 1 1 0 1 0 1 1 0 0 1 0 0
Watch Promo_ord 0 1 0 1 0 0 0 1 0 1 1 1 1 1 0
ta (Using Full Tree)

Back to Navigator
Date: 14-Jun-2013 22:09:18
(Ver: 12.5.2E)
will NOT update value in summary report )
Sex_ord 1 0 1 1 0 0 1 1 1 0 0 1 0 1 0
Age_ord 10 6 8 9 4 11 3 1 9 7 9 2 5 11 0
XLMiner : Classification Tree - Lift chart for training data (Using Full Tree)
Lift chart (training dataset)

Decile mean / Global mean 10 8 Cumulative 6 4 2 0 0 5 10 # cases 15 20 Cumulative Life Ins Promo_ord when sorted using predicted values Cumulative Life Ins Promo_ord using average 2 1.5 1 0.5 0 1
Decile-wise lift chart (training
Decile 1 2 3 4 5 6 7 8 9 10
Mean 1 1 1 1 1 1 1 1 1 0
sing Full Tree)

Back to Navigator
Date: 14-Jun-2013 22:09:20
(Ver: 12.5.2E)
wise lift chart (training dataset)
10
Deciles
Std.Dev. 0 0 0 0 0 0 0 0 0 0
Min. 0 0 0 0 0 0 0 0 0 0
Max. 1 1 1 1 1 1 1 1 1 0
Predicted Cumulative Life Ins Promo_ord Serial Actual Lifeno. Ins LifePromo_ord in Ins training Promo_ord data when in Cumulative sorted training using data Life predicted Ins Promo_ord values using average 1 1 1 1 0.6 2 1 1 2 1.2 3 1 1 3 1.8 4 1 1 4 2.4 5 1 1 5 3 6 1 1 6 3.6 7 1 1 7 4.2 8 1 1 8 4.8 9 1 1 9 5.4 10 0 0 9 6 11 0 0 9 6.6 12 0 0 9 7.2 13 0 0 9 7.8 14 0 0 9 8.4 15 0 0 9 9
Deciles 1 2 3 4 5 6 7 8 9 10
Decile mean / Global mean 1.666666667 1.666666667 1.666666667 1.666666667 1.666666667 1.666666667 1.666666667 1.666666667 1.666666667 0
XLMiner : Classification Tree - Full Tree (Using Training Data)

Back to Navigator Circle denotes a DECISION NODE
Place the cursor on a Decision Node to read the decision rule
7.5
Age_ord 8 7
1.5
0.5
Age_ord 2 6
Watch Promo_ord 4 3
0.5
10
Watch Promo_ord 1 1 2
Age_ord
Date: 14-Jun-2013 22:09:16
(Ver: 12.5.2E)
Rectangle denotes a TERMINAL NODE
10
Age_ord 1

DataSource WorkBook Path WorkBook Name Training Range #Training Rows #Variables in Data set #Selected Variables Data Dictionary Variables in Data Set Variable Type* Variable Data Type Mining Schema Selected Variables Variable Type Inputs Normalised Pruning Classes in Input Data set # Classes Class 1 (Success) Class 2 Prior class probabilities Class 1 0 Model Full Tree Rules Level 0 1 1 2 2 2 2 3 3 3 3 Prob. 0.5 0.5 C:\Users\neelesh\Desktop Credit Card promo-CLUSTERING.xlsx [CategoryVar2]!$D$11:$Q$25 15 14 7
Income Categorical String
Mag Promo Watch Promo Life Ins Promo Categorical Categorical Categorical String String String Mag Promo_ord Input Watch Promo_ord Input Credit Card Ins._ord Input
Income_ord Input No No
2 1 0
NodeID 0 1 2 3 4 5 6 7 8 9 10
ParentID SplitVar N/A Age_ord 0 Age_ord Watch 0 Promo_ord Watch 1 Promo_ord 1 N/A 2 N/A 2 Age_ord 3 N/A 3 N/A 6 N/A 6 N/A
SplitValue 7.5 1.5 0.5 0.5 N/A N/A 10 N/A N/A N/A N/A
Cases 15 8 7 2 6 4 3 1 1 2 1
LeftChild 1 3 5 7 N/A N/A 9 N/A N/A N/A N/A
Other Options Minimum # records in a terminal node Initial cutoff probability value
1 0.5
Date: 14-Jun-2013 22:09:21
(Ver: 12.5.2E)
*This is an indication of how XLMiner stores this variable for later retrieval; it does not necessarily reflect what typ
Credit Card Ins. Categorical String
Sex Categorical String
Age Continuous Number Life Ins Promo_ord Output
Income_ordMag Promo_ord Watch Promo_ord Life Ins Promo_ord Credit Card Ins._ord Continuous Continuous Continuous Binary Continuous Number Number Number Number Number
Sex_ord Input
Age_ord Input
RightChild 2 4 6 8 N/A N/A 10 N/A N/A N/A N/A
Class 1 1 0 1 1 0 1 1 0 1 0
Node Type Decision Decision Decision Decision Terminal Terminal Decision Terminal Terminal Terminal Terminal
Operator <= <= <= <=
<=
Prob. for 1 0.6 0.875 0.285714 0.5 1 0 0.666667 1 0 1 0
Prob. for 0 0.4 0.125 0.714286 0.5 0 1 0.333333 0 1 0 1
al; it does not necessarily reflect what type of variable was originally input.
Sex_ord Continuous Number
Age_ord Continuous Number

Inputs
Data Training data used for building the model # Records in the training data Input variables normalized Variables # Input Variables Input variables Output variable Parameters/Options Early stopping of tree growth required Minimum # records in a terminal node Is pruning done Max # levels displayed in tree drawing Draw full tree Output options chosen Summary report of scoring on training data Detailed report of scoring on training data ['Credit Card promoCLUSTERING.xlsx']'CategoryVar2'!$D$11:$Q$25 15 No
6 Mag Promo_ord Life Ins Promo_ord Income_ord Watch Promo_ord Credit Card Ins._ord
Yes 2 No 5 Yes

Equal prior probabilities Class 0 1 Prob. 0.5 0.5

# Decision Nodes 0 1 2 3 % Error 40 20 20 13.33

#Decision Nodes Level 0 1 1 2 2 2 2 NodeID 0 1 2 3 4 5 6 3 ParentID SplitVar #Terminal Nodes SplitValue 7.5 1.5 0.5 N/A N/A N/A N/A Cases 15 8 7 2 6 4 3 4 LeftChild 1 3 5 N/A N/A N/A N/A
N/A Age_ord 0 Age_ord Watch 0 Promo_ord 1 N/A 1 N/A 2 N/A 2 N/A

1 1 8
Class 0 1 Overall
% Error 16.67 11.11 13.33
Elapsed Time
Date: 14-Jun-2013 22:15:54
(Ver: 12.5.2E)
Sex_ord
Age_ord
RightChild 2 4 6 N/A N/A N/A N/A
Class 1 1 0 0 1 0 1
Node Type Decision Decision Decision Terminal Terminal Terminal Terminal
0 1 0 1 1 0 1 0 0 1 1 1 1 1 0
0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
$D$10:$Q$25

Data range ['Credit Card promoCLUSTERING.xlsx']'CategoryVar2'!$D$11:$Q$25
Class with the highest probability is highlighted in yellow Mismatches between Predicted and Actual class is highlighted in green Predicted Class 0 1 0 1 1 0 1 0 0 1 1 1 1 1 0 Mag Promo_ord 1 1 0 1 1 0 1 0 1 1 0 0 1 0 0
Row Id. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Actual Class 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
Prob. for class 0 Prob. for class 1 1 0 1 0.333332986 0 1 0 0.5 1 0 0.333332986 0 0 0.333332986 0.5 0 1 0 0.666666985 1 0 1 0.5 0 1 0.666666985 1 1 0.666666985 0.5
Income_ord 2 1 2 1 3 0 1 0 1 1 2 0 3 2 0
Using Full Tree)

Back to Navigator
Date: 14-Jun-2013 22:16:01
(Ver: 12.5.2E)
Watch Promo_ord 0 1 0 1 0 0 0 1 0 1 1 1 1 1 0
Sex_ord 1 0 1 1 0 0 1 1 1 0 0 1 0 1 0
Age_ord 10 6 8 9 4 11 3 1 9 7 9 2 5 11 0

7.5
Age_ord 8 7
1.5
0.5
Age_ord 2 6
Watch Promo_ord 4 3
Date: 14-Jun-2013 22:16:00
(Ver: 12.5.2E)

DataSource WorkBook Path WorkBook Name Training Range #Training Rows #Variables in Data set #Selected Variables Data Dictionary Variables in Data Set Variable Type* Variable Data Type Mining Schema Selected Variables Variable Type Inputs Normalised Pruning Classes in Input Data set # Classes Class 1 Class 2 Prior class probabilities Class 0 1 Model Full Tree Rules Level 0 1 1 2 2 2 2 Prob. 0.5 0.5 C:\Users\neelesh\Desktop Credit Card promo-CLUSTERING.xlsx [CategoryVar2]!$D$11:$Q$25 15 14 7
Mag Promo Watch Promo Life Ins Promo Categorical Categorical Categorical String String String Mag Promo_ord Input Watch Promo_ord Input Credit Card Ins._ord Input
2 0 1
NodeID 0 1 2 3 4 5 6
ParentID SplitVar N/A Age_ord 0 Age_ord Watch 0 Promo_ord 1 N/A 1 N/A 2 N/A 2 N/A
SplitValue 7.5 1.5 0.5 N/A N/A N/A N/A
Cases 15 8 7 2 6 4 3
LeftChild 1 3 5 N/A N/A N/A N/A
2 0.5
Date: 14-Jun-2013 22:16:03
(Ver: 12.5.2E)
Age Continuous Number Life Ins Promo_ord Output
Sex_ord Input
Age_ord Input
RightChild 2 4 6 N/A N/A N/A N/A
Class 1 1 0 0 1 0 1
Node Type Decision Decision Decision Terminal Terminal Terminal Terminal
Operator <= <= <=
Prob. for 0 0.4 0.125 0.714286 0.5 0 1 0.333333
Prob. for 1 0.6 0.875 0.285714 0.5 1 0 0.666667

Inputs
6 Mag Promo_ord Income_ord
Watch Promo_ord
Life Ins Promo_ord
Yes 1 No 5 Yes

Equal prior probabilities Class 0 1 2 3 Prob. 0.25 0.25 0.25 0.25

# Decision Nodes 0 1 % Error 66.67 40
2 3 4 5 6 7
26.67 20 20 13.33 6.67 0

#Decision Nodes Level 0 1 1 2 2 2 2 3 3 3 3 3 3 4 4 NodeID 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 7 ParentID SplitVar #Terminal Nodes SplitValue 0.5 5 5.5 N/A 0.5 0.5 9.5 0.5 N/A N/A N/A N/A N/A N/A N/A Cases 15 7 8 3 4 3 5 2 2 2 1 4 1 1 1 8 LeftChild 1 3 5 N/A 7 9 11 13 N/A N/A N/A N/A N/A N/A N/A
N/AMag Promo_ord 0 Age_ord 0 Age_ord 1 N/A Watch 1 Promo_ord Credit 2 Card Ins._ord 2 Age_ord 4 Sex_ord 4 N/A 5 N/A 5 N/A 6 N/A 6 N/A 7 N/A 7 N/A

Classification Confusion Matrix Predicted Class 0 Actual Class 0 4 1 0 2 0 3 0
1 0 5 0 0
2 0 0 4 0
3 0 0 0 2
Class 0 1 2 3 Overall
Error Report # Cases # Errors 4 0 5 0 4 0 2 0 15 0
% Error 0.00 0.00 0.00 0.00 0.00
Elapsed Time
Date: 14-Jun-2013 22:17:54
(Ver: 12.5.2E)
Sex_ord
Age_ord
RightChild 2 4 6 N/A 8 10 12 14 N/A N/A N/A N/A N/A N/A N/A
Class 1 0 1 0 2 3 1 0 2 3 1 1 2 0 2
Node Type Decision Decision Decision Terminal Decision Decision Decision Decision Terminal Terminal Terminal Terminal Terminal Terminal Terminal
2 1 2 1 3 0 1 0 1 1 2 0 3 2 0
2 1 2 1 3 0 1 0 1 1 2 0 3 2 0
$D$10:$Q$25

Class with the highest probability is highlighted in yellow Mismatches between Predicted and Actual class is highlighted in green Predicted Class 2 1 2 1 3 0 1 0 1 1 2 0 3 2 0
Row Id. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Actual Class 2 1 2 1 3 0 1 0 1 1 2 0 3 2 0
Prob. for class 0 Prob. for class 1 Prob. for class 2 Prob. for class 3 0 0 0 0 0 1 0 1 0 0 0 1 0 0 1 0 1 0 1 0 0 1 0 1 1 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0
g Full Tree)
Back to Navigator
Date: 14-Jun-2013 22:18:02
(Ver: 12.5.2E)
Mag Promo_ord 1 1 0 1 1 0 1 0 1 1 0 0 1 0 0
Watch Promo_ord 0 1 0 1 0 0 0 1 0 1 1 1 1 1 0
Life Ins Promo_ord 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
Sex_ord 1 0 1 1 0 0 1 1 1 0 0 1 0 1 0
Age_ord 10 6 8 9 4 11 3 1 9 7 9 2 5 11 0

0.5
Mag Promo_ord 7 8
Age_ord 3 4 3
0.5
0.5
Watch Promo_ord 2 2
Credit Card Ins._ord 2 1
0.5
Sex_ord 1 1
Date: 14-Jun-2013 22:18:00
(Ver: 12.5.2E)
5.5
Age_ord 3 5
9.5
Age_ord 4 1

DataSource WorkBook Path WorkBook Name Training Range #Training Rows #Variables in Data set #Selected Variables Data Dictionary Variables in Data Set Variable Type* Variable Data Type Mining Schema Selected Variables Variable Type Inputs Normalised Pruning Classes in Input Data set # Classes Class 1 Class 2 Class 3 Class 4 Prior class probabilities Class 0 1 2 3 Model Full Tree Rules Level 0 1 1 2 2 2 2 3 3 3 3 3 3 4 4 Prob. 0.25 0.25 0.25 0.25 C:\Users\neelesh\Desktop Credit Card promo-CLUSTERING.xlsx [CategoryVar2]!$D$11:$Q$25 15 14 7
Income Categorical String Mag Promo_ord Input No No
Mag Promo Watch Promo Life Ins Promo Categorical Categorical Categorical String String String Watch Promo_ord Input Life Ins Promo_ord Input Credit Card Ins._ord Input
4 0 1 2 3
NodeID 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
ParentID SplitVar N/AMag Promo_ord 0 Age_ord 0 Age_ord 1 N/A Watch 1 Promo_ord Credit 2 Card Ins._ord 2 Age_ord 4 Sex_ord 4 N/A 5 N/A 5 N/A 6 N/A 6 N/A 7 N/A 7 N/A
SplitValue 0.5 5 5.5 N/A 0.5 0.5 9.5 0.5 N/A N/A N/A N/A N/A N/A N/A
Cases 15 7 8 3 4 3 5 2 2 2 1 4 1 1 1
LeftChild 1 3 5 N/A 7 9 11 13 N/A N/A N/A N/A N/A N/A N/A
Other Options Minimum # records in a terminal node
Date: 14-Jun-2013 22:18:03
(Ver: 12.5.2E)
Age Continuous Number
Income_ordMag Promo_ord Watch Promo_ord Life Ins Promo_ord Credit Card Ins._ord Continuous Continuous Continuous Continuous Continuous Number Number Number Number Number
Sex_ord Input
Age_ord Input
Income_ord Output
RightChild 2 4 6 N/A 8 10 12 14 N/A N/A N/A N/A N/A N/A N/A
Class 1 0 1 0 2 3 1 0 2 3 1 1 2 0 2
Node Type Decision Decision Decision Terminal Decision Decision Decision Decision Terminal Terminal Terminal Terminal Terminal Terminal Terminal
Operator <= <= <= <= <= <= <=
Prob. for 0 0.266667 0.571429 0 1 0.25 0 0 0.5 0 0 0 0 0 1 0
Prob. for 1 0.333333 0 0.625 0 0 0.333333 0.8 0 0 0 1 1 0 0 0
Prob. for 2 0.266667 0.428571 0.125 0 0.75 0 0.2 0.5 1 0 0 0 1 0 1
Prob. for 3 0.133333 0 0.25 0 0 0.666667 0 0 0 1 0 0 0 0 0

Inputs
6 Income_ord Age_ord Mag Promo_ord Watch Promo_ord Life Ins Promo_ord
Yes 1 No 7 Yes

Equal prior probabilities Class 0 1 2 3 4 5 6 7 8 9 10 11 Prob. 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333

# Decision Nodes 0 1 2 3 4 5 6 7 8 9 10 11 12 13 % Error 80 73.33 66.67 60 60 53.33 46.67 40 33.33 26.67 20 13.33 13.33 6.67

#Decision Nodes Level 0 1 1 2 2 2 2 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 5 5 NodeID 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 13 ParentID SplitVar #Terminal Nodes SplitValue 0.5 0.5 0.5 1 1 2 1.5 0.5 0.5 0.5 N/A N/A 0.5 0.5 N/A N/A N/A N/A N/A N/A N/A N/A N/A 0.5 N/A N/A N/A Cases 15 7 8 4 3 4 4 2 2 2 1 2 2 3 1 1 1 1 1 1 1 1 1 2 1 1 1 14 LeftChild 1 3 5 7 9 11 13 15 17 19 N/A N/A 21 23 N/A N/A N/A N/A N/A N/A N/A N/A N/A 25 N/A N/A N/A
N/AMag Promo_ord Life 0 Ins Promo_ord 0 Sex_ord 1 Income_ord 1 Income_ord 2 Income_ord 2 Income_ord Watch 3 Promo_ord Watch 3 Promo_ord Watch 4 Promo_ord 4 N/A 5 N/A Watch 5 Promo_ord Watch 6 Promo_ord 6 N/A 7 N/A 7 N/A 8 N/A 8 N/A 9 N/A 9 N/A 12 N/A 12 N/A Life 13 Ins Promo_ord 13 N/A 23 N/A 23 N/A
Classification Confusion Matrix Predicted Class 0 Actual Class 0 1 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 0 10 0 11 0
1 0 1 0 0 0 0 0 0 0 0 0 0
2 0 0 1 0 0 0 0 0 0 0 0 0
3 0 0 0 1 0 0 0 0 0 0 0 0
4 0 0 0 0 1 0 0 0 0 0 0 0
5 0 0 0 0 0 1 0 0 0 0 0 0
Class 0 1 2 3 4 5 6 7 8 9 10 11 Overall
Error Report # Cases # Errors 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 1 1 0 3 0 1 0 2 0 15 1
% Error 0.00 0.00 0.00 0.00 0.00 0.00 0.00 100.00 0.00 0.00 0.00 0.00 6.67
Elapsed Time
Date: 14-Jun-2013 22:20:16
(Ver: 12.5.2E)
Sex_ord
RightChild 2 4 6 8 10 12 14 16 18 20 N/A N/A 22 24 N/A N/A N/A N/A N/A N/A N/A N/A N/A 26 N/A N/A N/A
Class 9 11 9 11 0 4 9 1 8 0 9 6 4 9 10 11 1 8 11 0 2 4 5 3 9 9 3
Node Type Decision Decision Decision Decision Decision Decision Decision Decision Decision Decision Terminal Terminal Decision Decision Terminal Terminal Terminal Terminal Terminal Terminal Terminal Terminal Terminal Decision Terminal Terminal Terminal
6 0 0 0 0 0 0 1 1 0 0 0 0
7 0 0 0 0 0 0 0 0 0 0 0 0
8 0 0 0 0 0 0 0 0 1 0 0 0
9 0 0 0 0 0 0 0 0 0 3 0 0
10 0 0 0 0 0 0 0 0 0 0 1 0
11 0 0 0 0 0 0 0 0 0 0 0 2
10 6 8 9 4 11 3 1 9 6 9 2 5 11 0
10 6 8 9 4 11 3 1 9 7 9 2 5 11 0
$D$10:$Q$25

Class with the highest probability is highlighted in yellow Mismatches between Predicted and Actual class is highlighted in green Predicted Class 10 6 8 9 4 11 3 1 9 6 9 2 5 11 0
Row Id. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Actual Class 10 6 8 9 4 11 3 1 9 7 9 2 5 11 0
Prob. for class 0 Prob. for class 1 Prob. for class 2 Prob. for class 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0
g Full Tree)
Back to Navigator
Date: 14-Jun-2013 22:20:24
(Ver: 12.5.2E)
Prob. for class 4 Prob. for class 5 Prob. for class 6 Prob. for class 7 Prob. for class 8 Prob. for class 9 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0.5 0 0 0 0 0 0 0 0.5 0 0 0 0 0 0 0.5 0 0 0 0 0 0 0 0.5 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 1 0 0 0 0
Prob. for class 10 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Prob. for class 11 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0
Income_ord 2 1 2 1 3 0 1 0 1 1 2 0 3 2 0
Mag Promo_ord 1 1 0 1 1 0 1 0 1 1 0 0 1 0 0
Watch Promo_ord 0 1 0 1 0 0 0 1 0 1 1 1 1 1 0
Life Ins Promo_ord 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
Sex_ord 1 0 1 1 0 0 1 1 1 0 0 1 0 1 0

0.5
Life Ins Promo_ord 4
Income_ord 2 2
0.5
0.5
Watch Promo_ord 1 1
Watch Promo_ord 1 1
11
11
Date: 14-Jun-2013 22:20:22
(Ver: 12.5.2E)
0.5
Mag Promo_ord 7 8
Income_ord 2 1
Income_ord 2 2
0.5
0.5
Watch Promo_ord 1 1
Watch Promo_ord 1 1
0.5
Sex_ord 4 4
1.5
Income_ord 3 1
0.5
10
atch Promo_ord 1
Watch Promo_ord 2 1
0.5
Life Ins Promo_ord 1 1

DataSource WorkBook Path WorkBook Name Training Range #Training Rows #Variables in Data set #Selected Variables Data Dictionary Variables in Data Set Variable Type* Variable Data Type Mining Schema Selected Variables Variable Type Inputs Normalised Pruning Classes in Input Data set # Classes Class 1 Class 2 Class 3 Class 4 Class 5 Class 6 Class 7 Class 8 Class 9 Class 10 Class 11 Class 12 Prior class probabilities Class 0 1 2 3 4 5 6 7 8 9 10 11 Model Full Tree Rules Prob. 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 0.083333333 C:\Users\neelesh\Desktop Credit Card promo-CLUSTERING.xlsx [CategoryVar2]!$D$11:$Q$25 15 14 7
Mag Promo Watch Promo Life Ins Promo Categorical Categorical Categorical String String String Mag Promo_ord Input Watch Promo_ord Input Life Ins Promo_ord Input
12 0 1 2 3 4 5 6 7 8 9 10 11
Level 0 1 1 2 2 2 2 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 5 5
NodeID 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
ParentID SplitVar N/AMag Promo_ord Life 0 Ins Promo_ord 0 Sex_ord 1 Income_ord 1 Income_ord 2 Income_ord 2 Income_ord Watch 3 Promo_ord Watch 3 Promo_ord Watch 4 Promo_ord 4 N/A 5 N/A Watch 5 Promo_ord Watch 6 Promo_ord 6 N/A 7 N/A 7 N/A 8 N/A 8 N/A 9 N/A 9 N/A 12 N/A 12 N/A Life 13 Ins Promo_ord 13 N/A 23 N/A 23 N/A
SplitValue 0.5 0.5 0.5 1 1 2 1.5 0.5 0.5 0.5 N/A N/A 0.5 0.5 N/A N/A N/A N/A N/A N/A N/A N/A N/A 0.5 N/A N/A N/A
Cases 15 7 8 4 3 4 4 2 2 2 1 2 2 3 1 1 1 1 1 1 1 1 1 2 1 1 1
LeftChild 1 3 5 7 9 11 13 15 17 19 N/A N/A 21 23 N/A N/A N/A N/A N/A N/A N/A N/A N/A 25 N/A N/A N/A
Other Options Minimum # records in a terminal node
Date: 14-Jun-2013 22:20:26
(Ver: 12.5.2E)
Credit Card Ins. Categorical String Credit Card Ins._ord Input
Income_ordMag Promo_ord Watch Promo_ord Life Ins Promo_ord Credit Card Ins._ord Continuous Continuous Continuous Continuous Continuous Number Number Number Number Number
Sex_ord Input
Age_ord Output
RightChild 2 4 6 8 10 12 14 16 18 20 N/A N/A 22 24 N/A N/A N/A N/A N/A N/A N/A N/A N/A 26 N/A N/A N/A
Class 9 11 9 11 0 4 9 1 8 0 9 6 4 9 10 11 1 8 11 0 2 4 5 3 9 9 3
Node Type Decision Decision Decision Decision Decision Decision Decision Decision Decision Decision Terminal Terminal Decision Decision Terminal Terminal Terminal Terminal Terminal Terminal Terminal Terminal Terminal Decision Terminal Terminal Terminal
Operator <= <= <= <= <= <= <= <= <= <=
<= <=
<=
Prob. for 0 0.066667 0.142857 0 0 0.333333 0 0 0 0 0.5 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0
Prob. for 1 0.066667 0.142857 0 0.25 0 0 0 0.5 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0
Prob. for 2 0.066667 0.142857 0 0 0.333333 0 0 0 0 0.5 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0
Prob. for 3 0.066667 0 0.125 0 0 0 0.25 0 0 0 0 0 0 0.333333 0 0 0 0 0 0 0 0 0 0.5 0 0 1
Prob. for 4 0.066667 0 0.125 0 0 0.25 0 0 0 0 0 0 0.5 0 0 0 0 0 0 0 0 1 0 0 0 0 0
Prob. for 5 0.066667 0 0.125 0 0 0.25 0 0 0 0 0 0 0.5 0 0 0 0 0 0 0 0 0 1 0 0 0 0
Prob. for 6 0.066667 0 0.125 0 0 0.25 0 0 0 0 0 0.5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Prob. for 7 0.066667 0 0.125 0 0 0.25 0 0 0 0 0 0.5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Prob. for 8 0.066667 0.142857 0 0.25 0 0 0 0 0.5 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0
Prob. for 9 0.2 0.142857 0.25 0 0.333333 0 0.5 0 0 0 1 0 0 0.666667 0 0 0 0 0 0 0 0 0 0.5 1 1 0
Prob. for 10 0.066667 0 0.125 0 0 0 0.25 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0
Prob. for 11 0.133333 0.285714 0 0.5 0 0 0 0.5 0.5 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0

Inputs
4 Credit Card Ins._ord Life Ins Promo_ord Income_ord Sex_ord Age_ord
Yes 1 No 5 Yes

Equal prior probabilities Class 0 1 Prob. 0.5 0.5

# Decision Nodes 0 1 2 3 % Error 40 20 20 20
4 5 6 7
13.33 6.67 6.67 0

#Decision Nodes Level 0 1 1 2 2 2 2 3 3 3 3 4 4 5 5 NodeID 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 7 ParentID SplitVar #Terminal Nodes SplitValue 7.5 1.5 9.5 0.5 N/A 8.5 N/A N/A N/A N/A 1.5 0.5 N/A N/A N/A Cases 15 8 7 2 6 4 3 1 1 1 3 2 1 1 1 8 LeftChild 1 3 5 7 N/A 9 N/A N/A N/A N/A 11 13 N/A N/A N/A
N/A Age_ord 0 Age_ord 0 Age_ord Credit 1 Card Ins._ord 1 N/A 2 Age_ord 2 N/A 3 N/A 3 N/A 5 N/A 5 Income_ord Credit 10 Card Ins._ord 10 N/A 11 N/A 11 N/A

1 0 9
Class 0 1 Overall
% Error 0.00 0.00 0.00
Elapsed Time
Date: 14-Jun-2013 22:26:46
(Ver: 12.5.2E)
RightChild 2 4 6 8 N/A 10 N/A N/A N/A N/A 12 14 N/A N/A N/A
Class 1 1 0 0 1 0 0 0 1 0 1 0 1 0 1
Node Type Decision Decision Decision Decision Terminal Decision Terminal Terminal Terminal Terminal Decision Decision Terminal Terminal Terminal
0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
$D$10:$Q$25

Class with the highest probability is highlighted in yellow Mismatches between Predicted and Actual class is highlighted in green Predicted Class 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1 Credit Card Ins._ord 0 0 0 1 0 0 1 0 0 0 0 0 0 0 1
Row Id. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Actual Class 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
Prob. for class 0 Prob. for class 1 1 0 1 0 0 1 0 1 1 0 0 0 0 1 0 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1
Income_ord 2 1 2 1 3 0 1 0 1 1 2 0 3 2 0
Using Full Tree)

Back to Navigator
Date: 14-Jun-2013 22:26:53
(Ver: 12.5.2E)
Sex_ord 1 0 1 1 0 0 1 1 1 0 0 1 0 1 0
Age_ord 10 6 8 9 4 11 3 1 9 7 9 2 5 11 0

7.5
Age_ord 8 7
1.5
9.5
Age_ord 2 6 4
Age_ord 3
0.5
8.5
Credit Card Ins._ord 1 1 1
Age_ord 3
1.5
Income_ord 2 1
Sub Tree beneath
Date: 14-Jun-2013 22:26:52
(Ver: 12.5.2E)

DataSource WorkBook Path WorkBook Name Training Range #Training Rows #Variables in Data set #Selected Variables Data Dictionary Variables in Data Set Variable Type* Variable Data Type Mining Schema Selected Variables Variable Type Inputs Normalised Pruning Classes in Input Data set # Classes Class 1 Class 2 Prior class probabilities Class 0 1 Model Full Tree Rules Level 0 1 1 2 2 2 2 3 3 3 3 4 4 5 5 Prob. 0.5 0.5 C:\Users\neelesh\Desktop Credit Card promo-CLUSTERING.xlsx [CategoryVar2]!$D$11:$Q$25 15 14 5
Mag Promo Watch Promo Life Ins Promo Categorical Categorical Categorical String String String Credit Card Ins._ord Input
Sex_ord Input
Age_ord Input
2 0 1
NodeID 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
ParentID SplitVar N/A Age_ord 0 Age_ord 0 Age_ord Credit 1 Card Ins._ord 1 N/A 2 Age_ord 2 N/A 3 N/A 3 N/A 5 N/A 5 Income_ord Credit 10 Card Ins._ord 10 N/A 11 N/A 11 N/A
SplitValue 7.5 1.5 9.5 0.5 N/A 8.5 N/A N/A N/A N/A 1.5 0.5 N/A N/A N/A
Cases 15 8 7 2 6 4 3 1 1 1 3 2 1 1 1
LeftChild 1 3 5 7 N/A 9 N/A N/A N/A N/A 11 13 N/A N/A N/A
1 0.5
Date: 14-Jun-2013 22:26:55
(Ver: 12.5.2E)
Credit Card Ins. Categorical String Life Ins Promo_ord Output
RightChild 2 4 6 8 N/A 10 N/A N/A N/A N/A 12 14 N/A N/A N/A
Class 1 1 0 0 1 0 0 0 1 0 1 0 1 0 1
Node Type Decision Decision Decision Decision Terminal Decision Terminal Terminal Terminal Terminal Decision Decision Terminal Terminal Terminal
Operator <= <= <= <= <=
<= <=
Prob. for 0 0.4 0.125 0.714286 0.5 0 0.5 1 1 0 1 0.333333 0.5 0 1 0
Prob. for 1 0.6 0.875 0.285714 0.5 1 0.5 0 0 1 0 0.666667 0.5 1 0 1

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Credit Card Ins. no no no yes no no yes no no no no no no no yes

XLMiner : Categorical Score Variables

Date : 14-Jun-2013 21:56:37

XLMiner : Categorical Score Variables

Date : 14-Jun-2013 10:47:52

XLMiner : Categorical Score Variables

Date : 27-May-2013 17:33:01

XLMiner : Hierarchical Clustering

7 Income_ord Mag Promo_ord Watch Promo_ord Life Ins Promo_ord

Yes Yes 3 Euclidean distance Single linkage

Date: 14-Jun-2013 22:00:31

Credit Card Ins._ord

XLMiner : Hierarchical Clustering - Predicted clusters

Date: 14-Jun-2013 22:00:33

Credit Card Ins._ord 0 0 0 1 0 0 1 0 0 0 0 0 0 0 1

XLMiner : Hierarchical Clustering - Dendrogram

Date: 14-Jun-2013 22:00:38

XLMiner : k-Means Clustering

7 Income_ord Mag Promo_ord Watch Promo_ord

3 Fixed Start 50 Yes Yes

Cluster-1 0 4.53774296 8.71402669

Cluster-2 4.53774296 0 4.70848292

Cluster-3 8.71402669 4.70848292 0

Date: 14-Jun-2013 22:06:10

Life Ins Promo_ord

Credit Card Ins._ord

Sex_ord 0.666667 0.2 0.714286

XLMiner : k-Means Clustering - Predicted Clusters

XLMiner : Classification Tree

Prior class probabilities

Training Log (Growing the full tree using training data)

Full Tree Rules (Using Training Data)

Training Data scoring - Summary Report (Using Full Tree)

Classification Confusion Matrix Predicted Class 1 Actual Class 1 9 0 0

Error Report # Cases # Errors 9 0 6 0 15 0

% Error 0.00 0.00 0.00

Date: 14-Jun-2013 22:09:10

Database Score New Score - Detailed Rep.

User Specified Tree Rules User Specified Tree

RightChild 2 4 6 8 N/A N/A 10 N/A N/A N/A N/A

will NOT update value in detailed report )

XLMiner : Classification Tree - Classification of Training Data (Using Full Tree)

Cut off Prob.Val. for Success (Updatable)

Prob. for 1 (success) 0 1 0 1 1 0 1 0 0 1 1 1 1 0 1

ta (Using Full Tree)

Date: 14-Jun-2013 22:09:18

will NOT update value in summary report )

Credit Card Ins._ord 0 0 0 1 0 0 1 0 0 0 0 0 0 0 1

Lift chart (training dataset)

Decile-wise lift chart (training

sing Full Tree)

Date: 14-Jun-2013 22:09:20

wise lift chart (training dataset)

XLMiner : Classification Tree - Full Tree (Using Training Data)

Place the cursor on a Decision Node to read the decision rule

Date: 14-Jun-2013 22:09:16

Rectangle denotes a TERMINAL NODE

XLMiner : Classification Tree

Income Categorical String

LeftChild 1 3 5 7 N/A N/A 9 N/A N/A N/A N/A

Date: 14-Jun-2013 22:09:21

Credit Card Ins. Categorical String