Final Major Project Unit 4

Planning and Production

Name: Annie Rose

Production Title: Seasonal Advertisement for Nina Ricci

Submission of Production: Monday 24th June

Length of production: My production will be a minute and a half. I think this is an appropriate time length as it will allow my audience to become familiar with the fragrance. I am making this advert this long purely because it can be shown online and TV. The advert will be shortened for TV preferably around 30 seconds, whereas the online promotion video will be one minute. Crew names: Annie Rose Georgina Nelson

Actors names: Georgina Nelson

Production roles for crew Name Annie Rose Director and editor Role

Annie Rose Charlie Mc Carther

Camera Music

Deadlines Crew responsibility Annie Rose - Camera man Annie Rose - editing Charlie Mc Carther - Music Deadline for completion 18th June 24th June 1st June

Agreed content In this promotional advert you will expect to see scenes of Gee Nelson playing someone who feels confident about themselves when wearing the Nina Ricci scent. All scenes are very summery which will indicate the idea of a season fragrance.

Final Proposal / detailed outline of production As I have been studying the creative media diploma for nearly two years now, I thought I would be able to present my abilities in advertising as I hope to further these studies later at Southampton University in September. I wanted to produce a fun advertisement that is different to competitors that are out today.

I wanted to ensure my audience that they knew who this advert was target at. I focused a lot on my research to make sure I could do the most I could possibly to in order for the audience to feel that this product is ideal for them. I felt there was a niche in the market and was a great opportunity to display this advert. Total budget came to 8,700 which would be invested from Vibe Productions for 10% equity. The money covered costs of several cameras, crew, makeup artist, lighting equipment, outfit changes, camera accessorizes and transport costs.

I will try to capture a friendly environmental advertisement that is welcoming and persuasive. I hope people who will view this will want to go a buy the product for themselves or others. Shots from the shoot can be used for magazine articles as well as news prints etc. Although this advertisement isnt very informative I feel the body language from this shoot is enough to make the audience connect with characters or even relate to it. I feel that I can produce a good enough advert as I Im personally interested in this area and would be able to enjoy filming as well as being professional. As I am also the age of my target audience I can input all my ideas which most young adults would agree with. I want this advertisement to be seen as something that is an essential and a luxury but also affordable. My advertisement will not be stereotypical and I will try to appeal it to all the different types of people.

Team meetings, meetings with actors and crew Date Friday 14th June Location Henley Rother field road Attendees Annie Rose outcome Make sure all equipment is ready to use and film.

16th June Brighton beach

Georgina Nelson

Discussing what they want to say in the interview. All shooting done

Equipment required Equipment Camera Tri-pod Premier pro Date needed Monday 17th June Monday 17th June Thursday 21st June

Locations used Locations Brighton beach Date 16th June 14th June To film Gee at the beach, along the pier. The woods

Henley Rotherfield road

Contingency / back up plans If my actress cannot attend any of the dates I have reserved for filming I will think about completing voice overs or any sound effects using Cubase. If the weather is awful I was also reconsidering shooting inside at the photography studio at college which I can reserve dates for.

Risk assessment Tripping over leads L Make sure leads are all cleared away when shooting Getting seaweed caught up M Be extra careful when in the sea Cutting foot open H Wear appropriate shoes when in the sea

Production management (Detail how you managed each stage) Managing the pre-production roles

Managing the production phase

The production phase went well, was quite stressful as interviewees had other coursework to do, and so struggled on keeping to production schedule, as sometimes they were not available.

Post production phase Filming and editing Use of software Premiere pro

Detail how you solved problems A lot of the time the software shut down un intentionally which altered my timetable but I overcame these problems by bringing in my MacBook and working from it in class and I had everything all backed up on a memory stick.

Prioritising (How and what did you prioritise during your producing) I made sure that I had a strict schedule and followed it throughout the whole process. I

Modifications (Why did you modify your work and what was changed during postproduction) I modified my work to see how well I was doing throughout the duration of this production. A lot was changed that was not originally planned for example a change of day for filming due to bad weather conditions.

Additional information None

Storyboard

Nina Ricci EXT. Birds. DAY Bird flies over the beach EXT. GEE. DAY Gee is seen sitting on the pier with the sea underneath her He hair blows in the wind and she smiles.

EXT. BRIGHTON PIER. DAY Gee is seen walking along Brighton pier looking cheerful and happy EXT.SEASIDE. DAY Gee walks along the beach, bubbles are shown EXT. CAROUSEL. DAY Gee riding a horse on the ride at the beach, everyone watches EXT. MARKET. DAY Gee is given a free head band from someone who is selling them at the market. EXT. PEBELS. DAY Bottle shown up against the beach pebbles and two deck chairs.

Sound table: Sounds needed for my advert Birds tweeting: for start of advert. EVE all should obey Remix Laughter Water

Prop bubbles Editing studio Cameras Computer

Reason entertaining For filming For filming (to be filmed) To show students completing work on