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Small Message, Big Impact

The Elevator Speech Effect

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vii

viii

Linda Kaplan Thaler

3
Patricia Greene
Paul T. Babson
Goldman Sachs 10,000 Small Businesses

Alexandra Wilkis
Alexis Maybank
Gilt Group

Dan Schawbel
Millennial Branding
Me 2.0 E

Gerhard Gschwandtner

Small Message, Big Impact

The Elevator Speech Effect

Andrea Reno
YMCA of the USA

Cathy McMorris Rodgers

Daniel Burrus
Burrus Research

Jerry Cox

Total Training Network

Peak Performers

Jennifer A. Borislow
Borislow Insurance
2012 The Million Dollar Round Table

ix

Todd Duncan
The Duncan Group
14

Erin K. Casey
Success Magazine
Zany Zias Hats to Where

Scott Hinkle

Bill Hicks
Hartford Retirement Plans

Chris Kervandjian
21 Century 21 Real Estate, LLC

Small Message, Big Impact

The Elevator Speech Effect

Darrell Issa

Kevin Maquire

National Business Travel Association

Tom Bardenett
Interstate Hotels & Resorts

Chris Nelson
Ameriprise FinancialCPT

Jerry Anderson
CCIM
Sperry Van Ness

xi

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Dean Rodewald
Matrix

Kevin S. Roe
U.S. Vision Care, Alcon
Optometry and Professional Organization

Randy Garn
Prosper

Liz Lynch
Center for Networking Excellence
Smart Networking

umbrella brand

Joe Calloway

Harvey Mackay

Small Message, Big Impact

The Elevator Speech Effect

10
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Peg Taylor
National Forensics
LeagueNFL)

Paul Gaske

20

xiii

xiv

10 2

New Sales Speak

1987
Achievement Group

15 20

21 Century 21 Emery
Jim Emery 9
15

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The Elevator Speech Effect

21
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Wall Street

xv

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Small Message, Big Impact

The Elevator Speech Effect

1990 11

20

xvii

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Small Message, Big Impact

The Elevator Speech Effect

xix

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Small Message, Big Impact

The Elevator Speech Effect

30 3

Edward Lorenz

Peter Dizikes 2008 6 8

xxi

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Small Message, Big Impact

The Elevator Speech Effect

Ch

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1970

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Wii

Wii

Small Message, Big Impact

The Elevator Speech Effect

15

30

Wii

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The Elevator Speech Effect

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Small Message, Big Impact

The Elevator Speech Effect

Count Me In
2006 OPEN
M3 Make Mine a Million $
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100 M3

M3 QVC

QVC
QVC QVC

National Association of Television Program Executives

NATPELATV
FestivalPitch Pit
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Jay
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The Elevator Speech Effect

Babcock
Graduate School of Management

10

2000
2
28
20

American Home Shield, AHS

AHS 200

10

AHS

AHS

20 30

AHS
AHS
2009 3
15

American Idol
5 5

AHS 3

Small Message, Big Impact

The Elevator Speech Effect

20 30

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180
Small Message, Big Impact: The Elevator Speech Effect
by Terri L. Sjodin
Copyright Terri L. Sjodin, 2011, 2012
All rights reserved including the right of reproduction in whole
or in part in any form.
This edition published by arrangement with Portfolio,
a number of Penguin Group (USA) Inc.
arranged through Andrew Nurnberg Associates International Ltd.
Complex Chinese Translation Copyright2013
by Briefing Press, a Division of AND Publishing Ltd.
ALL RIGHTS RESERVED

in-Action! HA0041
Terri L. Sjodin

kevinhom1208@yahoo.com.tw

(CIP)

: 180
/ .
(Terri L. Sjodin) ;
. -- . --
: :
, 2013.06
; . -- (InAction! ; HA0041)
: Small message,
big impact : the elevator
speech effect
ISBN 978-986-6316-80-7
( )
1. 2.
3.
494.6

102010328

www.andbooks.com.tw
> <

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