DATA COLLECTION- PRIMARY DATA AND SECONDARY DATA Primary data consists of the collection of original primary data.

It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data. It can be accomplished through various methods, including questionnaires and telephone interviews in market research, or experiments and direct observations in the physical is amongst others. Hindustan Times - It is Time Hindustan Times is one of Indias most respected and leading English dailies. The flagship newspaper of HT Media, the Hindustan Times was inaugurated by Mahatma Gandhi in the year 1924. Hindustan Times has been pioneering trends in journalism, setting standards and breaking new ground for the last 80 years. Spurred by the leading faces of Indian journalism, Hindustan Times has evolved with the times, reflecting the changing India and is today the newspaper of choice of over 3.7 million Indians. Hindustan Times, the market leader of the National Capital Region has in the last decade rapidly expanded its footprint and today reaches readers across the length and breadth of the country. Unflinching commitment to highest journalistic standards, technological innovations and strong focus on consumer needs has put Hindustan Times in the ranks of the most revered English newspapers in the country. The newspaper has editions published from Delhi, Mumbai, Lucknow, Patna, Ranchi and Kolkata, thus dominating most of the country. It is printed at nine centres including Bhopal, Chandigarh, Delhi, Mumbai, Jaipur, Kolkata, Lucknow, Patna and Ranchi. Hindustan Times Delhi edition continues to be the largest-circulated edition of an English daily in the country, with a readership of over 36.92 lakh. Driven by the commitment to providing news and information that helps readers enhance and enjoy life, Hindustan Times has in its portfolio relevant special-interest supplements that cater to a variety of subjects. Hindustan A part of HT Media Ltd, the group's Hindi newspaper Hindustan ranks as the second largest-read daily in India. Hindustan has 13 editions across the Hindi belt. It is the fastest growing Hindi newspaper with almost 9 million readers and expanding rapidly across the Hindi belt. Mint Newspaper In February 2007,HT Media has also launched a national business newspaper, Mint, with an exclusive agreement with Wall Street Journal to publish Journal branded news and information in India. With the launch of the Chennai edition on 13 July 2009, Mint now has a national footprint that includes Delhi, Mumbai, Bangalore, Kolkata, Chandigarh, Ahmedabad and Pune. Fever 104 FM

HT Media has entered the FM radio market in key Indian cities through a consulting partnership with Virgin Radio. Fever 104 FM is available in Delhi (since October 06), Mumbai(since January 07), Bangalore (since March 07) and Kolkata (January 08). In a short span of three years, the channel's rise has been meteoric. It has gained the No. 1 position in Mumbai and Bangalore leaving behind all the other FM channels in these cities. In terms of TSL, Fever 104 FM has surged ahead with a total time spent listening of 386 minutes. It is No.2 FM station in Delhi on the popularity charts. Shine.com HT Media launched its innovative job portal Shine.com in June 2008. It has a unique job-matching technology along with career guidance, resume services and industry information. Shine partners candidates not only through the recruitment process but through their career lifecycle. Shine.com has been developed by Redmatch, an Israel based company. VISSION MISSION AND VALUES OF HINDUSTAN TIMES Hindustan Times A rich heritage to live up to! Organizational values are the foundation stones on which the organizations image is built. These help the company realize its organizational goals and in turn transform lives. These values are intended to infuse an infectious energy, professionalism and a sense of true empowerment to the workplace. The solid edifice on which Hindustan Times stands tall today was built on high ideals and values. The company has its roots in the independence movement in the first half of the twentieth century, a cause to empower the nation. We are adaptive to the changing times, while remaining steadfast to the values rooted in our culture. Our values drive us towards our goals of expansion, diversification and excellence. These values define our philosophy of operations, guide our important decisions and determine our commitment and achievement. Background Bhartia is the daughter of the industrialist KK Birla, and granddaughter of GD Birla, one of the Birla family patriarchs. The KK Birla family owned 75.36 per cent stake in HT Media, valued at Rs 834 crore in 2004. She grew up in Kolkata and had her schooling at Loreto House. She is a graduate of Calcutta University, and is married to Shyam Sunder Bhartia, Chairman of the Rs. 14-billion pharmaceutical firm Jubilant Life Science Limited (a spinoff from the earlier chemicals venture Vam Organics). Shyam Sunder Bhartia is son of Late Mohan Lal Bhartia. Their son Shamit Bhartia is also a Director at the HT Media group, and also looks after lifestyle businesses such as the Domino's Pizza franchise and also convenience store chain Monday to Sunday in Bangalore. Media career When Bhartia joined Hindustan Times in 1986, she was the first woman chief executive of a national

newspaper and probably one of the youngest. She is considered to be one of the motive forces behind the transformation of the Hindustan Times "into a bright, young paper." In February 2006, she was nominated to the Rajya Sabha, the upper house of parliament, on a recommendation by the ruling United Progressive Alliance headed by Sonia Gandhi. The nomination, reserved for eminent people from the fields of literature, science, art and social service, was challenged in the Supreme Court of India on the grounds that she was a "media baron" and not a journalist, and that she was politically affiliated with the Indian National Congress. However, the court dismissed the appeal at the admission stage itself, saying that the scope of "social service" was broad enough to include her. RECRUITMENT Recruitment is hiring of employees from outside. Recruitment has been regarded as the most important function of the HR department , because unless the right type of people are hired, even the best plans, organization chart and control system would not do much good. Recruitment is the discovering of potential applicant for actual or anticipated organizational vacancies. Accordingly the purpose of recruitment is to locate sources of manpower to meet the job requirements and job specification. It is defined as a process to discover the sources of manpower to meet the requirements of staffing schedule and to apply effective measures for attracting the manpower to adequate number to facilitate effective selection of an effective workforce Yoder points out that recruitment is a process to discover the sources of manpower to meet the requirement of the staffing schedule and to employee effective measures to attracting that manpower in adequate number to facilitate effective selection of an effective workforce. Edwin B Flippo defines recruitment as the process of searching for prospective employees and stimulating them to apply for the jobs in the organization. DIRECT METHOD The direct method includes sending of the recruiters to different educational and professional institutions, employees contact with public, and mannered exhibits. One of the widely used methods is sending the recruiters to different colleges and technical schools. This is mainly done with the cooperation of the placement office of the college. Sometimes, firms directly solicit information form the concerned professors about student with an outstanding records. Other direct methods include sending recruiters to conventions and seminars, setting up exhibits at fairs, and using mobile offices to go the desired centers. INDIRECT METHOD Indirect method involves mainly advertising in newspapers, on the radios, in trade and professional journals, technical magazines and brochures. Advertisements in newspapers and trade journals and

magazines are the most frequently used methods. Senior post is largely filled with such methods. Advertising is very useful for recruiting blue color and hourly worker, as well as scientific, professional, technical employees. Local newspaper can be good sources of blue collar workers, clerical employees, and lower level administrative employees. The main point is that the higher the position in the organization the more dispersed advertisement is likely to be. SELECTION Selection is a negative process and involves the elimination of candidates who do not have the required skills and qualification for the job proposed. Also it is a process of differentiating between applicants in order to identify and hire those with greater likelihood of success in job. The objective of selection decision is to choose the individual who can most successfully perform the job from the pool of qualified candidates. It is the system of function and devise adopted in a given company to ascertain whether the candidates specifications are matched with the job specifications and recruitment or not. Selection process or activities typically follow a standard patter, beginning with an initial screening interview and concluding with final employment decision. The traditional selection process includes: preliminary screening interview, completion of application form, employment test, comprehensive interview, background investigation, physical examination and final employment decision to hire.