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    @salalbanese2013 Audience Report: Key Metrics: @salalbanese2013 - May - 15 - 2013

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    Chris Bragg
    This document provides a summary of metrics and insights about the Twitter audience of @SalAlbanese2013 as of May 15, 2013. It finds that he had 756 Twitter followers, with above average social influence ("pull") of 3x. Many of his followers are located in New York, particularly Queens, and have interests in politics, movies, and travel. His audience skews older (over 55) and earns a relatively high income.

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    @salalbanese2013 Audience Report: Key Metrics: @salalbanese2013 - May - 15 - 2013

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    Chris Bragg
    585 views8 pages
    This document provides a summary of metrics and insights about the Twitter audience of @SalAlbanese2013 as of May 15, 2013. It finds that he had 756 Twitter followers, with above average social influence ("pull") of 3x. Many of his followers are located in New York, particularly Queens, and have interests in politics, movies, and travel. His audience skews older (over 55) and earns a relatively high income.

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    This document provides a summary of metrics and insights about the Twitter audience of @SalAlbanese2013 as of May 15, 2013. It finds that he had 756 Twitter followers, with above average social influence ("pull") of 3x. Many of his followers are located in New York, particularly Queens, and have interests in politics, movies, and travel. His audience skews older (over 55) and earns a relatively high income.

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    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    585 views8 pages

    @salalbanese2013 Audience Report: Key Metrics: @salalbanese2013 - May - 15 - 2013

    Uploaded by

    Chris Bragg
    This document provides a summary of metrics and insights about the Twitter audience of @SalAlbanese2013 as of May 15, 2013. It finds that he had 756 Twitter followers, with above average social influence ("pull") of 3x. Many of his followers are located in New York, particularly Queens, and have interests in politics, movies, and travel. His audience skews older (over 55) and earns a relatively high income.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 8

    @SalAlbanese2013 Audience Report

    Key Metrics: @SalAlbanese2013 | May - 15 - 2013

    Total Audience

    @SalAlbanese2013 had 756 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of

    756

    anonymous and spam accounts, which we do not factor into our audience metrics.

    Social Pull

    Pull is a good measure of how influential @SalAlbanese2013 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of

    3x
    SalAlbanese2013
    @SalAlbanese2013 | Dec 14 2012

    this calculation, is gauged by how well connected @SalAlbanese2013 's Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.

    An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former teacher,

    Identified Audience

    former City Councilman, & a financial services professional.

    Tweets Followers Following

    791 756 382

    IDENTIFIED AUDIENCE

    Audience Reach Insights


    Insights : - On average, each of @SalAlbanese2013's followers has 1,418 connections across all social media platforms.

    AVERAGE NETWORK SIZE

    Audience Demographics
    SalAlbanese2013
    @SalAlbanese2013 | Dec 14 2012 Insights : -*Statistics based on 83% of @SalAlbanese2013's followers, whose sex we were able to determine. teacher,

    An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former

    former City Councilman, & a financial services professional.

    SEX

    Tweets Followers Following

    791 756 382

    AGE RANGE

    Insights : - 32% @SalAlbanese2013's audience is between 26 35. - *Statistics based on 20% of @SalAlbanese2013's followers, whose age we were able to determine by identifying through social profile or public records data.

    Audience Demographics [continued]


    Insights : - Compared to the average @SalAlbanese2013's female followers tend to be more in the >; 55 age range.

    FEMALE FOLLOWERS BY AGE


    Insights : - Compared to the average @SalAlbanese2013's male followers tend to be more in the >; 55 age range.

    SalAlbanese2013
    @SalAlbanese2013 | Dec 14 2012

    An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former teacher,

    former City Councilman, & a financial services professional.

    MALE FOLLOWERS BY AGE

    Audience Geographic Insights


    Insights : - @SalAlbanese2013 has a higher percentage of followers from Queens, New York than the typical Twitter user.

    Tweets Followers Following

    791 756 382

    TOP CITIES

    Audience Geographic Insights [continued]


    Insights : - @SalAlbanese2013 has a higher percentage of followers from New York than the typical Twitter user.

    TOP STATES/PROVINCES

    SalAlbanese2013
    @SalAlbanese2013 | Dec 14 2012

    Insights : - @SalAlbanese2013 has a higher percentage of followers from USA than the typical Twitter user.

    An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former teacher,

    TOP COUNTRIES

    former City Councilman, & a financial services professional.

    Tweets Followers Following

    791 756 382

    Audience Interests Insights


    Insights : - Compared to the average audience, @SalAlbanese2013's audience's top three interests are Politics, Movies, and Travel.

    SalAlbanese2013
    @SalAlbanese2013 | Dec 14 2012

    INTEREST AFFINITY
    teacher,

    An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former

    former City Councilman, & a financial services professional.

    Tweets Followers Following

    791 756 382

    Audience Career Insights


    Insights : - @SalAlbanese2013's consumer audience has a high level of income compared to the average.

    INCOME LEVEL

    Insights :

    SalAlbanese2013
    @SalAlbanese2013 | Dec 14 2012

    An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former teacher,

    INDUSTRY

    former City Councilman, & a financial services professional.

    Audience Education Insights


    Insights : - @SalAlbanese2013's followers attend College/University schools more than the average Twitter audience.

    Tweets Followers Following

    791 756 382

    EDUCATION TYPE

    Audience Social Media Usage


    Insights : - @SalAlbanese2013's consumer audience is active on at least 1,131 social profiles and/or blogs.

    SOCIAL MEDIA USE

    SalAlbanese2013
    @SalAlbanese2013 | Dec 14 2012

    An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former teacher,

    former City Councilman, & a financial services professional.

    SOCIAL MEMBERSHIPS

    Insights : - 74% of @SalAlbanese2013's followers have Facebook profiles. - @SalAlbanese2013's has more followers who use MySpace than does the typical Twitter user.

    Tweets Followers Following

    791 756 382

    Insights : - 14% of @SalAlbanese2013's consumer audience has been identified as a Blogger.

    ONLINE ACTIVITIES

    Audience Cross Over

    AUDIENCE CROSS OVER


    SalAlbanese2013
    @SalAlbanese2013 | Dec 14 2012

    An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former teacher,

    former City Councilman, & a financial services professional.

    Tweets Followers Following

    791 756 382

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